Build Your Personal Brand with a Podcast, with Jerod Morris

Beyond The Whistle with Odell McCants

Have you thought about having your own podcast?

This episode of Beyond The Whistle is all about the power a podcast of your own can have as the foundation of your personal brand.

With a podcast, you have your own coach’s show. Think about that. Regardless of where you are in your coaching career or the level of your program, you can create a platform to share your personal story, who you are and what you are about, with an audience of fans, recruits, parents, other coaches and even administrators.

You no longer have to be a head coach of a Power Five program, with a media contract, to have your own coach’s show. And if you are, you can go deeper with your audience to share who you are beyond the Xs and Os. My tagline for this show!

For this episode, I’m proud and honored to have as my guest, Jerod Morris. When I had the idea of starting this podcast, I listened to all of the “podcasts about podcasting” out there. There are plenty and I still listen to some. One show that was impactful for me in the beginning, and still is to this day, is The Showrunner. The Showrunner is hosted by Jerod and his co-host Jonny Nastor. What’s different about The Showrunner is the guys don’t focus on the technical aspects of podcasting like so many shows. In fact, many of those shows actually scared me from starting a podcast. Jerod and Jonny provide actionable advice that drive meaningful results with a podcast centered content strategy.

Another reason I’m excited to have Jerod on the show is, that’s not the only podcast Jerod has. Jerod is also co-host The Assembly Call, a fan-based podcast on Indiana University basketball. So he has a unique understanding of podcasting as a platform for a brand and also how to leverage a basketball fan base to create a audience of loyal followers.

What I also learn this during our conversation, is Jerod is a coach’s kid. He grew up with his father coaching Division 1 football and has a first hand understanding of the life and profession of college coaching.

I have been podcasting for close to two years now. I know the challenges with getting started. What equipment do you need, what’s the technology behind it all.

Do you know it took me almost TWO YEARS to go from idea to starting this show. TWO YEARS!

I don’t want to see you take that long. If you are thinking about starting your own podcast, and I hope after listening to this episode you are, I want you to have the list of all of the gear and tools I use to produce this very show.

My Podcasting Toolbox is a free guide to everything you need to get started, with much less of a financial investment than you probably think.

You can get your free copy at this link: My Podcasting Toolbox.

If you want to go deeper with the idea of your own podcast, to launch your show, I’d love to work with you. Email me at [e-mail] and we can discuss your idea, I’ll share my podcasting journey and help you with getting started.

Free Guide

• My Podcasting Toolbox: The Tools and Gear to Get You Podcasting

Mentions in this episode

• Podcast: Beyond The Whistle 018: Why You Need a Personal Brand as a Coach, with Ron McKeefery
• Video: Solving Basketball with Jordan Sperber - Episode 2, Kory Alford, UCLA