What if technology could understand people in the same way that people understand one another? Tune in as Affectiva, the pioneer of Emotion AI, endeavors to humanize technology as a new Smart Eye Company. The Human-Centric AI podcast dissects how we can put the human before the artificial as AI manifests in our daily lives, with insights from the world’s top thinkers in automotive, market research, aviation, robotics, education, academia and beyond.
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Unlocking Ad Success: The Role of Emotion AI in Creative Campaigns
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Today’s episode features Lynn Deason, Head of Creative Excellence at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the…
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Driving Innovation: The Future of Interior Sensing and Driver Monitoring
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Today’s episode features Detlef Wilke, Vice President of Innovation & Strategic Partnerships at Smart Eye. With a degree in electrical engineering, Detlef has over 25 years of experience within the automotive industry with deep technical expertise in Driver Monitoring and Interior Sensing systems. I invited him to talk today about the evolution and…
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Secrets of Ad Creative Effectiveness: Insights from Kantar’s 2024 Awards
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Today’s episode features Vera Sidlova, Global Brand Manager, Creative at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar’s 30,000 people help…
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Next-Level Success with Smart Eye's Expert Eye Tracking Support
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While our eye tracking systems are comprehensive and cutting-edge, setting them up and working with them doesn’t have to be daunting. At Smart Eye, we understand that success lies not only in the sophistication of our technology but also in the support and guidance we provide to our customers. Whether you’re a seasoned professional or just beginnin…
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The Future of Advertising: Generative AI meets Emotion AI
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Generative AI has changed the world of advertising. Large Language Models create draft copy instantly. Image generators produce visuals in minutes. Text-to-video tools will make creative development even more streamlined. But what about the risks from all this AI-led efficiency? Can Generative AI really design compelling ads? Emotional engagement i…
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Synthetic Anchors and Human Emotions: Navigating the Landscape of AI News Presenters
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Today, we are joined by a guest whose journey traverses the dynamic realms of traditional media and cutting-edge Emotion AI technology. Dr. Leon Hawthorne is not only a former news anchor for CNN International and CNBC Europe but also a Founder CEO of two satellite television channels. His extensive experience in the media landscape has been comple…
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Driving Innovation: Exploring Smart Eye's Role in Automotive Technology and Interior Sensing
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Today we have a very special episode featuring Dr. Rana el Kaliouby, former Co-Founder and CEO of Affectiva, currently Deputy CEO of Smart Eye, having a discussion with Smart Eye CEO Martin Krantz. In their conversation, Rana and Martin touch on the significance of recent design wins, the methodology behind estimating revenue and lifetime value, an…
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Expanding Human Insights: Combining Eye Tracking with Biosensors to Assist University Research Labs
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In today’s episode, we dive into the world of eye tracking technology and how it’s transforming the landscape of human factors research setups. We covered why eye tracking is more applicable than ever, hosting three expert speakers from the University of North Dakota. Furthermore, iMotions spoke on the multi-modal approach for enhanced insights. Li…
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Tracking Tomorrow: Decoding Human Behavior with Eye Tracking in Mobility Research
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In today's episode, we dive into a recent collaborative event Smart Eye attended at the University of North Dakota (or UND) and the Research Institute for Autonomous Systems (RIAS). With a comprehensive setup featuring multiple cameras, EEG data collection modules, and emotion sensing capabilities, the UND RIAS team is poised to unlock the true pot…
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Mastering Storytelling Through Entertainment Content Testing with Emotion AI
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Marketers often talk about the art of storytelling, but how do they measure up to the experts in filmmaking? In a world where emotions drive engagement, Affectiva's Emotion AI database, with 80 thousand pieces of advertising and entertainment content, provides unique insights. This technology reads between the lines, decoding facial expressions to …
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Revolutionizing Automotive Research: Exploring the Profound Power of Eye Tracking
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Today’s episode features two Smart Eye team members, Mario and Aaron, discussing the transformative potential of Smart Eye’s eye tracking solutions in redefining the possibilities of automotive research in a recent live virtual event. Attendees discovered the essence of eye tracking, its profound relevance, and how it enables breakthroughs in road …
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Craving Attention: How to Capture and Retain the Attention Your Ad Needs
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Today we are going to dive into some of the latest advancements in visual attention measurement, and how it is revolutionizing ad creative effectiveness testing. We will also discuss creative development strategies, how to balance attention and brand goals, and briefly touch on integrating attention metrics into your existing measurement frameworks…
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Safeguarding the Fleet: Navigating Driver Safety Challenges and Innovations
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Today’s episode features Elsa Magner, Senior Project Manager at Smart Eye. Elsa has extensive expertise spanning various technical domains, including project management, quality assurance, and product development. With a mission to instill structure, purpose, and clear goals in her work, Elsa is a seasoned professional who thrives on delivering on …
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Transforming Mobility with Emotion AI in Automotive Innovation: Forvia's Vision
