Những podcast Kristina Podnar hay nhất (2024)

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671: Why you can't overlook accessibility in your marketing 24:03

17h ago24:03

24:03

Donna Bungard, CPWA, an inclusion leader, disability advocate, and senior marketing accessibility program manager at Indeed, joins me on Episode 671 of "The Business Storytelling Podcast." She discusses the importance of actually implementing the right accessibility strategies, why it matters so much, and what goes into creating an accessibility ro…

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BONUS: Is your marketing saying things that can't be unheard? 0:43

9d ago0:43

0:43

Is your marketing saying things people can't unhear? Tamsen Webster's new book on how to do that is coming out now! Here's my top takeaway. Grab your copy here: https://amzn.to/3XQGQj3

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Navigating the complexities of data privacy and cybersecurity 31:42

20d ago31:42

31:42

In this episode, Kristina talks with international attorney Joe Dehner to explore the evolving landscape of data privacy and cybersecurity. With over 50 years of experience in global law, Joe shares his insights on how businesses can navigate complex legal frameworks, the importance of building privacy-centric infrastructures, and how organizations…

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670: AI-Powered Storytelling: Personalizing Your Business Narrative 24:16

23d ago24:16

24:16

Good business storytelling can help companies set themselves apart. And personalization makes things more relevant to the consumer. So, how about combining the two? How does it look to use AI to tie your business story into your prospective customer's story to create a hyper-personalized narrative? Dan Sanchez, podcast marketing and automation expe…

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689: How to write for the busy reader 24:51

28d ago24:51

24:51

Or else they won't read your content. But how? Todd Rogers, author of "Writing for Busy Readers: Communicate More Effectively in the Real World" joins me on Episode 689 of "The Business Storytelling Podcast" to discuss just that. Join us and grab a copy of his book here: https://amzn.to/4d47wCy Use this AI tool to improve your writing: http://writi…

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688: The narratives that connect us to our customers 24:25

1M ago24:25

24:25

Brett Townsend, SVP at Quester and co-author of "Insights on the Brink" joins me to talk about his new book and the importance of understanding and then participating in consumer narratives. Why is this such an underused strategy? Join us to find out. And grab a copy of his book here: https://www.amazon.com/vdp/07edb980516e4ffbb641567c60141a11?prod…

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687: The role of psychology in marketing 25:08

1M ago25:08

25:08

Of course, all of my buying decisions are completely rational. No impulse or need for social alignment will ever get me to buy anything. Pfft. But of course, that's not how the reality of life works and marketers need to understand what the role of psychology in marketing is and how it affects what they are currently working on. Hunter Thurman, pre…

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686: Corporate behaviors that turn customers away - huh? 24:04

1M ago24:04

24:04

Sounds silly, I know, right? Why would companies do things that turn customers away - especially when those customers are the customers they would want? David Avrin, author of "Ridiculously Easy to Do Business With : A practical guide to giving customers what they want--when and how they want it" joins me on "The Business Storytelling Podcast" to t…

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BONUS: How I got press credentials to the NFC Championship game 9:28

1M ago9:28

9:28

In 2000, as the St. Louis Rams were the greatest show on turf with Kurt Warner I was able to experience how NFL media worked and even had creditentials to the NFC Chammpionship game. Here's what I learned and here's where my career has led.

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685: Decision-making in marketing - do you remember last year's decision? 23:56

1M ago23:56

23:56

We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing? On Episode 685 of "The Business Storytelling Podcast," I'm joined by Erik Larson, of Cloverpop, author of the HBR decision-making checklist, to discuss that topic. Learn more about Clov…

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684: What's the current state of buyer trust in the purchasing process? 24:05

1M ago24:05

24:05

When buyer trust is lacking, companies can lose money. Who wants to buy from a less than trustworthy company? It's a spectrum, I suppose. TrustRadius discussed the topic in its Buyer Research Report, and Allyson Havener, SVP of Marketing and Community, joins me on Episode 684 of "The Business Storytelling Show" to discuss it. Join us and download t…

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683: When does it make sense to learn how to code? 24:02

1M ago24:02

24:02

Should I learn how to code as a content marketer? How about taking my kids to code camps or the like? What are the different levels of coding? Updating HTML: is that coding? Felienne Hermans, Professor of Computer Science Education at Vrije Universiteit in Amsterdam, and I unpack. that topic on Episode 683 of "The Business Storytelling Show." Conne…

