💸 Why Early-Stage Apps Shouldn’t Diversify Their Ad Spend 💡

The Mobile User Acquisition Show

In this episode, we explore why early-stage founders should resist the temptation to diversify their ad spend across too many channels. While it may seem like a good strategy, spreading your budget thin can hinder growth. I’ll walk you through the mechanics of ad algorithms, explaining why fewer channels can lead to better results. We’ll dive into the importance of focusing on self-attributing networks and how driving more conversions in one or two places can accelerate learning and performance. Tune in to understand how optimizing your ad strategy early on sets the foundation for scaling successfully across multiple platforms.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/early-stage-diversify/
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