Heather K. Terry is a New York City area CPG consultant, speaker and entrepreneur who has had her own companies and worked with many different brands. In Scaling with Soul she recounts her experiences in business from knowing absolutely nothing to becoming an industry expert and brings on guests from all areas of the consumer packaged goods industry. Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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This is the CPG Troublemakers, the place where brands and makers, food and beverage nerds, and investors all gather to cause a little bit of mischief. We welcome industry leaders, white space thinkers, and channel partners to come together to turn problems into opportunities or at the very least have a little fun along the way.
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Entrepreneur Shelley Gupta on Startup Funding, Pitching, and Mentorship
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Shelley Gupta is the Founder and CEO of BāKIT Box, a subscription-service baking company offering culturally diverse recipes through baking kits with pre-measured ingredients brimming with global flavors. Shelley conceived the idea during the pandemic after realizing a gap in baking options. She began experimenting with no-fuss baking ingredients w…
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Shahira Marei is the Founder and CEO of The Dirty Cookie, a gourmet dessert company renowned for its one-of-a-kind cookie shot glasses. The concept was inspired by Shahira's favorite dessert — cookies and milk. Having worked as a project manager at Boeing, she admits she is not the Betty Crocker type. After witnessing poverty during a trip to her n…
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Heather K. Terry of GoodSam Foods Does CPG Right in a Changing Economy and Planet
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Heather K. Terry is the Co-founder and CEO of GoodSam Foods, a sugar-free, equitable, and B-certified chocolate company that partners with global farmers. Her first entrepreneurial venture was as the Founder and CEO of NibMor, an organic vegan chocolate company that she later sold. Heather has over 10 years of experience in the CPG industry, having…
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How Ayeshah Abuelhiga Is Paving the Way for First-Generation Founders, One Meal at a Time
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Ayeshah Abuelhiga is the Founder and CEO of the Mason Dixie Biscuit Company, a frozen biscuit brand committed to producing food made with fresh, clean, and natural ingredients. To fulfill her goal of transforming comfort food for the better, she left her corporate job to open a small restaurant. As an emerging food brand owner, Ayeshah has been nam…
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Overcoming Doubts and Doubters: The Story of an Accidental Entrepreneur With Hint Founder, Kara Goldin
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Kara Goldin is the Founder of Hint Inc., a beverage company most known for Hint Water, an award-winning unsweetened water with hints of fruit. Kara has been named one of InStyle’s Badass 50, Fast Company’s Most Creative People in Business, Fortune’s Most Powerful Women Entrepreneurs, Fortune's Most Innovative Women in Food & Drink, and EY Entrepren…
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The Journey From Buyer to Brand With Tuyyo Founder Stefanie Garcia Turner
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Stefanie Garcia Turner is the Founder and CEO of Tuyyo, a modern line of Latin-American foods and beverages consisting of real ingredients. Stefanie’s inspiration behind her brand is rooted in the foods she grew up with and her passion for natural foods. As a former forager for Whole Foods, Stefanie has worked with several emerging brands, learning…
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Jordan Buckner is the Founder of Foodbevy, an online community offering resources to help food and beverage entrepreneurs scale their businesses. As a serial entrepreneur and startup advisor, Jordan is passionate about increasing the visibility of minority-owned and women-led businesses. His name appeared on Forbes list of 30 Under 30 food and beve…
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Lin Jiang - Disrupting Brown Sugar and Maple!
