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REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. Discover how an entrepreneur owned and ran 2 successful optical stores for 16 years and worked only 2 days a week! Understand the differ ...
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In this episode we are going to take a look at some key reasons why an Eye Care Professional might face challenges when transitioning into entrepreneurship. By addressing these challenges with a well-rounded approach that combines clinical expertise with entrepreneurial strategies, eye care professionals can build successful, thriving practices tha…
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In this instalment of Revenue RX, our host Joseph explores the significance that success is an ongoing committed process that requires a never ending commitment to compete. Joseph emphasizes that if you want to grow the business and increase revenues you have no choice but to compete. The episode drills deep into the various aspects that impact suc…
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THE ONLY REVENUE SOURCE: The Customer!
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In this episode of Revenue RX, Optical Retail Wins, Joseph focuses on the importance of truly understanding the customer. Joseph discusses the significance of building trusting relationships and providing personalized service to drive satisfaction and loyalty. By prioritizing value and creating a seamless shopping experience, optical retailers can …
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THE KEY TO SUCCESS: Valued Employees!
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In this installment of Revenue RX, our host Joseph explores the significance of employee engagement in optical retail establishments. With his vast knowledge in the field, he stresses the vital role that employees play in generating revenue. Joseph emphasizes the importance of selecting the right individuals and examines the use of personality asse…
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Trust can be your biggest expense …. Or it can be your biggest source of success.!! The episode underscores the costs of a lack of trust in business, emphasizing the benefits of transparency, competency, and consistency in fostering trust. Joseph provides valuable insights on building trust in sales, emphasizing the importance of knowledge, authent…
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In this episode of Revenue RX, Joseph reveals the top secrets for organic revenue growth for optical store owners. Joseph highlights a variety of strategies for increasing revenue organically, such as time management, improving customer retention, increasing conversion rates, and controlling costs. Additionally, Joseph emphasized the significance o…
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When To Sell Or Not To Sell: That is the question?
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In this episode of Revenue RX, Optical Retail Wins, host Joseph Mireault shares insights on the mindset of selling and understand what it means to "Move People". He emphasizes the importance of refraining from judgement and approaching interactions with a clean slate to better understand customers' needs. Drawing from his own experiences as an entr…
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Explore the journey to increasing revenue for optical store owners with Joseph Mireault on RevenueRX, Optical Retail Wins. Discover the importance of focusing on customer wants, not just needs, to drive sales and ensure customer satisfaction. Learn how to differentiate yourself from the competition by understanding and fulfilling customer desires. …
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The Art of Communication: Listen & Learn
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Tune in for another insightful episode of RevenueRx Optical Retail Wins, host Joseph Mireault delves into the importance of effective communication in the optical retail industry. He emphasizes that communication is crucial in setting businesses apart from their competitors. Key points include the necessity of developing strong communication skills…
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The Optometrist Dilemma: Reality Bites
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Episode #7 THE OPTOMETRIST DILEMMA: REALITY BITES In this episode of Revenue RX, Joseph Mireaut delves into the realm of optical retail, focusing on how optometrists can enhance the profitability of their dispensaries. Drawing from 16 years in the optical industry and 35 years of broader business experience, the host outlines a strategy for transfo…
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EYES WIDE SHUT: Discover what's right in front of you ! Part 3.
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In this episode, we'll dive into how continuous innovation has positively impacted my business and bottom line. As a serial innovator, I've always sought to renew and reinvent my approach, continuously thinking, tweaking, and experimenting with new ideas. This mindset has been instrumental in transforming my business, driving profitability, and set…
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EYES WIDE SHUT: Discover what's right in front of you ! Part 2.
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In this episode of RevenueRx, host Joseph Mireault explores how optical store owners can increase revenue through innovative strategies and grassroots initiatives. Drawing from his 16-year experience in the optical industry and 35 years in various businesses, Joseph shares real-world examples of how he leveraged neighbouring businesses, cross-promo…
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EYES WIDE SHUT: Discover what's right in front of you! Part 1.
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EYES WIDE SHUT: Discover what's right in front of you! Part 1. In this episode of Revenue RX, host Joseph Mireault shares his journey and strategies as an optical store owner striving to increase customer traffic and revenue. Drawing from his 16 years of experience in the optical industry and previous unrelated business ventures, Joseph emphasizes …
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Optical Evolution: Change is the Price of Survival
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In this episode of Revenue RX, Optical Retail Wins, host Joseph Mireault discusses the importance of embracing change for optical store owners to increase revenue and avoid stagnation. Drawing on over 16 years of experience in the optical industry and 35 years in business, Joseph explains the concept of the Sigmoid Curve, illustrating the lifecycle…
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Tick-Tock Optics: Mastering Time for Retail Success
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In this episode of RevenueRx Optical Retail Wins titled 'Optical Owners Odyssey,' Joseph Mireault shares insights from his 16-year journey in the optical industry, revealing how he successfully owned and operated two optical stores while working only two days a week. Delving into the importance of time management and strategic planning, Joseph Mire…
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Intro: Entrepreneurs Journey in Optical
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In today episode, host Joseph Mireault shares his unconventional journey into the optical retail business during the 2007 recession, despite having no prior experience in retail or optometry. Joseph discusses his 16-year journey in the optical industry and nearly 35 years in various other business ventures that prepared him for owning and operating…
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Introducing Revenue RX, Optical Retail Wins
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REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have …
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