A weekly podcast where two ex-business partners hold themselves publicly accountable for their startup failures...and successes.
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Welcome to the Code and Conquer Podcast, hosted by Tobias Arweiler, indie hacker and founder of Ice Bear Labs. Join us as we dive into the fascinating world of indie hackers, exploring their journeys, challenges, and triumphs. Every episode features a one-on-one conversation with a unique entrepreneur, focusing on their experiences, wisdom, and insights. From $0 MRR to successful startups, learn from these inspiring stories and discover what it takes to turn your dreams into reality. Grab a ...
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Running a bootstrapped software company? Looking to start one? Then this is the podcast for you.
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#028 Quitting the Traditional Path to 30k MRR with Ali Salah
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In this episode of the Code and Conquer podcast, Ali Salah discusses his journey of creating Instatus, a service that helps companies communicate outages to their customers. He describes starting with small projects, the importance of financial planning, and the challenges faced along the way. Ali outlines his experience with building Instatus from…
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#027 From 0 to 100k MRR with Marie Martens
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In this episode of Code & Conquer, Tobias interviews Marie Martens, co-founder of Tally Forms. They discuss the origin story of Tally, the challenges faced by bootstrapped startups, and the strategies they've implemented to grow their user base without a massive marketing budget. Marie shares valuable insights into their unique pricing model, the i…
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#026 Baking productized services with Alex Szczurek
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Yeah, freelancing's awesome but have you tried creating a productized service?? That's what we're talking about today with our guest Alex Szczurek, one of two founders of baked.design a design studio you can subscribe to month to month. We're talking about setting up a productized service, how to find your customers and how to scale beyond your own…
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#025 Quitting the internet with Nathan J. Powell
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In this episode we talk to Nathan J. Powell who built an app, sold it to his cofounder and then went offline for three years. Now he's back and he's got some stories to tell. We'll talk about his time with cofounder Michael Koper (another guest of the show) and their app Nusii, a failed startup called FeatureFlex and Nathan's newest product, or rat…
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#024 Launch, Market, Automate with Thomas Sanlis
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In this episode of the Code & Conquer podcast, I sit down with Thomas Sanlis, a seasoned Indie Hacker with over six years of experience. Thomas shares his journey into indie hacking, discussing his successful projects Uneed.best and Vue Developers. He delves into the challenges of maintaining a directory and launching platform, handling competition…
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#023 Raising your prices with Yossi Segev
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Ever wondered how to crack the SEO code as an indie hacker? In this episode, Tobias sits down with Yossi Zegev, founder of SEO Stuff, an affordable SEO tool designed specifically for indie hackers and bootstrappers. Yossi shares his journey of launching SEO Stuff in a super scrappy way, starting with just a logo and search bar. He opens up about th…
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#022 SEO nightmares and lifetime deals with Michael Koper
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In this episode, host Tobias Arweiler talks to Michael Koper, the solo founder of Nusii, an online proposal software for creative professionals. Michael shares the origins of Nusii, starting as a side project with a co-founder over 10 years ago before eventually acquiring it himself. He discusses navigating the ups and downs of growing Nusii, inclu…
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#021 Digital Nomading with Dominik Sobe
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In this episode of Code & Conquer, Dominik Sobe, a full-time digital nomad and indie hacker, discusses his journey as a solopreneur and the development of his product, HelpKit. He shares his experience of overcoming burnout and the importance of having a supportive community. Dominik also talks about the power of building in public and how it helpe…
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#020 From music to no-code with Justin
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In this episode, we go behind-the-scenes with Justin, the creator of Quda- a platform for bite-sized educational content and expert Q&A. Justin shares his incredible journey transitioning from the music industry into the indie hacker life, while juggling a day job and family. Hear the fascinating story of how he built Quda using no-code tools to so…
