The pace of change in healthcare is accelerating. Our understanding of how data, technology and scientific expertise can come together is only getting more precise. In this podcast, leaders from IQVIA lead discussions on the issues, innovations, and collaborations that are making an impact on health and business outcomes. Topics will include new approaches to clinical development, leading-edge technologies and methodologies that extract more value (and less work) from healthcare data, and st ...
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World Hepatitis Day: Eliminating Hepatitis C - Lessons from Egypt
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In 2023, the WHO and the World Bank recognized Egypt's remarkable achievement in eradicating hepatitis C. This podcast features a special guest, H.E. Dr. Mohamed Hassany, Assistant to the Minister of Health for Public Health and Presidential Initiatives in Egypt, who shares the nation's journey from having one of the highest incidence rates of hepa…
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Launch Excellence: Episode 8 | Patient Engagement and Support Services
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In episode 8, IQVIA EMEA Thought Leaderships’ lead on patient engagement, Meike Madelung, joins the podcast to talk about why patient engagement and support services (PES) are important for launch. Hear examples of how PES can benefit patients, healthcare systems, and pharma companies striving for launch success.…
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OneKey Reference Datasets: Episode 9 | Smith and Nephew Improved Operational Data Efficiency with OneKey’s Ecosystem
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This podcast episode explores how data-driven solutions are transforming the healthcare industry. Our guest is Bob Forcier, a key figure at Smith and Nephew who plays a pivotal role in leveraging data for operational improvements. Bob shares insights on how Smith and Nephew define operational efficiency and the critical role OneKey data plays in ac…
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Evolving with IQVIA: Agile Brand Promotion Episode 8 | Business Insights: Confronting Aspirations vs. The Realities of Your Omnichannel Engagement Strategy
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Omnichannel is now a top priority for most pharma brand and commercial leaders. There’s a clear focus to embed omnichannel engagement and drive differentiating, consumer-like experiences within campaign plans and brand strategies. And while every organization is at a different maturity level, at IQVIA, we have seen a common trend that progress, reg…
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OneKey Reference Datasets: Episode 8 | OneKey Data and MedTech Market Activator
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In today’s complex healthcare landscape, understanding your customers is more challenging than ever, and as such, medical device and diagnostic line partners face significant gaps and unmet needs for their commercial teams. IQVIA’s latest solution, the MedTech Market Activator, fueled with OneKey data, empowers commercial teams with comprehensive i…
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Patient Support Programs in Africa: Episode 2 | Case management, financial assistance, and the patient journey
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In episode 2, we examine financial assistance or case management: What is a case management approach and the importance of looking at the whole patient journey.Bởi IQVIA
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SFE Insights Series: Episode 1 | AIML Powered Referral Networks
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Tune in as Paige Desmarais, IQVIA SFE Principal, and Ruoxin Li, IQVIA Sr Director in Advanced Analytics, delve into the transformative impact of AI and machine learning on healthcare analytics. In this episode, they explore how these technologies are reshaping provider referral patterns. As patient and provider journeys become increasingly complex,…
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Patient Support Programs in Africa: Episode 1 | Patient Needs and Program Design
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In this episode, we examine the needs of patients in the current health systems and the role and potential of patient support programs to improve patient access to reliable and innovative treatments.Bởi IQVIA
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Clinical Trials Landscape in the UAE and Middle East: Opportunities, Challenges and Lessons Learned
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Clinical trials play a significant role in the development of drugs and medical breakthroughs. They are key for the advancement of medicine, although not all stakeholders are aware of their strong impact on patient care. Listen to our podcast with guest speaker Dr. Nawal Al-Kaabi, Senior Advisor and Consultant, Pediatric Infectious Disease at Sheik…
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IQVIA’s Vice President for Genomics and Precision Medicine Joanne Hackett discusses the importance of connected care, digital maturity, and innovation and technology in healthcare.Bởi IQVIA
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MedTech Business Insights: Episode 10 | Advancing the Health Equity Journey in MedTech
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In this episode, Dr. Shelly Nash, Senior Vice President and Global Chief Medical Information Officer at Fresenius Medical Care, discusses the importance of health equity and access to care in driving better health outcomes. Dr. Nash defines the issue of health equity and shares initiatives and opportunities for medical device and diagnostic compani…
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Learn about the progress and challenges facing the Expanded Program on Immunization in Nigeria.Bởi IQVIA
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Launch Excellence: Episode 7 | Rare Disease Launch Excellence
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In this episode, Sarah Rickwood and Stefan Lutzmayer discuss key findings from the “From Orphan to Opportunity: Mastering Rare Disease Launch Excellence” white paper. Discover how to navigate the complex rare disease landscape, overcome post-pandemic hurdles, and apply the three pillars of launch excellence to achieve success in rare diseases.…
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MedTech Business Insights: Episode 9 | Top MedTech Trends in 2024
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In this episode, IQVIA’s Raj Stewart and Michelle Edwards dig deeper into IQVIA’s annual “Ten MedTech Trends to Watch” report, which focuses on the key trends impacting the U.S. MedTech industry today. Learn how health equity, the consolidation of health systems, and advances in diagnostics are impacting the need for evidence generation among MedTe…
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AI for R&D: Episode 6 | Benefits of Patient Centricity in Design
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This episode focuses on Patient Centricity in Design and how engaging patients in protocol design can improve clinical outcomes. IQVIA’s Patient Centricity in Design solution helps sponsors optimize study design for patient engagement and patient outcomes, such as incorporating diverse patient preferences, selecting design elements that align with …
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Launch Excellence: Episode 6 | US Edition: The Rewrite of the Business of Launch
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Sarah Rickwood is joined by Elyse Muñoz, IQVIA’s US Director of Research & Insights, to discuss the first of a three-part launch excellence series on the current state of US launch and the new rules for launching excellently in the US, the most important market for global innovative medicines success.…
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Consumer Health Edge: Episode 3 | Mastering Data: A Beginner’s Guide to Information Management
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Dive into the world of data management with “Consumer Health Edge” podcast’s latest episode, “Mastering Data; A Beginner’s Guide to Information Management.” Join host Vaishnavi Save as she welcomes Antonello Moscatelli, a seasoned expert with nearly two decades of experience in Data and Analytics. Together, they explore the crucial steps organizati…
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South Africa's National Health Insurance Program: Episode 4 | Dr. Larisse Prinsen
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Dr. Larisse Prinsen provides an overview of challenges, changes required, and implications of the NHI, from a legal perspective.
