128. Framing, Marketing, and Wealth with Arielle Jackson

The Knowledge with David Elikwu

David speaks with Arielle Jackson, a marketing expert in residence at First Round and in her own consulting work where she helps hundreds of companies build their positioning and brands from the ground up. Arielle gained product marketing experience at Google, helping grow Gmail in its early days. At Square, she led the launch of hardware products, reaching over 30k retail doors. She later joined Cover, a seed-stage startup that rapidly grew to over 1M users before being acquired by Twitter.

They talked about:

💎 The influence of privilege in our lives

🎯 Why we constantly redefine success

📊 How marketing tricks our minds

💸 The value of convenience over price

🧠 The power of framing in decision-making

🔧 The benefits of hard, low-paid jobs

📜 Full transcript:

theknowledge.io/ariellejackson-1/

📹 Watch on Youtube:

https://youtu.be/75UeMBWfMmw

🗣 Mentioned in the show:

Series C | https://corporatefinanceinstitute.com/resources/career-map/sell-side/capital-markets/series-c-financing/

Starbucks | https://www.starbucks.com/about-us/

The Privilege Paradox | https://theknowledge.io/issue26/

Rory Sutherland | https://fs.blog/knowledge-project-podcast/rory-sutherland/

Ogilvy | https://www.ogilvy.com/about

Coca-Cola | https://www.coca-cola.com/us/en

Robert Cialdini | https://en.wikipedia.org/wiki/Robert_Cialdini

Influence, New and Expanded | https://amzn.to/3B2dVkR

Alchemy | https://amzn.to/3B1EMO1

Netflix | https://about.netflix.com/

Disney | https://movies.disney.com/all-movies

Amazon Prime Video | https://www.primevideo.com/

ESPN | https://www.espn.com/watch/

SNOO Smart Sleeper Bassinet | https://www.happiestbaby.com/products/snoo-smart-bassinet

Dr. Harvey Karp | https://en.wikipedia.org/wiki/Harvey_Karp

The 5 S's for Soothing Babies | https://www.happiestbaby.com/blogs/baby/the-5-s-s-for-soothing-babies

Superhuman | https://superhuman.com/

Mike Maples Jr. | https://www.floodgate.com/team/mike-maples-jr

Volvo | https://www.volvo.com/en/

👤 Connect with Arielle:

Twitter: https://twitter.com/hiiamArielle

First Round Review: https://review.firstround.com/articles/arielle-jackson/

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

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Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

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