Hang out with advertising professionals Jerod Barlow (digital marketing expert) and Francis LaBelle (copywriter) in this conversational podcast. They'll discuss industry topics and trends — and try desperately to stay on topic.
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You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!
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All things ads and offers. Brought to you by: The Maestro Of Marketing The Architect of Ads The Director of Direct Response I like coming up with ads and offers for...just about anything.
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If you want to learn english or would like to listen to an educated wise person, please tune in and listen to our daily thoughts. Everyday we will review a new lesson that can help you increase your ability or level in English. Please visit our webpage at www.trulyenglish.com.mx Si desea aprender inglés o le gustaría escuchar a una persona sabia educada, sintonice y escuche nuestros pensamientos diarios. Todos los días revisaremos una nueva lección que puede ayudarlo a aumentar su habilidad ...
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The Meek Marketing Podcast is the most epic Facebook marketing podcast on the planet and beyond. But we will let you be the judge of that. Like My Content? Subscribe, rate and review F O L L O W O N S O C I A L ▶️WEBSITE: https://meekmarketingandconsulting.com/ ▶️FACEBOOK: http://facebook.com/meekmarketingandconsulting ▶️INSTAGRAM http://instagram.com/meekmarketingandconsulting ▶️BLOG: https://meekmarketingandconsulting.com/?blog=y ▶️YOUTUBE:http://bit.ly/mmcyt ▶️TWITTER: http://twitte ...
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Using Memories To Learn Vital Lessons in Life and Business
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When you know where to look, you’ll see all kinds of patterns in your life. This can be as simple as how you wake up in the morning and then a bit more complicated when it comes to how you react when the kids test your patience. There are patterns everywhere. Some help you get the results you want in life and business, others keep you from it. But,…
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Is there an area of your life where you want to see different results? Maybe it’s with your business and the relationship with your employees, or maybe it’s more personal. It could be you want healthier communication with your spouse and kids. This is something I’ve been reflecting on a lot this year – recognizing unhealthy dynamics being formed an…
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Is Being Positive Really The Best Thing For Success & Happiness with Brad Bizjack
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I used to think positivity was the best thing for success and happiness, but then I spoke with personal development expert Brad Bizjack. My mindset completely shifted. Instead of focusing on finding the positive and, likely, bottling up or ignoring emotions… it’s essential to move through them. This is what we’re diving into on this episode! Discov…
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3 Powerful CTAs You Can Use Anywhere To Get More Leads
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Want more leads from the content you create? You need effective “call to action” (CTA) strategies that work. In fact, on this episode of the podcast, I’m sharing our top 3 CTAs we use on ads, content, emails, and more to boost leads and clicks. I’ll teach each one step-by-step… You’ll even learn my favorite most used one inside this episode! Listen…
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6 Styles Of Social Media Content Jill Coleman used To Build a 7 Figure Business
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If you’re curious about building an audience on social media AND making sales from the content you post r you simply want more social media strategies in your toolbox to grow your business then you do not want to miss the latest episode of the New Generation Entrepreneur podcast with my guest, Jill Coleman. She grew her business from 0 to 7 figures…
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How To Know When Your Messaging Is Broken & What To Do To Fix It
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It doesn’t matter what strategy you use, what platform you own, what content you’re putting out there... if your messaging is off, it won’t fix the problem. But I see this all the time! A course creator's sales plateau so they change from Facebook to Instagram. Or a webinar doesn’t convert, so they change up the content. Instead, you have to go to …
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My Favorite Objection Buster and Demand Creation Tool
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One of the most asked questions I get is how to attract BUYERS. I hear from so many people that people open their emails or view their content, but no sales come through. While it’s great to build your audience, the truth is, that typical conversions are only 2.5- 5%. So if you have 100 people in your funnel and it’s converting at the average rate,…
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The Numbers That Tell You That Your Content & Ads Are Working
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When it comes to business, your data and numbers can literally tell you where the gold is. Earnings per lead (EPL), cost per lead (CPL), opt-in rates, open rates, etc – this is where all your marketing breakthroughs are hidden! If you know how to read the numbers and what data to look at, you’re able to see what to focus on, what’s working, what’s …
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The Anatomy Of A High-Converting Headline
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One of the most overlooked parts of messaging is writing headlines. Entrepreneurs tend to focus so much on the content of the webinar, the email, the blog post, the ad… and the headline gets shuffled to the side. But the headline is what pulls people in! It’s one of the most crucial pieces in your messaging, and on this episode of the New Generatio…
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The 3 Most Underrated Elements Needed To Grow A Course Business
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I’ve been in business for 11 years and built multiple businesses to 6 and 7-figures (and even multiple 7-figures now). From zero to $100k and then $250k… then to $500k and beyond, I’ve experienced every stage of growing a business and there are THREE elements you need at each stage that are rarely talked about – and I don’t think I’ve ever heard th…
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We’ve built several irresistible offers over the years, and I’ll tell you this – there was no guesswork or surveying involved. Instead, we used data and messaging to influence the offer. If you want to create your own irresistible offer, then you must consider messaging! This is something so many entrepreneurs leave out in the process. they focus o…
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Break Past That Waiting Game You're Playing Because It's Killing Your Business
