3 For 3 is a podcast for business owners about marketing, human resources, taxes, leadership, and everything that relates to making your business better every day.
…
continue reading
1
Episode 38C: MAICON Takeaways and the State of AI for Marketing in 2024 (Part 3)
13:03
13:03
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
13:03
In the third and final episode on AI for marketing, we discuss how AI will impact search engine optimization, the element of personalization for marketing materials and the critical aspect of humans when generating content with AI. Brought to you by www.kleidon.com.Bởi Kleidon & Associates
…
continue reading
1
Episode 38B: MAICON Takeaways and the State of AI for Marketing in 2024 (Part 2)
7:41
7:41
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
7:41
In part two of this series on how AI is impacting the marketing landscape, we talk about the risk of not familiarizing yourself with AI, how to make the choice about engaging with AI, and what can and can’t be copyrighted from generative content. Brought to you by www.kleidon.com.Bởi Kleidon & Associates
…
continue reading
1
Episode 38A: MAICON Takeaways and the State of AI for Marketing in 2024 (Part 1)
12:41
12:41
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
12:41
Our host, Kurt Kleidon, attended the 2024 MAICON in Cleveland, Ohio, and is sharing some of the top takeaways from the conference. In this first part of a three-part series, he shares how AI is impacting marketing and the creation of content. He also gives listeners three AI tools they should be looking into. Brought to you by www.kleidon.com.…
…
continue reading
1
Episode 37: Pain Points & Solutions for Non-Profits in 2024 with Stacy Sufka of Gladegy Consulting
40:18
40:18
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
40:18
What are non-profits struggling with right now? Is your organization structured for success? Our host Kurt Kleidon speaks with Stacy Sufka of Gladegy Consulting to hear what organizational problems non-profits are facing and how they can solve them. Brought to you by www.kleidon.com.Bởi Kleidon & Associates
…
continue reading
1
Episode 36: Generational Use of Social Media
28:37
28:37
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
28:37
Kurt Kleidon is joined by three generations to talk about social media usage, trends and where social media is going in the future. Guests include graphic designer Taylor Smith, content manager Josh McCutcheon and creative director Tim Klinger. Brought to you by www.kleidon.com.Bởi Kleidon & Associates
…
continue reading
1
Episode 35: 15 Questions about AI for Marketing that You Should Know the Answers To
45:18
45:18
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
45:18
Kurt Kleidon is joined by content professional Josh McCutcheon and graphic designer Taylor Smith to talk about the biggest issues that AI is posing to the marketing industry.Bởi Kleidon & Associates
…
continue reading
1
Episode 34: Effective Marketing to Spanish-Speaking Audiences with Hugo Gomez of Abagados NOW and Gente NOW
34:37
34:37
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
34:37
How to you effectively market to audiences to whom English is not their native language? Can you rely on Google translate for your efforts? Host Kurt Kleidon talks to Hugo Gomez about how you can--and should--focus your marketing projects when targeting a Spanish-speaking audience.
…
continue reading
1
Episode 33: Lessons Learned as a Content Creator with Josh McCutcheon
23:59
23:59
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
23:59
Host Kurt Kleidon speaks with social media content creator Josh McCutcheon about the lessons he has learned about how to approach content development and optimizing for different platforms.Bởi Kleidon & Associates
…
continue reading
1
Episode 32: Three Digital Assets You Need to Have Secured
18:45
18:45
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
18:45
Host Kurt Kleidon, web specialist Christopher Spradlin and social media expert talk about three digital assets that need to be under your control and secured--if they aren't already.Bởi Kleidon & Associates
…
continue reading
1
Episode 31: 3 Things I Have Learned from 20 Years of Web Development with Christopher Spradlin of Kleidon
34:32
34:32
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
34:32
Christopher Spradlin shares his experience in web development along with three tips that you need to be aware of in website design and development in today's era.Bởi Kleidon & Associates
…
continue reading
1
Episode 30: The Sudden Relevancy of Direct Mail Marketing with Bruce McMeekin
50:20
50:20
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
50:20
Bruce McMeekin shares three essential tips about how to use direct marketing in a digital era, why it can be one of your most profitable lead generation tools and how it is one of the more environmentally substantiable marketing practices.Bởi Kleidon & Associates
…
continue reading
1
Episode 29: Different Ways of Thinking about SEO with Lori Highby
42:29
42:29
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
42:29
Lori Highby is the CEO and founder of Keystone Click and an expert in the various ways you can use SEO to make a significant impact in your marketing efforts.Bởi Kleidon & Associates
…
continue reading
1
Episode 28: Predictive Buying Habits for Social Media with Meghan Meeker
41:29
41:29
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
41:29
Meghan Meeker is the current Senior Manager of Social Media at Vericast. Meeker shares three tips on how you can use predictive buying information to guide your social media planning.
