Những podcast Selling Sugar Cookies hay nhất (2024)

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182. Baking it Down - Content Buckets Debunked 1:21:50

5h ago1:21:50

1:21:50

Send us a text 🪣 Content Buckets Debunked Content categories explained. In this week's Baking it Down Podcast - Episode 182 - Content Buckets Debunked, the twins talk all things content buckets - an approach to content planning that guides our posting schedule. What are content buckets? They're categories or themes that your content falls into. Thi…

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#Ep 91: Celebrating A $4k Day As Home Bakers By Serving Their Community With Cookies And Classes 26:47

6d ago26:47

26:47

Send us a text Today's guest is sharing how offering local classes has helped their brand expand its business. Megan Brewer from Brown Butter Bakery returns to share her uplifting journey of the success her and her hubby have had by now offering community classes. In this episode, we discuss: What inspired them to start their brand as cottage baker…

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#Ep 90: From Baking Blogger to Author: 1 on 1 With Sarah Fennel Of Broma Bakery 30:07

6d ago30:07

30:07

Send us a text Ever wondered how a simple hobby can turn into a flourishing career? Discover the incredible journey of Sarah Fennel, the brilliant mind behind Broma Bakery, as she shares her transformation from passionate food blogger to successful cookbook author. Sarah’s transition from blogger to cookbook author was not without its hurdles. She …

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181. Baking it Down - Correlation and Causation 1:24:12

7d ago1:24:12

1:24:12

Send us a text 👙 Correlation & Causation - Looking at the full data picture. In this week's Baking it Down Podcast - Episode 181 - Correlation and Causation, we wanted to talk about the dangers of misassigned reasons why you think your marketing isn't working. Let's define things before we jump in: Correlation: a mutual relationship or connection b…

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#Ep 89: How To Create Scroll Stopping Content So You Can Sell More Products with Chef Irena Aristigueta 17:44

13d ago17:44

17:44

Send us a text Struggle with getting clients to take a second look? Then this is for you. Unlock the secrets to creating captivating content that not only stops the scroll but also drives sales! Join us as we welcome back the brilliant Chef Irenia, a culinary maestro and American Cake Decorating Magazine columnist. She’s here to share her expert ti…

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180. Baking it Down - Reach 4 Q4 1:28:49

14d ago1:28:49

1:28:49

Send us a text 🎯 Reach 4 Q4 - Gaining reach in a complex Q4. In this week's Baking it Down Podcast - Episode 180 - Reach 4 Q4, we cover reach in a hard-to-reach moment in time: Quarter 4 of the calendar year. And not just any calendar year - it's a Q4 including an election, economic policy shifts, major weather disasters, global wars, port strikes,…

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#Ep 88: From Viral Home Baker To Digital Product Success With Sarah Does Sourdough 30:43

20d ago30:43

30:43

Send us a text Can a loaf of bread change your life? For Sarah from Sarah's Sourdough(@saradoessourdough), the answer is a resounding yes. Join us as we unravel Sarah's journey from an Australian stay-at-home mom in Oklahoma to a flourishing sourdough entrepreneur. Discover how Sarah managed to scale her home-based bakery from humble porch pickups …

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179. Baking it Down - 2 Busy 2 Business 1:23:47

21d ago1:23:47

1:23:47

Send us a text 🤹 2 Busy 2 Business - 10 ways to up communication in Sept. In this week's Baking it Down Podcast - Episode 179 - 2 Busy 2 Business, we wanted to talk about good communication (or the lack thereof... ahem... Bev). Corrie led with a personal story where she left her client, Bev, in communication purgatory wondering when or if Corrie ha…

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178. Baking it Down - Reading the Cookie Room 1:49:00

28d ago1:49:00

1:49:00

Send us a text 🗣️ Reading the Cookie Room - Tells your market's telling you. In this week's Baking it Down Podcast - Episode 178 - Reading the Cookie Room, 🍿 Corrie jumped in with the Tiktok flavored popcorn to tell us about a viral series of posts made this week by a wedding make-up artist who was guilty of not reading the room... er, well, cathed…

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177. Baking it Down - When Marketing Isn't Working 1:21:19

1M ago1:21:19

1:21:19

Send us a text 😥 When Marketing Isn't Working - What to think and what to do. 🎧 This is an excerpt from this week's Baking it Down Podcast - Episode 177 - When Marketing Isn't Working In this week's Baking it Down Podcast - Episode 177 - When Marketing Isn't Working, we wanted to talk about both mindset and methods to reboot a sluggish marketing se…

