Dive into the depths of creating an authentic brand on Behind Design with Rachel Pesso. Ever wished for a first-hand look into the soul of brand creation, user experience, and the impact of design? "Behind Design," hosted by Rachel Pesso, offers exactly that. Rachel, known for her work with icons like Laverne Cox, Lori Harder, and Jonathan Fields brings you into the world of impactful brand creation and user experience. Each episode is a journey into creating a brand that not only stands out ...
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Ep. 30 - Unlock Next-Level Growth: Kristina Bartold On Building Thriving Communities And Leveraging Social Media For Real Impact
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Is your social media strategy missing the mark? On this episode of Behind Design, host Rachel Pesso sits down with Kristina Bartold, CEO and co-founder of The Social Snippet, to dive deep into the art of community-driven growth. Kristina reveals why focusing on connection over followers is the key to sustainable success in today’s digital landscape…
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EP. 29 - Mastering Brand Positioning and High-Ticket Sales: A Conversation with Julie Cabezas
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What truly sets a brand apart in a crowded market? In this episode of Behind Design, I sit down with Julie Cabezas, the "copywriter to the stars," to uncover the secrets behind creating a brand that not only stands out but also drives high-ticket sales. Julie shares her journey from launching her copywriting agency, Copycrimes, to building a high-t…
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Ep. 28 - From Living in a Funeral Home to Going Viral: Melissa Hughes on Faith and Resilience
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Have you ever questioned your path during times of adversity? In this episode of Behind Design, Rachel Pesso is joined by Melissa Hughes, a social media expert dedicated to empowering women in building authentic personal brands. Melissa shares her extraordinary journey from living in a funeral home during a personal crisis to achieving viral succes…
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Ep. 27 - Podcasting Unplugged: Behind the Mic with Janine Stella
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Ever wondered what it truly takes to create a successful podcast? In this episode, Rachel sits down with Janine Stella, her podcast editor and founder of Stellamix Podcast Production, to explore the multifaceted world of podcasting. Janine shares her journey and expertise, discussing the importance of passion, authenticity, and evolving content cre…
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Ep. 26 - From Pandemic Pastime to Impactful Brand: Rachel Pesso's Secrets to Building a Loyal TikTok Audience
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Are you an entrepreneur or a TikTok enthusiast looking to build a vibrant online community and authentic brand presence? In this episode of "Behind Design," Rachel Pesso shares her journey from a pandemic pastime to creating a thriving TikTok account for her French Bulldogs, Bear and Lola, with 14,000 followers. How did she turn a simple hobby into…
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Ep. 25 - Soul Chat: Unleashing Your Inner Creativity with Rachel Pesso
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How do you tap into your creative potential and bring it to life in your business and everyday activities? In this special episode of "Behind Design," host Rachel Pesso dives deep into the roots of her creativity, sharing stories from her childhood, influenced by her artist mother, to her current life as a visionary entrepreneur and designer. Rache…
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Ep. 24 - Creating Content that Connects: Shannon Claire's Journey to Success
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Have you ever wondered how to create content that truly connects with your audience? Join us as we chat with Shannon Claire, a multi-talented photographer, business coach, and social media manager. Shannon shares her journey from starting out as a photographer nearly 20 years ago to expanding her business to include a content creation studio, the C…
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Ep. 23 - Unlocking the Power of Purpose-Driven Marketing with Max Lowy
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Are you leveraging your marketing strategies to truly amplify your business goals? In this enlightening episode of Behind Design, Rachel Pesso sits down with Max Lowy, co-founder of Attention Trading, to explore the transformative power of purpose-driven and organic marketing. Max shares invaluable insights into how a deep understanding of business…
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Ep. 22 - Mastering the Art of Rebranding with Celi Arias
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Ever felt a disconnect between who you are and how your brand represents you? Join host Rachel Pesso as she welcomes Celi Arias to 'Behind Design.' In this episode, Celi, a seasoned business growth strategist and certified mindset coach, shares her personal journey and pivotal moments that signaled it was time to rebrand. Celi opens up about the en…
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Ep. 21 - Is Your Website Stuck in 2023? Uncover What to Avoid in 2024!
