152 | Culture Will Build Your Company – Patrick Booth

The Impact of Leadership

Have you ever heard someone say “I love where I work?!” It’s rare. Often we hear the opposite.

No one starts a business hoping their employees will hate where they work but why does it happen so much?

One keyword will make the difference: CULTURE

Recently CCB Technology was spotlighted in the RAMAC’s magazine “THE VOICE”. The title was CCB BLENDS IT AND POSITIVE COMPANY CULTURE.

Company culture can be defined as the set of values, beliefs, and behaviors that shape how employees interact with each other, their leaders, and the work itself in an organization.

This podcast talks about THREE KEY AREAS:

• Strong Foundation
• Competitive Edge
• Shared Goals & Successes

CCB has seen treating a positive, supportive culture where our employees feel good about where they work, overflows to our customers. It leads to customer loyalty and gives CCB a business climate for our long-term growth.