Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $12,000 in side income each month. You'll also hear from successful entrepreneurs from around the world who'll share insights on SEO, content marketing, social media marketing, and more. Past guests have included Corey Haines (SwipeWell), Brad Smith (Wordable), ...
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If you want to nail your strategy, build a revenue machine and take your sales to the next level — it’s time to look at your tech stack. Each week host Dan McGaw, CEO and founder of McGaw.io takes us to the bleeding edge of the modern tech stack. He speaks with people who are killing it in product, ops, sales, marketing and beyond to uncover the tech stack that’s making their wildly ambitious revenue goals a reality.
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Impacting and changing our generation with the reality of Jesus.
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Suffering began when sin entered the world and we were separated from God. This week, Ps Dan McGaw continues our ‘Why?’ series asking the question, ‘Why Suffering?’ The suffering and pain that was meant to sabotage my spiritual formation is actually the secret to my spiritual formation.Bởi LIFE Adelaide
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The Father Heart of God • Ps Tony Rainbow
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Loving a child is not giving them everything they want, a father’s role is to prepare his children for the world. This Father’s Day, we are joined by our founding pastor, Ps Tony Rainbow as we look at four characteristics of The Father’s heart.Bởi LIFE Adelaide
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Ep. #118 - The Hook Model: The Secret Behind Habit-Forming Products
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In this episode of Marketing Mantra, we dive deep into the Hook Model, a powerful framework popularized by Nir Eyal in his groundbreaking book Hooked: How to Build Habit-Forming Products. This model has been used by the world’s leading tech companies to create products that users can’t resist. Join me as I break down the four phases of the Hook Mod…
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A step of faith brings us to life but a walk with God keeps us living. This week, Ps Craig Clark continues our ‘Why?’ series asking the question, ‘Why Faith?’ For every hurdle there is a heavenly outcome.Bởi LIFE Adelaide
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The Bible reveals God to us. This week, we are joined by Ps Luke de Jong, as we continue our ‘Why?’ series asking the question, ‘Why the Bible?’ There is no better way to get to know God than to discover Him through His word.Bởi LIFE Adelaide
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We are beings who were created to worship. This week, we continue our ‘Why?’ series as we ask the question, ‘Why do we worship?’ Worship is an expression of our deepest affection and reverence of God. It is a choice to give God reverence over our preference.Bởi LIFE Adelaide
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The cost of unforgiveness is far too high. It traps us in a moment of time or a situation. This week, we continue our ‘Why?’ series as we ask the question, ‘Why Forgive?’ To forgive is to set a prisoner free and discover that the prisoner was you all along.Bởi LIFE Adelaide
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We are not called to be self-sufficient people we are called to be God-sufficient people. This week, we continue our ‘Why?’ series as we ask the question, ‘Why Surrender?’ Surrender shifts the focus from self to God, protecting us from pride and giving the glory rightfully to God.Bởi LIFE Adelaide
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Repentance is found all throughout the bible, it was the first and last thing Jesus preached. This week, Ps Ashari continues our ‘Why?’ series as we ask the question, ‘Why Repentance?’ We cannot add Christ into our lives without first subtracting sin.Bởi LIFE Adelaide
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When sin entered the world, there needed to be a way to make us righteous with God. This week, Ps Dan continues our series ‘Why?’ as we focus on the question ‘why Jesus?’ Jesus reconciled the world with God, no longer counting people’s sins against them.Bởi LIFE Adelaide
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The church is God’s chosen instrument to represent Christ to a broken world. This week, Ps Dan kicks off our new series ‘Why?’ as we focus in on why the church. The purpose of the church is to exalt God, equip the saints and evangelise to the world.Bởi LIFE Adelaide
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An Ordinary Opportunity • Ps Dan McGaw
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God will use our ordinary obedience for extraordinary impact This week, Ps Dan encourages us as we look at the story of David’s obedience that lead to Goliath. How many times have we missed moments because we have been looking for the ‘Goliath’ instead of the ‘cheese’.Bởi LIFE Adelaide
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God has more ahead for us than what we have right now. This week, we join together for our Expansion Offering. God is calling us to expand so we can bring help and hope to the areas that need it.Bởi LIFE Adelaide
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Seeing Expansion in Our Lives • Ps Luke de Jong & Ps Lee Domingue
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Welcome! Join us for a powerful message of hope from Ps Lee Domingue (Guest Speaker) and Ps Luke de Jong (Senior Pastor) for week two of Expansion. Ps Lee reminds us to not be discouraged by where we're at in life, but rather to be encouraged by how God is wanting to use us.Bởi LIFE Adelaide
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Ep. #117 - SEO Quick Wins: Easy Tips for Better Rankings
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In this episode, we explore easy-to-implement SEO strategies that can provide immediate improvements to your website's visibility and performance. Tune in to get actionable tips that can enhance your SEO efforts right away. -=-=-=-=- Resources Mentioned: Semrush - https://99signals.com/semrush/ Ahrefs - https://ahrefs.com/ Yoast SEO - https://yoast…
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God is the God of more than enough. This week, Ps Dan kicks off our Expansion season as we look at the story of the feeding of the 5,000. Faith is less about what is in your hands, and more about who you are giving it too.Bởi LIFE Adelaide
