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Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that ...
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Today's episode tackles three essential topics that have been on my mind, and trust me, you'll want to take notes. I'm breaking down my recent experience landing PR completely organically - no creator apps involved. You'll learn the exact method I used (and teach) that just proved successful with a brand I genuinely love. With the recent wave of cr…
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Ready to dive into what ACTUALLY goes into building an indie beauty brand with intention? In this episode, I'm sitting down with Alisha Gallagher, co-founder of Mob Beauty, to unpack how she went from working alongside industry icons like Laura Mercier to co-creating a brand that's redefining conscious beauty. Get ready for a no-BS conversation abo…
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Join Sonia as she sits down with beauty content creator and entrepreneur Kelly Rose Sarno in this candid episode of lipservice. Discover how Kelly transformed her passion for makeup into a thriving career, from her viral Puff Me hair product video (on Facebook!) to managing a team of 13 across two successful companies. Highlights include: Kelly's u…
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Welcome to lipservice, the podcast where we uncover the beauty industry's best-kept secrets. In this episode, Sonia sits down with Becca Bahke, CEO of Illuminate Social, to discuss the intricacies of talent management in the beauty creator space. Key topics include: Criteria for successful brand partnerships The current value of Instagram vs. TikTo…
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Welcome back to lipservice world, for your a solo episode with your host, Sonia Elyss. Grab a notebook because this episode is full of advice for beauty content creators! 💄✨ In this episode, Sonia gets real about the ups and downs of her own content creation journey, sharing her personal struggles after a 3.5-week hiatus. But that's just the warm-u…
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Join Sonia Elyss as she sits down with beauty creator and brand builder Rudi Berry in this insightful episode of lipservice the podcast. Discover how Rudi transformed her passion for beauty into a thriving career, from her early days on YouTube to collaborating with major brands like Neutrogena and developing her own products. Highlights include: R…
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2024 Women's Health Week LIVE. On 6th September 2024 Kelly & Alisha were live from the Kyabram Plaza Theatre for Women's Health Week. They brought the local community of women (and a couple of brave men) together with their usual humour, some fun facts and a couple of wonderful, interesting guests! Thanks to the EmpowHER - Connecting Women committe…
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In celebration of Latin Heritage Month, join Sonia as she sits down with emerging Latina beauty creator Hilda Franco in this inspiring episode of lipservice world. Discover how Hilda went from casual Instagram stories to landing a coveted Sephora partnership, all while embracing her Salvadorian roots. Sonia applauds her as a fellow latina and someo…
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Join Sonia as she sits down with rising beauty content creator Michelle York in this captivating episode of lipservice Podcast. Michelle opens up about her unexpected journey from casual Instagram stories to viral TikTok success, sharing candid insights on authenticity, dealing with online negativity, and the realities of content creation as a care…
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Sonia interviews Amanda Frisch, a two-time Ulta Beauty Collective member (and Doctorate of performing arts) about her journey as a content creator. What started as a passion project has become a full-time business across multiple platforms. Amanda talks about niching down, what she learned from the UBC and her top tips for shedding imposter syndrom…
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Ever dreamed of launching your own beauty product business? Make your dream a reality with Blanka. Launching a product based business in the beauty industry is full of risk: start up costs, development costs, order minimums —the list is endless. Blanka puts a stop to many of the issues surrounding this volatile industry and helps you reach your ent…
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Sonia sits with Rachel Anise, a communications professor, published author, ex-model and long-time content creator. Rachel walks us through her unique journey with content creation starting with long-form blogging and evolving over 10+ years to today where she is on the verge of launching her own haircare brand. Rachel uses her professional backgro…
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Join Sonia for a quick birthday episode. A few thoughts, a few tears and a whole lot of gratitude. — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world, the free community helping beauty creators connect and elevate. Ready to upgrade your pr…
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Krysten Wags is a triple threat: Content Creator, Actor and Marketer. As a personality online she's your best friend and acts like it. Sonia interviews Krysten about her journey from Actor to Content Creator and how she ended up as the Associate Content Director at Laundry Service (an advertising agency). The episode touches on what happens from th…
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Sonia interviews Kailey Waskall, an Occupational Therapist and Accessibility Consultant who marrier her love for beauty and passion for accessibility in her online persona, @occupationbeauty. Kailey discusses what she has learned on her creator journey and the investments she has made along the way. She discusses the challenges and fears around sho…
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Kelly and Alisha sat down with Brooke the Osteo to discuss all things osteopathy! Well, in reality they talked a lot of their experience, tit and fanny out mostly, with Brooke. This is one funny episode! Lots of laughs, some info about what an osteo does (everything apparently) and we almost get to the bottom of why they are called Drs - almost! On…
