Crickets to Cha-chings is a podcast for handmade and digital entrepreneurs wanting to uplevel their Etsy shops and grow their business. Join us as we talk marketing for your business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.
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184. Market to Coffee Lovers With These 10 Ideas
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Julie covers ideas for Etsy sellers in the coffee lover gifts niche. She discusses various trends and opportunities within this niche, such as combining food and non-food items, emotional support items, teacher gifts, Christmas tree decor, and mug wraps. The host also highlights the popularity of iced coffee candles and suggests that sellers in the…
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183. Unique Gift Basket Ideas That Can Increase Your Sales on Etsy
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Julie Berninger discusses unique gift basket ideas for Etsy sellers. She explains Etsy's new creativity standards for gift baskets and provides examples of traditional gift baskets for women and men. Julie then explores creatively assembled gift baskets that meet Etsy's standards, such as seasonal gift baskets, goth gift baskets, and gift baskets f…
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182. How Emily Earned 6-Figures from her POD & Digital Shops since January 2023
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Emily, a successful 6-figure Etsy seller, shares her journey of starting and growing her print on demand and digital product shops. She emphasizes the importance of research and finding niche markets to target. Emily also discusses her graphic design skills and the importance of practice and simplicity in creating professional-looking designs. She …
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181. Coaching Call at 300 Sales - Bundles, Flagship Products, and Blogging
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In this episode, Julie interviews Meagan, an Etsy seller in the faith and family LDS niche who wants to expand her business beyond Etsy. Megan shares her journey of starting on Etsy and growing her shop to 300 sales. Julie suggests participating in a bundle and creating an email sales sequence to promote the flagship product. They also touch on the…
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180. Coaching Call: A Membership for Catholic Moms
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Mary, an Etsy seller in the Catholic niche, discusses her journey of selling machine embroidery products and transitioning to selling printables. She shares her desire to move off Etsy and reach her Catholic clientele. The conversation explores the idea of Mary becoming a Catholic influencer and the challenges she faces in feeling like a thought le…
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179. How to Find Your Target Buyer on Etsy: Coaching Call
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Lisa, a seller in the Gold City Ventures community, shares her journey of starting an Etsy shop to help with daycare costs and her transition to digital products. She discusses her goals of growing her shop and making it a bigger business. The conversation explores the idea of finding a flagship product, with a focus on handprint art and trivia gam…
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178. Halloween Etsy Product Ideas with LOW Competition
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Halloween is approaching and it's a great time to discuss how to appeal to Halloween shoppers. Julie Berninger shares ideas for Halloween products with good search volume and low competition on Etsy sourced from eRank. The main themes include vintage and retro aesthetics, girlie Halloween, dog breeds, specific Halloween terms like 'momster', access…
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177. Coaching Call: A New Planner Business for Busy Moms
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Julie talks with Etsy digital products seller, Stephanie, about her plans to create a larger digital products business for busy moms. Her niche is women pursuing businesses. Takeaways Starting an Etsy shop can be a great entry point into the online business world. It's important to be flexible and willing to pivot your business direction based on w…
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176. The Power of UGC Photography in Marketing with Lauren Hooper
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In this episode of Crickets to Cha-Chings, Julie Berninger interviews Lauren Hooper, an artist and entrepreneur, about her expertise in user-generated content (UGC) photography. Lauren provides tips for creating UGC, including the importance of background, lighting, and showcasing the product in real-life scenarios. She also discusses the impact of…
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175. Gnomes for Every Occasion! Top Trends with Craft with Sarah
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Sarah Edwards, a Cricut crafting expert, discusses the crafting community and the popularity of digital files and finished crafts. We cover: Cricut machine, digital files, finished crafts, SVG files, trends in crafting, selling crafts, crafting, digital files, pricing, layered paper crafts, SVG, sublimation, AI, sublimation printer, Facebook groups…
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174. The Get Legit Toolkit and Bookkeeping 101 with Janet of Paper and Spark
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Julie Berninger and Janet LeBlanc of Paper and Spark discuss the steps to take when starting an Etsy shop from a CPA's perspective. They cover topics such as understanding the difference between a business and a hobby, obtaining a DBA permit, opening a business bank account, and the importance of bookkeeping. They also touch on the issue of Etsy sh…
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173. Your Trademark and Copyright Questions Answered by an IP Lawyer
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Laura Winston, Principal and Chair of the Intellectual Property Practice Group at Offit Kurman, answers your questions on common trademark and copyright issues Etsy sellers face. Note: This is not legal advice. Please review your own situation with professionals. Questions covered: How do I search on the USPTO web site and understand the results? I…