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What’s really keeping you from getting the results you want? After working with thousands of students over the years, I’ve noticed the #1 thing holding them back is “waiting” or “overthinking.” And I’ve put these in quotes because this can look different for everyone. One form of waiting is fear of being judged, and another is overthinking what cou…
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5 Mistakes That Are Killing Your Launches
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Information is only ONE way to give value. There are so many different ways to help people other than giving away your best stuff or offering more information. In fact, another highly effective way to give value is to tell people what NOT to do (or what to avoid). You’re able to bring awareness to the problem in a new light. And this is exactly wha…
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Turning Your Organization Into An Infinity Loop Of Growth with Frankie Russo
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Usually, I keep our VIP guest speakers private and exclusive to New Generation Mastery + Mentorship members and students. However, the recent feedback on a particular training was so HUGE that I wanted to share it with you! One of the hardest things to do when growing a business is growing a team and building a strong culture. It’s also crucial to …
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4 Powerful Areas To "Let Go" Of In Order To Grow
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When working on your business, many entrepreneurs focus on what needs to be done next. What new strategy should I try? What should I change? What’s the latest funnel hack? But sometimes, the MOST growth can come from letting go of something. Listen to one of our most powerful episodes on the New Generation Mastery podcast and discover what it means…
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The Art Of Diagnosing In Your Marketing And Messaging
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What if every piece of content you produce had your ideal clients responding, “Yes, that’s me!” or “Woah, how are you inside my head?!”. Or, even better, “You spoke to my soul. I need whatever it is you’re selling.” With each post or ad, nearly automatically, they believe and trust you or your brand as the go-to solution. Well, there’s a messaging …
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Building Out A Profitable Team with Rachel Duffy
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Building a business also means building a team. And if you’re not careful (and you’re not building a team), you’re building a job not a business. So if you’re wondering how to piece it all together – growing a business and building an effective, happy team then this is the episode for you! Our COO, Rachel Duffy recently gave a presentation to our s…
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What Authentic Connection Really Is And How To Build It
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When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that’s me!), and the fourth and the most overlooked of them all is connection content. Ready to learn why and how to connect with your people on a deeper leve…
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Grow With The Expansive Niching Process
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If you’re growing a business, then you’ve certainly heard of “niching down.” But most of the time, entrepreneurs will niche down to a small group of people. For example, a yoga teacher might niche down to women, and then women in their 40’s. They might even niche further, like women who are moms in their 40s … Done this way, you’re becoming more an…
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The 6 Fundamentals You Need For Successfully Growing Your Course Business
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I’ve grown multiple businesses over the years, and looking back, the most successful had 6 fundamentals that led to their success. (And the ones that weren’t successful were missing a few of these fundamentals). In fact, when all 6 were properly used, those offers grew the quickest! Ask me to launch a new product or business, and I’ll be sure to in…
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Your Business Isn’t Your Wealth Machine with Mel Abraham
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I remember starting my first business and feeling like everything was on my shoulders. Retirement, insurance, writing myself a paycheck (when I could)... I kept wondering how everyone else was doing it! Because $5,000 in revenue was not $5,000 in the bank. But what I didn’t understand was the difference between a money machine and a wealth machine.…
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The Mistakes Killing Your Course Sales In 2024 with James Wedmore
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One question I hear all the time… If you had to start all over and build a million-dollar business in 2024, how would you do it? And today, I’m going to answer it alongside my good friend James Wedmore. If you don’t know James, his online course business has over $80 million in sales, he has over 15 years of experience in entrepreneurship and he’s …
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Moving Into More Power Through Self-Love and Acceptance
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We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, "Why am I not 'there' yet?", or, "What’s wrong with me? Why Can’t I figure this out?" It’s especially easy to fall into these thoughts and emotions when starting something new like a business. But what most people don’t …
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Our Coaches Break Down The Secrets Of Our Most Successful Students
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As a business owner with over 1,000 students in my programs at any given time, we’ve built a team of go-to coaches who are in the know when it comes to our teachings and what students need. Our senior coaches work with students each day. They know what’s working, what’s not, and how to help students move through our process at New Generation Master…
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Using Numbers To Uncover Messaging Problems
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Students often ask me to help them with their messaging on an opt-in page, and when I ask what it’s converting at, they say 40%. My response? Nope, that opt-in page does not need help. Uncovering what’s working with your messaging and what’s not is HUGE in your business. Because otherwise you’re wasting time and energy on an opt-in page or sales pa…
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The Art Of Teaching With Story, Metaphors, and Examples
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You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn’t understand the valu…
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Building a Messaging Bridge From Problem To Solution in 6 Steps!, Take #2!
