In-depth analysis, incisive commentary and beyond the surface look at the top and trending news of the day.
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A weekly digital marketing podcast with listeners in over 190 countries worldwide.The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Daniel Rowles, Ciaran Rogers and Louise Crossley. Find out more at targetIniernet.com/podcasts
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A podcast where two Adult Third Culture Kids, Daniel and Cayetano, hang out and chat, featuring stories and guests with global nomad and diverse backgrounds. Buy us a coffee at https://ko-fi.com/thirdculturetalks
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Why More Car Owners Are Switching To Public Transport
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With each fuel price hike, maintaining a car has increasingly become a heavy financial burden. The impact of the rise in the cost of petrol has been immediate and severe, leaving Nigerians asking, Is owning a car worth it anymore? Join us on this episode of Nigeria Daily, let’s take a closer look at how the high cost of fuel and the broader economi…
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Is content marketing still relevant in 2024? In this podcast episode, inspired by one of our listeners and insights from marketing guru Rand Fishkin, we dive into how the content marketing landscape has evolved, the challenges of achieving visibility, and why the concept of 10X content is no longer a guaranteed path to success. We also discuss the …
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'Charging Phones Is Becoming Difficult In Parts Of The North’
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As a result of lack of electricity in Northern Nigeria, for over a week now, many cities and towns have been wallowing in darkness. The blackout has not just cut off lights and fans—it's cut off livelihoods: business owners are struggling to keep their shops open, families are finding it difficult to communicate, and even the simple task of chargin…
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Will Tinubu’s Cabinet Shake-Up Bring the Succour Nigerians Yearn For?
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Since President Bola Tinubu’s inauguration, pressure has been steadily mounting from within his party, the All Progressives Congress (APC), and the public, urging him to address inefficiencies in his administration. The long-awaited cabinet and ministerial reshuffle has finally taken place. But will it result in more effective execution of his mand…
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Why Opposition Parties In Nigeria Are Failing to Deliver
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A thriving democracy depends on opposition parties because they provide a counterbalance to the government and offer substitute leadership and programmes. However, in Nigeria, opposition parties have frequently fallen short of these expectations. Rather than robustly challenging the government or offering meaningful alternatives, many are embroiled…
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As Nigeria grapples with rising fuel prices, compressed natural gas (CNG) has emerged as a promising alternative for both individuals and industries. But despite its advantages, many Nigerians remain skeptical about its safety and benefits, especially after some explosions. In today’s episode of Nigeria Daily, we bring you everything you need to kn…
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How To Eat A Balanced Diet On Low Budget
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Across Nigeria, millions are grappling with rising food prices and a cost of living that seems to skyrocket daily. What used to be considered basic food items have now become luxury goods for many, leaving families to make difficult choices between feeding themselves or paying for other essentials. Is it possible for the average Nigerian to achieve…
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Reviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim Khan
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How do you revive a brand's iconicity? What's the best way to generate engagement amongst Gen Z? Do movie partnerships help drive sales? In this episode of the Digital Marketing Podcast, Daniel is joined by Ibrahim Khan, Global Vice President of Marketing at the Coca-Cola Company. Ibraham talks to us about his strategies behind Fanta's resurgence, …
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NIGERIA DAILY: The Actual Loss From The Jigawa Tanker Explosion
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The people of Majiya are still in mourning, following an explosion that claimed the lives of over 100 people. The tragedy has left in its wake personal losses that cut short the dreams, hopes, and aspirations of not just a family, but a community. Join us on this episode of Nigeria Daily as we look at real cost of the explosion from the point of vi…
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Survivors Share Shocking Stories As Death Toll Mounts
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The people of Majiya, a village in Jigawa State, are still reeling from the shock of an accident in which a tanker exploded killing scores of villagers. The pain is so deep that some of them have not been able to eat since the accident happened. The tanker explosion resulted in a massive fire that claimed over 100 lives, with many others suffering …
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How Nigerian Farmers Stay Productive In Dry Season
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As the rainy season ends, Nigerian farmers are shifting their focus to dry season farming, a vital strategy for maintaining agricultural output during the months of reduced rainfall. In today’s episode of Nigeria Daily, we discuss strategies that farmers can use to stay productive in the face of drought and climate change…
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Two months ago, the Federal Government announced the exemption of 63 items from Value Added Tax (VAT) as part of fiscal reforms directed at reducing the cost of food. While VAT is something Nigerians encounter daily, many still don’t fully understand what it is, how it works, or why it matters. In today’s episode of Nigeria Daily, we break down the…
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Is Subsidy Removal The Real Cause Of Economic Hardship in Nigeria?
