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1 Make Money with AI Appointment Setting | Matt Deseno 32:38
It's not about the customer's journey with our platform, it's about the customer's journey - Interview with Nadine Macklin of Carto
Manage episode 450358469 series 3013800
Today’s interview is with Nadine Macklin, who is the Vice President of Customer Success at CARTO, a leading Location Intelligence platform, that enables organizations to use spatial data and analysis for more efficient delivery routes, better behavioural marketing, strategic store placements, and much much more. Nadine joins me today to talk about taking a different approach to customer success, the level of alignment (or lack of alignment) customer success teams often have with other teams like marketing, sales, service, product, support etc, the capability gap within data-driven decision-making and whales!
This interview follows on from my recent interview – The third wave of customer support – Interview with Natasha Ratanshi-Stein of Surfboard – and is number 522 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
523 tập
Manage episode 450358469 series 3013800
Today’s interview is with Nadine Macklin, who is the Vice President of Customer Success at CARTO, a leading Location Intelligence platform, that enables organizations to use spatial data and analysis for more efficient delivery routes, better behavioural marketing, strategic store placements, and much much more. Nadine joins me today to talk about taking a different approach to customer success, the level of alignment (or lack of alignment) customer success teams often have with other teams like marketing, sales, service, product, support etc, the capability gap within data-driven decision-making and whales!
This interview follows on from my recent interview – The third wave of customer support – Interview with Natasha Ratanshi-Stein of Surfboard – and is number 522 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
523 tập
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1 Harnessing the contact center's potential as a real-time data gold mine - Interview with Suvi Lindfors of Netigate 49:53
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1 Life Lessons I Learned From Being A Line Cook - Interview with Ari Weinzweig 59:26
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1 The natural home of the contact center is under the CMO - Interview with Alex Levin of Regal.io 43:37
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1 The majority of agents don't find AI useful in their daily work - Interview with Martin Teasdale and Ed Creasey 53:05
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1 We got everyone involved in support and made our customer support metrics public - Interview with Kenji Hayward of Front 40:17
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1 Data ontology and rethinking customer support metrics - Interview with Marcel Barrera of serviceMob Inc 1:05:15
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1 The impact of influencer marketing on customer experience - Interview with Daphne Robertson of #paid 46:32
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1 An eight-step discovery process to help master the customer experience - Interview with Edwin Margulies of Nextiva 1:09:41
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1 Pandemic maths and measuring all of marketing - Interview with Gregory Kennedy of Alembic Technologies 43:33
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1 Broken funnels, flywheels and human messaging - Key insights from HubSpot executives at GROW Europe 2024 37:42
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1 It's not about the customer's journey with our platform, it's about the customer's journey - Interview with Nadine Macklin of Carto 43:22
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1 The third wave of customer support - Interview with Natasha Ratanshi-Stein of Surfboard 32:51
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1 Basketball, false hustle and metrics that matter - Interview with Thomas Laird of Expivia/OttoQA 47:41
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1 The five promises of personalization - Interview with Mark Abraham and David Edelman 53:33
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1 There are major tectonic shifts taking place in the outsourcing space right now - Interview with Craig Crisler of SupportNinja 55:28
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