Những podcast B2B Blogger hay nhất (2024)

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The Secrets of Digital First Marketing with Neal Schaffer 43:25

5d ago43:25

43:25

Ever feel like keeping up with the constantly shifting world of digital-first marketing can feel overwhelming? Neal Schaffer, Fractional CMO, author and speaker, offers a refreshing perspective on how to weave together the essential components of effective marketing. In this episode of The Content 10x Podcast, host Amy Woods dives deep with Neal in…

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10 Ways to Use AI to Create Authentic Content 12:24

20d ago12:24

12:24

How do you use AI to create authentic content? AI is being integrated into every aspect of our working lives as content marketers. Especially with content creation and repurposing. In many ways it’s fantastic, but there are risks when you take it too far and end up stripping out the human element of your content. No one wants their B2B content to s…

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How to Use AI While Still Sounding Human with Ian Anderson Gray 40:01

1M ago40:01

40:01

Gen AI tools are having an impact on B2B marketing – sometimes good, sometimes bad, sometimes ugly! In this episode, host Amy Woods is joined by Ian Anderson Gray to explore using AI when creating and optimizing content. They talk about: The best tools and what they can help to streamline, such as ChatGPT, Descript, and Notion The benefits, and eth…

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Dangers of Using AI in Content Marketing 14:13

2M ago14:13

14:13

Did you know that AI tools can inadvertently produce content that infringes on copyrights and trademarks? In this episode of The Content 10x Podcast, host Amy Woods unpacks some of the legal and ethical ramifications of using generative AI for content creation in B2B marketing. Amy discusses crucial aspects such as copyright and trademark infringem…

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Boost Your B2B Marketing with Data-Driven Personalization with Zontee Hou 39:29

2M ago39:29

39:29

How do marketing and business leaders build a competitive advantage? Everyone wants their brand to stand out from the crowd and to reach their customers in a way that they find rewarding, relevant, and impactful. And research shows that customers' expectations are for a highly personalized, relevant experience that doesn’t waste their time. In this…

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Optimizing Content for AI: Effective Repurposing Tactics 11:54

3M ago11:54

11:54

Are you optimizing your content for AI-powered search? In this episode of The Content 10x Podcast, host Amy Woods explores the changes to B2B marketing strategy since the rise of generative AI. Amy discusses how AI is changing search behavior and talks through nine strategic and tactical tips for building B2B brand awareness and mindshare with gen …

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How to Win at Gen AI Search with Christopher Penn 44:06

3M ago44:06

44:06

What impact is generative AI having on search behaviors and how is that affecting the way we approach content marketing in the B2B space? In this episode of The Content 10x Podcast, host Amy Woods speaks to Christopher Penn, who is the Co-Founder and Chief Data Scientist at Trust Insights, an organization that helps companies collect data so they c…

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How to Use Reddit in B2B Content Marketing 10:58

3M ago10:58

10:58

With more than 100,000 active communities, Reddit is a vast and often untapped resource for B2B marketers. And so, in this episode of the Content 10x Podcast, host Amy Woods dives into its potential as a tool for B2B marketing. Discover the fundamentals of Reddit, from the unique structure of subreddits to its voting system that brings the most pop…

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The Changing Face of Marketing with Amanda Natividad 35:15

4M ago35:15

35:15

What’s happened in the world of zero-click content and audience research since Amanda Natividad, VP of Marketing at SparkToro, was last on The Content 10x Podcast? In this episode, host Amy Woods welcomes Amanda back to find out about that and much more. Amanda explains a bit about SparkToro, an audience research tool, that reveals critical insight…

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10 Ways to Repurpose Your Webinar 11:15

4M ago11:15

11:15

Webinar content is just crying out to be repurposed! So, in this episode of the Content 10X Podcast, host Amy Woods shares 10 practical strategies for repurposing a webinar to maximize ROI. Amy discusses the benefits of webinars for B2B marketing strategies and dives into methods like creating on-demand videos, thought leadership social posts, YouT…

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How to Repurpose a Talk into a Webinar 11:05

5M ago11:05

11:05

Do you have a plan for your talk other than delivering it on a stage – be it at a live event or a virtual stage? Because although one great keynote can be delivered over and over, there are other ways it can be repurposed. In this episode of The Content 10x Podcast, host Amy Woods focuses on the process of transforming talks into engaging webinars.…

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Beyond Remixing: Strategic Content Repurposing for B2B with Chris Hutchins 43:29

5M ago43:29

43:29

How do you decide what content to repurpose? What is the best type of content to repurpose? What are some of the biggest misconceptions about content repurposing? These are just some of the questions we get into with our guest on this episode, Chris Hutchins from 6sense. Chris shares his insights on why long-form content is powerful for repurposing…

