This podcast is about marketing strategy and growth with clear limits. The purpose of growing a business isn't just revenue. Revenue and profits run the business, but it's the ability to do what you want when you want, and where you want. That's control. And that's what most small business owners never achieve. The Three-Month Vacation shows you how to create a powerful business, while still taking generous amounts of time to relax and unwind.
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Rerun 1: How To Get Clients To Go From “No” To “Yes” (And Why The Right Mindset Is Crucial)
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The “Unobvious Reasons” WhyAdults Struggle With Language Learning - Part 2
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We continue on our two part series of why adults struggle with learning. And this time around, we have an unusual enemy. The enemy is “vocabulary”. How can that be the case?
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The “Unobvious Reasons” WhyAdults Struggle With Language Learning - Part 1
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We all believe that languages should be learned early, and we’re not wrong. However, most adult learning is based on a school system that’s boring and plainly illogical. Why do adults struggle so much? The short answer is that they don’t learn like kids. The question is: what do kids do differently that makes learning so enduring? Let’s find out.…
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How to increase prices from left to right (or right to left).
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In most cases, you can increase your prices by as much as 15% by moving from left to right. But what if you wanted to increase your prices by, say, 20%, instead. Well, then you move from right to left. What does all of this right, left, right mean? Well, listen to the podcast and it will make sense in a few minutes.…
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How to calm your nerves before a speaking opportunity
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Giving a presentation is often nerve wracking. You know you need to relax but you are driving yourself up the wall. The usual way to solve the problem seems to be that you need to practise more. You practise, practise, and practise, but the stress won’t go away. So what does reduce the pain? It’s simpler than you’d think.…
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The "Pain Map of Learning": How Trainers Can Make Learning Fun Again
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When we get into a learning situation, we’re usually excited. Then, almost immediately we feel unsure. We stumble along, not keen to move ahead. What’s happening in our brain? I’ll tell you what: a pain map is being created. This pain map is because of a lack of good instructional design. How do we avoid creating this pain map for our kids and espe…
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Why Catching Up Is a Poor Strategy (And Why the “Next Sunrise” Method is More Powerful)
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When we fall behind, the core instinct is to catch up. In most cases, that’s a strategy that stresses us out, and achieves very little. It feels like one foot inside and another outside. But is there a better method? Try the “next sunrise” method and see how well it works for you..
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Why “Prompts” Speed Up Learning (And Avoid the Boring Hard Work Syndrome)
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We are told time and time again that we need to practice. That we need to work hard. That’s usually a load of rubbish. Learning depends less on you as a learner and more on how the learning is designed. Here’s an understanding of how “prompts” in learning make the client eager to get to and finish an assignment, even if the learning journey is extr…
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A Memory Test: Are you bad with names or is it a myth?
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You've probably heard it before: I am bad at names. I don't remember names so well. But are you truly bad at names? Or is it something that we all say? In this podcast you can test yourself and figure out how impressive your memory really happens to be. Best of all, you will never say that you're bad at names – or even have a bad memory. Your perce…
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The elegant strategy to overcome “information overload” (and how to do it almost overnight).
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We all struggle with information. We’re almost always behind, always making notes, trying to catch up. Should we cut back on information completely? Is that the solution? Or is there a simpler, more elegant way to relax and take in endless amounts of information? Let’s find out
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Re-run 7 Storytelling: Why Fairy Tale Endings Are Unnecessary for Article Writing
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Re-run 6 Balanced Feedback: Why People Want Endless Amounts of it
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Re-run 5 How to Systematically Generate a Uniqueness (Even If You've Struggled With It Before)
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Re-run 4 How random pieces of advice from friends and bosses help me keep my focus
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Re-run 3 Why We Stall—And How To Pull Out of the Mess
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Rerun 2: Why You Should Never Trust A Silent Customer
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Rerun 1: Why We Struggle With Writing Well (And How Your Brain Is Trying to Drive You Crazy)
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Why Negotiation Consistently Fails In Real-World Scenarios: 3 Overlooked Stages of Negotiation
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When you read a book about negotiation, it seems like you should be able to get exactly what you want. However, when you go out into the real world, your negotiating turns to custard. Others don't seem to agree with your terms, and you're left hanging. Often this problem arises because of a simple set of stages that we ignore. In this podcast, we l…
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Why Creating a Series Gets Greater Client Involvement
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When we create information, we tend to think of a single book, a single article—and may I say—a single podcast. That system works fine, but there's a method that is far superior. It's called a series. Here's why a series works so much better and how to go about creating a series of series.
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The Five "Psychological Stages" of Entrepreneurship—And One That's More Scary Than The Rest
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We don't always realise it, but we go through precise psychological stages when we are becoming entrepreneurs. The biggest problem is that one stage is more deadly than all the other stages put together. It's the stage where we lose control because we are driven by outside forces. How do we know which stage we are in? And how do we prepare ourselve…
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The concept of bandwidth: How to control the "uncontrollable"
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On any given day we will have some amount of chaos. And someday the chaos is just looking outside the door, but other days it forces its way through with an intensity that's hard to control. It seems like we are always juggling too many things, but there is a method where we can manage chaos in a less frustrating manner. Let's find out how we can l…
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How to Win Friends: The Hug, Hear, Help Method
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We often want to help others. It's a great trait to have in a world that is rather selfish. Yet, it can be a terrible idea when you're communicating with friends and clients. People rarely want your help. What do they want instead? Listen to the "hug, hear, and help" method to change the way you see the world and also the way the world sees you. Ne…
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Unexpected Impact (And Why You Shouldn't Give Up Communicating With Your Audience)
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Sometimes we think that we're just wasting our time writing articles or recording a podcast. Or maybe even the advice we give seems to go nowhere. You'd be surprised to know that you're making an impact beyond your wildest imagination
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How to have conversations when you don't necessarily agree with the other person.
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Do you feel like you're in the world where everybody is just angry with each other? How do you cope with a situation where you don't agree with the other person? You may not agree with their politics, their way of life, and you may have no intention of going over to the other side. The answer to most "aggressive conversations" is simpler than you w…
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Three "Slightly Boring" Ways To Create Metaphors For Your Articles
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While writing an article, report or book, you're more than likely to need a metaphor. In fact, you may need at least a dozen. The problem with metaphors is that they're usually very predictable. How do you take a "boring method" and make a metaphor quite exciting? Let's find out.
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