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Imagine using only a few sentences to help your audience understand the root cause of their problem and see you and what you provide as the solution. You’d know what to say and when to say it to build the bridge between the problem and your solution, ultimately bringing in more sales. This is the key to great marketing! And I’m breaking down the 6 …
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Mastery: The Secret Ingredient To My First Million Dollar Year
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If you feel like results aren’t coming fast enough, you’re missing something and doing all the right steps, other people are saying the same thing as you and getting better results, and you’ve been teaching things you know can help people, then this episode is for you! I’m discussing a messaging tool I don’t cover very often, but it’s literally the…
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5 Ways To Understand Your Audiences' Thinking Better
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The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my wife, my parents, my friends, my coworkers, and so on! My students share the same story. Because th…
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Awareness: The Hidden Secret To Messaging and Life
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When it comes to marketing and how to sell more, how to create more engaging content, and how to write better copy one vital piece people often miss (and I’m seeing it now more than ever) is AWARENESS. It’s one of the most powerful tools when it comes to effective messaging, and in this episode I’m going to cover ways you can tap into your audience…
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How To Integrate Messaging In YOUR Specific Business Successfully
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We just wrapped up one of the most EPIC 3-day Master Your Profitable Messaging trainings we’ve ever done. Over 600 people posted about their breakthroughs in the group, and there are more coming in! I love seeing all these wins come through, and I want to bring you even more wins (no strings attached). So, in this episode of the podcast, I’m sharin…
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Inside Look Of NGM and NGM+! Will You Actually See Results?
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One time a year, we open the doors to New Generation Mastery, and it’s happening right now! It’s the perfect time to peek inside the two levels of our program (NGM and NGM+, the accelerator program) and see if it’s right for YOU. Because if you have a messaging problem, I don’t want you to wait another year to fix it. Join me on this episode to lea…
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The Top 5 Mistakes That People Make When It Comes To Messaging
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If you’re following along with us, then you know we’re smack dab in the middle of our once-a-year Master Your Profitable Messaging 3-day training. And during a bonus training I hosted in our pop-up group, I spoke about the top 5 mistakes business owners make in their messaging… and it was absolute gold. So obviously I had to share this with YOU on …
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Part 5: Putting It All Together - The Most Powerful Communication Elements
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It’s the FINAL episode in our 5-part series of the most powerful communication elements. We’ve covered ads, content, sales, launches, and so on… and today I’m pulling them all together so you can start shifting your messaging for more engagement (and ultimately drive more sales). If you have a messaging problem at all – this episode is for you! Lis…
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Part 4: Sales - The Most Powerful Communication Elements
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I have a secret – growing up, I hated sales. So when I had to go door to door for one of my first businesses, it felt full-body painful – even though I KNEW my offer created huge wins! But now? I love sales. The truth is with the right focus and intention, sales become so much easier and I’m excited to share them with you in this episode. Listen in…
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Part 3: Launches - The Most Powerful Communication Elements
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In the past 12 months, we’ve had more students coming in because their launches are declining in sales or have plateaued (where they once were super successful). It’s across-the-board funnel-wise! Evergreen funnels, high-ticket, low-ticket, etc. The reason? I’m breaking it all down in this episode – and how you can avoid declining sales and launch …
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Part 2: Ads - The Most Powerful Communication Elements
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Typically, ads are the first touch point for a potential buyer. It’s the first time they’re experiencing you and your brand – and it’s your best opportunity to bring in qualified leads and build rapport. This is why getting the messaging right in ads is so important. When done well, it’s your lowest-cost way to bring in sales! So, if you’ve been st…
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Part 1: Content - The Most Powerful Communication Elements
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There’s a lot that fits under the umbrella of “messaging.” You have content, copy, ads, emails, frameworks, funnels, and the list goes on. And while it can be easy to focus on one piece at a time, what really brings in sales is creating cohesive communication throughout your brand. Over the next few weeks, I’m going to share the messaging elements …
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The 5 Biggest Challenges For Course Creators in 2024 & How To Overcome Them
