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Atlanta Journal-Constitution veteran sports journalist Doug Roberson covers Atlanta United and Major League Soccer like no one else in Atlanta. Hear what the players are saying and get inside analysis on the Five Stripes. Listen to new episodes before and after every match. Subscribe on Apple Podcasts, Spotify and Google Podcasts. You can also tell your smart speaker to “play Southern Fried Soccer podcast.”
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GTM After Hours

Mark Bliss

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This is a safe space for the best GoToMarket execs, IC’s, and middle-managers in B2B SaaS. We've all failed and succeeded, so, of course we'll talk about both - and spill the tea on how we coped along the way. Join us for some real talk about how to survive, succeed, and thrive in GTM!
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution recaps Atlanta United’s win over Montreal in the wild card round of the MLS playoffs, and previews its next round against Lionel Messi and Inter Miami. You’ll hear from interim manager Rob Valentino and players Stian Gregersen, Brooks Lenn…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution previews Atlanta United’s MLS playoffs match at Montreal on Tuesday. You’ll hear from interim manager Rob Valentino and players Brad Guzan, Derrick Williams and Saba Lobjanidze. Roberson also answers your questions about the MLS team. Lear…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution previews Atlanta United’s match at Orlando on Saturday. It’s the regular season finale for both teams. Atlanta United needs to win and hope that at least two other results go its way. You’ll hear from interim manager Rob Valentino and play…
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In this episode of the GTM After Hours podcast, Mark Bliss discusses the transformative potential of NotebookLM, a technology that allows go-to-market professionals to leverage AI podcasts for various applications. He outlines five key ways to utilize NotebookLM, including staying updated on industry news, conducting competitive research, enhancing…
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In this episode of the GTM After Hours podcast, Mark Bliss speaks with Jen VanAntwerp, founder of Sober in Cyber, about the challenges of networking in alcohol-centric environments and the importance of creating inclusive event experiences. They discuss the shift in alcohol consumption trends, innovative event ideas, and the need for community supp…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution reviews Atlanta United’s 2-1 win against New York Red Bulls that has kept it in the hunt for the playoffs. Roberson also answers your questions. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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In this episode of GTM After Hours, Mark Bliss chats with Andrea Bailiff-Gush, a seasoned product marketer with extensive experience in the cybersecurity sector. They discuss the challenges and nuances of product marketing, the importance of understanding customer personas, and the role of AI in content creation. Andrea shares her insights on effec…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution, reviews Atlanta United’s 1-1 draw at Philadelphia and previews Wednesday’s very important game against Montreal at Mercedes-Benz Stadium. You’ll hear from interim manager Rob Valentino and players Brad Guzan, Saba Lobjanidze and Brooks Le…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution previews Atlanta United’s match at Philadelphia on Saturday. You’ll hear from interim manager Rob Valentino and players Bartosz Slisz, Stian Gregersen and Derrick Williams. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution reviews Atlanta United’s 2-2 draw with New York Red Bulls on Saturday and explains why the team’s hopes of making the MLS playoffs decreased significantly. Southern Fried Soccer is available wherever you get your podcasts including Apple P…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution reviews Atlanta United’s 2-2 draw with Inter Miami and previews Saturday’s MLS match against New York Red Bulls. You’ll hear from interim manager Rob Valentino and player Pedro Amador. Learn more about your ad choices. Visit megaphone.fm/a…
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In this conversation, Mark Bliss and Carlos Scott discuss the role of technology, specifically generative AI, in modern sales. They explore the benefits of tools like SalesLoft and Gong, which help sales reps stay on task and provide valuable insights. They also discuss the importance of curiosity and staying up-to-date with the latest tech trends.…
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In this mini-episode of the podcast “Southern Fried Soccer,” host Doug Roberson previews Atlanta United’s match against Inter Miami on Wednesday at Mercedes-Benz Stadium. You’ll hear from interim manager Rob Valentino and player Saba Lobjanidze. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution recaps Atlanta United’s 2-0 loss to Nashville on Saturday at Mercedes-Benz Stadium. You’ll hear from interim manager Rob Valentino and players Derrick Williams and Saba Lobjanidze. Roberson also answers your questions about the MLS team. L…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution previews Atlanta United’s match against Nashville on Saturday at Mercedes-Benz Stadium. You’ll hear from interim manager Rob Valentino and players Brad Guzan, Brooks Lennon and Dax McCarty. You’ll hear Roberson’s exclusive interview with A…