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Long-time content creator and Naturium Founder, Susan Yara joins Sonia in the episode where they look at things from a creator and brand perspective. The duo discuss imposter syndrome, consistency, what it takes to create content for 10+ years and what Naturium looks for in a partnership. If you’ve ever watched Susan’s content and wondered “how doe…
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Sonia chats with Elena Duque, an Esthetician & TV beauty expert as well as someone who has been on QVC, NBC and CBS. She took her experience in skincare and social media to TikTok during the pandemic then parlayed that into hosting and TV segments. Elena walks us through her journey on TikTok and what it takes to produce a TikTok segment. We discus…
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Kelly and Alisha sit down (with only one mic) to talk about a couple of doctors who kill! Kelly's "doctor" was possibly the documented first serial killer! He built himself a reputation and a Murder Castle! Alisha talks about a doctor who was probably past his prime and made a deadly error! Instagram: @twohumerusnursespodcast Facebook: Two Humerus …
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After getting her influencer marketing start at Ulta Beauty and launching the first Ulta Beauty Collective, Evelyn has gone on to do great things on the brand and creator side of the influencer marketing industry. Sonia interviews Evelyn about her experience and thoughts on what it takes to "make it" as a creator as well as some of the behind-the-s…
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After working in the beauty industry for 30 years, Leah was ready to create something “for us, by us” and dove into formulating a concealer specifically for beauty-lovers 40+. Shortly after, Maxine’s Revenge was born (and named by her TikTok followers!) Leah embraced TikTok as a Founder, Creator & Sales person, selling out her stock (with help from…
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Don't miss this debrief! Alisha talks about her ADHD diagnosis and a very traumatic event that happened. Its worth listening to! Kelly talks about her quick trip to Perth and her osteo experience!! Your favourite nurses are really taking it easy this year with episodes as life is SO BUSY! So we love that you are sticking with us! Debriefs are fun c…
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Sonia sits down with Diane Saw, the Global Director of Brand Marketing at Violette_FR. One of beauty industry’s fastest growing brands and a brand name on countless beauty creator wish lists right now. Diane walks us through her experience in advertising and marketing and how she landed this dream role as well as some of the details behind creator …
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Hey girliessss!! It's Nurse Hamish!! Kelly sat down with the evanescent, energetic, vibrant and just so positive Nurse Hamish! They chatted about living in the beautiful Kimberley's, his interesting road into nursing, quitting your grad year when it doesn't serve you, social media and the joys of country nursing. I think this chat will surprise you…
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The creator journey can start anywhere at any age. For our guest this week, the journey started in her 50’s with a push from her teenage daughters. Sonia interviews Cherie Seaswan, a later in life creator who is bringing a bit of spice to the makeup over 50 content conversation. Cherie shares how she stumbled into content creation and her current m…
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This episode is the usual ramblings from your two favourite nurses! From 'old duck down' at an ANZAC ceremony, to pilates chat, to toxic fat phobia in gyms and a BIG announcement! (Hint - if you are a student you'll want to click the link below!) So grab a cuppa, margarita or iced latte and find a comfy spot in the warm and listen to us ramble on f…
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Meet Ehlie Luna, a professional makeup artist, singer and creator who has gone from playing with her Mother's makeup to becoming the face of Milk makeup's new Jelly Tint. Learn more about her journey as a creative, what her initial reaction was to the invite from Milk and how she thinks about creativity and content creation in a unique and beautifu…
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Join Sonia for a new series where she answers community questions in her "Lipservice Creator Hotline" segment. In this episode she answers questions from @dermagals and @itsamandasuarse regarding media kits and finding inspiration to post. Submitting questions is a special perk for the lipservice world community on Geneva and the Broadcast Channel,…
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Have you ever wondered what it might be like to just crack it and walk out of you shift? Or maybe you really wonder what TPN might taste like? Or how much better a shift might run if you could sedate that annoying bell ringing patient? Intrusive thoughts, we all have them but we never act on them! Kelly & Alisha share some of there favourites from …
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Sonia and Karol sit down for a chat about how Karol Rodriguez became @karolskorner. What the organic journey from College kid to Professional MUA has looked like for Karol and what it's like to get personal, carve out boundaries, connect with brands and create deep connections online. Karol is a professional makeup artist and creator in NYC navigat…
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We're back with another episode featuring Michelle Spieler, a mature beauty creator who just launched a product collab with MOB beauty. As a follow up to our first episode together (listen here to catch up), Sonia dives in deeper on Michelle's weekly posting schedule, which platform she is finding significant growth on, the "state of the union" for…
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Ever wondered why the human body has organs and functions that we can live without but are relatively completely useless? So did we! Kelly & Alisha have a chat about some useless body parts, or at least we thought they were useless! From tonsils to body hair, we learnt some new words and had a lot of laughs! Would you like to help support your favo…
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Join Sonia in interviewing Eileen Dautruche, a Beauty Executive, Digital Marketing Expert and early (2008) Blogger/Influencer. Eileen started her career as a 19 year old blogger and now she works at one of the most sought-after beauty brands in the world (Bobbi Brown!). Sonia asks Eileen about her career journey and the evolution of the beauty infl…