…
continue reading
1
Episode 27: Disaster Planning and Communications with Patrick Hardy
43:35
43:35
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
43:35
Patrick Hardy is the president of Hytropy, a company that helps other companies plan and prepare for all types of disasters. Hardy shares three tips on how business leaders can think about potential disasters and create plans so that they don't turn into catastrophes.
…
continue reading
1
Episode 26: Foundational Marketing with Brand Pollinators
35:18
35:18
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
35:18
Building a meaningful marketing plan from the ground up is no easy feat. In this episode, Kurt talks with The Brand Pollinators, Kate Fosson and Channing Salava, about the building blocks that are essential to developing impactful marketing strategies and generating sustainable business growth.
…
continue reading
1
Episode 25: Niche Marketing for Survival with Alan Berg
50:21
50:21
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
50:21
Alan Berg is often considered the best at what he does, but that does not mean that he tries to be everything to everyone. In this episode, Kurt talks with Alan about why niche marketing is essential to your brand.
…
continue reading
1
Episode 24: Post Pandemic Marketing for Small Businesses with Tyra Wooten
25:58
25:58
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
25:58
Marketing for small businesses in 2020 and 2021 has required a completely different playbook than in the past. Tyra Wooten breaks down how she has helped her customers continue to build their brands through the pandemic and moving forward.
…
continue reading
1
Episode 23: Using Data to Optimize your Marketing with Kelly Manderfield of Cleveland Metroparks
34:50
34:50
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
34:50
Data is a significant component to current approaches to marketing. Use it right and you stand to win. Use it wrong or ignore it, and you're falling behind the competition. Kelly Manderfield provides three tips on how to use data for messaging, branding and hiring.
…
continue reading
1
A Closer Look: When Your Audience is Boomers
8:44
8:44
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
8:44
Knowing your audience is critical in marketing, and there is a clear choice right now if you are marketing products or services to boomers.
…
continue reading
1
Episode 22: Using Creativity to Open Doors with Geeg Wiles and Captain Ahab
33:35
33:35
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
33:35
Geeg Wiles has traveled the world, all thanks to a wooden statue. Geeg tells how he changed the direction in his life with the help of a creative approach and starting the conversation.
…
continue reading
1
3 For 3 Mini: Week of November 30, 2020
16:10
16:10
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
16:10
This week, Matt and Kurt sit down to take a look back at the previous year, discuss trend predictions for content marketing in 2021, and Kurt gives his best prediction at what trending headlines will look like at the start of the new year.
…
continue reading
1
Episode 21: Leading a Successful Life with Dennis Kleidon
41:57
41:57
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
41:57
This episode of Three for Three goes deep into life planning and what it means to be successful. Dennis Kleidon is an artist, an entrepreneur, and a life coach who believes strongly that there is no right time to reevaluate the direction of your life and how to change its course based on what you want.…
…
continue reading
1
A Closer Look: 2021 Planning for Small Businesses
9:04
9:04
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
9:04
With the impact of COVID-19 on small businesses growing, Kurt and Matt look into the steps small businesses can be taking today to maximize success in 2021.
…
continue reading
1
3 For 3 Mini: Week of October 26, 2020
10:27
10:27
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
10:27
This week, Matt and Kurt sit down to talk about Quibi closing it's doors, Reese's Halloween PR stunt, and Kurt gives his best prediction for this year's most popular costume.
…
continue reading
1
Episode 20: When It Is Time to Rebrand with Kara Buckler of The J.M. Smucker Co.
29:31
29:31
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
29:31
When a 100+-year-old Fortune 500 company rebrands, it needs to go through the proper steps to get it right. Kara Buckler was behind the new rebrand for J.M. Smucker, and she describes what their process was like to make it happen.
…
continue reading
1
A Closer Look: Translations for Websites
8:27
8:27
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
8:27
Kurt and Matt look into the importance of translating your website and how it can help boost your web traffic.
…
continue reading
This week, Matt and Kurt sit down to talk about digital ad spending, the ALS Ice Bucket Challange medical breakthrough, and Kurt's prediction for a new social media challenge.
…
continue reading
1
Episode 19: Personal Branding with Roy Browning of JMC Brands
49:42
49:42
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
49:42
Personal branding is a smart move right now for professionals right now. Roy Browning has taken the path, and he gives advice on how to approach it. Plus, we look back in history at how presidential candidates have branded their campaigns with taglines.