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In this conversation, Mark Bliss and Stephanie Tran discuss the importance of communication and collaboration between marketing operations (MOPs) and sales teams. They emphasize the need for MOPs professionals to spend time talking and listening to build strategic connections and alliances. Stephanie highlights the challenge of getting the sales te…
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In this special birthday episode, Mark Bliss reflects on the lessons he learned and the things he's excited about going into his next year of life. He emphasizes the importance of prioritizing mental health and wellness, including setting boundaries and taking breaks. He also discusses the value of creativity and being willing to share bold and inn…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution reviews and analyzes Carlos Bocanegra, who was fired as Atlanta United’s Vice President and Technical Director on Wednesday. You’ll hear from President Garth Lagerwey and Roberson, who answers your questions about the MLS team. Learn more …
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In this episode of the podcast “Southern Fried Soccer,” Doug Roberson of the Atlanta Journal-Constitution previews Atlanta United’s match against Charlotte on Saturday in Charlotte, NC. You’ll hear from interim manager Rob Valentino, Derrick Williams, Jay Fortune, and Stian Gregersen. Roberson also answers your questions about the MLS team. Learn m…
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In this episode of the podcast “Southern Fried Soccer,” Doug Roberson of the Atlanta Journal-Constitution previews Atlanta United’s match against L.A. Galaxy on Saturday in Carson, Calif. You’ll hear from interim manager Rob Valentino, new signing Alexey Miranchuk, Dax McCarty, who announced he will retire at season’s end, and captain Brad Guzan. R…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution reviews Atlanta United’s work during the recent transfer window and how it could impact the MLS team this season and next. You’ll hear from Vice President Carlos Bocanegra, and Roberson answers your questions. Learn more about your ad choi…
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In this conversation, Aileen Casmano and Mark Bliss discuss what it's like to run growth marketing in an early-stage startup. They cover the importance of admitting when you don't know something, and the value of storytelling in marketing. They also discuss the implementation of product-led growth (PLG) and the challenges and considerations involve…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution discusses Atlanta United’s acquisition of Alexey Miranchuk, and talks to Chelsea’s manager Enzo Maresca and defender Levi Colwill about former Atlanta United player Caleb Wiley. You’ll also hear a group interview with Atlanta United Vice P…
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In this special bonus episode of Go To Market After Hours called Closing Time, Mark Bliss is joined by growth sales executive Doug Roberson, and event marketing guru Nicole Stasiak, to discuss various topics related to sales and marketing in the B2B SaaS industry. They talk about aligning sales and marketing, share their worst boss experiences, dis…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution reviews Atlanta United’s 2-1 win against Columbus on Saturday at Mercedes-Benz Stadium. He also recaps Atlanta United’s ongoing activity in the transfer window. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution reviews Atlanta United’s 2-2 draw with NYCFC and previews Saturday’s match against Columbus at Mercedes-Benz Stadium. You’ll hear from interim manager Rob Valentino and players Derrick Williams, Ronald Hernandez and Pedro Amador. Roberson …
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Summary In this conversation, Mark Bliss and Kelsey Flatau discuss the importance of creativity in marketing, especially in the context of creating "fresh" event marketing strategies for old-school and boring companies. They also explore how to scale creative ideas for different event sizes, the significance of staying organized during events, the …
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution recaps Atlanta United’s 1-0 loss at Montreal and previews the team’s match against NYCFC on Wednesday at Mercedes-Benz Stadium. You’ll hear from manager Rob Valentino and players Noah Cobb and Brooks Lennon. Roberson also answers your ques…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution previews Atlanta United’s match against Montreal on Saturday, reviews Tuesday’s loss to Indy Eleven in the U.S. Open Cup, and interviews club President Garth Lagerwey ahead of what should be a busy transfer window. You’ll hear from Lagerwe…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson reviews Atlanta United’s 5-2 loss at Real Salt Lake, previews Tuesday’s match against Indy Eleven in the U.S. Open Cup, and discusses Caleb Wiley’s selection to play for the U.S. in the Olympics. You’ll hear from Rob Valentino, Derrick Williams, Dax McCarty and Wiley. Robers…
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FOXBOROUGH, Mass and SALT LAKE CITY -- In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution reviews Atlanta United’s 2-1 loss at New England and previews Saturday’s match at Real Salt Lake. He also provides updates on the sale of Thiago Almada. You’ll hear from interim manager Rob Valentino …
