Navigating the AI Landscape with Charlotte Lane

Marketing Espresso

There is nothing more I love talking about than content and AI... Because I find so much sh*t content online at the moment, adding to the noise that people are putting out to just be in peoples feeds.
But is it worth just adding to the noise with content that isn't engaging, thought provoking or even interesting?
I am joined by my fav content unicorn, Charlotte Lane.
We're diving into AI's capabilities in automating tasks like research and customer profiling, while also addressing its limitations in replicating human creativity and emotional storytelling.
Our convo covers the potential risks, ethical concerns, and how to thoughtfully integrate AI into business strategies.
Charlotte emphasises the importance of understanding AI's impact on business branding and maintaining authenticity.
Charlotte started The Copy Unicorn (originally named Copy Fox Content) back in 2020 - she quickly realised that her human focused approach aligned with years of writing experience quickly led to marketing magic for her clients. And it was these clients that bestowed the name of the The Copy Unicorn upon her.
Since 2020 she has been helping business owners find the human stories behind their success. The stories that we often discount as “everyday life”, are usually the ones that inspire and connect us the most to our clients. Which is why Charlotte's skill set lies specifically in uncovering those stories and tying them back to your services, or everyday actions that your clients can take to get them closer towards their success.
Because magical marketing isn’t about buzz words, the biggest ad-spend or spending hours learning 20-second dance routines, magical marketing happens when connection allows you to stand out not as the number 1 choice, but the only choice.
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If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
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3. Book me as a speaker or advisor for your organisation
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This podcast has been produced and edited by Snappystreet Creative