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It’s almost one year and a half since President Bola Ahmed Tinubu announced the removal of fuel subsidy in his inaugural speech at Eagle Square in Abuja. Since then, many Nigerians have been feeling the pain. Fuel prices have skyrocketed, transport fares have surged, and the cost of living has gone through the roof. Join us on this episode of Niger…
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Inbound 2024 Recap and Latest Digital Marketing Trends (Part. 2)
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We are back with part two of our Digital Marketing Trends episode to celebrate out 400th episode realease! In this continuation episode, we discuss the rise of AI in search engines, the challenges and opportunities it presents for marketers and the importance of brand personality in an increasingly automated world. We also dive into the shift towar…
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Why Nigerians Are Losing Confidence In Civil Society Organizations
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In Nigeria, the price of fuel seems to climb with the rising sun, and the cost of living continues to stretch beyond the reach of many citizens. In the past, civil society organizations pressurised governments to do right by the people in the course of formulating policies. But today, many Nigerians feel abandoned and are crying for a messiah. Join…
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How Current Economic Realities Push Nigerians To Behave Strangely
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Nigeria’s economic reforms, such as the removal of fuel subsidies and the unification of the exchange rate, have plunged many into financial instability. The rising cost of living has placed immense pressure on everyday Nigerians, forcing them to grapple with higher prices while struggling to make ends meet. But how deeply is this economic strain a…
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How Hajj 2025 Could Break The Bank For Nigerian Muslims
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Hajj is one of the five pillars of Islam, and every Muslim who has the financial and physical ability is obligated to undertake the pilgrimage at least once in their lifetime. However, NAHCON has announced that the government will no longer provide subsidies starting from 2025. Join us in this episode of our daily podcast as we explore the amount s…
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What Is Wrong With Customer Service In Nigeria
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In Nigeria, customer service experiences shift dramatically depending on the business, location, and the individual behind the counter. From the hustle of open markets to the formality of corporate offices, Nigerians have their own stories, some shining examples, others frustrating encounters. But why does customer service often fall short, and wha…
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How I Resigned My Job For Two Dollars Only – Nigerian Youth
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In recent months, Nigerians have witnessed a surge in interest in cryptocurrency and the promise of financial freedom it allegedly brings. Among the most talked-about schemes is Hamster, a project that has lured many. One of them is John Adams, a man who took a leap of faith, resigning his job for what he believed would be a lucrative venture. What…
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Our 400th Episode: Inbound Recap and Latest Trends (Part. 1)
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We have officially released 400 episodes of the Digital Marketing Podcast! To celebrate, we're bringing you a two-part episode on an Inbound Conference Recap and the latest trends in Digital Marketing. Join us as we unpack the latest trends for you, including the ongoing challenges of social media engagement, and the increasing role of AI in conten…
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What Would Happen If Fuel Subsidy Is Reinstated
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The removal of fuel subsidy has generated a lot of debate in Nigeria. Many are grappling with the consequences of rising fuel prices, which have had a ripple effect on the cost of living, leading to increasing calls for a policy reversal. But, what is the possible implication of reinstating fuel subsidy on Nigeria's economy? Join us on our daily po…
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Families Devastated As Search Continues For Survivors In Niger Boat Tragedy
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Nigeria is once again facing a devastating boat tragedy, underscoring the urgent need for more effective safety regulations on the country’s waterways. On the evening of October 1, 2024, a boat carrying approximately 300 Maulud celebrants capsized on the River Niger in Mokwa Local Government Area (LGA) of Niger State. This unfortunate accident adds…
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What The ‘Economic Stabilization Bill’ Means For You
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In his 2024 Independence Day address, President Bola Ahmed Tinubu underscored the urgent economic challenges facing Nigeria today. He introduced a comprehensive initiative aimed at guiding the nation toward stability and growth: the Economic Stabilization Bill. The President stressed that the bill is vital for controlling inflation, stabilizing the…
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Has October 1st Lost Its Meaning In Nigeria?
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October 1st, a day that once ignited national pride, fireworks, and celebrations across the nation. But today, something feels different – the excitement that once accompanied this significant day seems to be fading. Why are Nigerians losing their zeal for Independence Day and, perhaps more importantly, their sense of patriotism? Join us in this ep…
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What To Expect From President Tinubu’s Independence Day Speech
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As Nigerians approach the 64th Independence Anniversary of Nigeria, attention has turned to President Bola Ahmed Tinubu’s Independence Day speech on Tuesday, October 1st, 2024. Nigerians are waiting, hoping, and wondering, what will the president say to address the harsh realities facing the nation today? Will this year’s speech bring the relief th…
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Life After Third-Party Cookies: What’s Next for Data-Driven Marketing?
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In this episode of the Digital Marketing Podcast, Daniel is joined by Colin Grieves and Danny Holmes from Experian Marketing Services to discuss life after third-party cookies and how marketers can adapt. As third-party cookies phase out, marketers face new challenges in reaching their audiences. Colin and Danny explain the evolution of cookies, wh…
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My Struggle With Joblessness For 10 Years – Unemployed Nigerian
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Unemployment is not just a statistic; it’s a real-life challenge that affects millions of Nigerians. In a country with one of the fastest-growing populations in the world, the job market simply does not seem tokeep up. According to the National Bureau of Statistics (NBS), Nigeria's employment rate has dropped, with unemployment rising to 5.3% in th…
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Ways CBN's Interest Rate Hike Affects Nigerians
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CBN's interest rate is a powerful tool that affects all parts of the Nigerian economy, including your business as a trader. When rates go up, it makes borrowing more expensive, reduces consumer spending, and increases the cost of doing business. Join us in this episode of Nigeria Daily as we try to understand how the interest rate impacts your busi…
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How To Redefine Nigeria’s Future Through The Halal Economy
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Nigeria is at a pivotal moment in its economic journey. For decades, oil has been the backbone of its economy, but the urgency for diversification has never been greater. On this shifting economic landscape, the halal economy stands out as an opportunity offering Nigeria the chance to expand its economic reach, generate jobs, and claim its place as…
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Real Reason Why We Voted APC –Edo Voters
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The 2024 Edo State Gubernatorial Election has stirred widespread debate across Nigeria. While some APC supporters celebrated the victory as a vote of confidence in President Bola Tinubu’s leadership since 2023, others expressed frustration, pointing to the deepening economic struggles and hardships that have plagued the country. In this episode of …
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What Comes Next After The Edo Governorship Election?