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#019 Charge More, Earn More with Steve McLeod
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In this episode, Steve McLeod shares the lessons he's learned from building and growing his SaaS product Feature Upvote. Steve discusses his unconventional journey from an IT consultant to a successful indie hacker, including the surprising ways his target market evolved over time. The conversation covers Steve's approach to pricing and customer ac…
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#018 Building in public with Kevon Cheung
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In this episode, I sit down with Kevon Cheung, a leading voice in the #buildinpublic movement. Kevon shares his unique journey from studying business in university to becoming a self-taught developer and then transitioning into teaching others how to build an audience while creating products. We dive deep into the strategies and mindset behind buil…
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#239: Our Business Heroes with The Gross Profit Podcast
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I was recently a guest on The Gross Profit podcast, hosted by James Kennedy. In that interview, James and I talked about our business heros, and well, it seemed to me that the conversation was a perfect fit for this podcast too. So, with James's permission, I'm sharing with you here the entire episode of The Gross Profit podcast in which I was inte…
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#017 Combining Purpose and Profits with Juho Makkonen
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I sat down with Juho Makkonen, founder of the marketplace platform ShareTribe, to discuss his unique approach to building a mission-driven, “steward-owned” company. We covered Juho’s journey creating ShareTribe, combining no-code convenience with developer extensibility. He shared his motivation behind structuring the company through a stewardship …
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#016 Building with No-Code with Louis Pereira
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In this episode, I chat with Louis Pereira, the founder of AudioPen.ai. Louis talks about his journey from running his family's traditional offline businesses during the day to building online products at night. We discuss: How Louis got into indie hacking and consistently building side projects The origin story of AudioPen - how a weekend hackatho…
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#015 Successfully launching products with Dan Mindru
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We're excited to have Dan Mindru on the show this week! Dan is an active maker and launcher, known for his funny takes on Twitter and products like Clobbr, Crontap, Hunted Space and his latest creation Shipixen. In this episode, Dan shares his journey from joining the maker community in January 2023 to rapidly building and launching new products ev…
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#014 Mastering video content and TikTok with Lera Kuntsevich
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In this episode of the Code & Conquer Podcast, we have a special guest, Lera Kuntsevich. Lera is an indie hacker and the founder of Clipwing.pro, a video editing tool designed to conquer TikTok, Instagram, and YouTube shorts. During the interview, Lera shares her journey into the world of indie hacking and provides insights into her motivation behi…
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#013 How to win at marketing with Arvindh Sundar
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In this episode, we have the pleasure of interviewing Arvindh Sundar, a gamer, indie hacker, and marketing expert. Arvindh shares his journey from being a CMO to becoming an indie hacker and discusses his core product, "Put the player first," a gaming-related framework. We delve into topics such as marketing strategies, leveraging the framework for…
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#012 Bootstrapping a boilerplate business with Jonathan Wilke
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On the 12th episode of my podcast Code & Conquer, I interviewed fellow 🇩🇪 German indie hacker Jonathan Wilke about his product Supastarter ☄️ - a starter kit for building SaaS apps with Next.js. Jonathan shared how he started by creating Supastarter to solve his own needs. It includes authentication 🔐, payments 💰, subscriptions 📄, internationalizat…
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#011 How to grow your Saas business with Ilias Ism
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In this episode, Ilias Ism shares his journey from building Chrome extensions as a teenager to launching and selling his HR SaaS startup Officient. He talks about how Officient evolved from tracking company assets to managing all HR documents and data, and grew to over 20,000 customers with a team of 30 people before being acquired. Ilias also disc…