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682: How to do better content testing 23:04

1M ago23:04

23:04

Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testing has moved on up and with good reason: How else would teams be able to tell if their content is even working. To discuss that topic further, I chat with Erin Del Ponte, a marketing executive who is a…

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681: How to scale AI in content strategy 24:13

2M ago24:13

24:13

Some new tools can eat up more time than is helpful. Certainly, that can be the case when it comes to testing and testing and testing new AI tools and processes. But at some point, the AI-powered process will either make things more efficient or help drive more results. So how to scale AI is the question I tackle with Jeff Coyle on Episode 681 of "…

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680: Is an AI avatar of myself a good idea? 24:18

2M ago24:18

24:18

Certainly, some people would argue that just myself is enough (or too much). Ha. But there might be some really good reasons - including business ones - to create an AI avatar or clone. And what's the difference between an AI avatar and a clone? Helen Todd, an expert on how to collaborate with AI, joins me on Episode 680 of "The Business Storytelli…

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679: How to not let corporate life overtake your whole life 23:17

2M ago23:17

23:17

It's easy enough to just go, go, go. There's one more piece of content that can be worked on, but we need balance to thrive and probably even survive. Clement Decrop, author of "The Idea Space: The Science of Awakening Your Non-Self," joins me on Episode 679 of "The Business Storytelling Show" to discuss that topic. Join us and grab a copy of his b…

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678: The difference between a patent, copyright, and trademark 23:38

2M ago23:38

23:38

Do you know the difference? And, most importantly, which one do you need? Trademark Angel CEO Anita Mar joins me on Episode 678 of "The Business Storytelling Show" to explain. Join us. File your trademark with Trademarkangel.com ---- This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your po…

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677: Why brand first 23:18

2M ago23:18

23:18

Brand and marketing expert Stefan Maritz joins me on Episode 677 of "The Business Storytelling Show" to discuss why creating a meaningful brand and then getting it out there must come first. Join us.

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676: Using AI to drive e-commerce conversions 23:51

2M ago23:51

23:51

One way to do that is by predicting consumer behavior online and then reacting in a way that creates value for the customer and revenue for the company. Aurangzeb Agha of Metrical, Inc. and I will discuss how to do that on Episode 676 of "The Business Storytelling Show."Join us. --- This episode is produced by Trappe Digital LLC, hosted by Christop…

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BONUS: Talking content performance on The Business Story of the Week Podcast 26:47

2M ago26:47

26:47

I joined Joshua Laurie on Business Story of the Week podcast to discuss my journey from journalism to content marketing. We explored how storytelling can impact a business's bottom line and the evolution of content strategy. I shared insights on developing a "content performance culture" and offered practical advice for marketers at various experie…

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675: When someone is committed to misunderstanding you 23:41

3M ago23:41

23:41

Ugh. That's not the right kind of commitment companies are looking for, but how can change management bring it all back to actual forward progress? Sarah Gorsh and Courtney Smock, partners at Slingshot25, are experts at change management and join me on Episode 675 of "The Business Storytelling Show" to discuss just that topic. Join us. Connect with…

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674: How to build a community around your business 24:03

3M ago24:03

24:03

I first met Stacey Lauren when she invited me into her community. "Hey, we are talking about livestreaming podcasts. Want to stop by and chat about it?" Sure thing. Building a business community ... some call it community-led growth (Kathleen Booth). Others have called community building the last great marketing strategy (Mark Schaefer). So it's wo…

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673: What is content operations and do I need that? 23:51

3M ago23:51

23:51

Content can drive business results when done well, correctly and efficiently. One way to do this is by setting up content ops. To discuss what is content ops and related topics, Top LinkedIn Content Marketing Voice Andi Robinson returns to "The Business Storytelling Show." On Episode 673, we discuss: What is content ops? Why is it needed? How to se…

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672: Are Facebook ads worth it? 23:23

3M ago23:23

23:23

Performance marketer Marin Ištvanić joins me on Episode 672 of "The Business Storytelling Show" to discuss that topic. We cover: The power of Facebook ads and how to structure the ad account for maximum efficiency The growing space of direct-to-customer e-commerce. Go-to strategies to expand sales through paid advertising. Learn more about him: htt…

