170. The Perfect Storm: Tracy Matthews Interviews Alessia Citro on How COVID, Wine, and a Stranger on a Plane Changed Everything

INHABIT with Alessia Citro

In this unique episode, host Alessia Citro is interviewed by Tracy Matthews, a 7-figure business mentor and bestselling author of The Desired Brand Effect.

Alessia shares her journey from corporate tech to entrepreneurship, including her struggles with identity, alcohol-use disorder, and finding alignment. She discusses her book Higher Self Habits and provides valuable insights on habit formation, overcoming limiting beliefs, and designing behaviors that stick.

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I’d love to connect with you! DM me on the ‘gram at @alessiacitro__

TIMESTAMPS:

• [00:01:36] Tracy introduces Alessia and begins the interview

• [00:02:17] Alessia shares her story of working at Google during COVID and identity crisis

• [00:03:46] Building a 7-figure wine business and struggles with alcohol

• [00:05:29] Series of synchronistic events in Maui leading to quitting Google

• [00:08:05] Discovery of habits and creating a framework for women

• [00:15:47] The Higher Self Habits Method™ five-step framework: Awareness, Alignment, Audit, Activate, and Ascension

• [00:19:03] Discussion on negative self-talk and naming the inner critic

• [00:21:16] Understanding the brain's evolution and why we have limiting beliefs

• 00:39:05] The ACTS framework for habit design: Ambition, Capability, Trigger, Satisfaction

• [00:45:02] Information about finding the book and audiobook creation process

RESOURCES MENTIONED:

Connect with Tracy at @tracymatthewsny and @flourish_thrive and listen to her podcast, Thrive By Design, where this episode originally aired as episode 499.

Get Alessia’s book, Higher Self Habits

Now available on Audible! Get a free 30-day trial!

TRANSCRIPT

KEYWORDS: Habits, Personal development, Corporate dropout, Identity transformation, Entrepreneurship, Limiting beliefs, Brain science, Behavior design, Habit formation, Inner critic, Manifestation, Self-belief, Business automation, Personal growth, Mindset shifts, Fear management, Goal setting, Authentic success, Life transformation, Women in business