Welcome to the Leap Ahead podcast with your host Julie Zadow. Julie interviews real marketing leaders, with decades of experience, who share their candid leadership insights—all in 30 minutes or less.
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Chris Blose — How to Bring Internal Alignment to Your Content Strategy
35:47
35:47
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35:47
Blose is a Demand Spring Leap Advisor and has over 20 years of content marketing experience. Chris is a storyteller at heart and spent a decade-plus honing his skills at leading independent content marketing firms and served as a client-facing VP of Content for the latter two. Chris brings his extensive experience to today’s episode to talk about m…
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Tessa May Marr — How to generate a positive ROI with Social Media
31:55
31:55
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31:55
Tessa May Marr is the CEO of Marr Media, a social media marketing agency that works with both B2B and B2C brands to build custom social strategies and offers a fully outsourced social media management plan. Tessa shares her expertise in social media marketing and offers tips on what CMOs need to be thinking about when it comes to social media in th…
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Patricia Waldron — Being Late to Market Just Isn’t an Option in Today’s Environment
24:33
24:33
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24:33
Patricia Waldron’s 20-plus-year track record is filled with stories of companies who have, with her help, differentiated themselves through innovative strategies, solutions, and marketing initiatives. The fact is, technology never sleeps, competition is endless, and only companies that are willing to stay ahead of trends will rise to the top. In th…
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Carla Johnson — How to Develop Creative Thinkers
30:12
30:12
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30:12
Carla Johnson is a world-renowned Storyteller, Creative Explorer, and the author of Re:Think Innovation. Over the last two decades, Carla has helped architects, actuaries, executives, volunteers, innovators, and visionaries leverage the art of storytelling to inspire action. Carla is passionate about helping organizations create a culture of innova…
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Joe Cordo — Are You Focused on the Customer?
26:31
26:31
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26:31
Joe Cordo is a Marketing Executive that specializes in SaaS technology. He is an expert in scaling brand, demand, and the management of innovative market-leading products. With so many changes that have happened in the SaaS industry, CMOs are faced with new challenges every day to make their products relevant, useful, and engaging to their ideal bu…
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