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Are you making these common web design mistakes? Join Rachel Pesso in a compelling one-on-one soul chat on "Behind Design" as she delves into the crucial dos and don'ts for your website in 2024. From outdated carousels to overwhelming animations, Rachel shares her top tips to elevate user experience, streamline navigation, and optimize call-to-acti…
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Ep. 20 - Creating Connections: Jenni Schwartz on Niche Branding and Building a Design Business
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How do you turn a passion for design into a thriving business? This episode of Behind Design features Jenni Schwartz, founder of Solmark Creative, as she shares her unique journey from freelance gigs to establishing a specialized branding and digital design studio. Dive into the conversation with host Rachel Pesso, as Jenni discusses the importance…
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Ep. 19 - Unlocking the Power of Storytelling with Chris Ward: Transform Your Brand's Narrative
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How can the art of storytelling redefine your brand and deepen connections with your audience? Find out in this captivating episode of "Behind Design," where host Rachel Pesso welcomes storytelling expert Chris Ward. Discover Chris's profound insights into the role of authenticity and emotional engagement in storytelling, essential for personal and…
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Ep. 18 - From Recovery to Success: The Inspiring Journey of Matt Williams and Fro-Pro
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Have you ever wondered how personal challenges and a passion for change can lead to unexpected success? In this compelling episode of Behind Design, host Rachel Pesso sits down with Matt Williams, the founder of Fro-Pro, an organic, plant-based protein snack bar company. Matt shares his remarkable journey from starting his life over in South Florid…
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Ep. 17 - Elevate Your Branding Game: Master How to Create a Standout Brand Online
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How can you create a brand that truly stands out online? Discover the secrets in this episode of Behind Design with your host Rachel Pesso. Dive into an insightful discussion on building a unique digital presence, where Rachel shares her expertise on achieving brand clarity, embracing authenticity, and telling a compelling story that connects with …
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Ep. 16 - Mastering Wellness and Entrepreneurship with Dr. Elan Schrier
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How does a chiropractor leverage entrepreneurial skills to create a unique business model? Dive into this episode of "Behind Design" with Rachel Pesso as she explores Dr. Elan Schrier's innovative business strategies that go beyond traditional healthcare. Uncover how Dr. Schrier intertwines wellness with business acumen through ventures like his di…
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Ep. 15 - Mastering Sales and Authenticity: Jillian Murphy's Strategy for Online Business Success
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Join us on Behind Design, where Rachel Pesso sits down with Jillian Murphy to discuss the art of effective and authentic sales strategies for online businesses. Find out how Jillian leverages her extensive experience to help entrepreneurs not just enhance their sales skills, but also to grow their businesses in a way that's true to their values. Di…
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Ep. 14 - Mastering the Art of User Experience: Transform Your Brand's Digital Presence
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Ever wondered how your website's user experience can be a game-changer for your brand's impact? Join Rachel Pesso in this incredible solo episode of Behind Design as she delves into the magic of crafting a user experience that speaks to your ideal audience. Discover the secrets to a website that doesn't just catch the eye but captures the soul, ens…
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Ep. 13 - Unlocking the Power of Content and Connection: A Conversation with Alison Hummel
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Have you ever wondered what drives a successful digital marketing strategy or how to inject authenticity into your brand's voice? This week on "Behind Design," join host Rachel Pesso as she dives deep into the world of digital sales, marketing, and personal branding with Alison Hummel, a mastermind in the field. Alison, a seasoned digital sales and…
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Ep. 12 - Unveiling the Art of Storytelling in Branding: A Conversation with Jamie Jensen
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Are you curious about the role of storytelling in shaping a brand's narrative and connecting with its audience? Join us on this episode of "Behind Design" where host Rachel Pesso welcomes Jamie Jensen, an expert in brand storytelling and copywriting. Delve into Jamie's transition from the film and television industry to her pivotal role in crafting…
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Ep. 11 - Unlocking Creativity with Emiliano Brooks: A Journey Through Photography, Design, and Entrepreneurship
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Are you curious about the intersection of creativity, business, and personal growth? In this episode of Behind Design, host Rachel Pesso sits down with the remarkably talented Emiliano Brooks, an expert of photography, design, and an entrepreneur who's reshaping the creative landscape. Emiliano, a Florida native and a worldly, dedicated single dad,…