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#Ep 87 The Digital Recipe Revolution In Baking 40:25

1M ago40:25

40:25

Send us a text Looking to get started with digital products and selling your recipes? Today, I invited two guests, Nicole Crispi and Rachel Galano from as we celebrate the opening of our new course, Digital Wealth For Bakers. In this episode, you’ll learn how digital products can break the chains of traditional baking constraints and open doors to …

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176. Baking it Down - Cookie Crime Scene Cleanup 1:12:56

1M ago1:12:56

1:12:56

Send us a text 🦴 Cookie Crime Scene - Don't look back, look forward. In this week's Baking it Down Podcast - Episode 176 - Cookie Crime Scene, Corrie wanted to talk more cognitively about approaching "bad experiences" in business. As a business owner, 😓 you will face difficult clients. 😢 You will have someone demand a refund. 😢 You will experience …

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#Ep : 86 Behind The Cookbook With Tamron Hall And Lish Styling 24:02

2M ago24:02

24:02

Send us a text Ever wondered how an Emmy Award-winning television host and a James Beard Award-winning culinary producer team up to create kitchen magic? Join us for an episode filled with laughter, empowerment, and culinary adventures as we welcome Tamron Hall and Lish Styling to the Baking for Business podcast. From the roots of their extraordina…

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175. Baking it Down - Wedding Vendor Recap 1:39:40

2M ago1:39:40

1:39:40

Send us a text 💍 Wedding Expo Recap - Our eddie wedding vendor expo debrief. In this week's Baking it Down Podcast - Episode 175 - Wedding Vendor Recap, Corrie signed us up for a Wedding Expo - and here's our tell-all - what we did right, what we did okay, and what we wouldn't do ever again. The event was complex, to say the least. Conceptually - i…

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#Ep: 85 How The Software Company Hotplate Is Helping More Bakers Have Pop Up Success 34:31

2M ago34:31

34:31

Send us a text Ever wondered how a platform can revolutionize the way home-based bakers and pop-up chefs operate? The new platform Hotplate is here to show us how. This episode uncovers how the challenges of COVID-19 led to a surge in home-based food businesses and how Hotplate evolved from a simple marketplace to an essential tool that automates o…

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174. Baking it Down - Know Newsletters 1:29:16

2M ago1:29:16

1:29:16

Send us a text 📧 Know Newsletters - What to send to who and how often. In this week's Baking it Down Podcast - Episode 174 - Know Newsletters, we talk everything you need to know about newsletters. These powerhouses in digital marketing are some of the most untouched real estate in the cottage world - and why? We're not sure - but if you capitalize…

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173. Baking it Down - Prep 4 Q4 1:42:16

2M ago1:42:16

1:42:16

Send us a text 🎢 Prep 4 Q4 - How to prepare for our busy season. In this week's Baking it Down Podcast - Episode 173 - Prep 4 Q4, we're preppin' for Q4 - the baker's "Super (mixing) Bowl." 🏈 Right now, you should be feeling the tides of a lullish summer slowly begin to change as we creep into back-to-school territory. 🌬️ Add in the cooler weather b…

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172. Baking it Down - Choc-A Lot 1:25:29

3M ago1:25:29

1:25:29

Send us a text 🍫 Choc-A Lot - How to increase price by increasing value. In this week's Baking it Down Podcast - Episode 172 - Choc-A Lot, my sisters and my mom partook in our annual "Christmas in July" gift exchange. For a family who loves gift-giving with birthdays from November - February, the rest of the year feels like a gifting desert. Ergo -…

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#Ep 84: Celebrating A New Book Release With Preppy Kitchen 19:27

3M ago19:27

19:27

Send us a text Preppy Kitchen is back to celebrate his new book, "Preppy Kitchen Super Easy: 100 Simple and Versatile Recipes." In this episode, you'll learn how to navigate a busy lifestyle while still whipping up delicious meals that accommodate your schedule. John’s innovative tips for customizing recipes with different spices, proteins, and coo…

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171. Baking it Down - Say It, Don't Spray It 1:19:35