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LinkedIn Algorithm Insights 2024: What You Need to Know 12:52

6M ago12:52

12:52

Need a little helping hand when it comes to creating content for LinkedIn? We’ve all been there. It continues to be the fastest-growing platform and has the potential to have a major impact on your brand and your company, not to mention your career trajectory. So when the annual Algorithm Insights report from Richard van der Blom and his team at Ju…

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Repurposing from Long to Short with Erica Schneider 40:10

6M ago40:10

40:10

How do you turn your long-form written content into short, snappy, social media content? This is a question that Erica Schneider realized people needed help to answer, and so she collaborated with an AI prompt writer and they created a course called Long to Short in which they help people understand how to turn a piece of pillar content into multip…

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How to Maximize Content with a Small Team with Jess Cook 36:53

7M ago36:53

36:53

Welcome to the second episode of our mini-series featuring B2B marketing experts spilling the beans on their content repurposing strategies, hacks, and eye-roll moments! We are talking to the brilliant Jess Cook in this episode. Jess is the Head of Content and Comms at Island and she featured on our sister podcast B2B Content Strategist where she s…

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Boosting Content Velocity through Repurposing with Ashley Faus 45:03

7M ago45:03

45:03

This is the first episode of our B2B expert mini-series featuring B2B marketing leaders all talking in-depth about their content repurposing strategies, tips and advice. In this episode, host Amy Woods is talking to Ashley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian. Ashley appeared on our sister podcast, B2B Content Strategist and in…

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3 Lessons Learned & 3 Mistakes to Avoid From 300 Episodes 14:36

8M ago14:36

14:36

Welcome to a milestone episode of The Content 10x Podcast – episode 300! We are thrilled to have journeyed through 300 episodes with you. Together we’ve explored content repurposing strategies every which way, heard from fascinating marketing leaders and we’re just getting started! To mark this landmark episode, host Amy Woods is reflecting on the …

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How to Repurpose A Year of LinkedIn Posts into an eBook with Liz Elfman 34:10

8M ago34:10

34:10

Have you ever experienced the frustration of seeing your brand’s most engaging social media content disappear far too quickly at the whim of the algorithms? We’ve all been there. As a marketer, you want to capture these fleeting moments of engagement and transform them into lasting assets. So in this episode we spoke to a marketing leader who did j…

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Repurposing Long-Form Content: 5 Ways to Plan Ahead 10:09

9M ago10:09

10:09

Creating a piece of long-form B2B content and want to get the maximum ROI from it? You’re in the right place! Because in this episode we share how to plan your repurposing before you sit down to create the content. Long-form B2B content is rich with repurposing opportunities, from thought leadership-style LinkedIn posts, to stand alone industry ins…

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7 Steps to Transform your B2B Report with Daniel Plume 32:50

9M ago32:50

32:50

Editing and developing a repurposing plan for a long, complex B2B marketing report could be an excruciating process, but it doesn’t have to be. Not if you have a tried and tested set of steps to go through that you know are going to get you to that perfect end-result on deadline! What are those steps? That’s what Content Marketing Strategist Daniel…

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How to Avoid Link Dumping: Tips on Thoughtful & Effective Link Sharing 26:30

10M ago26:30

26:30

Content marketing is about getting as many of the right eyes on your content as possible, making a connection, and building trust. You need people to be spending time reading your blog posts, downloading your research papers, and signing up to your webinars and newsletters. It can be infuriating when the platform algorithms make it so darn difficul…

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Why You Should Create Content WITH vs FOR Your Audience 22:22

10M ago22:22

22:22

The key to a good marketing campaign is content that your audience can relate to and identify with. But what are some of the best strategies to help you achieve this connection? In this episode, host Amy Woods teams up with Content 10x Marketing Manager, Jason Morton, to chat about how you can create content with (rather than just for) your audienc…

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How to Choose the Best Type of Pillar Content for your Brand 10:35

11M ago10:35

10:35

Whether you call it core content, anchor content or pillar content, the concept is the same. It’s the long-form content that feeds all the other content you create. Having one main type of pillar content can be effective because you can focus on perfecting it and distributing it consistently. You also free up time and expertise to repurpose it, mea…

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How to Create a Content Brand with John Bonini 38:46

11M ago38:46

38:46

All brands publish content, but there are those brands that publish content that’s so good and so helpful that it builds its own tribe of loyal followers. People that follow and share the content and recommend the products or services, without necessarily having purchased or used it themselves. The content is so convincing that they don’t need to! …

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How to Create Super Shareable Content by Repurposing 13:31

12M ago13:31

13:31

It’s great when your team members share your company content with their audiences. But how do you create content that they actually want to amplify? We share content that we relate to. We share content that shows off our expertise, makes us look intelligent, funny, or aligned with a group or movement. It’s human nature to what to show off our best …