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172. Etsy Marketplace Insights 2024 Spring and Summer Trends Report
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Etsy put out a spring/summer trend report and Julie reviews it in this episode of the Crickets to Cha-Chings podcast. Here are some snippets of trending keyword searches according to Etsy in case you don't have time to read the report: +266% YoY increase in searches on Etsy for divorce gifts or items +351% YoY increase in searches on Etsy for coz…
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171. Start a Niche Subscription Business for Printables: Live Coaching Call
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In this live episode of the Crickets to Cha-Chings podcast, Julie Berninger and Sasha Hutchison discuss strategies for growing an Etsy business off of the platform. They provide guidance to Naomi, an Etsy seller selling printables, on how to expand her business and reach a wider audience. The conversation covers topics such as building an email lis…
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170. 4 Business Ideas: 60min Live Q&A with Julie
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If you missed our Live Q&A, here is the replay on YouTube. Julie broke down 4 business ideas and how they would work off Etsy 1) subscription book box, 2) beauty professional templates 3) seasonal printables for kids monthly subscription and 4) a blog for dog lovers. She also screenshared what Beyond looks like and the prizes you get with purchase.…
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169. When Your Competitor is a Bigger Brand .. Do This!
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In this episode, Julie and Sasha of Gold City Ventures and Kennedy of Our Friendly World discuss growing a business off of Etsy. They talk about competitor analysis and the importance of understanding your customers and competitors. They specifically discuss what to do when your competitor is a bigger brand than you and was on Shark Tank! They also…
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168. How a Niche Printable Shop Grows Beyond Etsy
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In this episode, Julie Berninger and Sasha Hutchison of Gold City Ventures interview Jenny, an Etsy seller who sells printables. They discuss Jenny's journey from selling physical products to focusing on printables, specifically in the golf niche. They explore the potential for Jenny to expand her business beyond Etsy by creating a lifestyle brand …
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167. Grow Your Personal Brand off Etsy with Amber (metaphysical jewelry seller)
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Amber sells metaphysical and celestial-inspired jewelry on Etsy. She wants to grow her business so she can leave her full-time job. This episode is a casual live coaching call for the Crickets to Cha-Chings podcast with Julie Berninger and Sasha Hutchison of Gold City Ventures. They discuss what they each outsource both in their business and their …
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166. How to Increase Sales in a Crochet Kit Etsy Shop
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Julie Berninger of Gold City Ventures chats with Kennedy of Our Friendly World Etsy shop. Kennedy sells crochet kits, crochet patterns, and finished crochet products. This episode is in a casual live coaching call style for the Crickets to Cha-Chings podcast. They discuss how to interpret keyword research from tools such as eRank, ideas for monetiz…
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165. New Etsy Gift Mode, Email Marketing, and Tik Tok Shop
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Etsy Gift Mode presents a huge opportunity for Etsy sellers. Julie Berninger of Gold City Ventures explains this new shopping experience and how to change your shop sections, pictures, and tags to take advantage of it. She also covers the Etsy email marketing policy change and TikTok shop. Topics covered in this episode: 1 - Etsy Gift Mode 2 - Etsy…
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164. SEO Tips for Etsy Success in 2024
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This is the Etsy SEO help you need in 2024! Julie Berninger of Gold City Ventures reviewed articles in the Etsy seller handbook and YouTube videos from the team at Etsy for hours to determine exactly how to improve your Etsy SEO search algorithm ranking in 2024. Learn more at: https://goldcityventures.com/ Resources in the video: https://www.etsy.c…
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163. Black Friday Deals for Etsy Sellers 2023
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Gold City Ventures puts together an annual Black Friday deals roundup for Etsy sellers. Find it here: https://goldcityventures.com/etsy-seller-resources/ These deals apply for handmade, POD, or digital product sellers. Some require using the special Gold City Ventures links or coupon code. 🌟 For More Insider Tips & Strategies on E-Commerce Success!…
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162. Holiday Ideas for Etsy Sellers 2023 (titles, tags, keywords)
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What titles, tags, and keywords should you add to your Etsy listings this year for the holidays? Can you package your existing listings in a different way to capitalize on what holiday shoppers want? Julie Berninger of Gold City Ventures presents her best ideas for Etsy sellers this holiday season based on the following Resources: Etsy Holiday Merc…
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Julie and her business partner Cody from Gold City Ventures discuss what's been going on with some POD sellers and the future of mockups. They also cover the current Etsy listing image requirements and other best practices and how they think the POD manufacturers will respond. For those outside of the POD space, they also talk about interesting opp…
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160. Trending Etsy Topics and Farewell to Lauren
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Julie and Cody of Gold City Ventures are continuing on with the podcast. I am happy since I know so many of you were disappointed that all of the old episodes would disappear. That issue is solved - and we have a better plan. The team at Gold City Ventures will be producing new episodes for you going forward. We recorded one final episode for you…