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How are we almost at Easter and the end of March! Kelly & Alisha sit down to chat about Kelly's most traumatic experience of her life and her crying through Pilates, Alisha has her ADHD assessment soon and has a lot of fears about it all. Alisha trials a new segment, so stay till the end and have laugh with us!! Its the usual chaotic, hot mess of a…
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In this juicy episode, Sonia interviews Kristen Bousque, a creator coach and anti-pitch champion, the founder of Soulcial Suite and someone who has worked in the creator economy for years. Curious about what to charge? How to connect with brands? What you should invest in your journey? This episode is for you! Stick around for the entire episode be…
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Kelly & Alisha are back with part two of the Lucy Letby episode! We talk more about the trial, the babies and obviously have our own opinions! If you want to watch the whole 11 minutes of the Judges sentencing you can watch it here. Lucy Letby: Nurse on Trial podcast has a more in detail information about her trial and the babies. Highly recommend …
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Join Sonia while she chats with recent Ulta Beauty Collective member Kevin Lee. We talk about what the experience has done for him as a Creator personally and professionally as well as his number 1 takeaway after a year of mentorship with one of the beauty industry's biggest retailers. Kevin has one of the smallest follower counts of the current cr…
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Lucy Letby, a neonatal nurse, is one of Britain's worst female child serial killers. She has been found guilty of murdering 7 infants and attempting to murder 6 others. She is currently spending the rest of her natural life in prison. Hear how this nurse was able to cause so much death and harm in a 12 month period, despite the best efforts of conc…
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If you’re curious about how trends grow and evolve in the beauty industry, this episode is for you. Join Sonia as she interviews Addison Cain, a trend forecaster for SPATE NYC. In this episode, we talk about how TikTok impacts the trend lifecycle, 2024 predictions for the beauty industry, and some of our favorite trend observations in the right now…
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Curious how to get on the PR list of one of New York’s fastest growing beauty communications agencies!? You’re going to need to listen to this episode. Sonia interviews Tyler Williams, the Founder of Nouveau Communications, a boutique beauty communications firm representing some of social media’s favorite brands including Salwa Petersen, Andrew Fit…
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Nurses Who Kill is back for 2024! We have both chosen a couple of very recent killers! One is a nurse who had to be full time carer at home - so was it mercy or desperation? The other seemed to enjoy the thrill, and went on a very prolific killing spree at many nursing facilities in her short career! Both cases go to trial in April & May 2024 so we…
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Let's revisit one of Sonia's favorite interviews with a popular beauty creator. Take out your pen and paper because this one is full of hot tips and mindset gut checks. Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews …
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Well it might be mid February 2024 but Kelly & Alisha finally got their acts together and sat down to shoot the shit and what a hot mess it was! We talk about EVERYTHING and wafflestomping.... Listen if you dare! Instagram: @twohumerusnursespodcast Facebook: Two Humerus Nurse Podcast Email: hello@twohumerusnurses.com.au Music: Switch Me On by Shane…
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Countdown to the official launch of lipservice the podcast is on! We revisit one of Sonia's favorite episodes from Brand Meet Creator to get you excited for what's to come! In this episode, Sonia uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on w…
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Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. In each episode, we bring you interviews …
  continue reading
 
Well 2023 is almost over! We made it y'all! Just before Christmas Kelly, Alisha and Jess got together to discuss the year that was! They hadn't caught up in awhile so it was a hot mess! They chat about the podcast statistics and then its all down hill from there! From Kelly's living funeral which had them in stitches, to Alisha's ADHD brain fogs an…
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Kelly & Jess are back this week with April! April has just completed her double degree, registered nursing and midwifery. She has assisted in 30 births and Alisha's was one of them! Hear all about April's study, her work as a RUSON and how much she loves midwifery! Instagram: @twohumerusnursespodcast Private Facebook Page: Two Humerus Nurses Podcas…
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Having a child is supposed to be the best time of your life, but what if your child, or children, are sick? How does life change if it's full of hospital visits, tests, medications, surgery and worry? Emily is a mum of two boys who have had their fair share of illness! She experienced some scary times. The irony is that Emily's youngest was sick at…
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We are here again! Alisha has given birth to her beautiful son, Lachlan, and she tells Kelly all about it! Alisha was so prepared for this birth, so of course it didn't go exactly as planned! Once again, Alisha's birth story is one not to miss, it is incredible! I don't think we have laughed so hard in an episode, maybe ever!! We are so proud of Al…
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Welcome back to Part 2 of Devastating Diagnosis with Brad & Holley Jones! We learn about Brad's second diagnosis, Chronic Myeloid Leukaemia. We learn how this cancer diagnosis rocked both their worlds in a way they weren't expecting. Brad has worked with many medical doctors as part of their exam process and will happily do whatever it takes to rai…
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