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Marketing is shifting in 2024 for course creators – and while change is inevitable, there are 5 major challenges I see coming up for our niche that I want to prepare you for. And with each challenge, I’m giving a specific and unique solution to help you have one of your best years yet! Over the past few years, I’ve worked with thousands of students…
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Having a Unique Product Doesn’t Mean Sales But This Does
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Having a unique (breakthrough) product does NOT equal sales. And yet, I hear it all the time from marketing gurus, “You have to be unique in order to stand out.” While your uniqueness might help you gain attention, attention doesn’t necessarily mean sales. I’ve had many students come to me with thousands of followers and zero sales and this might b…
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Creating Conversion Stories For High Converting Content & Webinars with Colin Boyd
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Want to engage more people with your content and close more sales? Tell conversion stories. This is a story that engages the right people, builds the know-like-trust factor fast, and helps you bring in more sales. There’s a certain art to conversion storytelling and in this episode, I’m sitting down with one of my top returning guests and storytell…
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My 3 Favorite Sales Techniques In Messaging
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It’s no secret that great messaging can create more engagement, better open rates, lower cost per lead on ads, and (ultimately) more sales! Because when your messaging is dialed in, it's relevant and resonates. And this is most likely why you’re here– to improve your messaging, so I’m going to share a throwback episode to my top 3 favorite sales te…
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The Psychological Elements You Need To Communicate To Your ENTIRE Audience with Andrea Maxim
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Your messaging can speak to ALL of your audience. How? Using proven and reliable psychological elements in your business. In fact, when our highest level coach and owner of MAXIMized Business, Andrea Maxim, learned what she’s sharing with you on the podcast, she realized she was leaving out a huge percentage of her audience and the results of using…
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Feeling Fulfilled Everyday By Redefining Success
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When I started my business, my success was tied to three-dimensional “rewards.” If I drove my own Jaguar, if I lived in my 5,000 square foot dream house, if I hit a million in sales… then I’d made it. The problem was, when I did get most of those things, I didn’t like who I was. Yes, I’d achieved my goals, but I hadn’t maintained my values. I neede…
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Growing a Successful Business and Family at The Same Time with Stacy Tuschl
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We’ve all heard the saying, “work on your business, not in your business.” But, especially in the beginning, this can be hard to follow. Maybe you feel like you don’t have the time or the budget to hire. Maybe you don’t feel like you know how to be a leader or struggle to trust people. No matter the holdup, if you’re like me then you started the bu…
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Building a Messaging Bridge To Create Demand - Part 3
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The third and final part of our series on building bridges is here and I can’t wait for you to hear it. Your messaging bridge is a crucial part of sales. Not only does it speak to your audience where they are, so it’s getting their attention, but most importantly, it’s helping sell before you pitch. You’re giving them the exact information needed t…
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Building a Messaging Bridge To Create Demand - Part 2
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In the last episode, we talked about bridges. Specifically, messaging bridges that help guide your audience from where they are to where you want them to be. It’s what really brings in sales! In this episode, I’m sharing behind-the-scenes coaching footage of me sitting down with two students and helping them create bridges for social media content …
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Building a Messaging Bridge To Create Demand - Part 1
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I’ve never done this before on the podcast, but I’m sharing a literal training from inside our New Generation Mastery event we recently held. And it’s all about bridges – no, not the physical bridges across the water you travel over. This “bridge” helps guide your audience from where they are to where you want them to be. Tune into this special epi…
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Are You Communicating From Problems or Solutions?
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One of the biggest marketing mistakes I see entrepreneurs make is solely talking about solutions and avoiding the problems. Solutions sound great! They’re exciting and motivating, but if your audience can’t see themselves getting there, then they will not buy. But talking about their problems doesn’t have to mean “icky” sales messaging or digging i…
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6 Ways To Increase Back-End Sales and Follow-Ups
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There are a lot of different ways to make sales in your business. Most people focus on the front end and getting as many first-time buyers as possible, which every business needs, of course. But a common mistake I see happening is entrepreneurs creating more and more front-end offers. This can muddle your messaging and create less sales in other ar…
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