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My plan was to shut down the business and move on. But after I sent the last goodbye email, my friend Julie from Gold City Ventures reached out to me. She proposed an interesting opportunity. It allows me to keep the podcast and all prior episodes live for you ..and for Julie and her business partner, Cody, to take over the responsibilities that I …
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158. Starting Over: 3 Game-Changing Things I wish I had done 11 years Ago
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It’s great to be back and talk about all things Etsy and e-commerce with you (and thanks for so many DMs about last week's episode!) This week is all about what we would do differently if we could go back in time and start our Etsy businesses all over again -- and there's a laundry list of things that I would do differently. When I first started on…
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This episode is jam-packed with valuable insights to help you grow and succeed in your Etsy shop (and, more importantly, in your e-commerce business as a whole.) Here's what you can expect: The state of Etsy sales: Discover the reasons behind the decrease in Etsy sales in 2023 and what it means for sellers. Where Etsy is growing and what it means f…
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156. Unleash the Power of Brand Values in Your E-commerce Biz
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In today's world, buyers are more conscious about the impact their purchasing decisions can have on the businesses they support. They want to align themselves with brands that share their values. And you know what? This trend is especially true for small businesses, creatives, and artisans like us... Now, I know what you're thinking..."No way, I'm …
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155. Time-Saving Tools and Apps for Your E-Commerce Business (Part 2)
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Are you tired of spending countless hours managing your handmade business and you're looking for some tools and tricks to streamline and improve your efficiency? In this episode, we reveal the top productivity tools and apps to streamline your business and save you time -- making you able to get more out of the limited time you have available! From…
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154. Time-Saving Tools and Apps for Your E-Commerce Business (Part 1)
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Are you tired of spending countless hours managing your handmade business and you're looking for some tools and tricks to streamline and improve your efficiency? In this episode, we reveal the top productivity tools and apps to streamline your business and save you time -- making you able to get more out of the limited time you have available! From…
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153. The Pros and Cons of Etsy's Affiliate Program
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Have you heard about Etsy's new affiliate program, which allows content creators and sellers to earn a commission for promoting Etsy products on their website or social media, including your own products? Let's talk about the good, the bad, and the reason that I think Etsy is rolling out this new program so you can get a full picture about whether …
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152. Mixing Creativity & Business Smarts for an Unstoppable Success Story (Myth #5)
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In the world of handmade eCommerce businesses, there's often a misconception that creativity alone is enough to guarantee success. In reality, finding the perfect balance between creativity, data that gives you information about next steps, and business strategy is crucial to truly thrive in the online marketplace. In this episode, we'll explore th…
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151. Can You Really Sell Anything Online? And the Key Factors that Determine a Product's Success or Failure (Myth #4)
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In this week's myth busting episode, we're tackling the common misconception that you can simply sell anything online without considering market demand and competition. We'll cover things like why having a defined target audience and offering unique products that cater to their needs and preferences is crucial, especially in today's world of e-comm…
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150. Don't be fooled by the Passive Income Myth (Myth #3)
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Have you been blasted with Facebook ads over the past several years selling you on the idea of starting an online shop and creating a digital asset that you can sell for "passive income" while you frocklic into the sunset to spend your millions? Yeah, me too. And I'm here to tell you as someone who has a physical product shop, a digital product sho…
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149. Why Selling Online Ends Up Being a Lot More Expensive Than You Anticipated (Myth #2)
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While starting an online business is significantly cheaper than starting a brick and mortar business, it’s not free. At the very least you have material or equipment expenses, and some costs to create some basic branding, listing fees on Etsy, etc, and it’s important to be prepared for these expenses, otherwise the efficiency of how you run your bu…
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148. The Actual Timeline to E-Commerce "Success" (Myth #1)
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When you started thinking about building a business online, what was your expectation for success for that business? A month? 6 months? A year? Well I'm here to tell you: whatever that timeline was, it will probably take you longer than that. In the age of internet smoke and mirrors where everyone is telling you that you can grow a six figure busin…
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147. Having competition versus competing with others