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Today’s episode features Dr. Tara Akhavan, Global Innovation and Ecosystems Director at Forvia. Dr. Akhavan is an award-winning technology entrepreneur with over 15 years of experience in leadership and product strategy. She is the Founder, President & CEO of Faurecia, a groundbreaking company in the field of Perceptual Display/Image Processing for…
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Innovating Accessibility with Mind's Eye: A Collaboration with Smartbox, Eye-Tracking, and Human-Centered Design
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In today's episode, we are delving into the groundbreaking world of AI art expression for those with Motor Neuron Disease (or MND) such as ALS. We spoke with guests Franklin Williams and Evan Schmidt from the AREA 23 Agency, along with Richard Cave from the MND Association. Richard Cave is a Speech and Language Therapist, working with the MND Assoc…
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AI Empowered: Diversity, Equity and Inclusion in Europe's AI Revolution
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We have a special episode today featuring Smart Eye Deputy CEO Dr. Rana El Kaliouby (formerly Co-Founder and CEO of Affectiva) speaking with with Leïla Maidane: Leïla is a socially-minded entrepreneur who puts technology at the service of economic mobility. With expertise in digital transformation, she launched Femmes Fières in 2019 to elevate busi…
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The Safety Shift: Charting the Future of Fleet Safety Technology with ATRI
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Today’s episode features Daniel Murray, Senior Vice President at the American Transportation Research Institute (ATRI). Dan has more than 30 years of experience in a broad range of transportation fields including trucking research and economics, transportation safety technologies and autonomous vehicles. At ATRI, Mr. Murray is responsible for manag…
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Navigating Aviation with Precision: Unlocking Insights through Eye Tracking Technology
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How can eye tracking technology help improve flight safety? In this episode, we explore the fascinating world of eye tracking and its profound impact on the aviation industry. We dove into the fundamentals of eye tracking, its crucial relevance in aviation, and present real-world case studies and testimonials showcasing its effectiveness. Virtual A…
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Emotion AI Unveiled: Crafting Compelling Entertainment with MarketCast
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Today’s episode features Kate Monninger, VP of Campaign Analytics at MarketCast. A versatile research analyst with fifteen years of experience in supplier-side strategic consulting, Kate has proven expertise as a research manager overseeing the design, implementation and analysis of quantitative and qualitative projects on global scale. Her current…
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The Eye Tracking Edge: Decoding Human Insight AI in Aviation
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Today’s episode features a recent livestream event where we hosted Solmaz Shahmehr, Smart Eye VP of Research Instruments. We had a quick chat about the fundamentals of eye tracking, applications in aviation, and how eye tracking can help improve flight safety through pilot training research and future aircraft design. Let’s listen in to learn more …
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The New Affectiva Attention Metric: A Deep Dive into AI and Human Behavior
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Today’s episode features Matt Strafuss, Director of Product and Customer Solutions at Affectiva (now a Smart Eye company). Matt has been with Affectiva for almost 10 years in various roles. Affectiva, pioneer of Emotion AI, was acquired by Smart Eye in 2021 and has since continued its strong brand presence in the media analytics space. With a degre…
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Navigating Neuroscience: Transforming Pilot Training Research with iMotions
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Today’s episode features Senior Neuroscience Product Specialist at iMotions, Nam Nguyen. With over 15 years of experience shaping cutting-edge research across diverse industries, Nam’s background encompasses everything from military and healthcare technologies, automotive UX, game design, and academic research. His expertise is matched only by his …
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Unveiling the Future of Biometric Research with Peter Hartzbech: Revolutionizing Human Behavior Understanding
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Today’s episode features the Founder & CEO @iMotions, and member of the Executive Management team in Smart Eye Group, Peter Hartzbech. Peter is an entrepreneur who is driven by using technology to make the world a better place. His company, iMotions, is a fully-integrated, hardware-agnostic software platform that allows researchers to use the power…
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Driven Insights: Navigating Driver Distractions and Safety Innovations with Dr. Bryan Reimer
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Today’s episode features Dr. Bryan Reimer, Research Scientist at the MIT Center for Transportation and Logistics and MIT AgeLab, specializing in driver safety and mobility. With extensive experience in driver behavior research and a multidisciplinary approach, Dr. Reimer's work addresses the challenges of driver attention management, distraction, a…
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Breaking Down the Stigma: How Emotion AI Can Revolutionize Mental Health Treatment
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Today’s episode features Smart Eye Deputy CEO Dr. Rana El Kaliouby (formerly Co-Founder and CEO of Affectiva) moderating a discussion with Pernille Bülow, PhD, founder and CEO of the nonprofit Mind Blossom, and Loren Larsen of Videra Health. On this last day of Mental Health Awareness month, these three came together to put a spotlight on this issu…
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The Validity of Facial Emotion Recognition Technologies: The Impact of Emotion AI on Human Behavioral Research
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Today’s episode features a Q&A with our own Graham Page. Graham leads the Media Analytics business Unit as Global Managing Director of Media Analytics at Affectiva, a Smart Eye company. He pioneered the integration of biometric and behavioral measures to mainstream brand and advertising research for 26 years as Executive VP and Head of Global Resea…
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The Emotional Side of Finance: Using Emotion AI to Understand Consumer Behavior