3M ago1:19:35

1:19:35

Send us a text 🙊 Say It, Don’t Spray It - How to ask for help in the groups. In this week's Baking it Down Podcast - Episode 171 - Say It - Don't, Spray It, we wanted to cover a topic to help us help you help us. Because it's how you ask questions in Facebook groups that dictate the kind of answers you'll get. Depending on how you asked it, 🤩 you'r…

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170. Baking it Down - Class Supplies 1:18:49

3M ago1:18:49

1:18:49

Send us a text ✂️ Class Supplies - A "bake-down" of what we bring and why. In this week's Baking it Down Podcast - Episode 170 - Class Supplies, (another) Heather (of One Smart Cookies and Crafts - also a returning Vendy this year) asked us to cover what cookie class supplies we bring and why. (🤫 Pssst - if you're a Cookie Class Kits or Cookie Coll…

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#Ep 83 : Celebrating Sweets With James Beard Nominee- Renato Poliafito 21:37

3M ago21:37

21:37

Send us a text Ever wondered how a graphic designer morphs into a baking sensation? Join us as we chat with Renato, the mastermind behind the famed New York bakery Baked and the cozy Brooklyn cafe Ciao Gloria. Renato takes us on his unexpected journey from managing a coffee shop to co-founding Baked in 2005, where he honed his culinary skills and a…

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169. Baking it Down - Corrie-tisol 1:13:19

3M ago1:13:19

1:13:19

Send us a text 😌 Corrie-tisol - Managing stress this summer. In this week's Baking it Down Podcast - Episode 169 - Corrie-tisol, Corrie said, "I want to talk about ways to manage stress." And for good reason - in 2022 she was admitted to the hospital because her kidneys were shutting down. The cause? Chronic, unmanaged stress. So while this is a bu…

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168. Baking it Down - Alotta Parking Lots 1:05:30

4M ago1:05:30

1:05:30

Send us a text 🚶‍♂ Alotta Parking Lots - Volume-based pricing versus high pricing. In this week's Baking it Down Podcast - Episode 168 - Alotta Parking Lots, Corrie wanted to talk... well, parking lots. 🌴 We took off from the podcast last week to visit VA Beach (love that beach if you're passing through the great state of Virginny). There's a three…

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167. Baking it Down - Getting Corpy Orders 1:28:22

4M ago1:28:22

1:28:22

Send us a text 💼 Getting Corpy Orders - A campaign for corporate girly eras. In this week's Baking it Down Podcast - Episode 167 - Getting Corpy Orders, Corrie wanted to switch from telling you to get into corporate orders and now tell you how to get corporate orders. Corporate orders are great - they have higher dollar amounts, bigger order totals…

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166. Baking it Down - Ask and Ye Shall Receive 1:28:09

4M ago1:28:09

1:28:09

Send us a text 🙏 Ask and Ye Shall Receive - Because if you don't ask, the answer's no. In this week's Baking it Down Podcast - Episode 166 - Ask and Ye Shall Receive, we covered the unfortunate necessity to ask for what you want in business. For those of us who d-r-e-a-d rejection, not asking for what we need to get our business up and runnin' like…

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165. Baking it Down - Taking a Stab at Collabs 1:36:55

4M ago1:36:55

1:36:55

Send us a text 🔪 Taking a Stab at Collabs - The bake-down of a local collab. In this week's Baking it Down Podcast - Episode 165 - Stab at Collabs, Corrie took one for the team and signed up for a local vendor collab on Monday so she can give us the bake-down this week. And I think you'll like what she has to share with the classroom. Okay, so what…

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164. Baking it Down - Loss Leaders 1:07:46

5M ago1:07:46

1:07:46

Send us a text 🍗 Loss Leaders - How losing can help you win. In this week's Baking it Down Podcast - Episode 164 - Loss Leaders, we covered, well, what a loss leader is and how to implement it as a marketing strategy in your baking business. 💰 If you've been to Costco (formerly Price Club) anytime in the last 2 decades, you've seen (or smelled) the…

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#Ep 82:Building A Health Conscious Baking Brand With Sweet Benefits 24:41

5M ago24:41

24:41

Send us a text Imagine transforming a personal passion for fitness and baking into a flourishing business that tickles the taste buds without tipping the scales. That's precisely the journey Katrina Bland, the innovative founder of Sweet Benefits takes us through as she combines her expertise as a personal trainer with her culinary prowess to craft…

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163. Baking it Down - Website 101 1:28:35