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In this episode, Mark Bliss and Greg Acquavella discuss the key components of a successful Account-Based Marketing (ABM) campaign. They emphasize the importance of understanding the value of a sales rep's time and providing them with valuable information. They also highlight the need for clear leadership buy-in and a solid understanding of the targ…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution previews Atlanta United’s match against New England on Wednesday at Gillette Stadium. You’ll hear from Rob Valentino and Tristan Muyumba. Roberson also answers your questions about the MLS team. Learn more about your ad choices. Visit mega…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution reviews Atlanta United’s crazy 2-1 win against Toronto at Mercedes-Benz Stadium, and opines about the likelihood that Thiago Almada has played his last match with the team. You’ll hear from Almada, Rob Valentino, Caleb Wiley and Derrick Wi…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution previews Atlanta United’s match against Toronto on Saturday at Mercedes-Benz Stadium. You’ll hear from Rob Valentino, Brad Guzan, Dax McCarty and Noah Cobb. Roberson also answers your questions about the MLS team. Learn more about your ad …
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In this episode of GTM After Hours, Mark Bliss interviews Mariana Padilla, CEO of the HACKERverse, about shaking up the go-to-market approach in the cybersecurity industry. Mariana shares her career journey, from being a school teacher to founding her own marketing agency and eventually becoming the CEO of the Hackerverse. They discuss the challeng…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution dives into the he-said, he-said reports involving Thiago Almada’s potential transfer from Atlanta United, as well as reviewing Atlanta United’s 1-1 draw at St. Louis on Saturday. Roberson also answers your questions about the MLS team. Lea…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution reviews Atlanta United’s 1-0 win at D.C. United on Wednesday and previews Saturday’s match at St. Louis. You’ll hear from Rob Valentino, Thiago Almada, Noah Cobb and Derrick Williams. Roberson also answers your questions about the MLS team…
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Content badass Beverly Nevalga joins the podcast to discuss launching new websites, content marketing strategy, originality in marketing, and the balance between creativity and AI-generated content. Beverly also shares her experiences as a digital nomad, the unique places where she has done creative work, as well as what led to her burnout - plus s…
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In this conversation, I get to hang out with Danny Hawawini, an experienced AE known for how his experience as a stand up comedian powers his energetic, and empathetic, approach to sales. We discuss strategies on how to sell better at trade shows, the importance of connecting with people throughout the sales cycle, and the value of authenticity in …
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution reviews Atlanta United’s 2-2 draw with Houston and previews its match at D.C. United on Wednesday. Learn more about your ad choices. Visit megaphone.fm/adchoicesBởi The Atlanta Journal-Constitution
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution previews Atlanta United’s MLS match against Houston on Saturday at Mercedes-Benz Stadium. It will be the Five Stripes’ first match since the firing of Gonzalo Pineda and Rob Valentino being named the interim manager. In this episode, you’l…
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In this episode, Mark Bliss interviews Suzy McClure, a sales leader with extensive experience in building teams, and leveraging empathy in the sales cycle. They discuss transitioning to a new industry, building strong sales teams, and the importance of empathy in management. We also touch on the benefits of remote work, being open to new experience…
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In this episode, Crystal and Mark are joined by Guest Host Stephanie Tran - a MOPs pro who just got 1M views on a TikTok post about her job search, as well as our guest this week Jacob Story, a veteran SE and outspoken Mental Health Advocate. The conversation covers job hunting strategies in a challenging market, the importance of choosing the righ…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution analyzes Monday’s news that Atlanta United fired manager Gonzalo Pineda. You’ll hear from President Garth Lagerwey. Roberson also answers your questions about the decision and what may be next. Learn more about your ad choices. Visit megap…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution reviews Atlanta United’s 3-1 win against Inter Miami on Wednesday, and previews Sunday’s match against Charlotte at Mercedes-Benz Stadium. You’ll hear from manager Gonzalo Pineda and players Saba Lobjanidze, Stian Gregersen and Tristan Muy…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution reviews Atlanta United’s loss to LAFC and previews Wednesday’s match at Inter Miami. You’ll hear from manager Gonzalo Pineda and players Derrick Williams, Xande Silva and Josh Cohen. Roberson also answers your questions about the MLS team,…
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In this episode of the podcast “Southern Fried Soccer,” host Doug Roberson of the Atlanta Journal-Constitution previews Atlanta United’s MLS match against LAFC on Saturday at Mercedes-Benz Stadium. You’ll hear from manager Gonzalo Pineda and midfielder Dax McCarty. Roberson also answers your questions about the team and Giorgos Giakoumakis. Learn m…
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