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Today’s episode features Dr. Michael Seiler, an expert in marketing and consumer behavior at the Raymond A. Mason School of Business at the College of William and Mary. Dr. Seiler is an internationally recognized behavioral real estate researcher whose studies have been cited in the Wall Street Journal, NY Times, LA Times, and Washington Post. He h…
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See the Possibilities: How Eye Tracking Technology is Changing the Game for Individuals with Disabilities
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Smart Eye recently hosted an assistive technology virtual event which dove deep into the ways in which individuals with disabilities use different access methods such as eye gaze to control computers, with a special focus on Smartbox and their groundbreaking Lumin-i eye tracker. In this webinar, we explored how this technology revolutionizes the wa…
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Humanizing Automation: Building Trust and Enhancing Safety through Eye Tracking in Aviation
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What role can eye tracking play in building trust between pilots and the aircraft they fly? Can it help improve flight safety, or help train the next generation of pilots? These are the questions tackled in today's episode featuring Karl Tschurtschenthaler and Simon Schwerd both from the Institute of Flight Systems. Karl studied Biomedical Engineer…
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Emotion AI and Eye Tracking: Powerful Insights for Digital Mobile Content
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Today’s episode features a Q&A discussion between our own Sasha Mukhanova, Business development and Account director, Media analytics at Affectiva (a Smart Eye company) and Stefan Ruff, Co-CEO & Co-Founder of Oculid. Sasha is an experienced brand strategist with a passion for research and consumer insights. Through her work and extensive background…
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Unlocking the Mind's Eye: Exploring the Power of Eye Tracking in Multimodal Biometric Research
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Today’s episode features prior guest Dr. Pernille Bülow, Product Specialist at iMotions where she consults and trains researchers on multimodal biometric data collection and study design. Penny speaks with Dr. Ryan Jane Jacoby, who is a licensed clinical psychologist at the Center for OCD and Related Disorders at Massachusetts General Hospital and …
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What can we learn about the importance of emotion in digital advertising?
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Today’s episode features Jane Ostler, EVP Global Thought Leadership at Kantar with Ecem Erdem, Global Manager – Creative at Kantar together speaking with Graham Page, our Global Managing Director of Media Analytics at Affectiva, a Smart Eye company. As the connected world continues to grow, so do the opportunities for brands to engage with their au…
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How Eye Tracking Helps Researchers More Efficiently Analyze Behavior: Human Factors Deep Dive
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Today’s episode features Rob Wesley, North American Sales Director at Smart Eye. Rob holds a Bachelor of Science in Forensic Science and Technology, and a Bachelor of Arts in Chemistry. He has spent his career at a number of automotive companies including Panasonic Automotive Systems and Bosch in roles varying from account management to strategic c…
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Driving the Future of Neurological Development Research: Thriving with Eye Tracking and Biosensors
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Today’s episode features a Product Specialist at iMotions, Dr. Pernille Bülow. iMotions is a fully-integrated, hardware-agnostic software platform that allows researchers to use the power of any neuroscience technology, as well as traditional surveys and focus groups, to gain unparalleled insight into what people actual think and feel. Their custom…
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Polestar 3 with Smart Eye’s Driver Monitoring System (DMS)
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Today’s episode features Dennis Nobelius, Chief Operations Officer of Polestar - a Swedish premium electric vehicle manufacturer. Prior to this role, Dennis was CEO of Zenuity–a company that develops software for self-driving cars. He also worked as an MD for Volvo Cars in Switzerland, Program Leader for the all-new XC90 / S90 / V90 and the new SPA…
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An Emotion AI Chat on Biosensors in Mental Health Research
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Mental health research takes many forms, but what unites it can be the application of biosensors and psychophysiological methodologies to better understand and ameliorate patient experiences and outcomes. Today's episode features iMotions Product Specialist Dr. Pernille Bülow and Deputy CEO of Smart Eye (formerly Co-Founder and CEO of Affectiva) Dr…
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What Biosensors Reveal in Test Anxiety Research: an iMotions Customer Chat
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Today's episode features iMotions Product Specialist Dr. Pernille Bülow and Dr. Erick Bourassa, an Associate Professor in the Department of Biological Sciences and Physician Assistant Studies at Mississippi College. iMotions is a fully-integrated, hardware-agnostic software platform that allows researchers to use the power of any neuroscience techn…
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iMotions: Emotion AI & Biosensors in Mental Health Research
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Today’s episode features a Product Specialist at iMotions, Dr. Pernille Bülow. iMotions is a fully-integrated, hardware-agnostic software platform that allows researchers to use the power of any neuroscience technology, as well as traditional surveys and focus groups, to gain unparalleled insight into what people actual think and feel. Their custom…
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Humanizing the In-Cabin Experience with Human Insight AI
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Today’s episode features Smart Eye Deputy CEO Dr. Rana el Kaliouby talking about humanizing the in-cabin experience. In a technology-dominated world there is an increasing need to bridge the gap between man and machine. Making our interactions with technology more seamless and intuitive will enable us to lead smarter, more productive, healthier and…
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How to Build Emotionally Powerful Campaigns in Difficult Times & Our New Emotion AI Metrics!