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Chinese native Lin Jiang is the Founder and CEO of Yishi Foods, an Asian-inspired breakfast food company based in Chicago. After moving to the United States, Lin began craving the porridge her mother used to prepare for her as a child. Wanting to bring flavors to the US she grew up loving, Lin set out to create a nutritious and functional breakfast…
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Andrew Vrbas of Pacha Soap - Getting the Dirt on Conscious Capitalism
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Andrew Vrbas is the Co-founder and CEO of Pacha Soap Co., a conscious capital company producing handcrafted, artisanal products that enhance well-being and captivate the senses. Andrew was inspired to start a purpose-driven organization when multimillion-dollar companies began donating proceeds of their profits to underdeveloped countries. Pacha So…
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Disrupting the Seltzer Set With Anthony Spina of System Seltzers
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Anthony Spina is the Co-founder and Co-CEO of System Seltzers, the first alcohol-by- volume system. Consumers can choose to purchase multipacks of eight, five, or zero ABV, giving buyers the choice to dial up or dial down over the course of an evening or week. Anthony is a veteran beverage brand executive who worked as a brand manager for Pabst Bre…
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Patrick Tannous - Living the Loose Leaf Life
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Patrick Tannous is the Co-founder and President of Tiesta Tea, a tea company on a mission to make loose-leaf tea understandable, accessible, and affordable. Tiesta Tea specializes in sourcing over 150 ingredients from across the globe — blending them into loose-leaf teas and herbal beverages. Patrick and his partner started Tiesta Tea in 2010 while…
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Rebecca Minkoff is known for her edgy designs and is one of the savviest entrepreneurs around. Listen in as her and Heather talk about motherhood, doing business with family and balance. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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An interview with Solomon Choi, founder of 16Handles
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Heather interviews the King of soft serve, Solomon Choi. They talk about his journey, marketing genius and insights and how to keep up with your customer. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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An Interview with ECOfashion Corps, Marci Zaroff
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In this episode Heather interviews Marci Zaroff, the founder of the Eco fashion revolution. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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An Interview with Business and Life Coach, Regan Walsh
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In this episode Heather interviews business and life coach Regan Walsh. It’s a podcast for the New Year and your goals that you won’t want to miss. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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Who are you doing this for? You or Them?
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So who are you doing this entrepreneur thing for? You or Them? It matters. A lot. In this episode Heather explores the entrepreneurial mindset and why you need to focus it and understand it. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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Season 2, Episode 2: Interview with Vincent Biscaye of Step Two Advisors
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In this episode Heather goes deep with seasoned entrepreneur and CPG finance expert Vincent Biscaye. If you think finance in business is boring- this episode is going to change the way you think. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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Heather is back and better than ever with a brand refresh, new business insights and a new name for the podcast! In this episode of Scaling with Soul, formerly The Fifth Pallet Almost Killed Me, Heather talks about changes and how easy decisions are easy and hard decision are, well, hard. --- Support this podcast: https://podcasters.spotify.com/pod…
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In this episode Heather talks about her professional set backs that all brought her to where she is now. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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Episode 25: Personal Life vs. Business Life: If One is Losing, Can You Ever Win?
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In this episode Heather explores the challenges of separating your business and personal life when starting a company for the first time. How, when often times you are the only person working full time, can you keep one from spilling into another? --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support…
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Episode 24: Brand Partnerships: Working with Influencers & Giving Product Away.
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In this episode Heather tackles the topic of working with Influencers and giving away free product. The do’s and don’t of effective partnerships. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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Episode 23: Negativity. It has no business in your business.
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In this episode, Heather reflects on when she wasn't able to be happy or positive in her business. Is this you? You'l learn 5 steps to taking the negative vibes out and getting the positive ones going. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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Episode 22: The Emotional Side of Raising Money
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In this episode Heather explores the emotional and psychological toll on entrepreneurs when raising money. This episode was inspired by questions and comments while Heather was on the road speaking on the topic. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support…
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Episode 21: Expert Interviews: Tom Szaky, Founder of TerraCycle
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In this episode Heather interviews ‘The King of Garbage’ & founder of TerraCycle, Tom Szaky. Learn how Tom got Terra Cycle started and how all businesses can monetize their waste. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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Episode 20: Expert Interviews: Saskia Sorrosa, Founder of Fresh Bellies
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In this Expert Interview Heather chats with Saskia Sorrosa, founder of Fresh Bellies. Learn about her transition from a high powered position in the NBA to becoming a good start-up founder, her experience with investors and shooting an episode of Shark Tank (that ultimately aired). --- Support this podcast: https://podcasters.spotify.com/pod/show/h…
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Episode 19: Expert Interviews: Shannon Roddy, Amazon Expert
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When you have a CPG business, Amazon becomes a topic of conversation almost immediately. As one of the largest and fastest growing retailers worldwide, how could they not? In this episode Heather interviews Shannon Roddy, founder of Marketplace Seller Courses, an online platform dedicated to educating brands on how to sell and operate effectively a…
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Episode 18: Expert Interviews: Amy Ziff, Founder of Made Safe.
