Nội dung được cung cấp bởi Neal Elbaum. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Neal Elbaum hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Nội dung được cung cấp bởi Neal Elbaum. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Neal Elbaum hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
The Internet of Things (IoT) has emerged as a game-changer across various industries in recent years. One area where its impact is particularly profound is asset tracking. Neal Elbaum, an expert in supply chain management, emphasizes how IoT devices are revolutionizing how businesses track and manage their assets.
Nội dung được cung cấp bởi Neal Elbaum. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Neal Elbaum hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
The Internet of Things (IoT) has emerged as a game-changer across various industries in recent years. One area where its impact is particularly profound is asset tracking. Neal Elbaum, an expert in supply chain management, emphasizes how IoT devices are revolutionizing how businesses track and manage their assets.
Neal Elbaum’s contributions to the logistics landscape have set new benchmarks for efficiency, sustainability, and innovation. His ability to embrace technology, champion eco-friendly initiatives, and implement digital freight solutions has transformed the way goods are transported worldwide. By prioritizing agility and customer satisfaction, he continues to shape the future of global logistics.…
Neal Elbaum’s road freight solutions are redefining how businesses approach logistics efficiency. By embracing smart routing, leveraging technology, and implementing cost-effective strategies, his approach ensures that supply chains remain agile, reliable, and prepared for future advancements. As the industry continues to evolve, Elbaum’s contributions will play a pivotal role in shaping the future of road freight transportation.…
Smart strategies for international shipping success, by Neal Elbaum, involve a comprehensive understanding of the global landscape, the development of adaptable and detailed plans, the integration of advanced technologies, and the nurturing of strong communication channels with all stakeholders.
Neal Elbaum highlights its cost-effectiveness, environmental benefits, capacity, security, and integration with other transport modes as key reasons for its growing popularity. With ongoing advancements and increasing global demand for reliable logistics, rail freight solutions are set to play a crucial role in shaping the future of supply chain management.…
Efficient shipping plays a crucial role in the success of any business, impacting customer satisfaction, operational costs, and overall profitability. Neal Elbaum, a recognized expert in the logistics industry, has shared valuable insights into smart shipping practices that can help businesses streamline their operations and deliver better results. Here are his key strategies for mastering smart shipping.…
Affordable and efficient sea freight shipping is achievable with the right approach, and Neal Elbaum’s tips provide valuable insight into optimizing logistics operations. By focusing on route selection, container utilization, freight forwarder relationships, technology, and flexibility, businesses can reduce their shipping costs while ensuring that goods arrive on time and in good condition.…
International shipping can be a significant hurdle for businesses, but with the expertise of Neal Elbaum, it becomes an opportunity for growth. His innovative solutions, technological integration, and commitment to sustainability revolutionize how businesses manage their global logistics.
When it comes to temperature-sensitive shipments, maintaining quality is a critical aspect of ensuring that goods reach their destination in optimal condition. Neal Elbaum, a recognized expert in logistics and shipping, has developed advanced strategies and systems to handle temperature-controlled freight.…
Industrial Logistics Excellence Explained by Neal Elbaum delves into the strategies and insights that drive efficiency in supply chain management. Neal Elbaum shares practical solutions to optimize operations, reduce costs, and enhance productivity.
Choosing Neal Elbaum for your shipping and logistics needs is a decision rooted in expertise, reliability, and innovation. His commitment to tailored solutions, cost efficiency, and exceptional service makes him a trusted partner in navigating the complexities of modern supply chains.
The logistics and shipping industry is evolving at a rapid pace, with innovations and global challenges pushing it to adapt. Neal Elbaum, a renowned expert in logistics, sheds light on the five key trends that are driving change and shaping the future of global logistics.
In today’s fast-paced logistics industry, data analytics is reshaping how companies streamline operations, reduce costs, and meet customer demands. Industry expert Neal Elbaum sheds light on how data-driven insights are essential for modern logistics success. Below, we explore why data analytics is a game-changer in logistics, highlighting the critical benefits that companies can’t afford to overlook.…
As global supply chains grow increasingly complex, blockchain technology is emerging as a vital tool to improve transparency and trust. Neal Elbaum, a logistics expert, highlights how blockchain is not only reshaping how data is managed but is also helping companies address some of the most pressing challenges in the logistics industry today. Here’s a closer look at the transformative role of blockchain in logistics.…
Blockchain technology is revolutionizing various industries, and the shipping sector is no exception. In this insightful discussion, Neal Elbaum, an expert in logistics and shipping, explores how blockchain is reshaping the way goods move across the globe. With transparency, security, and efficiency at the forefront, blockchain promises to enhance every facet of the supply chain. In this podcast, we’ll delve into the transformative potential of blockchain in shipping, highlighting the positive changes it brings and the promising future ahead.…
The Internet of Things (IoT) has emerged as a game-changer across various industries in recent years. One area where its impact is particularly profound is asset tracking. Neal Elbaum, an expert in supply chain management, emphasizes how IoT devices are revolutionizing how businesses track and manage their assets.…
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