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Why Do People Share Your Content? 10:33

12M ago10:33

10:33

The science behind why people share content is one that could be debated ad nauseam. But, as with all things that involve the human psyche, there are no hard and fast rules that will guarantee a viral post, (if only!). However, there are a few tricks that, when applied in the right context at the right time, work together to make your organization’…

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How Your Employees Can Amplify Your Content with Bradley Keenan 36:06

1y ago36:06

36:06

More and more, employee advocacy is becoming a niche marketing tool that businesses are utilizing to extend the reach of their content. But there is a right way and a wrong way to go about it, says Bradley Keenan, Founder and CEO of DSMN8. The world have moved away from what Bradley describes as ‘”employee advocacy 1.0”, where the company just use …

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3 Things to Consider When Updating Your Content Strategy 11:39

1y ago11:39

11:39

In the super fast-paced world of content creation it’s easy to get caught up in the cycle of producing the same content (again and again) without pausing to assess its impact and relevance. Not to suggest that you are chucking out content willy nilly without consideration of course! However, it’s easy to get stuck in a tried and tested formula and …

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7 Reasons Why Your Marketing Strategy Needs Episodic Content 13:20

1y ago13:20

13:20

Could an episodic approach to content completely transform your business? In this episode of the Content 10x Podcast, we dive into the world of episodic content strategy and it’s many benefits. If you've been creating content consistently and seeing results, then you're on the right track. But if you've been throwing content against the wall, hopin…

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3 Ways to Repurpose User-Generated Content & Build Trust 10:01

1y ago10:01

10:01

User generated content (UGC) is a badge of trust! When your customers or clients become your advocates and share their authentic experiences with your product or service, it boosts credibility and trust among potential buyers or clients, it humanizes your brand, and reinforces the idea that it’s a community where real people enjoy real benefits. Ba…

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Repurposing Strategies for Every Stage of the Marketing Funnel 13:26

1y ago13:26

13:26

The marketing funnel helps to visualize how your content should speak to your potential clients. Populating a funnel with highly-effective content can be challenging. But through repurposing you can create on-message content, for all the stages that your audience are at. In this episode, host Amy Woods share the 3-step repurposing strategy that dri…

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The Profound Influence of Time...and Tequila with Jay Baer 39:25

1y ago39:25

39:25

What makes someone choose your competitor’s product or service instead of yours? The truth is, more often than not we think it’s because of price, but the most recent research done by business growth expert, speaker, author and tequila influencer, Jay Baer, in his national research study – The Time To Win – shows that it’s not price as much as we t…

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Content Distribution & Avoiding Assumptions About Your Audience 13:22

1+ y ago13:22

13:22

Not that we needed another reminder about how important it is to repurpose our content, but brace yourselves! The Cumulus Media and Signal Hill Insights’ Podcast Download Spring 2023 Report has landed and it’s findings have done just that. In this episode of the Content 10x Podcast, host Amy Woods looks at some of the most surprising statistics tha…

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7 Ways to Elevate Internal Comms with Powerful Customer Stories 8:20

1+ y ago8:20

8:20

While it's great interviewing your clients and customers to develop case studies and testimonials for external marketing purposes, it’s equally important to share this information with your own team. These stories can be powerful content, and your employees should be seeing them too. Not only when they click on your website, but have them presented…

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3 Ways to Repurpose Content for Business Development and Sales 10:29

1+ y ago10:29

10:29

Reaching out to potential leads, nurturing prospects, and reconnecting with past clients can be tiresome and often quite daunting. However, in this episode of the Content 10x Podcast host Amy Woods introduces a refreshing approach that goes well beyond the typical “just checking in” emails. By providing valuable and useful information that grabs at…

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Winning Link Building Strategies with Alan Silvestri 37:31

1+ y ago37:31

37:31

Sound link building skills are an important part of an SEO strategy. Backlinks let search engines know that your page or site is important and relevant, and you should be pushed up the rankings. Which is a straightforward concept, but the skill lies in recognizing a good backlink, building bridges between this content and increasing the reach of yo…

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The Repurposing Power of Unpolished Content 8:35

1+ y ago8:35

8:35

Raw, unpolished content is becoming ever more important in a world where people are actively seeking authenticity and real connection with the brands they interact with. If people are going to buy from you, they need to trust you and that’s what your unpolished content can help to build. In this episode of the Content 10x Podcast, host Amy Woods ta…

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How to Track and Measure Your Content Repurposing 8:57