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671: How to build high-return ad campaigns 23:32

3M ago23:32

23:32

John Horn, CEO at StubGroup, joins me on Episode 671 of "The Business Storytelling Show" to discuss what steps need to be taken to set up a high-return ad campaign.Join us for this live conversation. Run your ad campaign with StubGroup now: https://stubgroup.com This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and support…

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670: When do I need an attorney for my small business? 23:49

4M ago23:49

23:49

There's a time when you should get an attorney, and then there's a time when you definitely, no debate necessary, need a lawyer right this second. So, when should you think about finding your legal representation? Thomas Frank, partner at The Frank Law Firm P.C., joins me on Episode 670 of "The Business Storytelling Show" to discuss just that. If y…

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669: The Era of Virtual Assistance: How to use a virtual assistant 23:43

4M ago23:43

23:43

Working virtually works. I do it all the time, and without that option, I clearly wouldn't get to work with all the awesome people I work with on the daily. Elizabeth Eiss calls it the Era of Virtual Assistance and getting help from anywhere is easier than ever. That leads me to wonder: How to use a virtual assistant?Elizabeth, founder and CEO of R…

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668: How to make money with my website by renovating it 24:08

4M ago24:08

24:08

Ah, the dream - making money with your website. And it's possible. In Episode 668 of "The Business Storytelling Show," I'm joined by Matt Raad, who, together with his wife Liz, is a successful website investor who teaches people how to buy, renovate, and sell websites to replace their income and build wealth. In other words, he is an expert at answ…

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667: How AI-powered vending machines are changing grab-n-go shopping 22:58

4M ago22:58

22:58

Aslak de Silva, CEO of Selfly Store, joins me on Episode 667 of "The Business Storytelling Show" to share how AI is even evolving the vending machine space. Join us. This episode is supported by OscarHamilton.com, your podcast support team.

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BONUS: The Power of First-Person Writing: How to Connect with Your Audience on a Personal Level 0:58

4M ago0:58

0:58

Should your content - corporate, too - be written in the first person and what does that even mean? Here's my answer in this quick bonus episode of "The Business Storytelling Show." Read more on the topic: https://www.christophtrappe.com/what-is-writing-in-first-person/

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Leading digital transformation for smart cities and public service 34:51

4M ago34:51

34:51

In this episode, we are joined by Lawrence Eta, a leader at one of Saudi Arabia's mega projects and former CTO of the City of Toronto, Canada. Lawrence shares his extensive experience and insights on transforming cities through digital innovation, the importance of servant leadership, and fostering community involvement in policy development. Hear …

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666: What are the ethical considerations for generative AI use in business 23:28

4M ago23:28

23:28

Kate Bradley Chernis, founder and CEO of Lately, an AI-driven content creation platform returns to "The Business Storytelling Show for Episode 666 to discuss what are the ethical considerations for generative AI use in business? Join us. Try Lately: lately.ai Check out the eye-level cam I used: https://amzn.to/4bZHujH Kristian Aloma's narrative eco…

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665: Writing better copy with thorough copywriting briefs 23:21

4M ago23:21

23:21

The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss: Why copywriting briefs are so important What goes into them How to use them…

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BONUS: Curved Monitors: Are They Worth it For Content Creators? 7:38

5M ago7:38

7:38

Are curved monitors just a gimmick, or do they truly enhance your experience while creating content? In this bonus episode of the Business Storytelling Show, I take a closer look at the latest trend in display technology. I'm putting this 27-inch curved monitor to the test in this review episode. Join me and check out the model I'm discussing here.…

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664: How does cognitive bias affect SEO strategy? 24:08

5M ago24:08

24:08

SEO expert expert Sarah Presch joins me on Episode 664 of “The Business Storytelling Show” to give us the answer. We discuss: What is cognitive bias? Things to know for SEO And more…. Join us. Connect with Sarah: http://sarahpresch.com

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663: 5 common marketing mistakes you must stop now 23:34

5M ago23:34

23:34

What are some of the common marketing mistakes companies make? Purna Virji, author of "High-Impact Content Marketing," joins me on Episode 663 of "The Business Storytelling Show" to tell us what they are and how teams can avoid making them. Join us and grab a copy of her book here: https://amzn.to/3yh4rQL…

