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Celebrating people and their passions because nobody can do it like you can. I love that everyone has a story that is unique to them. Our journeys are all different, but we can still learn so much from one another. I am grateful that through my own journey as an actor I have had the opportunity to meet so many incredible people. On my podcast you will get to hear their stories. This podcast is for the dreamers and the inspired. For the people who love people and are completely uninterested i ...
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Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenM ...
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Diversity in Marketing with Daniela Cintron
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Diversity is an often discussed but just as frequently misunderstood topic—including in marketing. What does being inclusive in digital marketing mean, and why is it important? We invited a marketer with experience dealing with these questions to join us on the podcast. Let’s learn from Daniela Cintron how we can all be more diverse in our represen…
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YouTube is the second-largest search engine online and the largest video platform. Video is becoming an increasingly powerful way to reach people online; however, producing and sharing meaningful video content is a challenge. In this episode, we talk to video production professional Kendrich Disch about the basics of growing your following on YouTu…
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Every small business owner understands that social media is meant to be part of your online presence. But which platforms should you be active on? How often should you post? What’s the goal with social media? Do you need to pay for ads? Liz Bachmann manages organic social media and more for small businesses and joins us on the podcast to answer the…
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Over 40% of websites are built using WordPress—the popular open-sourced content management system. But do you need to be a web developer to build an effective website using WordPress. To break this down, we invited our friend and WordPress web creator, April Wier, to the podcast. Links WordPress CMS April Wier’s website April on Facebook Sugar Five…
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Communicating clearly is a cornerstone of effective marketing. But how do you maintain a consistent message across various digital platforms? It begins with great marketing copywriting. To unpack this underappreciated art, we invited freelance copywriter Jessica Fralin on the podcast. Links Jessica’s website Sparked studio Jessica on Instagram Jess…
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Despite what you might think, effective digital marketing isn’t free. It takes time and knowledge, and it can often require paid advertising to reach new audiences. The digital ad landscape can be overwhelming, so we invited our friend Mike Scott from Manticore Marketing to walk us through how any small business can get started with ads. Links Mant…
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Your company’s brand is built on how you’re perceived by the general public. Therefore, managing your reputation among consumers using public relations is a valuable practice in branding. Cindy Miller is a PR expert with years of experience and the CEO of Cindy Miller Communications. She spoke with Mickey about the value of public relations and how…
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Project Management with Brooke Desmond
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Even if it’s not in your job title or description, you’re likely somewhat familiar with project management. However, it’s not a responsibility everyone fully understands or embraces. This makes project management one of the most underrated and underappreciated parts of business and marketing. We invited GreenMellen’s project manager, Brooke Desmond…
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What is it like to start and run a marketing agency? Our co-host Mickey Mellen invites his co-founder Ali Green to the show to discuss building GreenMellen together. This is a peek behind the curtain of how a digital marketing agency works and what it takes to operate smoothly. Ali Green on GreenMellen's Website Ali Green on LinkedIn The E-Myth Rev…
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Search Engine Optimization with Bobby Kircher
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Is SEO still relevant to marketers, especially with recent changes with technology? The short answer is yes, and we invited search expert Bobby Kircher to discuss why. Let’s make search optimization practical and achievable for small businesses like yours. Links Bobby’s website: https://bobbykircher.com/ Papaya Search: https://papayasearch.com/ Bob…
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Is your small business struggling with content marketing? In this episode, we invited on our friend Adam Walker to talk about repurposing content for different platforms. These simple tips will help you scale your marketing strategy to reach a wider audience and save time. Links Adam’s Website: https://adamjwalker.com/ Tech Talk Ya’ll on Spotify: h…
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I Am Gabrielle ByndLoss and Sam Valentine - Fostering Community and Resilience in the Acting Industry, Confronting Mental Health and Learning to Be Authentic
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Ever felt like the acting industry was a lone wolf's territory, filled with competition and solitary struggles? Gabrielle Byndloss and Sam Valentine, two seasoned actors, have shaken up that narrative by creating a haven for their peers. Their shared journey, encompassing the highs and lows of an actor's life, unfolds in this episode as they talk a…
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I Am LaQuanda Plantt - Revealing the Magic Behind the Scenes in Casting, Producing, and Directing
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Laquanda, the visionary behind ElleQ Casting, shares her tale of transformation from going back to school to founding her own casting company. Her journey is peppered with challenges, like juggling waiting tables with casting directing, yet she emerges with invaluable insights on professional development and the development of self. Her narrative i…
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I Am J. Monson - Capturing the Art of Location Management, On-Set Challenges, and Crafting Authentic Stories Behind the Camera
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Venture into the reality of film production where stakes are high and the unexpected becomes the norm. Jay recounts tales of uninvited "bogies," homeowners navigating the invasion of their personal space, and the art of keeping cool when tempers flare. We reflect on the personal evolution found in the face of on-set trials, the satisfaction of scou…
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Special Announcement: A New Podcast Format
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After 60 episodes of the Brighter Web podcast, we're changing things up. Starting in 2024, we're bringing guests to the show and talk about digital marketing topics. We'll be back in a few months with some new, slightly different-sounding episodes.Bởi GreenMellen
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Optimizing Website Conversions to Grow Your Business
