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Sit down with growth leaders and marketing executives from leading brands and companies across industries and stages. From exploring the evolution of growth marketing to walking the tightrope between brand and performance marketing to the epic saga of launching an ecommerce brand—we’ll dig into it all! Our guests will share their wins and war stories, and arm you with actionable insights on how to craft best-in-class strategies, execute with efficiency, and build your dream team. Growth Talk ...
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Bobo and Cramer open the show breaking down an incredible victory over the Phillies as the Mets won 4-1 at Citi Field to advance to the NLCS for the 1st time since 2015, and look ahead to their next match up- the Padres or Dodgers. Then they get into the Yankees in a heated series agains the Kansas City Royals as they won and took a 2-1 series lead…
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Bobo and Cramer open the show rejoicing that the Mets have offically made the playoffs, and are taking on the Milwaukee Brewers in the Wild Card round. After that they break down all the big moments from Game 1 and preview a pivotal game 2, then they move onto the Yankees who get set to host Kansas City this weekend in the Bronx. Finally they wrap …
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"Curiosity paired with tenacity is a killer combination." Tyler Elliston, the founder of Right Side Up, discusses the ins and outs of marketing leadership and the nuances of building effective marketing teams. From early-stage startups to late-stage enterprises, Tyler shares insights on the unique challenges and strategies for success at each level…
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Bobo and Cramer open the show talking about Major League Baseball botching the Mets/Braves series and allowing 2 of 3 games to be rained out, when everyone knew there was bad weather coming for days.They also talk about how big this weekend series against the Milwaukee Brewers has become, setting up for a potential doubleheader in Atlanta to end th…
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Bobo and Cramer start off talking about Bobo's recent trip to Citi Field, and being on the field during the national anthem. After that they get into the Mets sweep of the Nationals and react live as they watch the Mets/Phillies game in real time. Then they talk about the Yankees recent hot streak which may have helped them clinch a division title …
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In this episode of Growth Talks, Chiyong Jones, the VP of Brand Marketing at Kajabi, discusses his approach to building and evolving brand identities for startups and established companies alike. To build a brand identity that lasts, it’s incredibly important to understand the customer, create a cohesive brand system that remains flexible, and bala…
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Bobo and Cramer open the show talking about the Mets big matinee win over the Blue Jays that saw Francisco Lindor break up a no hitter in the 9th inning, and then preview a big showdown this weekend with the Philadelphia Phillies. After that they talk about the Yankees tough match up with the Royals and get ready for another big rival weekend as th…
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Bobo and Cramer are LIVE and Bobo has just returned from Citi Field after watching the Mets sweep the Red Sox! They discuss the Mets 7 game winning streak and how they are still in the thick of the pennant race. After that they move onto the Yankees who had a rough couple of days in Texas and revisit their conversation about Clay Holmes not getting…
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In this episode of Growth Talks, Krystina Rubino interviews Ty Conner, the Senior Director of Growth Marketing Offline at Rocket Money. Ty shares his journey from being a geologist in remote Alaska to becoming a key player in Rocket Money's marketing team. He discusses the foundational decisions and strategies that have propelled Rocket Money to th…
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Bobo and Cramer open the show talking about the Mets big win to open the series in Arizona and how great Sean Manaea has been lately, and then they get into the greatness of Aaron Judge, the Yankees series against the Nats and how much a healthy Giancarlo Stanton means to the team. After that they wrap up the show breaking down the Jets and Giants …
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Bobo and Cramer open the show reacting to the Mets hitting their second walk off home run against the Orioles in 3 games, and how they are looking in the National League wild card race. After that they talk about Soto and Judge chasing Yankee history while the team looks to even the series against the Guardians, and finally they wrap up talking abo…
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► About this Video In this episode of Growth Talks, Krystina Rubino sits down with Mike Lackman, former CEO of Trade Coffee and PetFlow and current board member, advisor, and investor at various ecommerce brands. Mike shares his journey through various C-suite roles, the importance of creating and maintaining a vision, and how to balance growth wit…
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Bobo and Cramer open the show recapping Bobo's trip to Cleveland, and then talk about the Mets recent struggles coming off their long road trip. After that they break down the Yankees facing the White Sox, Juan Soto's 3 home run game and how far can the Yankees go with Clay Holmes as closer? Finally, they wrap up with some football training camp ta…
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Bobo and Cramer open the show talking about the Mets long west coast trip's up and downs and trying to get on the board in their series against the Rockies in Denver, after that they talk about the Yankees getting on the right track and how they should handle the intentional walks that Aaron Judge draws. Finally they wrap up talking some football t…