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662: Why coaching is important in the workplace 23:53

5M ago23:53

23:53

Why coaching is important in the workplace shouldn't even be a question or something that should be discussed at length, but here we are. People are short on time, deliverables are piling up, and they forget about that personal balance. But to create a true content performance culture and even be successful in marketing, teams need to build and gro…

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BONUS: Marketing in the Age of AI Podcast with Emanuel Rose 24:29

5M ago24:29

24:29

I joined Emanuel on his podcast to talk about some of my favorite AI workflows and tools. Join us and listen to his podcast here: https://podcasts.apple.com/us/podcast/marketing-in-the-age-of-ai-with-emanuel-rose/id1741982484 Some of the products mentioned: Opus Clips: https://www.opus.pro/?via=413b47 Grammarly: https://www.grammarly.com/referrals/…

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661: The Future of Business Communication: AI, CommTech, and CCOs 24:11

5M ago24:11

24:11

The definition of communication is evolving in business. So, let's find out what that means to you! David Toushek, the founder of Everything Communications, is leading a revolution in how companies (including communications experts) think about and approach communications. A complete paradigm shift is upon us in the way we approach this most essent…

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BONUS: IIEX and tech Content Chat 41:39

6M ago41:39

41:39

Erika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live. We discussed a recent market research conference I attended, technology advances in content and many topics in between Here is our chat and you can connect with Erika here: https://erikaheald.com/

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660: What is the role of an editor? 24:10

6M ago24:10

24:10

Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of "The Business Storytelling Show."Join us.

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BONUS: Do podcasts have video? 7:21

6M ago7:21

7:21

A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they? Traditionally, podcasts have been an audio-only medium. Just a couple people chatting into microphones, maybe recording in a studio or at a conference. The core content was the conversation itself, delivered straight to you…

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659: How technology helps business growth 21:23

6M ago21:23

21:23

Let's discuss how technology can help businesses. On episode 659 of "The Business Storytelling Show," I cover: Enhancing productivity with tech Streamlining communication Data-driven decision making Operational cost reduction Innovative marketing strategies Join me.

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BONUS: Human vs. AI written content 3:44

6M ago3:44

3:44

Here's how human writers and AI can play together and what human content creators must do differently if they don't want to lose their jobs to AI.

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658: Crafting compelling content from dull topics 22:58

7M ago22:58

22:58

It's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist Ellen Lichtenstein joins me on Episode 658 of "The Business Storytelling Show" to give us the answers. I'm sure it won't be dull. Join us.

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657: The Art of Earned Media Coverage: Insights from a PR Veteran 24:09

7M ago24:09

24:09

Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media. In Episode 657 of "The Business Storytelling Show," we discuss: What is earned media? Isn't it just news coverage, basically? Why is earned media so credible, as mentioned in the book? How to get earned media coverage Join us…

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656: How to guest blog - a chat with Jake Doll 23:44

7M ago23:44

23:44

Guest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also often great for SEO. To discuss how to guest blog effectively, Jake Doll of BLASTmedia, joins me on Episode 656 of "The Business Storytelling Show."

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Navigating the GenAI frontier: Ethical dilemmas and opportunities in digital policy 32:45

7M ago32:45

32:45

On this episode of "The Power of Digital Policy" Kristina talks with industry veterans Jim Kaskade and David Maher. As leaders at the helm of Conversica and InterTrust Technologies, respectively, Jim and David bring decades of experience in technology and secure computing to the table. This episode takes a deep dive into the intricate world of Gene…

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BONUS: What should a content calendar include? 21:06

7M ago21:06

21:06

What should a content calendar include? In this bonus episode with ⁠Christoph⁠, learn about determining priority topics and unique angles for effective content planning.He unveils the four things that set your content up for success.

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655: Podcast Promotion Ideas So Good, You'll Wonder Why You Never Tried Them 23:51

7M ago23:51

23:51

What are the best ways to promote your podcast, and where should you? Bruce Wawrzyniak, who has spoken at conferences on the topic and is a seasoned podcaster, joins me on Episode 655 of "The Business Storytelling Show" to give us some ideas. Join us.

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