Podcast Kathe Stanton

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PR Camp

Kathe Stanton

12y ago12y ago

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Public relations tips and media survival skills for today's marketplace. Hosted by Kathe Stanton, each episode focuses on a single topic such as becoming more quotable, identifying media opportunities, writing op-ed, or interacting effectively with reporters.

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show series

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Kathe Stanton Media "Energize Your Voice" 1:02

12y ago1:02

1:02

Quick tip to rev up vocal energy for interviews, presentations. 1:01 kathestanton.com

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Kathe Stanton, PR PI: "Just Announce It" SD 0:33

13y ago0:33

0:33

Getting to the point with business announcements. (Standard version) More at kathestanton.com

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Kathe Stanton, PR PI: "Just Announce It" HD 0:33

13y ago0:33

0:33

Getting to the point with business announcements. (HD version)

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Kathe Stanton, PR PI: "#hashtaghell 1:12

13y ago1:12

1:12

Using Twitter hashtags at industry events. More tips at kathestanton.com or PRCamp.net

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Kathe Stanton, PR PI: "Uh-oh, Your Mic's On" 0:47

13y ago0:47

0:47

Avoid interview snafus that lead to Internet infamy.

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Kathe Stanton, PR PI: "Under the Bus" (SMALL) 0:48

13+ y ago0:48

0:48

Media-training tip: Avoid the tired expression "under the bus" — or at least make it fresh.

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Kathe Stanton, PR PI, "Under the bus" 0:48

13+ y ago0:48

0:48

Media-training tip: Avoid the over-used expression "under the bus" — or at least tweak it to be fresher.

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"Pitching a Trend Story" 1:14

13+ y ago1:14

1:14

4 steps to pitching media a trend story.

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"Attack of the Crazy Hands" 1:00

14y ago1:00

1:00

Controlling hands on-camera, in presentations. Time: 1:01 Host: Kathe Stanton More at PRCamp.net

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QuickTio #14 "Look Here" 1:02

14+ y ago1:02

1:02

Where to look during an on-camera interview Time:1:02 More episodes on ITunes, at PRCamp.net or kathestanton.com Also on YouTube

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High-Flying Media Relations 1:55

14+ y ago1:55

1:55

Lessons from skywriting pilots for effective, efficient media relations. Host: Kathe Stanton More at PRCamp.net or KatheStanton.com Time: 1:55

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QuickTip #13 "Hook, Line & Linker" 1:00

14+ y ago1:00

1:00

PR tips from ice fishing? You betcha. Time: 1:01 More episodes at PRCamp.net or kathestanton.com

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QuickTip #12 "Magic Numbers" 1:03

14+ y ago1:03

1:03

Using numbers effectively in storytelling, PR content. Time: 1:03 More episodes at PRCamp.net

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QuickTip #10 "Talk 2 Me" 0:41

14+ y ago0:41

0:41

On-camera performance tip for Web site videos. Time: 41 seconds More tips at PRCamp.net

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QuickTip #9 "Sounds Like" 0:59

15y ago0:59

0:59

Using pronunciation tips for names. Time: :59 More at PRCamp.net kathe.stanton@gmail.com

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QuickTip #8 "Media Tracking" 1:13

15y ago1:13

1:13

DIY tracking of visibility in media.Time: 1:13 More at PRCamp.net Kathe.Stanton@gmail.com

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QuickTip #7 "Contact Info" 0:49

15y ago0:49

0:49

Give a person's name for media contact instead of the impersonal info@ or media@. Time: :49 More at PRCamp.net Kathe.Stanton@gmail.com

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QuickTip #6 "Acronym Abuse" 1:06

15y ago1:06

1:06

Choosing and using acronyms and other abbreviations.Time: 1:06More at PRCamp.netKathe.Stanton@gmail.com

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QuickTip #5 "Just Answer the Question" 0:50

15y ago0:50

0:50

During an interview, avoid starting an answer with a comment on the question. Time: :51 More at PRCamp.net Kathe.Stanton@gmail.com