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Do you ever feel like selling online is a constant rat race to keep up with everyone else in your industry? Or you feel like you don't even want to try out a new project or new style that you see because there are already so many people doing it, how can you even compete with them? Or you worry that your business is in a downward death spiral becau…
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146. I'm Back! With Guest Jon Lincoln, Founder of GoImagine
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I'm baaaaack! After a long hiatus while I dealt with my personal life/house fire, I'm back with a new episode, and I can't wait for you all to hear. This week on Crickets to Cha-Chings, I'm talking with Jon Lincoln, founder and CEO of GoImagine. GoImagine believes that by creating a handmade marketplace that donates 100% of profits to charity, ther…
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145. Building a Repeat Customer Fanbase that Grows your Business
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Kerrie Fitzgerald created a multi six figure subscription box by leveraging the power of a raving fan base and repeat customers -- and she think it's the cornerstone of any brand that is going to have long term success in today's online selling environment. Tune in to this week's episode to hear how Kerrie built a cult like following for her busine…
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Today on this quickie episode, I'm digging into my thoughts about SVB and Etsy's complete lack of communication and transparency with sellers. In short: I'm not happy. If you're wondering where I stand or want to hear my unfiltered thoughts about the whole thing, tune in. Let me know if you agree, disagree, think I'm totally off my rocker or need t…
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143. The Ultimate Product Party with Allison Carter and Cat Hildner
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Allison Carter and Catherine Hildner were two strangers who connected at a conference, turned into business besties, and a few years later saw a gap in the product based business space and decided to take action to fill it. In addition to the two businesses they run individually, Allison and Cat are the founders and hosts of Ultimate Product Party …
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142. Does the Etsy algorithm work for or against you?
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Over the past several years of doing the coaching/teaching/podcasting things, I’ve become very familiar with FB ads, and I always get really interesting comments on them. I’m not super easily offended at this point after 10 years in internet businesses, so rather than defend my ad or whatever I take it as an opportunity to read between the lines of…
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141. Taking One Best Selling Listing and Turning it Into a Full-Fledged Business with Stephanie Smedal
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On today's episode, I am chatting with Stephanie about her journey to building a successful Etsy shop from her original products that she created for her own wedding. Listen as Stephanie talks about going from creating products that *she* wanted to understanding what is trending (and how to figure out where else her buyers are looking for trends th…
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140. Conquer These 3 fears For Etsy Business Success
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We all have different mental roadblocks that hold us back from taking the next step, whether that step is to start your Etsy shop or to grow your e-commerce business to the next level. I've had conversations with literally thousands of online sellers at this point, and I see common themes in the places where they get stuck or held back in the way t…
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139. 10 Goals I'm Setting for My Business in 2023
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In moving into 2023, I had some big goals and things that I was super excited to talk about with y’all, primarily focused around my product based business and things that I want to do with it in the coming year. Obviously some of those are currently in a holding pattern while I wait for my house and workshop to be inhabitable again (if you missed i…
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138. Hits and Misses of 2022 Year in Review
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2022 has been a doozy for me, and in this episode I'm recapping the major hits and misses of the year. There are always highs in business and lows in business and personally, and I'm not holding anything back. We'll talk through the top 5 hits, the top 5 misses, and how I'm moving forward into 2023 by giving space to set goals for my product based …
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137. Using Etsy as an E-Commerce Sales Funnel
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Today we're going to talk about how you can use the benefits that Etsy provides to grow your overall e-commerce brand, without feeling like you're loyal to Etsy or the sun rises and sets at the boundaries of Etsy. We're also going to talk about why marketplace platforms can benefit your e-commerce brand even if you already have an established brand…
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136. Black Friday Bonanza Starts Now -- Hear All the Details
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Looking through my Black Friday Bonanza page and not sure which one to choose? Listen in to hear me talk all about the different offerings, including some BRAND NEW programs, opportunities for one on one coaching, and more. Head to http://www.laurenkeplinger.com/bf to see the offer of the day that is available!…
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135. Six figures with a PHYSICAL Product business (digital isn’t the only way to go!)
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You hear so much these days about digital products, that it almost feels like you're like an old-school seller if you sell physical products rather than digital products. But today on this episode, we're talking PHYSICAL products. Not digital, not printables, but actual physical products that you have to ship to your customers. Because that's my ba…
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