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The Independent National Electoral Commission, INEC, has officially announced the All Progressives Congress (APC) as the winner of the Edo Gubernatorial Election, after it scaled stiff competition from the People’s Democratic Party (PDP) and the Labour Party (LP). But with the election dust settling, the big question now is: “What is in store for t…
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Is Social Media Still Worth the Time?
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We love nothing more than tackling a controversial digital marketing topic, and on today's podcast episode, we dive into whether social media is really still worth the time and investment for brands. We explore a wide number of frustrations that marketers face when posting online, from fake engagement to unclear ROI, and debate whether or not influ…
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What Governorship Election Holds In Store For Edo State
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With 17 candidates vying for the seat of the Governor of Edo State, the stakes are high. But how prepared is the State for the election? Join us on Nigeria Daily as we find out.Bởi Daniel Oluwole
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Will Nigeria’s Flood Preparedness Improve As Lagdo Dam Gives Early Warning?
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For years, the Nigerian government has faced criticism for its reactive stance on flood disasters, often waiting until the damage is done before taking action. Year after year, despite recurring warnings, floods catch many states off guard. Preparedness measures, from evacuation plans to relief efforts, remain inadequate, leaving communities vulner…
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“Why I Can No Longer Afford To Train My Children”
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The recent postponement of school resumption in states like Kano and Kaduna has sparked widespread discussion on the growing challenges faced by the Nigerian education sector, particularly the impact of the rising cost of living. With the economy straining under inflation and high living costs, families are struggling to provide basic educational n…
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How Dangote's Petrol Dashed Nigerians' Hopes
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The ongoing conflict between the Nigerian National Petroleum Company Limited (NNPCL) and Dangote Refinery on the pricing of petroleum products, has led to widespread disillusionment among Nigerians. While the launch of the Dangote Refinery was anticipated to reduce pump prices and decrease Nigeria’s reliance on imported fuel, the situation has prov…
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Exploring the Best GPTs for Digital Marketers
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In this episode of the Digital Marketing Podcast, we dive into the world of GPTs and help you discover the best available for digital marketers. From tools that create visual diagrams and presentations to tools that summarise YouTube videos, this episode is packed with insights to help you streamling your digital marketing efforts. Remember, we hav…
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How Desperation Is Rising In Taraba With The Rising Levels Of Rivers
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The River Benue, which runs through six local government areas in Taraba State, has long been a source of livelihood for the people living in these riverine communities. Fishing, farming, and local commerce are intricately linked to the river. However, the river has burst its banks, flooding vast swathes of land – it is estimated that over N60 mill…
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How Maiduguri Flood Victims Can Stay Healthy
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Over the past few days, heavy rains have turned large parts of Maiduguri into swamps. Entire communities have been displaced as flood waters swept into homes, schools, hospitals, and even the Shehu’s Palace. The floodwaters have not just destroyed property, they’ve also created a public health crisis. How do the people in the city stay healthy afte…
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Must Nigeria Endure Pain for Economic Progress?
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Since President Bola Tinubu took office in May 2023, his administration has introduced a wave of bold economic reforms designed to address Nigeria’s ailing economy. These sweeping changes, while viewed by many experts as essential for long-term stability, have sparked debate over their immediate impact on everyday Nigerians. Are these tough decisio…
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How Nigeria Gears Up For A China-Powered Future
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Nigeria is at a pivotal moment in its journey toward growth and development. As part of the 2024 Forum on China-Africa Cooperation (FOCAC) agreements, Nigeria has secured critical partnerships with China that promise to revamp its infrastructure, energy sector, and human resources. In this episode of our daily podcast, we’ll delve into the strategi…
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What Nigerian Leaders Must Do To Overcome National Challenges
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Nigeria finds itself at a pivotal moment. Despite being rich in natural resources and having a vibrant, youthful population, the country continues to grapple with persistent challenges such as economic instability, insecurity, corruption, and ineffective governance. As calls for better leadership grow louder, the critical question arises: what solu…
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How Hike In Fuel Price Forces Nigerians To Resign From Their Jobs
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The recent hike in fuel prices appears to be the straw that is breaking the camel's back as it is forcing many Nigerians to make a tough decision: to resign their jobs. What does this mean for Nigeria’s economy? Are there immediate solutions to lessen these pressures? Join us in this episode of our Nigeria Daily to find out.…
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