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Perfect for entrepreneurs who want to scale fast - this podcast is about about all things people, business and leadership. Because >> Big Dreams Need Great Teams® and here you'll learn how to hire, lead and grow your empire with an epic team behind you.
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Content has the power to connect us all. It’s up to you how you use it. Welcome to the powerful content podcast, your go to source for content creation, strategy and business inspiration. If you’re ready to create stand out content that gets you noticed and remembered or build an aligned audience who love you and are ready to buy from you, you’re in the right place!
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show series
 
Ever wondered the secret of hiring the perfect team member? In this episode Mel Daniels speaks with Paula Maidens about building great teams. They cover the 'what' and 'how' in job descriptions to attract the right candidates, the common mistakes made during the hiring process, the importance of clarity in hiring, having correcting conversations wi…
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Embracing Content Creation with Heart: A Holistic Approach Do you feel like there’s something missing from your content? Or that the methodologies that you’re told you ‘should’ be following, feel wrong? Listen to that feeling. In this episode of the Powerful Content Podcast, host Mel Daniels covers the importance of creating content with heart, not…
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In this episode of Big Dreams Great Teams®, I am joined by Aubrey Nation, a Registered Nurse, Yoga and Meditation Teacher and Wellness Expert who specialises in Functional Genetic Testing. Aubrey shares her insights on personalised health, functional genetic testing and what the impact of stress can be on our health as entrepreneurs. We discuss the…
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In this episode, I discuss the relationship between a high performing team and culture. There are many different ways of looking at this and I explore the questions of ‘does high performance come from a good culture?’ Or, ‘does culture drive high performance?’ I explore how they are interdependent, with each influencing and reinforcing the other. I…
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Do you lack confidence in your content? In this episode of the Powerful Content Podcast, Mel Daniels addresses the common issue of lacking confidence in content creation, which hampers the ability to share powerful messages. Mel discusses the reasons behind this lack of confidence, including comparisonitis, imposter syndrome, unrealistic expectatio…
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In this episode, I discuss the importance of fostering an environment in your business where team members feel empowered to take initiative and make decisions, particularly in busy or peak times. I talk about why giving permission and creating psychological safety for team members is important for your business, and how it allows them to make execu…
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We’ve all been conditioned, either directly or indirectly to believe certain things in our life. And when it comes to money and wealth creation (especially for women), those beliefs are often more ingrained than we realise. In this week’s episode, I talk with Julia Scott, intuitive money mindset and finance expert about how we can identify these li…
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Today, I discuss the four characteristics of an effective team and how to identify whether your team is operating efficiently (or not!). I share the reasons why having regular conversations with your team about expectations and decision-making is important if you want your team to operate effectively and in a spacious way. I talk about how to under…
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Have you ever been told to do something a certain way and tried it, but it felt soooo wrong? Whilst everyone has their own way of doing something, it doesn’t have to become your way. I want you to know that there’s always more than one pathway to a desired outcome. In this episode of the Powerful Content Podcast, Mel Daniels explores the importance…
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In this episode, I discuss two common business challenges that have been a theme for many of my clients in the first quarter of 2024. I talk about how to manage team members you feel are performing at an average or below-average level, and how to evaluate your team costs and efficiency, particularly in the context of potential changes in revenue. I…
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Welcome to The Powerful Content Podcast Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me a review and let me know your ‘aha’ moment! Do you use The Power of Content to your advantage? In this episode Mel Daniels delves into the definition of powerful content, highlighti…
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In this episode, I talk about how to determine appropriate pay structures for your team members, and how it can impact your team dynamics and business outcomes. I explore some of the intricacies of underpaying and overpaying for a role, and explain why it is important to align pay rates with market research, financial feasibility, and the role's in…
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The Power of Content is Mel Daniels’ new book and in this episode she takes you behind the scenes and features five women who were influential in her own business journey as well as the process of writing the book. In the episode Mel covers the importance of business friendships, redefining your content marketing language to be more heart-centred, …
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In this episode, I discuss what decision-making authority is in your business and why it is important. I share how to hand over more of your decision-making power to build trust and confidence with your team. I explore the reasons why clear decision-making power is essential to ensure the smooth operations and growth of your business. I share some …
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Do you find goal setting difficult to do? In episode 107 of the Powerful Content Podcast, Mel Daniels speaks with Sara Mayer, a goal-setting expert and the owner of Sara Mayer Consulting. Sara shares insights on how to manage hectic schedules and convert them into manageable tasks, emphasising the importance of setting and achieving personal and bu…
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In this episode of Big Dreams Great Teams®, I am joined by Mel Daniels, a Content Marketing Strategist, speaker, podcast host and author. Mel shares her insights on how to create powerful content, the importance of authenticity, and when and how to delegate content creation within your team. Mel shares the four P’s of content creation, and why they…