5M ago1:28:35

1:28:35

Send us a text 👨‍💻 Website 101 - An audit of twin2's website. We've been working on getting Corrie a new website 🕸 - and we got the barebones bits together - so we thought it'd be fun to audit an unfinished website on today's Baking it Down Podcast - Episode 163. The big takeaway is this: there are many website hosts + templates + themes + plugins.…

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#Ep 81: 1 On 1 With Yolanda Gampp Of How To Cake It 47:38

5M ago47:38

47:38

Send us a text Crafting a cake empire is no easy task, but today's guest has done it flawlessly and left no crumb behind. Yolanda Gampp co-founded How To Cake It, an online educational brand dedicated to empowering and teaching baking enthusiasts through decorating videos and services. In this episode, we will learn: How she got started with her ba…

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162. Baking it Down - Tags vs Tips 1:06:56

5M ago1:06:56

1:06:56

Send us a text 🤑 Tags vs Tips - The bottom line is the bottom line. This week we cover a topic that can get some bakers into trouble - hiding in the bushes of their exes. Kidding - that was our mom, but the concept still applies when it comes to stalkin' our clients. The issue arises when we feel we're owed more than just the money we made for an o…

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161. Baking it Down - Mmmmmm 1:26:43

5M ago1:26:43

1:26:43

Send us a text 🤝 Mmmmmm - A meeting framework (that works). About two years ago, Corrie and I started meeting (well, 😭 she was kicking and screaming) each Monday for what later became known as the 📅 Monday Morning Marketing Meeting with the Miracles. The MMMMM for short. 😕 Meetings can feel pointless unless they, well, have a point. And that's wher…

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160. Baking it Down - Price vs Value Prop 1:06:19

6M ago1:06:19

1:06:19

Send us a text 💸 Price vs Value Prop - Value is relative(ly easy to manipulate). I was watching a YouTube video featuring a TedTalk where a salesman asks a member of the audience for their pen. He then asks how much the person bought the pen for. "Five dollars," the guy tells him. The salesman then asks if anyone in the audience wants to buy his ne…

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159. Baking it Down - Excuse my Excuses 1:52:12

6M ago1:52:12

1:52:12

Send us a text 🥲 Excuse my Excuses - Don't cry unless you've tried (everything). This week's podcast is a deep dive into a post I made in the group earlier this week - the post regarding "woe is me" threads saying the cookie industry is done, pack it up kids, you don't gotta go home, but you can stay... in this kitchen. You see - that defeatist men…

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158. Baking it Down - Comfy Mistakes 23:35

6M ago23:35

23:35

Send us a text 🤦‍♀ Comfy Mistakes - Getting comfortable with uncomfy mistakes. We had a (very) abbreviated podcast today - thanks to the door guys. 🚪 But in the few minutes we did get to chit-chat, we wanted to touch on "uncomfortable mistakes." 😿 Being bad at something sucks. It's no fun making mistakes. In fact, it feels like bad business acumen …

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#Ep 80: 3 Lessons I'm Sharing From My Most Viral Content 23:13

6M ago23:13

23:13

Send us a text We all know we need to create content for our brand, but how can we create content that stands out? Today, I am sharing 3 lessons from my own content that has gone viral and how you can use them in your business. Gaining visibility on social media can be a challenge. However, whenever one of my pieces of content performs well I am al…

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157. Baking it Down - Deborah Deborah Deborah 1:13:22

6M ago1:13:22

1:13:22

Send us a text ⭐ Deborah Deborah Deborah When you've not been seen, heard, or understood. Grab your popcorn - 🍿 we covered a buttery topic on today's podcast when a Canadian restaurant went viral for all the wrong review reasons. 🧈 Blaming Deborah in a now globally reaching door sign, Heirloom Restaurant closed its doors this April citing issues wi…

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156. Baking it Down - Class is Canceled 1:07:18

7M ago1:07:18

1:07:18

Send us a text ⛔ Class is Canceled - What to do when you need to cancel cookie class. When you venture into the wild world of cookie classes, the last thing you want to do is consider canceling said cookie class. BUT - it's just a fact of life that even the most seasoned instructors will have to face a cookie class cancelation. Heck - we've been do…

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155. Baking it Down - Upsetspectations 1:35:50

7M ago1:35:50

1:35:50

Send us a text 😡 Upsetspectations - How setting expectations up front can keep us outta hot water. Upsetspectations - the tongue-twister we came up with to describe what setting expectations as a baker and then not meeting them as a baker creates in your clients. 🛫 Listen - you're the one piloting the plane here, you get to set the expectations bec…