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The first of The Expert Series on The Fifth Pallet Almost Killed Me. Amy Ziff is the founder of Made Safe, an organization that is raising the bar for household and beauty products in stores and on E-commerce sites across the country. Learn about her entrepreneurial journey from Jetsetter to Site 59 (which was acquired by Travelocity) and how she b…
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Episode 17: Your Personal Life: Everything Can Be Used Against You- and Your Business
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For some founders it can be difficult to understand why everything they say, do and write can impact their business. In this episode Heather explores how your personal life can and will be used against you and what you can do to still hold on to some part of your privacy. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-t…
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Episode 16: Doing Business with Your Dream Accounts. Part 3.
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In the last part of this three part series on Doing Business with Your Dream Accounts, Heather discusses the final component to find success- getting customers to come purchase it. Often times entrepreneurs believe being on the shelf is enough- Heather will challenge that notion. --- Support this podcast: https://podcasters.spotify.com/pod/show/hea…
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Episode 15: Doing Business with Your Dream Accounts Part 2
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In part two Heather describes more asks from distributors and retailers and what they mean for your business. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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Episode 14: Doing Business with Your Dream Accounts. Part 1
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So you want to do business with a national retailer? It’s a dream- it’s a goal. In this episode Heather starts to break down what you need to be prepared with to go in and do big business that will keep you in business. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support…
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Episode 13: What Do You Actually Know? How Research Can Change the Game
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Research sounds like a boring word- something you did in high school or college. In this episode Heather discusses how to use research to up your sales game. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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Episode 12: Rejection. How to Reframe Your Beliefs for Success
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No one likes to be told no. No one likes rejection. In this episode Heather helps you take a ‘no’ and change it into something that can set you and your business up for success. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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Episode 11: Marketing on a Budget: The 5 Things Your Business Needs Now.
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Worried that you don’t have enough money to market you product or service? Heather challenges listeners in this episode to do 5 things that will barely cost a dime. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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Episode 10: Building Your Brand Through Relationships with Nitika Chopra
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How to Build Your Brand Through Relationships with Influencer Nitika Chopra. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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Episode 9: An Interview with Sarah Landstreet of Georgette Packaging
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Heather interviews packaging expert and Founder of Georgette Packaging, Sarah Landstreet. They will cover everything from finding the right packaging for your business to sustainability. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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Episode 8: Don’t Kill the Sales Person.
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Sales & Marketing: A Love Story? In this episode Heather explores what happens when we don’t hold sales and marketing accountable for what they actually bring to the table. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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The last in our three part series on Raising Money for your business. In this episode Heather talks about building a deck to show potential investors and how to build a data room. She also questions when and if some founders are actually ready to raise money. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support…
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More on raising money for your business including types of investments and how to ask friends and family for money. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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It’s the word every entrepreneur dreads: Fundraising. How? Why? Who? How much? Over the next few episodes Heather will explore this topic, starting with the types of money available to businesses. If the lingo has ever confused you, you’ll want to make sure to tune in to this episode. --- Support this podcast: https://podcasters.spotify.com/pod/sho…
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Episode 4: There’s Enough Room For Everyone.
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As a company you need to know who your competitors are and what they are doing. But what happens when you take it too far? We explore how copying your competition can ultimately take you out. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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Episode 3: Brand Persona and Your Story
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Who is your brand? Yes. Who? What feeling are you inspiring in your customers and perspective customers? Is it intentional or unintentional? Learn how to build a brand persona and tell your unique story in this episode of The Fifth Pallet Almost Killed Me. --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support…
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Episode 2: Getting the Idea Out. Starting a Business.
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You have an idea? Or even an existing business but don’t know how to move forward in a 'sure' way? There are steps to get you to put it out there with confidence. Listen to this episode! --- Support this podcast: https://podcasters.spotify.com/pod/show/heather-k-terry/support
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Episode 1: The Fifth Pallet Almost Killed Me.
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Heather K. Terry is a New York City area CPG consultant, speaker and entrepreneur who has had her own companies and worked with many different brands. In the Fifth Pallet Almost Killed Me, she recounts her experiences in business from knowing absolutely nothing to becoming an industry expert and brings on guests from all areas of the consumer packa…
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