Brands Made Meaningful is a series of conversations with the team at Sussner about purposeful branding and a brand’s role in inspiring unity, identity, and powerful change for growth-minded organizations. Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to h ...
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The Wednesday Match Play Podcast is your weekly connection to the biggest and best brands in golf. On this show you will learn more about the latest golf fashion trends, hear from LPGA and PGA TOUR players and get advice on planning your next golf getaway and more. Each week, The Wednesday Match Play Podcast features one guest who answers questions related to their area of expertise. The Wednesday Match Play Podcast is hosted by Ricky L. Potts, Jr., CCAM, CMP, Executive Director of Marketing ...
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Derek Sussner, Sussner | Episode No. 418
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Sussner specializes in helping private clubs define and design their brands. They work to energize and materialize iconic member brands through strategic brand development and design services. Their offerings include brand strategy, identity design, and marketing materials to enhance the club's image and engagement with members. On this episode of …
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Nick Daher, E.A. Photography | Episode No. 421
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Founded in 1945, E.A. Photography began by offering high-quality portraits to professionals. Now a leader in executive and family portraiture, the studio blends traditional techniques with modern digital photography, ensuring unmatched quality and craftsmanship. On this episode of The Wednesday Match Play Podcast powered by Epic Golf Club, Nick tak…
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Episode 69: The Club At Golden Valley
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Derek and Tucker take a close look at one of their recent rebrands. For more information, visit us at: www.sussner.comBởi Sussner
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Everett Diem, Eden Mill St Andrews | Episode No. 420
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Eden Mill St Andrews is an independently owned distillery in the Lowlands region of Scotland. Operating since 2012 on a 38-acre site owned by the University of St Andrews, Eden Mill became Scotland's first single-site brewery & distillery. Today Eden Mill produces award winning gins and scotches, bringing the Spirit of St Andrews to the world. On t…
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Jennifer Maloy, MGI Golf | Episode No. 419
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MGI Golf, founded in 1993 and headquartered in Melbourne, Australia, specializes in designing, developing, and distributing electric golf caddies. The company is renowned for its innovative golf technology, offering a variety of caddies to suit diverse golfer needs. On this episode of The Wednesday Match Play Podcast powered by Epic Golf Club, Jenn…
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Episode 68: When to Launch a Club Rebrand
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Derek and Tucker break down how to find the perfect timing when launching a club rebrand. For more information, visit us at: www.sussner.comBởi Sussner
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Igor Vainshtein, GolfTrak Launch Monitor App | Episode No. 417
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The GolfTrak Launch Monitor App is a comprehensive golf performance tracking tool designed to help golfers of all levels improve their game. This app utilizes advanced technology to monitor and analyze various aspects of a golfer's performance, including swing speed, ball trajectory, distance, and accuracy. On this episode of The Wednesday Match Pl…
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Episode 67: Steps to Launching a Club Rebrand
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Derek and Tucker break down the steps to take and the reasons why you should consider a club rebranding. For more information, visit us at: www.sussner.comBởi Sussner
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Breifne O'Brien, GreenGolfBall | Episode No. 416
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GreenGolfBall is a premier Irish Golf Tour company with a proven track record of reliable service, great value, and local knowledge that ensures that you make the most from your golfing trip to Ireland. On this episode of The Wednesday Match Play Podcast powered by Epic Golf Club, Breifne explains what GreenGolfBall is, overviews the Irish Golf Tou…
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Balbinka Korzeniowska, Playing Through | Episode No. 415
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Playing Through is a fictionalized story honoring the real life sports and civil rights heroine Ann Gregory, the first woman of color to enter a USGA tournament. On this episode of The Wednesday Match Play Podcast powered by Epic Golf Club, Balbinka explains how the film came to be, remembers the challenges she faced while filming during the pandem…
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Episode 66: Brand Marketing vs Brand Design
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Derek and Tucker define the line between marketing and design and how they intersect to inform one another. For more information, visit us at: www.sussner.comBởi Sussner
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Janis Thornton, CPT, TPI, NASM, JT Fitness & Golf | Episode No. 414
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JT Fitness & Golf specializes in fitness and golf-centric content and services. Their platform provides a wealth of resources, expert advice, and products designed specifically for golfers, with a focus on enhancing performance, strength, and overall health related to golf activities. On this episode of The Wednesday Match Play Podcast powered by E…
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Jenny Duce, CCM, LPGA, North Ranch Country Club | Episode No. 413
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North Ranch Country Club is a private country club located in Westlake Village, California. The club is known for its beautiful setting and a range of amenities that cater to both golf enthusiasts and those seeking a luxurious lifestyle. On this episode of The Wednesday Match Play Podcast powered by Epic Golf Club, Jenny talks about her journey to …
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Episode 65: Building Brand Guidelines
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Derek and Tucker show us how to build infrastructure guidelines to unify your brand experience across the board. For more information, visit us at: www.sussner.comBởi Sussner
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Tom Neill, Private Club Historical | Episode No. 412
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For private clubs who wish to unify and enhance their members' experience with history, Private Club Historical discovers, designs, and displays a club's unique history - past, present, and moving into the future. On this episode of The Wednesday Match Play Podcast powered by Epic Golf Club, Tom details the scope of their work and their range of se…