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Ep. #116 - Unlocking Sumo Day: Top 3 Deals from AppSumo's Biggest Sale of the Season
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AppSumo’s Sumo Day 2024 is the can't-miss event of the season for entrepreneurs, featuring exclusive lifetime deals on a wide range of essential software tools from June 9th to June 13th. In this episode, we’re diving into the top 3 deals from AppSumo’s Sumo Day. I’ll walk you through why these deals are a big deal for anyone looking to boost their…
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Ep. #115 - The Basics of Local SEO: Dominating Your Niche Market
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Local SEO can transform your business, making it the go-to spot in your community for what you do best. In this episode, we dive deep into the basics of Local SEO and examine crucial strategies to help you drive more customers to your doorstep and boost your online visibility. Whether you’re managing a café, running a dental practice, or owning a q…
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Four Influences of Healing • Andrew Kubala
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Our prayers can shift the atmosphere in peoples lives! This week, we are joined by Andrew Kubala as he shares on the four influences of healing. We should never forget the power that is in our prayers.Bởi LIFE Adelaide
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What is the Point of Pentecost • Ps Dan McGaw
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The spirit is not a gift to reign but a gift to witness! This week, as we gather together we ask ourselves the question what’s the point of Pentecost? In the spirit we aren’t just alive but we are empowered to witness.Bởi LIFE Adelaide
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God wants to restore us to his purposes, promises and power that were set before the beginning of time! This Mother’s Day, Ps Ashari encourages us to reflect Gods image no matter your season. It’s not about the control we have but the authority that has been given to us.Bởi LIFE Adelaide
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Common Cents Part 3 • Ps Paul & Luke de Jong
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Join us for our service with a powerful message of hope from Ps Paul de Jong (Founding Pastor) and Ps Luke de Jong (Senior Pastor) as they bring our 'Common Cents: A Pathway to Financial Freedom' series to a close. In this message, Ps Paul and Ps Luke answer some of the most commonly asked questions around the topics of stewarding our money, giving…
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He is either Lord of all or He is not Lord at all. This week, Ps Dan encourages us not to just recognise Jesus as saviour but as Lord. As we create a path to financial freedom we must first ask our self, is He Lord of our finances?Bởi LIFE Adelaide
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Common Cents, A Pathway to Financial Freedom • Ps Paul de Jong
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Join us for a powerful message of hope from founding pastor, Ps Paul de Jong. Ps Paul opens our new series: Common Cents by showing us how to discover and walk in the pathway of financial freedom that God has in store for us, through stewarding, seeding, saving and spending.Bởi LIFE Adelaide
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Sight for Sore Eyes • Ps Tony Rainbow
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If we are going to live a faith filled life it’s not just a matter of seeing but it’s a matter of seeing it the right way. This week, Ps Tony encourages us in order to see well we must have a high view of God. As Christians we must ask ourself the questions who is God to us?Bởi LIFE Adelaide
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Ep. #114 - How to Do SEO with $0 (using Google Search Console & ChatGPT)
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Curious about how to achieve top SEO rankings without spending a dime? In this episode, I reveal a zero-cost SEO hack that's been the cornerstone of our success at 99signals, drawing in over 100,000 organic visitors each month. Tune in to unlock the full potential of your SEO efforts with this proven method. -=-=-=-=- Resources Mentioned: Google Se…
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Ep. #113 - 3 Ways to Build Backlinks When You're Just Getting Started
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In this episode, we unpack the essentials of link building for those just starting their SEO journey. Join us as we reveal three proven methods to build high-quality backlinks from scratch, even when you’re starting from ground zero in authority. -=-=-=-=- Resources Mentioned: Link Building Secrets (eBook): Access the eBook and bonuses: https://ebo…
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Change is Good for Us • Ps Danny Guglielmucci
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We need to honour our past, understand the present and prepare for the future. This week, Ps Danny Guglielmucci encourages us to trust God as we embrace the change. As we enter a new era we must be open to change if transformation is to take place.Bởi LIFE Adelaide
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Fishing for Miracles • Priscilla Shirer
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In this message, Priscilla Shirer encourages us to continue to trust God, knowing that He has miracles waiting if we would choose to participate in His plans and obey what He asks us to do.Bởi LIFE Adelaide
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How SumoQuote Hit a Consistent 33% Conversion Rate with Brandon Healey, VP of Sales & Marketing
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In this episode, Brandon Healey, VP of Sales & Marketing at SumoQuote, tells the story of SumoQuote's agile journey from a functional solution within a roofing company to a standalone SaaS success acquired by Job Nimbus. Brandon dives deep into how SumoQuote, leveraging industry insights and strategic sales approaches, achieved an impressive 33% co…
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The goal of Christianity isn’t that we may be made perfect but that we may be continuously transformed. This week, Ps Dan McGaw encourages us to take one step at a time. God is wanting to transform us from one degree of glory to another.Bởi LIFE Adelaide
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How's Your Love Life? • Ps Tony Rainbow