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In this episode of Growth Talks, host Krystina Rubino interviews Patrick Moran, Head of Growth Marketing at Robinhood. Patrick dives into the distinctions between brand marketing and brand advertising, highlighting the crucial integration of data and storytelling for establishing successful growth strategies. He shares practical insights on optimiz…
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Bobo and Cramer open the show breaking down how the Mets and Yankees did at the MLB trade deadline and the Mets winning a big series against the Twins, and the Yankees sweep of the Phillies. After that they get into some NFL training camp talk as the Giants offense has been slow out of the gate and the Jets are trying to resolve a contract dispute …
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Bobo and Cramer open the show reacting to a close 3-2 win for the Mets to clinch the season series over the Yankees, as they watch them go for the sweep in real time. They talk about Francisco Lindor's great play and Jeff McNeil's recent hot streak. After that they talk about the Yankees prolonged struggles and the historic lack of production in th…
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In this episode of Growth Talks, Krystina Rubino chats with Mark Fiske, Operating Partner for marketing and digital transformation at H.I.G. Capital. They dive into key aspects of growth marketing, the impact of generative AI, and strategies for effective digital transformation. 🗝️ Key Takeaways: In the short term, generative AI enhances tactical o…
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Bobo and Cramer open the show talking about the American League yet again winning the MLB All-Star Game, and how Soto, Judge and Alonso performed in it, then they take a look at what awaits the Mets and Yanks in the second half of the season. After that they react to the major news of Jalen Brunson signing an extension with the Knicks at a massive …
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Bobo and Cramer open the show talking about the Mets continued good play, the mismanagement of the pitching staff by manager Carlos Mendoza and their trade for a new reliever. After that they break down the Yankees extended cold streak and the collapse of Carlos Rodon's first half. Finally they wrap up debating All-Star snubs and who needs to make …
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In this episode of Growth Talks, Krystina Rubino chats with Chelsea Cramer, Marketing Analytics Lead at Credit Karma. They dive into the world of marketing analytics, discussing the evolution of marketing tools, the impact of data privacy changes on attribution, and strategies for effective marketing measurement in a privacy-first world. ⏰ Timestam…
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Bobo and Cramer open the show talking about the Mets staying hot against the Nationals, and discuss the moves they need to make to stay relevant, they also break down the Yankees good weekend in Toronto, and their tough time agains the Reds. After that they wrap up the show talking about NBA and NHL free agency and what the Knicks and Rangers have …
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Bobo is on location at Citi Field while he and Cramer talk about the Mets win over the Yankees in Game 1 of the Subway Series and preview Game 2, they also talk about what both teams need to address heading into July and the upcoming trade deadline. After that they talk about the Rangers loss of Barclay Goodrow on waivers and their reported interes…
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In this episode of Growth Talks, Krystina Rubino chats with Laura Brooks, the co-founder of The Foundation Collective and previously led marketing at CPG brands Solid Gold Pet and Boom Chicka Pop. Laura shares her expertise in balancing the growing world of ecommerce with traditional brick-and-mortar stores and dives deep into the importance of hav…
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Bobo and Cramer open the show with a video about the Mets winning streak and Grimace, and then talk about the recent passing of the great Willie Mays. After that they get back into the Mets winning streak, and then talk about how the Yankees are about to get even better as their ace Gerrit Cole is about to rejoin the rotation. They wrap up the show…
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Bobo and Cramer open the show talking about the Mets splitting a pair of games in London with the Phillies, but then taking a loss to the Marlins in their return home. After that they marvel at Aaron Judge's hot streak and how good the Yankees have been. They also recap the NBA and Stanley Cup Finals, before wrapping up with some NFL mini camp talk…
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In this episode, your host Krystina Rubino chats with Ben Starmer, CEO and co-founder of Dad Grass, a Hemp and CBD brand. Ben shares his journey from being the Global Marketing Director at Levi Strauss to founding a bootstrapped e-commerce business in the challenging cannabis industry. Discover what inspired Ben to start Dad Grass, how he navigated…
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Bobo and Cramer open the show reacting to the devastating Game 6 loss of the New York Rangers in Florida against the Panthers, and discussing potential off-season moves going forward. After that, they talk about the Mets who swept the Nationals, but are still terrible and then talk about the red hot Yankees and how Juan Soto and Aaron Judge have be…
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Bobo and Cramer open the show talking about Bobo's trip to the Rangers watch party for game 3, but get derailed when they're rage for the Mets boils over. They rant about how bad the Mets have been and then get back to talking about the Rangers tough loss in OT in game 4 and preview a pivotal game 5 for the Rangers Thursday night at MSG. After that…