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David Hodgson, Club Core | Episode No. 411
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Club Core is a platform for club managers to streamline communication, education, and workflow automation. It features a built-in messaging system, micro-learning modules for staff training, and automated workflows for tasks like onboarding and document management. On this episode of The Wednesday Match Play Podcast powered by Epic Golf Club, David…
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Derek and Tucker we cover what Identity Systems entail and how to discern between internal and external methodologies. For more information, visit us at: www.sussner.comBởi Sussner
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Marc Sulkes, Retro Golf Guy | Episode No. 410
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Nothing beats hitting a 50+ year old "Wood" Driver "On The Screws" or the feel of a well struck vintage blade... Then add in a little retro style. On this episode of The Wednesday Match Play Podcast powered by Epic Golf Club, Marc talks about what inspired him to start Retro Golf Guy, explains what retro means to him, shares where he's shooting mos…
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Toni Shibayama, ISU/S&K Financial and Insurance Service, Inc. | Episode No. 409
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With over $500M in premiums written and as a member of ISU International, S&K helps companies create healthier and safer work environments that are free from unnecessary risk and lead to higher employee productivity. On this episode of The Wednesday Match Play Podcast powered by Epic Golf Club, Toni Shibayama discusses her daily routine, shares her…
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Episode 63: Navigating Branding With a Board
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Derek and Tucker bring clarity to uniting your company under one cohesive vision. For more information, visit us at: www.sussner.comBởi Sussner
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Norm Spitzig, MCM, Master Club Advisors | Episode No. 408
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Norm Spitzig is a renowned speaker, author, and consultant in the private club industry. Spitzig is known for his expertise in club governance, strategic planning, and leadership. He has authored several books, including the "Private Club Management" series, which offers insights and best practices for managing private clubs effectively. On this ep…
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Jane Blalock, JBC Golf | Episode No. 407
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Jane Blalock is a former LPGA Tour champion who won 27 times and is perhaps best known for her record 299 consecutive tournaments played without missing a cut. She is the CEO of JBC Golf, the only national, woman-owned golf-event management and marketing firm. Jane also fulfills the role of CEO for the Women's Senior Golf Tour – which is currently …
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Episode 62: Putting a Committee Together
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Derek and Tucker assemble your need-to-know facts when putting together your committee. For more information, visit us at: www.sussner.comBởi Sussner
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Kenny Pallas, Ph.D., MBA, The Links Diary | Episode No. 406
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Crafted in Scotland, The Links Diary is a timeless journal for the discerning golfer, featuring stories that celebrate golf and the people that shape the game, tapping into the rich fabric of storytelling. On this episode of The Wednesday Match Play Podcast powered by Epic Golf Club, Kenny explains what The Links Diary is, talks about other golf pu…
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Brandon Casella, 9 Iron Wines | Episode No. 405
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9 Iron Wines is a combat veteran-owned winery that supports PTSD charities through the sale of fruit forward and approachable award winning wines. On this episode of the The Wednesday Match Play Podcast powered by Epic Golf Club, Brandon showcases 9 Iron Wines and talks about where the idea came from, explains how Blake Barnes got involved, shares …
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Episode 61: The Guiding Principles of Private Clubs
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Derek and Tucker go over the top ways private clubs can find the balance between pleasing old members while attracting new ones, all while making moves towards the future. For more information, visit us at: www.sussner.comBởi Sussner
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Danny Cahill, AccordingToDanny | Episode No. 404
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AccordingToDanny.com is an online training and mentoring company dedicated to enhancing the skills and jumpstarting the spirits of recruiters worldwide. On this episode of The Wednesday Match Play Podcast powered by Epic Golf Club, Danny introduces himself, talks about what inspired him to write a book about golf, shares what challenges he faced wh…
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Ted Simons, Synergy Group Consulting | Episode No. 403
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Synergy Group Consulting specializes in the application of design, technology, and marketing for sports, products, and facilities. On this episode of The Wednesday Match Play Podcast powered by Epic Golf Club, Ted overviews Synergy Group Consulting, talks about their customers and all the different services they provide, shares a success story of a…
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Episode 60: How Color Affects Perception
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Derek and Tucker cover how to best convey your business with color. For more information, visit us at: www.sussner.comBởi Sussner
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Rigo Headley, CCM, Almaden Golf & Country Club | Episode No. 402
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Almaden Golf & Country Club is a prestigious private member owned club located in the beautiful Almaden Valley of San Jose and nestled in the foothills of the Santa Cruz Mountains. On this episode of The Wednesday Match Play Podcast powered by Epic Golf Club, Rigo talks about his journey to this club, details the price to join, talks about the amen…
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Keith Scioli, Golf Live | Episode No. 401
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Golf Live is the professional premier solution for virtual golf lessons instructed by certified Golf Live Coaches. With their mobile app, patent-pending live replay, and recording technology, you can request a lesson and receive quality instruction from professionals virtually. Golf anywhere, anytime. On this episode of The Wednesday Match Play Pod…
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