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Ep.10 - Unveiling Creativity: Rachel Pesso on Building Iconic Brands and the Power of Design
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Are you curious about what it takes to build a brand that not only stands out but truly represents you? In this special crossover episode, I, the host of "Behind Design," step into the guest spotlight, interviewed by Bridget Aileen Sicsko and Lydia Bagarozza from the "Visibility Era" podcast. We're shining the spotlight on my journey as Rachel Pess…
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Ep. 9 - Megan Hale's Blueprint: Building a Brand That Resonates
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Ever wonder what sets apart successful brands in the crowded online marketplace? Join Rachel Pesso as she dives into the inspiring journey of Megan Hale, a former therapist turned powerhouse business strategist and money mentor. Discover what makes Megan's approach to entrepreneurship so effective and distinct. From her bold pivot from spiritual li…
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Ep. 8 - Resilience and Authenticity: McKenna Reitz's Journey from Vulnerability to Victory
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When faced with the unimaginable, where do you find strength? In this episode, we're graced by the extraordinary McKenna Reitz, who turned her alopecia diagnosis from a narrative of loss into a story of inspiring resilience and authenticity. Join us as we trace her transformation from a dedicated high school teacher and volleyball coach to a motiva…
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Ep. 7 - Journeys in Design: From First Steps to Flourishing Brands with Bailey Frumen
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How does the journey of personal growth intertwine with the evolution of a brand? In this episode of 'Behind Design' with Rachel Pesso, we welcome Bailey Frumen, a renowned psychotherapist, author, and the mind behind The Mind Rise. Dive into a narrative that traces the intertwining paths of personal development and brand evolution. From their init…
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Ep. 6 - Title: Navigating the Podcasting Landscape: Janine Stella's Journey of Tenacity, Passion, and Authenticity
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Step into the dynamic world of podcasting with Janine Stella as she shares her inspiring story of resilience, passion, and authenticity. From overcoming a pandemic layoff to building a thriving podcast business, Janine's tale explores the twists and turns that lead us to our true calling. Join us in a conversation that delves into the artistry of p…
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Ep. 5 - Understanding Custom Web Development with Brandi Bernoskie
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Ever wondered what it takes to create a website that's not only visually stunning but also functionally powerful? This episode of Behind Design, hosted by Rachel Pesso, features a deep dive into the realm of custom web development with the accomplished Brandi Bernoskie of Alchemy + Aim. Join us as we explore the intricate process of blending aesthe…
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Ep. 4 - "Embracing Your True Self: Cari Kenzie on Brand Evolution and Authentic Empowerment"
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Have you ever wondered how to align your journey with your professional brand? Join us in a conversation with Cari Kenzie, renowned as a keynote speaker and the host of 'Curiosity, Clarity, Empowerment.' Cari specializes in guiding driven women toward self-discovery and clarity. In this episode, she delves deep into the intricacies of self and bran…
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Ep. 3 - "Mastering Visibility: A Deep Dive with PR Guru Lydia Bagarozza"
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How do you make your brand stand out in the crowded world of media? Dive into this captivating episode of "Behind Design," where host Rachel Pesso explores the dynamic realm of public relations and brand visibility with PR expert Lydia Bagarozza. Known for her exceptional talent in elevating both personal and product brands, Lydia shares her wisdom…
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Ep. 2 - Embracing Evolution in Business and Personal Branding with Jadah Sellner
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How do you evolve a personal brand while staying true to your essence? Join us, as we dive into the inspiring journey of Jadah Sellner, author of "She Builds" and the visionary behind the She Builds Collective. Jadah shares her transition from co-founding a renowned company to becoming a 'vision doula,' guiding businesses and individuals in realizi…
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Ep. 1 - The Power of Emotional Branding: My Personal Story
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Have you ever wondered what it takes to create a brand that resonates deeply with your audience? This episode is all about my personal story, the 'why' behind my brand RP Creative, and how I navigated through challenges to find success. You'll hear about my struggles with ADD, my transformative education at the School of Visual Arts, and the signif…
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Hey hey! Welcome to Behind Design where we dive into the depths of authentic branding. This isn't just a podcast about design aesthetics; it's a firsthand look into the soul of brand creation, user experience, and the impact design has on your ideal audience. My Name is Rachel and I'm an entrepreneur + visual storyteller obsessed with creating bran…
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