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#010 The secrets of email marketing with Jane Portman
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In this episode, we're interviewing Jane Portman, co-founder of UserList, an email marketing platform for SaaS companies. We discuss how Jane got into SaaS and started UserList with her co-founder Benedict. Jane shares lessons learned about developing and marketing a SaaS product, including the importance of talking to customers, slow traction in t…
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#009 A focus on mental health with Arvid Kahl
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Get ready for a valuable episode with indie hacking expert Arvid Kahl. He shares his journey to success, including dealing with burnout, anxiety, and imposter syndrome along the way. Through open communication, strong partnerships, and focusing on fulfillment over profit, Arvid persevered and gained hard-won lessons to share. Learn how to maintain …
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#008 How to launch on ProductHunt with Sandra Djajic
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In this episode of the Code & Conquer podcast, we dive into the world of Product Hunt with Sandra Djajic, a seasoned marketer who successfully launched her SaaS product, Klu, on the platform. Sandra shares her insights on preparing for a Product Hunt launch, why it's a valuable platform for indie hackers, and tips for achieving success. Learn about…
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#007 How to succeed as a no-coder with Laura Elizabeth
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In this episode of the Code & Conquer podcast, we dive into the world of no-code entrepreneurship with our special guest, Laura Elizabeth. Laura is a designer who has ventured into the indie hacker space without a coding background and has successfully created a suite of products, including "Client Portal." We explore Laura's journey into freelanci…
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#006 Why happy users are important with Matthias Neumeyer & Dima Rubanov
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In this episode of the Code & Conquer podcast, we're chatting with indie hackers Matthias Neumayer and Dima Rubanov, co-founders of OscarStories and HeyQQ. From their unexpected foray into tech from Film, Law, and Finance to building successful startups, they reveal their unconventional path into software development.Discover the inspiration behind…
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#005 Becoming an SEO expert with Philipp Keller
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Join us in the latest episode of the Code & Conquer podcast as we chat with Philipp Keller, a Swiss software engineer and indie hacker. 🚀 Discover his journey in the competitive real estate market with his successful app, weegee.ch, designed to help people find affordable shared flats in Switzerland. Explore his strategies for standing out in a sat…
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#238: B2B SaaS design with Nathan Powell
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I chat with Nathan Powell, freelance product designer whose work these days is mainly with B2B SaaS. We chat about how developer founders can go about improving their app's UX and general design. Mentioned in this episode: Nathan's website: https://nathanjpowell.com/ Descript: https://www.descript.com/…
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Special: Collab with the "Push to Prod" Podcast by Dan Miller and Colin Goudie
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Join us for an electrifying podcast episode where we break free from the norm! In a collaboration with the dynamic duo behind the "Push to Prod" Podcast, Dan Miller and Colin Goudie, we dive deep into the realm of "Motivation in Indie Hacking." Brace yourself for a riveting panel discussion and get ready to have your burning questions answered by o…
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#004 The discipline of daily progress with Maxime Dupré
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In this episode of the Code & Conquer podcast, we dive into the world of indie hacking with Maxime Dupré, a Canadian software engineer. Maxime shares his journey, from the initial success of his first indie hacking business Birdy, to its unfortunate downfall due to the Twitter API changes. He gives a candid account of the challenges and victories h…
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#003 The importance of having fun with Benedicte Raae
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Get ready to dive into the world of indie hacking with Benedicte Raae, a Norwegian software developer and creator of two amazing products, Prune Your Follows and Pow! In this episode, we chatted about the journey of building these products and the reasons why creating projects can be so much fun. 😎💻🚀Benedicte shared her thoughts on the difference b…
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7. Is Nathan admitting defeat? Meanwhile, Michael mingles with the stars and whatever happened to Sketch?