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There’s no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve your conversions online? What are website conversions? Form fill Download a file Watch a video Purchase Donate What is conversion optimization? Making a…
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10 Ways to Monetize Your Digital Marketing Content
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The internet is about far more than just making money—but that’s certainly something you can do. Content creators have found plenty of ways to earn income from the digital stuff they make. This list is far from comprehensive, but here are 10 big buckets of ways to make money from the content you create online. Selling a service (like GreenMellen) W…
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I Am Sonny Dang - Unveiling the Glamour and Grit of the Modeling Industry, Club Promoting and More
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Picture this, a regular New York City server, scouted and thrust into the glitz and glamour of the modeling industry. Sonny, with his firsthand experiences, will enlighten us on the inner workings of the industry, the role of modeling agents, and the stringent standards models must adhere to for bookings. Sonny openly shares his experiences. He’ll …
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Creating an Effective Marketing Budget
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Effecitve marketing requires an investment. For a business, this means creating and spending a marketing budget. But how much should you spend on marketing, and what return should you expect? There’s no one answer, so let’s examine the right approach. Where do I start with my marketing budget? Figure out what you’ve spent to this point. Create a do…
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I Am Sanna Erica - From Modeling to Acting, Embracing Digital Content Creation, and Advocacy For Labor Rights in Hollywood
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In this weeks episode I sit down with Sanna Erica, a multi-talented creative. She offers her unique insights on transitioning from modeling to acting, and opens up about the challenges she encountered, her creative journey, and her current projects; including her upcoming sketch comedy show. If you're interested in content creation or acting, Sanna…
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Capitalizing on Networking Events for Marketing Growth
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Digital marketing is useless without personal connections and word-of-mouth referrals. But is networking played out or ripe for you to take advantage of? It all depends on your approach. How does networking help my marketing? Get to know people in a more casual setting. Face and name recognition can be as important as brand recognition. Build a rel…
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I Am Caleb Holland - Tracing His Martial Arts Journey, Achieving Professional Success, and the Future of Iron Wolf Academy
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On this episode, Caleb Holland sits down with me to discuss the exciting journey of entrepreneurial venture, particularly in the realm of martial arts. We highlight the importance of tangible results and the need for a "trust but verify" mentality. We discuss personal expression in Brazilian Jiu Jitsu and business, and how recognizing one's self-wo…
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Our 6 Least Favorite Marketing Channels
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There are plenty of great and effective digital marketing channels, but there are just as many bad ones. Or at least good channels that tend to be used poorly by lazy marketers. These are our six least favorite marketing channels. Robert’s 3 least favorite Direct mail: because it’s usually useless and hard to track. Billboards: because no one looks…
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I Am Andres Perez - From Poetry to Hip Hop, Exploring Mental Health, Intuition and Finding Individuality in Music and Acting
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Join us for an intimate conversation with the dynamic artist, Andres Perez, AKA S.O.B.R.I.N.O. We journey through his life, uncovering how a third-grade poet grew into an artist who seamlessly merges Trap Music and Spanish music to create a sound that's uniquely his. Listen as he discusses standing out in the entertainment industry by finding your …
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Building Your Business Marketing Stack
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Technology can make marketing easier for your business. The various software tools your company uses for marketing combine to make a marketing stack. But what tools should you use and how do you build the right marketing stack? What is a marketing stack? The set of tools and technologies that you use to plan, execute, and measure your marketing eff…
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I Am Mallory Ivy - Navigating the Acting World, From Early Career to Working Multiple Jobs the SAG Strike and Everything In-between
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On this Episode, Mallory Ivy opens up about the art and experience of acting itself. She discusses the joy she derives from connecting with her co-stars and the mindfulness required in acting. She also gives us a glimpse into the benefits of Meisner training and the often underestimated value of self-observation in honing one's craft.…
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The 7 Top Skills Every Marketer Must Have
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We’ve talked about several skills marketers need in previous podcast episodes. Now, let’s bring it all together and give an overview of the seven most important skills we all need to hone. Which ones do you need to work on? Planning: Just going out and “doing it” will likely end poorly. Get a strategy. Writing: It’s the key to great communication a…
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I Am Patrick Lemon - Unpacking his lifelong Acting Journey from Theatre to TV to Family
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Imagine stepping onto a stage at the tender age of 14 to overcome paralyzing stage fright. You'd probably question where you'd find the courage, wouldn't you? Well, that's what seasoned actor Patrick Lemon did, influenced by his opera singer mother and television personality father. In this heartwarming and poignant episode, we explore Patrick's fa…
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How Guest Contributions Can Extend Your Marketing Reach
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Creating your own marketing channels is a valuable practice. However, you can reach new audiences and gain extra credibility by sharing your content on other people’s platforms. These guest contributions have their own pros and cons, which we’ll discuss here. What do we mean by guest contributions? Sharing content on a platform that you don’t own. …
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B2B vs B2C: Why They’re More Similar Than You Think
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Marketing has no shortage of acronyms, and B2B and B2C are two of the most important. These represent two large business categories, however, they’re not as different as you might think. Listen in as we compare and contrast these two types of companies (plus a few more). What are the biggest differences between B2B & B2C marketing? In case of acron…
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