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Do you think that in order to be visible you need to be an extrovert? In this episode of The Powerful Content Podcast, Mel Daniels dives into the topic of visibility, especially for introverts, debunking the myth that only extroverts can be visible in content creation. Mel emphasises that visibility is about making it easy for your ideal client to …
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In this episode of Big Dreams Great Teams®, I delve into the importance of setting and maintaining healthy boundaries in your business, and with your team. Boundaries are a positive tool for creating a thriving work environment, and they will support your business for further growth and success. I talk about how clear boundaries are guiding princip…
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This discussion about inclusivity with Louise O’Reilly gives us strategies to overcome unconscious bias. Louise shares her expertise and personal experiences, emphasising the importance of acknowledging different cultures and perspectives to create an inclusive business environment. We discuss strategies to foster inclusivity in content and the nec…
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In this episode, I discuss the importance of having performance enhancing conversations with your team. These conversations are necessary to have regularly when you want to improve the performance of team members who are already ‘doing okay’ but you know could be doing better. I talk about how performance enhancing conversations should be two-sided…
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AI is a huge help for content creation, but how can you avoid being same-same? In this episode, Mel talks about the importance of infusing personal touch into content creation, especially in the technological era of AI creating increasingly generic content. By staying unique with your content to connect with your audience and humanise your business…
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In this episode of Big Dreams Great Teams®, Paula is joined by Shana Lynn, a trusted advisor for top-tier subscription companies looking to amp up their customer retention. Today, Shana talks about being an online community strategist, and shares her expertise on hiring and managing community managers. We discuss the benefits of having someone else…
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In this episode Mel and Jenn cover: ✨ How communities and audiences differ and why we need to focus our marketing efforts into growing communities ✨ What’s emerging in the tech space to make marketing our business in 2024 simpler and easier ✨ The secret to consistent marketing and why it matters in 2024. Where to find Jenn Facebook: https://www.fac…
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In this episode the host, Paula Maidens discusses the importance of mastering delegation to overcome the cycle of overwork. She shares seven steps to effectively delegate tasks and responsibilities in a business and offers ways that you can delegate effectively, free up their time, reduce stress, and create a business that can thrive beyond their p…
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Do you wish that you could create a content strategy that’s both sustainable and actionable? In episode 102 of the Powerful Content Podcast, Mel talks about the importance of a content strategy for a business. This episode isn’t about the ‘shoulds’ when it comes to content creation, but rather how you can implement a strategy that feels good and on…
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In this conversation, Paula talks to offshoring expert Tiffany English about all things offshoring and in particular, how to make a success of hiring a Filipino VA. Tiffany starts with sharing the difference between offshoring versus outsourcing and the various skills and roles that Filipino offshore resources can excel in including how much this h…
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In episode 101 of the Powerful Content Podcast, host Mel Daniels speaks with Steph Gobrael, founder of S38 Business Management, on the importance of achieving a work-life balance to enhance productivity and personal satisfaction. They discuss Steph's transition from the corporate field to entrepreneurship prompted by her desire to spend quality tim…
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In this episode Paula dives into the common question of “When it is the right time to let someone go” along with all those other common questions about firing including "How much time is reasonable" "How do you know enough is enough" etc etc! This episode covers all the important considerations you need to take into account including the importance…
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Are you looking to increase the impact of your content? If you’re here I know that as a purpose-led entrepreneur you want to serve your clients through content that makes a difference. In this episode, Mel covers: ✨ How trends are not the only way to increase the impact of your content ✨ The 5 foundational elements you need to include in your conte…
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How to BE yourself at work with Cassandra Goodman Welcome to another podcast episode with Paula Maidens. In this episode, Paula interviews Cassandra Goodman, a seasoned leader with over two decades of global executive experience. Cassandra, the author of "Being True: How to Be Yourself at Work," shares insights on authentic leadership and the impor…
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In this episode Mel and Emma cover: ✨ Why we need to sell but why so many find it hard or icky ✨ How to reframe your stories about selling so that you get in and do it ✨ A simple framework for selling that works every time Where to find Emma Instagram: www.instagram.com/emmarmcqueen Facebook: https://www.facebook.com/emmarmcqueen/ LinkedIn: https:/…
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5 Interview Questions you Must ASK In 2024 Welcome to another podcast episode with Paula Maidens. The host, Paula Maidens discusses the importance of strategic hiring in the new year and shares five strategic interview questions to ensure you make the right choices for your team. Highlights of this episode: The threefold purpose of an interview and…
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In this episode Mel covers: ✨ What 2024 looks and feels like at Meld HQ ✨ Her word of the year and how she’s bringing it to her business ✨ Ways in which she’s bringing her content objective to life in Q1 Links mentioned in this podcast Chat with Mel Mel’s speaker credentials If you enjoyed listening to this episode, then you’ll also love: Episode 5…