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Ever wondered when you should hire your first product marketer? 🤔 In this episode, Krystina Rubino sits down with Deanna Dong, Head of Product Marketing at Writer, a generative AI company. Formerly the VP of Marketing at Wealthfront, Deanna’s experience in early to late stage companies across AI, SaaS, healthcare, FinTech, and crypto gives her a un…
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Bobo and Cramer open the show talking about the Knicks losing at home to the Pacers in Game 7, and what the future holds for their team. After that, they react to the Jets and Giants having their OTAs this week and recap another lost week for the Mets and the Yankees try to salvage their series against Seattle. Finally they wrap up the show preview…
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Bobo and Cramer start the show reacting to the Knicks blow out win over the Pacers in Game 5, and then turn their attention to the Rangers who have lost the last two, but still have Carolina on the brink. After that they talk some baseball as the Mets continue to flounder and the Yanks look strong in Minnesota. Finally they wrap up the show talking…
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In this episode of Growth Talks, Krystina Rubino chats with Doug Hoggatt, VP of Marketing at Elfster, to explore the past, present, and future of growth marketing. Doug shares his extensive experience and insights from over 25 years in the industry, discussing the shift from early digital marketing strategies to today's complex landscape, the impac…
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Bobo and Cramer open the show talking about the Mets getting him a win on his birthday earlier this week, and address the new City Connect uniforms, they also react to the Yankees dropping the first two games of their series in Baltimore. After that they break down the Rangers dominating sweep against the Caps and the Knicks crushing loss in OT at …
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In this episode of Growth Talks, Krystina Rubino chats with Manbir Sodhia, SVP of Marketing at Whisker, the brand behind the innovative products including Litter-Robot, Feeder-Robot, and Litterbox. Manbir discusses how to build the foundation needed for sustainable DTC acquisition strategies, the importance of diversifying beyond Meta and Google, a…
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Welcome to Growth Talks, Right Side Up’s new sit down series. Join us as we chat with growth leaders and marketing executives from leading brands and companies across industries and stages including Credit Karma, Coinbase, Whisker, and many more. Our guests will spill the tea, share their wins and war stories, and arm you with actionable insights o…
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Bobo and Cramer kick off the show reacting to the crazy fight that broke out at the beginning of the Rangers/Devils game and all the action that followed. After that, they talk about a tough loss for the Knicks in Miami and react to the big trade between the Jets and Eagles. Finally they wrap up talking some baseball with the red hot Yankees and wi…
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Bobo and Cramer open the show reacting to the Rangers thrilling 6-5 OT victory over the Philadelphia Flyers and where they stand heading into the playoffs. After that they talk about the Jets missing out on a big Free Agent DE, the Knicks getting healthy and continuing to win, and finally they wrap up talking about Opening Day in MLB this week and …
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Bobo and Cramer open the show talking about the breaking scandal involving Shoei Ohtani and his translator, and then talk some Mets news and Giancarlo Stanton's big day at Yankee camp. After that they get into the Jets bringing in a few high profile free agents, the Rangers tough loss against Winnipeg and the Knicks managing a few major injuries do…
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Bobo and Cramer open the show talking about the Rangers thrilling victory over Carolina on Tuesday, and then take some time to give the Islanders credit for getting themselves into a wild card spot after their recent hot streak. After that, they talk some spring training baseball with the Mets naming their opening day starter and the Yankees dealin…
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Bobo and Cramer are joined by the great Jim Cerny, from "Forever Blueshirts Radio" to discuss what the Rangers did at the NHL Trade deadline, after that, they breakdown the Knicks big win over the Magic and the impending return of a few of their stars. Finally they wrap up talking some spring training baseball!…
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Bobo and Cramer open the show talking about the Rangers 10 game winning streak being snapped on Sunday and how they bounce back tonight, after that they get into a tough loss for the short handed Knicks and look ahead to when their regulars will rejoin the lineup. Finally they wrap up the show reacting to the reports of more dysfunction within the …
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Bobo and Cramer open the show talking about the Rangers big comeback win over the Islanders in the Stadium Series at MetLife Stadium on Sunday and discuss what the teams will do at the trade deadline, after that they talk about the Knicks coming back from the All Star break, an early injury at Mets camp and the Yankees continued interest in Blake S…
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Bobo and Cramer open up the show reacting to the Kansas City Chiefs winning their second consecutive Super Bowl, and because of that, Bobo pays off their Super Bowl bet by singing Taylor Swift's "Shake it off". After that, they talk about the terrible call that ended the knicks/rockets game and where the knicks are going from here. They also talk a…
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