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In this episode, Nathan and Michael talk about Feature Flux and whether it has a future. Nathan lets you in on his thoughts and where exactly he thinks he messed up. Michael is off, once again mingling with the stars of the Spanish silver screen while continuing to improve Nusii's SEO. Si Te Cierran las Puertas Nusii.com FeatureFlux.com Excuse me, …
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#002 Building a vision with Conner Pope
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In this episode, we have a conversation with Conner Pope, the founder of DailyDeals, AdTrace, and Liftz. Conner talks about his journey from being an employee at Adobe and Zoom to becoming an indie hacker. We learn about how he started his indie hacker journey and why he decided to work on DailyDeals as his first project. He also shares how he came…
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6. Calling Out Twitter Startup Hype and Nathan's Customer Research "Hack"
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Nathan and Michael talk about Michael's recent interview on Bootstrapped FM where he spoke of his long-term plateau with Nusii. Is it all bad? Is there too much toxic positivity on social media about startups "killing it?" A local expat meetup provided some aweseome new connections and in other news, Nathan comes up with a super simple way to talk …
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#001 Owning your work with Anton von Hunerbein
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In this episode, we welcome Anton von Hunerbein, the mind behind Autory.ai, an innovative AI-driven automation tool. We explore Anton's journey, from the genesis of the idea to the challenges and achievements he's faced along the way. Gain insights into Anton's thoughts on automation, learn from his experiences of a failed launch, and understand hi…
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In this inaugural episode of Code & Conquer, host Tobias Arweiler introduces himself and sets the stage for what's to come. Learn about Tobias' background, his ventures in the tech world, and his passion for indie hacking. Get a glimpse into the podcast's structure and objectives, as we aim to explore the fascinating journeys of indie hackers and l…
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#237: Michael Koper, founder of Nusii
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I chat with Michael Koper, founder of Nusii. We talk about what it's like when your product spends several years at a revenue plateau. Mentioned in this episode: Michael's company, Nusii Michael on Twitter.Bởi Steve McLeod
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5. Affiliate Hell, New Developers, and the Freemium Debate.
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In this week's episode, Michael digs into Nusii affiliate partners who are bidding on his keywords. While Nathan is crawling out of his SaaS slump and begins working with a new developer. Also, Freemium. When is it an option? Can it work for everyone? What are the advantages and disadvantages? Nusii Feature Flux Will Freemium Work for Your SaaS? Be…
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4. Startup Smackdown: Michael vs. Intercom and Nathan vs. SaaS Indifference!
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In this week's episode, Michael and Nathan discuss the contrasting experiences of a corporate giant, Intercom, and a bootstrapped business like Nusii. Could Nusii benefit from adopting some of Intercom's strategies? Meanwhile, Nathan provides an update on his product, Feature Flux, which recently opened up to Early Access. However, the initial feed…
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3. Geekin' Out: To Build or Not To Build on Existing Software?
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This week Michael and Nathan discuss building on top of existing software, is it worth the hassle? Michael gets himself some SEO help and an accidental executive assistant. And why talking to customers is always a great thing to do... nusii.com Design Feedback (Feature Flux) Design Collaboration (Feature Flux) Reform…
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2. Failing Forward: When Promises, Hires, and Websites Go Wrong!
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Michael and Nathan see how they got on with their todo list from the previous week. Did having public accountability work?Bởi Nathan Powell and Michael Koper
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1. Exes Talking Business: From Breakup to Podcast Partnership!
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Today we discuss what we hope to achieve with the show (not much) and what we hope it will do for our businesses (probably a lot less). Basically, we'll be using a public platform to keep ourselves accountable... We'll also find out whether Nathan has enough respect for Michael to keep to his end of the bargain ;) Welcome to Startup Apart! Links: S…
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#236: Steve McLeod, founder of Feature Upvote
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I'm the guest on my own podcast! A year ago, Ben Pages joined my company, Feature Upvote, to be our marketing manager. Ben had questions about the early days of Feature Upvote, and how this product came to be. He also wanted to know the origin of my low-stress approach to running a business. We thought, why keep this conversation to ourselves? Why …
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#235: Maeva Cifuentes, founder of Flying Cat Marketing
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I chat with Maeva Cifuentes, founder and CEO of Flying Cat Marketing, an SEO and content marketing agency. We discuss Maeva's journey from freelance translator to CEO of a successful marketing agency. Maeva also shares with us some practical SEO tips. Mentioned in this episode: Maeva's company, Flying Cat Marketing Maeva on LinkedIn Product-led SEO…
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