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QuickTip #4 "Date It" 0:54

15y ago0:54

0:54

Why it's important to put a date on every news release. Time: :55 For help with news releases and other media kit content: kathestantonpr@gmail.com

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QuickTip #3 "Story Bank" 0:57

15+ y ago0:57

0:57

Earn interest in your organization with a range of story ideas. Time: :57 For help identifying media opportunities: kathestantonpr@gmail.com

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QT #2 "Perfect Pitch" 0:55

15+ y ago0:55

0:55

Writing an effective E-pitch. For help identifying stories and pitching: KatheStantonPR@gmail.com

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QuickTip #1 "Excite" 0:45

15+ y ago0:45

0:45

Drop the word "excited" from news releases. Time: :45 Host: Kathe Stanton Web site: PRcamp.net

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Back It Up 1:23

15+ y ago1:23

1:23

Flattery in news releases. Time: 1:26 Host: Kathe Stanton Web site: PRcamp.net

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Easy Web Videos 1:34

16y ago1:34

1:34

Using a Flip camcorder to shoot Web clips. Time: 1:35 Host: Kathe Stanton Web site: prcamp.net

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Verbal Tic Season 2:19

16y ago2:19

2:19

Getting rid of those, uh, pesky, um, you know, like, uh, verbal tics. Time: 2:20 Host: Kathe Stanton Web site: prcamp.net

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What's a Media Alert? 2:18

16y ago2:18

2:18

Using media alerts, how they differ from news releases. Time: 2:19 Host: Kathe Stanton

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Leverage the Coverage 2:19

16y ago2:19

2:19

Making the most of media coverage. Time: 2:19 Host: Kathe Stanton

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Op-Ed Opportunities 2:42

16+ y ago2:42

2:42

Tips for writing Op-Ed pieces to raise visibility. Time: 2:43 Host: Kathe Stanton

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5 Tips on Tips Features 2:09

16+ y ago2:09

2:09

Creating tips features for PR. Time: 2:09 Host: Kathe Stanton

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Smooth Sailing Pitches 1:42

16+ y ago1:42

1:42

Four tips for pitching story ideas to media. Time: 1:41 Host: Kathe Stanton

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Thank You, Media 1:27

16+ y ago1:27

1:27

Hidden PR value in thank-you notes to media. Time: 1:27 Host: Kathe Stanton

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Using Media Lists 2:32

16+ y ago2:32

2:32

Media lists, purchased or developed from scratch, need to be vetted for each project. Time: 2:33 If this doesn't play, a Flash version is available on YouTube. Search: Kathe Stanton PR Camp

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Quote You On That 4:03

17y ago4:03

4:03

Improve your Quotability Quotient or QQ. Be sure the important points you make during a media interview — and why make any other kind — are well expressed. Time: 4:04 Note: Apple enhanced version, replacing MP3 version.

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Who Cares? 2:30

17y ago2:30

2:30

Episode 8. Why the question "Who cares" is important in media relations. Time: 2:30 Host: Kathe Stanton

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Creating Media Room Content 4:28

17y ago4:28

4:28

Episode 7. Tips for creating content in a Web site media room. Length: 4:29 Host: Kathe Stanton

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The Reporter-Friendly Web site 4:29

17y ago4:29

4:29

Episode 6. Why a Web site media room is an important PR tool. Time: 4:00 Host: Kathe Stanton

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20 Stories Editors Can't Resist 4:36

17y ago4:36

4:36

Episode 5. Ideas for media stories that can promote a business, organization, project or product. Time: 3:54 Host: Kathe Stanton

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Smile, you're on the radio 0:12

17y ago0:12

0:12

PR Camp #1 radio tip

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What Your News Release Really Says (MP3) 2:57

17y ago2:57

2:57

A news release can deliver messages the sender never intended. Avoid embarrassing big-oops moments.

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Portable, Quotable You (mp3) 3:36

17y ago3:36

3:36

Tips for keeping a collection of your best lines, anecdotes, analogies and insights so they're readily available when you're preparing for a media interview or presentation. Host: Kathe Stanton Time: 3:35

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