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You can’t monitor what you don’t measure. This week, Ps Tony Rainbow encourages us to reflect on our journey of discipleship. To test our spiritual formation we must reflect on how we love one another.Bởi LIFE Adelaide
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B2B Attribution Strategies to Drive Growth and Increase ROI with Andy Caron (RP), Drew Smith (Attributa), and Steffen Hedebrandt (Dreamdata)
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Understanding B2B attribution can feel overwhelming with the array of tools, platforms, and models. While attribution isn't a cure-all for marketing issues, it's a crucial optimization tool. Approaching it with realistic goals can effectively steer marketing investments. Industry experts Andy Caron, President of Revenue Pulse, Drew Smith, Co-founde…
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We as people have a tendency to collect clutter. This week, Ps Dan McGaw encourages us to reflect on what spiritual clutter we have collected. If we don’t make room we don’t allow for space for God to bring in the new.Bởi LIFE Adelaide
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Drive Adoption and Scale Net Recurring Revenue without PQLs with Mallory Lee, VP of Revenue Operations at Nylas
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Nylas has sidelined Product Qualified Leads (PQLs) in their strategies. But what does this mean? In this episode, Mallory Lee, VP of Revenue Operations at Nylas, shares her insights on how Nylas challenges the traditional concept of Product Qualified Leads (PQLs). Instead, it focuses on user engagement and identifying high-return users to drive ent…
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Build a Customer-Centric Tech Stack for DTC and B2B Revenue Growth with Daan Goossens, VP of Growth at Mysa
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Step into the dynamic world of smart home devices and discover Daan's expert insights on striking the perfect balance between strategic marketing, consumer experience, and technical adoption. In this episode, Daan Goossens, VP of Growth at Mysa, shows us how his calculated approach to SMS strategy and discounting has significantly contributed to My…
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Drive B2B Growth with a Customer-Centric Approach in Product-led Growth Strategies with Aaron Bird (Inflection), Laura Schaffer (Amplitude) and Francis Brero (MadKudu)
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Traditional paradigms in the rapidly changing landscape of B2B enterprises are being challenged by the emergence of a potent growth model – Product-Led Growth (PLG). So, what is PLG, and how can B2B companies harness its power to stay afloat, thrive, and drive customer-centricity in an increasingly competitive market? In this episode, Dan invites a…
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The Anointing, A Helping Hand • Ps Tony Rainbow
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DTC Omnichannel Strategies using Data Centralization and Activation with Maxime Lagresle
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The right data analysis tools can significantly increase decision-making agility and accessibility for all business stakeholders. Centralizing sales channel data is crucial for a seamless omnichannel experience. By using reverse ETL activation, companies can revolutionize data utilization to enhance customer engagement proactively. Maxime Lagresle …
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Drive D2C Growth by Humanizing Brand and Marketing Strategy with Aaron Wollner, CMO of Quontic Bank
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Quontic has made a remarkable shift towards embracing qualitative insights, recognizing the importance of humanizing the brand. It's not about abandoning data or experimentation; instead, it's about finding a balance. Aaron Wollner, the CMO of Quontic Bank, shares insights on leveraging technology to create a seamless customer experience. He talks …
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Nail B2B Deals using Multithreaded Strategies and Effective Messaging with Trinity Ngyuen
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The B2B SaaS landscape is always shifting, and it's crucial to have a comprehensive strategy in place. When everyone is cutting tech costs, you need a new way to appeal to buyers. One approach that has proven to be highly effective is multithreading, a method that involves engaging multiple stakeholders within an organization to drive sales and rev…
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How Workshop Found Product-Market Fit Leveraging Customer Feedback with Jamie Bell, VP of Marketing at Workshop
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On Today’s Show: Early-stage companies face numerous challenges, including a need for more resources and tools and uncertainty about the viability of their solution. Even worse, you may be building a product that customers don’t want. In this episode, Jamie Bell, VP of Marketing at Workshop, shares the company's journey to find product-market fit a…
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Ep. #112 - Google SGE Explained: How SGE Could Disrupt Your Website Traffic
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Google's SGE (Search Generative Experience) is on the brink of revolutionizing the search industry. In this episode, we reveal the potential impact of Google SGE on website traffic and offer a few insider tips on optimizing content for this latest search feature and staying ahead in the SEO game. -=-=-=-=- Tools & resources discussed in this episod…
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When we focus on the wrong things we can miss the reason for the season. This week, Ps Tony continues our series Christ-miss as we study the story of Herod. When we become preoccupied with external problems, we ultimately distract ourself from the one that wants to change us from the inside out.Bởi LIFE Adelaide
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Leveraging Intent Data for High-Impact Marketing Campaigns with Mark Kilens, CMO at Airmeet
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Intent data has become a pivotal tool for understanding and engaging with prospects. But how can marketers effectively harness its potential? Airmeet’s Chief Marketing Officer, Mark Kilens, has gone all in to understand and leverage intent data to get more prospects down the funnel. But it's not just about data. Mark emphasizes the foundational imp…
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