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Profit Profit Profit : How to get more of it in 2024 Welcome to 2024 with our first Big Dreams Great Team® podcast episode for the new year! In this episode, Paula is joined by her guest, Laura O’Hagan, a profit and growth consultant who helps business owners pay themselves more. Laura specialises in the health, beauty, and professional services in…
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This week we're revisiting one of the most downloaded episodes of 2023. In this episode Mel covers: ✨ The 5 questions you need to ask yourself if you’re not making sales ✨ How to set yourself up for growth in other areas of your business besides revenue ✨ The reason you need to join The Content Effect Links mentioned in this podcast The Content Eff…
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Today we're re-visiting one of the most downloaded episodes of 2023. In this episode Mel covers: ✨ What a funnel is and why you need one ✨ The 4 different ways she approaches filling her funnel. Steal her ideas! ✨ What to focus on if your funnel isn’t working for you Links mentioned in this podcast Grow your business with content – Mastery Week The…
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In this episode Mel covers: ✨ 3 things that stand out in 2023 ✨ Finding gratitude, learning and growth even in the tough times ✨ How looking back can help you look forward, especially when it comes to your content Links mentioned in this podcast Content review and planning guide If you enjoyed listening to this episode, then you’ll also love: Episo…
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Between recording and publishing this episode significant changes occurred with Emma’s business! The new name is Mojo Physio Co, but they still stand for consultative practices that have you at the heart of your journey. In this episode Mel and Emma cover: ✨ How a mission and vision statement can be the start of a business focused on client retenti…
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Part 3- Hire Smarter Summer Series - Profitable Onboarding Welcome to the final episode of the Hire Smarter Mini-Series with Paula Maidens. The host, Paula has shared invaluable insights in this three-part series to help you make confident and informed hiring decisions. In part one, Paula covered the common mistakes to avoid when hiring and in part…
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In this episode, Mel covers: ✨ The 5 things you need to do to stay relevant in 2024 with email marketing ✨ Insights into the new Google and Yahoo updates and what it means to your business ✨ How using email marketing human-first practices will always win out in the end Free resources Content review and planning guide Unlock your content archetype q…
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Episode 108 - How to Decide Your Top 5 Qualities To Only Hire Rockstars In Part 2 of the Hire Smarter Mini-Series, the host Paula Maidens, focuses on achieving clarity before embarking on the hiring process and the significance of understanding five key aspects before getting started on your hiring process. Paula highlights the tendency to overlook…
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In this episode Mel and Belinda cover: ✨ Embracing the mess before the success ✨ Working with your strengths, not constraints ✨ Powerful Human Design insights for creating content that connects, nurtures, and converts Where to find Belinda Facebook: https://www.instagram.com/belindagill_inbusiness/ Instagram: https://www.instagram.com/belindagill_i…
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Episode 107 - The Reasons Most People Hire Wrong (and How to Avoid That For Good) In this first episode of the Hire Smarter Mini-Series, hosted by Paula Maidens, the focus is on equipping CEOs with the knowledge and strategies needed to make great hiring decisions, ultimately leading to profitable scaling for service-based businesses. Paula dives i…
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In this episode, Mel covers: ✨ What success is and what it looks like ✨ The 6 traits of a successful content creator that make you stand out ✨ Why you need support to become a successful content creator and how you can get it inside The Content Effect Links mentioned in this podcast The Content Effect Unlock your content creator archetype If you en…
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Episode #106 - My 3 TOP CLIENT LESSONS FROM 2023 As Paula shifts into reflection mode for 2023, she shares in this episode three common lessons that emerged across her clients throughout the year. You’ll be able to listen and reflect on your own leadership and take nuggets of wisdom for yourself into 2024. You’ll hear about: The Need for Clarity Pa…
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In this episode Mel and Kaz cover: ✨ The two things that hold you back from starting a podcast, or any new content project ✨ How articulating your intention will help you connect to the vision of why you want to start a podcast ✨ The only two pieces of tech you need to start your podcast Where to find Kaz Facebook: https://www.facebook.com/Connecte…
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Episode #105 - 5 Questions to Ask Each Of Your Team Before The End Of The Year With the holiday season looming, you're probably juggling year-end tasks and eagerly awaiting that well-deserved Christmas break. But before you shift into relaxation mode, I have a fantastic opportunity for you to consider to maximise your team's potential for a strong …
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Show notes In this episode, Mel covers: ✨ Why you feel stuck with content creation and what you can do about it ✨ 10 sources of content ideas for your next blog, podcast or video ✨ Whether you should use AI for your content ideas Links mentioned in this podcast Banish the blank screen workshops Stories that stand out If you enjoyed listening to thi…
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In this episode of the Big Dreams Great Teams™, I am joined by Bonny Marsh, a multi-passionate entrepreneur, the co-founder of Truii, a Brisbane-based technology and consulting company that creates data-driven web applications. She is also a Speech Pathologist, Mother of four, and mentor to mothers. Bonny runs her business with a family first ethos…
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In this episode, Mel covers: ✨ The 3 things you need to know before you start content planning ✨ The perfect content plan for your business ✨ The 4 simple things that make content planning easy Links mentioned in this podcast Banish the blank screen workshops Uncover your content creator archetype quiz If you enjoyed listening to this episode, then…
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