1+ y ago8:57

8:57

You’ve finally got your head around the multitude of measurement and analytics tools tracking your metrics and how you correctly attribute conversions and sales to individual pieces of your core content… Now leadership are asking to see the figures for your repurposed content! They want to know if the allocated repurposing budget is worthwhile. You…

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Small Team, Big Impact: How Small Teams Can Repurpose Like Pros 11:16

1+ y ago11:16

11:16

The size of your content team doesn’t matter, it’s what you do that counts. And what you should definitely be doing is repurposing your content! Whether you’ve always been a small (or one person) marketing/content team, or you’ve been downsized in the face of a looming recession, there is a ‘secret sauce’ for ensuring your brand still has maximum i…

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How to repurpose content for paid social with Jonathan Bland 41:38

1+ y ago41:38

41:38

Do you repurpose your video content for paid social? It’s often overlooked as the marketing team chase after the next piece of content. However, instead of moving on once your video or webinar is done, why not repurpose the highlights into social videos and use them to drive more traffic via paid social campaigns? In this episode of the Content 10x…

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7 Ways to Avoid Repetitive Repurposing 12:13

1+ y ago12:13

12:13

Do you get people responding to your repurposed content with, ‘seen this before’-type comments? It can be frustrating, but if you have eager followers then it can happen… take it as a compliment! The truth is we all love listening to our favorite songs over and over, and no true Friends fan will have watched the one with Ross and the leather pants …

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11 Ways to Repurpose your Guest Appearances 15:35

1+ y ago15:35

15:35

Do you regularly appear as a guest expert on other people’s podcasts, webinars, events or video livestreams? It’s an honor, but it’s time consuming. So how do you get the most out of the time spent? In this episode, host Amy Woods talks about how to prepare for a guest appearance on someone else’s content with repurposing in mind and dives into 11 …

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10 Ways to Repurpose Your Talk as a Speaker 15:51

1+ y ago15:51

15:51

If you deliver talks in any capacity – whether it’s for events big or small, webinars, seminars, workshops, training...you know the amount of work that goes into getting it just so. But once that talk is delivered, are you making sure that it continues to work hard for you in multiple formats across multiple channels? A talk shouldn’t be over when …

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How to Optimize your Content with Michael Brenner 34:02

1+ y ago34:02

34:02

Are you creating content that your audience actually wants, or are you creating content that you think your audience wants? Both are important and they are not the same thing, says this week’s guest on the Content 10x Podcast. Michael Brenner, top content marketing leader, author and CEO of Marketing Insider Group chats with host Amy Woods about wh…

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How to Repurpose Content for Substack 12:16

1+ y ago12:16

12:16

Do you subscribe to a Substack newsletter? Are you a Substack newsletter creator? Substack’s popularity has snowballed over the past year, providing us with the perfect opportunity to ask if it can work for you in the B2B marketing space and if you can repurpose content for your Substack subscribers. Of course, the answer is yes. Plus, you might be…

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3 Ways To Review Your Content Strategy (& Big Changes After Reviewing Ours!) 13:10

2y ago13:10

13:10

In the new year it’s good practice to review your content strategy. There are so many benefits to doing this, because in our business things move fast. Content trends come and go, platform popularity waxes and wanes and if you’re not careful, you might end up creating and repurposing loads of great content that no one is seeing. This year, we revie…

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How to Improve Your Interview Skills with Sarah Goff-Dupont 37:51

2y ago37:51

37:51

How do you prepare and conduct a really excellent expert interview? To help answer this question, host Amy Woods spoke to Sarah Goff Dupoint in this episode of the Content 10x Podcast. Sarah is Principal Writer for Work Life by Atlassian where she has worked in different roles for 11 years. She is also an executive ghostwriter and public speaker. S…

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How to Repurpose Your In-Person Offerings Online 12:13

2y ago12:13

12:13

If you deliver a lot of in-person content – talks, presentations and seminars for example, chances are you have thought about how you can capture that content and turn it into something online… And if you haven’t thought about it, perhaps you should! The pandemic showed us in the B2B marketing world, that there are many creative ways to repurpose i…

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5 Content Marketing and Repurposing Predictions for 2023 11:29

2y ago11:29

11:29

What do the next 12 months look like for content marketing? What are we going to see more of, or less of, and how are we going to be rolling out our content and repurposing strategies in the months to come? In the first episode of the Content 10x Podcast for the new year, host Amy Woods takes out her crystal ball and gives some of her predictions f…

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Why Being Everywhere Isn’t the Goal of Content Repurposing 10:40

2y ago10:40

10:40

Is the ultimate end goal of content repurposing to be everywhere? Because if you’re everywhere, you will reach, connect with and convert more people… The truth is, while this might have been the case for our forebears, it’s not the best approach now – for you or your audience. There’s no doubt that you put loads of time and effort into your content…

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