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154. Baking it Down - Cottage Curb Appeal 1:10:55

7M ago1:10:55

1:10:55

Send us a text 🏡 Cottage Curb Appeal - How zhuzhing up your front lawn can increase sales. 🌼 Happy first day of spring! And with sunny skies (for some of us - ⛄ my apologies to y'all gettin' snow), it's time to consider that curb appeal - ya know, 👀 the stuff people are glancing at as they walk up to your house to snag their sweet treats. Ya see - …

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153. Baking it Down - The Facebook Ouch-tage 2024 1:00:33

7M ago1:00:33

1:00:33

Send us a text 👎 Facebook Ouch-Tage - And what we can learn from Papa Zuck. I remember exactly where I was when it all happened... I was... sitting at my computer like I always am. I reached for my phone - only to realize, in horror, my access to the mighty blue thumbs-up app was no more. How was I supposed to post that absolutely hilarious baking …

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152. Baking it Down - Copy This 1:24:13

8M ago1:24:13

1:24:13

Send us a text ✍️ Copy This - Copy Formulas for Beginners. 🗒 If you see a big blank space asking "What would you like to say" and your brain follows suit and also turns into a big blank space - copy formulas are you're new bestie. 🤔 First - what's copy? 📑 Copy is any text you use to sell or persuade someone to take an action (like buying cookies). …

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151. Baking it Down - Hobby vs. Have To 1:08:50

8M ago1:08:50

1:08:50

Send us a text 🎨 Hobby vs. Have To - And what Bob Ross has to say about it Okay okay - Corrie and I couldn't agree on the ✨definition✨ of "hobby baker" since most of us are technically a hobby baker - but in reality - I don't consider filing business taxes, updating your LLC yearly registration, and tappin' a lawyer to check for a trademark anythin…

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150. Baking it Down - License to Delight 1:15:38

8M ago1:15:38

1:15:38

Send us a text 🪪 License to Delight - And what we can learn from $400 perfume. Twin2 is back in her "Corporate Girly Era" with Neiman Marcus and "Patrick 2" - and here's what we learned from their customer experience manager that will help you delight your own customers all the way to the bank. Waiting up in the (fancy) corporate office of Neiman M…

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149. Baking it Down - I Adject...ive! 1:17:18

8M ago1:17:18

1:17:18

Send us a text ☝️ I Adject...ive! - Using different words to sweeten the deal. Your business will live and die by the words you use - either words used to make more sales or words used unintentionally to make a sworn enemy whose new purpose in life is to drag you through all the local community groups. *shudders* But in today's podcast, we're talki…

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148. Baking it Down - Branding Woes 1:19:40

9M ago1:19:40

1:19:40

Send us a text 🪧 Branding Woes - The process to proceed with the perfect branding. If your commitment-averse (like yours truly), you'll find branding one of those long-term relationships you may eventually regret. So how do you build a brand when you're not sure of what you're building in the first place? Fair question. The answer? It's a tricky bl…

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147. Baking it Down - Peeky Blinders 1:23:08

9M ago1:23:08

1:23:08

Send us a text 👀 Peeky Blinders - When to Look and When to Look Away The typo was intentional (this time) - 👀 it's a play on words when it comes to peeking over the proverbial fence of social media to see what our competition is up to. 🧠 But staring leads to comparing and that can be a real mind-trip wondering why the highlight reel of your nearest…

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146. Baking it Down - G-i-v-e-a-w-a-y-s 101 58:42

9M ago58:42

58:42

Send us a text 🎁 G-i-v-e-a-w-a-y-s - What to Watch out for Choosin' a Winner. Giveaways - do you do them? If so, what do you need to watch out for? What should you give away? How do they enter? How do you make the post? How do you choose a winner? 🧠 Giveaways are tempting - I mean, who doesn't want free stuff? Marrying a giveaway to audience growth…

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145. Baking it Down - Not All Leads are Created Equal 1:24:55

9M ago1:24:55

1:24:55

Send us a text ☎️ Not All Leads Are Created Equal Let's define some words before we jump into this week's podcast topic: ✅ Lead: someone contacting you to secure a potential product or service ✅ Qualified Lead: a lead that has been vetted and is willing to pay your price or work with your availability ✅ Converted Lead: a lead that has turned into a…

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