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Today’s episode features Graham Page, Global Managing Director, Media Analytics at Affectiva, a Smart eye company. Graham and I discussed some takeaways from his recent presentation on how to brands can leverage Emotion AI for powerful campaigns during difficult times, plus a deep dive into our recent product release around conversational engagemen…
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Advancing Road Safety: The State of Alcohol Intoxication Research
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Every year 1.3 million people around the world die in road crashes according to the World Health Organization. More than 20% of these fatalities are estimated to be alcohol-related – a global problem that demands comprehensive solutions. Driven by technical enhancements in Artificial Intelligence and global regulatory efforts Driver Monitoring Syst…
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Being Different Matters: Talking the Future of AI with Author Kevin Maney
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Today’s episode features Kevin Maney, partner at Category Design Advisors. A journalist who has been covering tech and society for 30 years, and the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin and his team guide leadership teams to help them define, develop and ultimately dominate a new category o…
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Deep Dive into Smart Eye Interior Sensing and Driver Monitoring Systems
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Today’s episode features Detlef Wilke, Vice President of Automotive Solutions at Smart Eye. With a degree in electrical engineering, Detlef has over 25 years of experience within the automotive industry with deep technical expertise in driver monitoring and interior sensing systems. Listen to him speak about what he is working on at Smart Eye, how …
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The Role of Attention in the Creative Development Process
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Today’s episode features Duncan Southgate, Senior Director, Creative and Media Solutions - Insights Division at Kantar. Duncan has over 25 years brand, communications and media research experience gathered in various European, US and global roles with Millward Brown and Kantar. He is currently responsible for growing the company’s global creative a…
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The Future is Multi-Modal: Eye Tracking and More with iMotions
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Today’s episode features the Founder & CEO of iMotions, and member of the Executive Management team in Smart Eye Group, Peter Hartzbech. Peter is an entrepreneur who is driven by using technology to make the world a better place. His company, iMotions, is a fully-integrated, hardware-agnostic software platform that allows researchers to use the pow…
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AI Potential, Regulation and More with “AI for Good” Author, Dr. Eric Daimler
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Today’s episode features Dr. Eric Daimler, who is an authority in the Artificial Intelligence community with over 20 years of experience in the field. He currently leads MIT’s first-ever spinout from its Math department and has co-founded six technology companies that have pioneered work in fields ranging from software systems to statistical arbitr…
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How to Be a Disruptive Thinker with “Own the AI Revolution” Author, Neil Sahota
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Today’s episode features Neil Sahota, an IBM Master Inventor, United Nations A.I. Advisor, Chief Innovation Officer, and globally-recognized speaker and author. Neil is a founding member of the UN’s AI for Good Initiative, and I invited him to speak on how to “disrupt the box.” Through his work with Global Fortune 500 companies as a change maker, h…
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How to Improve Flight Safety with Eye Tracking: Pilot Training and Simulation
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The role of a pilot today is different compared to 50 years back. These days, most commercial aviation is largely automated – an innovation that has decreased the number of accidents drastically and made aviation one of the safest ways to travel. In one million take-offs, the average number of accidents is less than one. In the last few years, eye …
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Emotion AI in Journalism: Trust me, I’m Human…Virtually
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Would you watch the news online or via a mobile app if it were presented by something that looks human, but is in fact an artificially intelligent virtual human? Today’s episode features Leon Hawthorne. Leon is a media executive, journalist and academic; a former CEO of two satellite TV channels, three cable stations, a TV production company and a …
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Paving the Way for Safer Driving with Applied AI Systems (AIS)
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21:22
Today’s episode features Magnus Brunzell, Vice President and head of business unit Fleet & Aftermarket at Smart Eye. With a Masters in engineering, Magnus has years of experience working with automotive tier-1 suppliers such as Delphi/Aptiv. He has had roles in project management, engineering, sales & marketing and managing director. I invited him …
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