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Rare diseases in the Middle East: Part 2 of 2 | Challenges and Opportunities
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Rare Diseases, though individually uncommon, collectively affect a significant number of people. In the Middle East, these conditions present a unique set of challenges and opportunities. Tune into the final part of our podcast as we uncover how the Middle East is tackling these uncommon conditions and shed the light on what rare diseases mean to t…
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Rare diseases in the Middle East: Part 1 of 2 | Challenges and Opportunities
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Rare Diseases, though individually uncommon, collectively affect a significant number of people. In the Middle East, these conditions present a unique set of challenges and opportunities. Tune into the first of our 2-part podcast as we uncover how the Middle East is tackling these uncommon conditions and shed the light on what rare diseases mean to…
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South Africa's National Health Insurance Program: Episode 3 | Prof. Nicholas Crisp
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Prof. Nicholas Crisp discusses South Africa's National Health Insurance, its potential, the reforms, changes, challenges, and the roles of the public and private sectors.
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Consumer Health Edge: Episode 2 | Empowering Insights: The Next Step of Healthcare Sales
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In Episode 2 of our Consumer Health Edge podcast, Vaishnavi Save and Ankit Gupta delve into the dynamic world of data-driven customer journeys, sales, and distribution. We uncover the pivotal role of data analytics in optimizing shelf space for consumer health companies, suggesting how tools revolutionize in-store strategies. Understanding the cons…
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Personalization Science: Episode 3 | The Evolution of Media Optimization Part 2
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Welcome back to IQVIA Digital Enablement’s podcast series: Personalization Science. This is part 2 of our conversation with Jason Patterson, Chief Analytics Officer at Publicis Health Media. This time, host Andrew Burkus, leads an insightful discussion on the future of measurement and optimization, the role AI may play in this evolution, and how al…
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Cancer Care in Low- and Middle-Income Countries: Bridging the Gap
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IQVIA invited Eric Grant, the Communications and Media Manager for the Union for International Cancer Control (UICC), to delve into the critical issue of the cancer care gap in low- and middle-income countries (LMICs) across the Middle East and Africa, shedding light on the challenges these countries encounter while striving to bridge this gap and …
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South Africa's National Health Insurance Program: Episode 2 | Prof. Roseanne Harris
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Prof. Roseanne Harris, Health Policy Actuary at Discovery Health, discusses South Africa's National Health Insurance, its potential, the reforms and changes, and the roles of the public and private sectors.Bởi IQVIA
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Personalization Science: Episode 2 | The Evolution of Media Optimization Pt. 1
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Welcome back to IQVIA Digital Enablement’s podcast series: Personalization Science. This week, we are joined by Jason Patterson, Chief Analytics Officer at Publicis Health Media, a top healthcare media agency built for the modern marketplace. In part 1 of this conversation, host Andrew Burkus and Jason dive into the world of healthcare media optimi…
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South Africa's National Health Insurance Program: Episode 1 | Introduction
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IQVIA South Africa General Manager Sandri Yssel presents an overview of the South Africa National Health Insurance Program and the podcast series.Bởi IQVIA
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Personalization Science: Episode 1 | How Every Digital Touchpoint Can Lead to a Better Health Outcome
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In the first episode of IQVIA Digital Enablement’s new podcast series, host Andrew Burkus, Sr. Principal, is joined by Amanda Powers-Han, Chief Marketing Officer at Greater Than One, a leading marketing communications agency dedicated to healthcare. Tune in as these industry experts define what personalization is, why it is essential for your audie…
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Special Episode | Recording with Fierce Biotech: Modeling Patient Insights
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Greg Lever, a director within the IQVIA Applied Data Science Center, discusses the use of flexible modeling in clinical trials. Adaptive designs allow real-time changes to trial design and processes, improving efficiency and patient experiences. By making trials more patient-friendly, research organizations can attract and retain participants, ulti…
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Special Episode | Recording with Fierce Biotech: Revolutionizing the clinical trial patient experience
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Julia Douthart interviews Jessica Jones, Director of Strategic Technology Delivery and Experience Optimization at IQVIA. They discuss how new technologies are transforming clinical trials, reducing administrative burdens on staff, and providing valuable insights for sponsors. IQVIA’s approach aims to achieve these improvements without overwhelming …
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