…
continue reading
As new statistics for marketers pop up, this week we take a look at the problem with data in marketing.
…
continue reading
1
3 For 3 Mini: Week of September 14, 2020
7:34
7:34
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
7:34
This week, Matt and Kurt sit down to talk about Walmart+ and the company’s recent initiatives. Kurt gives his prediction for Walmart’s next service offering.
…
continue reading
1
Episode 18: How Collaborative Workspaces & Entrepreneurs with Jeanine Black of Bounce Innovation Hub
33:03
33:03
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
33:03
The Bounce Innovation Hub is a collaborative workspace and entrepreneur resource in Akron, Ohio. Bounce's CMO Jeanine Black talks about how startups can maximize their time and efforts with the help of a place like Bounce.
…
continue reading
This week, Kurt discusses the importance of making your social media channels accessible and tips to do so.
…
continue reading
1
Episode 17: Communications through a Crisis with Dr. Vince Jeffries of the Akron Zoo
17:53
17:53
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
17:53
The Akron Zoo's director of marketing and public relations discusses how his organization has survived COVID-19 through smart communication techniques.
…
continue reading
This week, Matt and Kurt discuss Domino's plans to host a Film Festival, the work of a devoted teacher, and Kurt's prediction for the next pizza topping on the chopping block.
…
continue reading
1
Episode 16: Leadership with a HOT culture with Kemp Boyd of Love Akron
27:18
27:18
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
27:18
Love Akron's Kemp Boyd shares his secrets to leadership and how building a HOT culture helps him as a CEO and a coach.
…
continue reading
This new mini-series hosted by Matthew Hogan, Social Media Manager at Kleidon, features the latest news in marketing, social media, and design. In this episode, Matt and Kurt talk about the potential TikTok ban, COVID Wine Fairies, and ideas for the next level in 2020 Jumanji.
…
continue reading
1
Episode 15: Managing Marketing Strategy in Uncertain Times with Matt Keeler of Walnut Creek Foods
21:22
21:22
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
21:22
Host Kurt Kleidon asks Matt Keeler, VP of Sales and Marketing for Walnut Creek Foods in Walnut Creek, Ohio, how he has managed marketing and communications during the COVID-19 pandemic.
…
continue reading
…
continue reading
1
Episode 14: Surviving a Pandemic in the Food Industry with Joe Swiatkowski of Hickory Harvest Foods
26:37
26:37
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
26:37
Joe Swiatkowski is the president of a third-generation wholesale food and snack company, Hickory Harvest Foods, in Akron, Ohio. He shares three tips about his leadership has gotten the company through the pandemic of 2020.
…
continue reading
1
Episode 13: 3 Keys to Communications for 2020
29:12
29:12
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
29:12
Matt Hogan and Kurt Kleidon talk about common-sense communication as it evolves in the new decade.Bởi Kleidon & Associates
…
continue reading
1
Episode 12: Creating Unique Customer Experiences Mike Palmer of Dutchman Hospitality Group
17:13
17:13
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
17:13
Mike Palmer is the president of Dutchman Hospitality Group and oversees a multifaceted company that provides hospitality experiences in the areas of lodging, shopping and restaurants. He provides his insight on how to lead your team in a way that will create a great customer experience.Bởi Kleidon & Associates
…
continue reading
1
Episode 11: IT Security with Jay Mellon of AtNetPlus
35:09
35:09
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
35:09
Jay Mellon is an expert at keeping companies safe when it comes to network security, protecting your data and your client’s data and using prevention to keep you safe from hackers and phishing attacks.Bởi Kleidon & Associates
…
continue reading
1
Episode 10: Running a Family Business with Glenda Ervin Lehman of Lehman's
26:12
26:12
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
26:12
Retail business specialist Glenda Ervin Lehman of Lehman's--a store in Kidron, Ohio that offers a variety of sustainable living and off-the-grid merchandise--offers three tips on how to succeed in a family business.Bởi Kleidon & Associates
…
continue reading
1
Episode 9: Digital Marketing Trends with Jeet Banerjee
20:01
20:01
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
20:01
Serial entrepreneur Jeet Banerjee provides three tips on digital marketing for a B2C audience. His tips include ways to use AI and bots, particularly on Facebook, new ways of participating with and winning on Instagram and making the most on influencer marketing.
…
continue reading
1
Episode 8: Tourism Tactics for Destination Businesses with Matt MacLaren of TourismOhio
25:50
25:50
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
25:50
If you are in the tourism business, particularly in Ohio, this is a must listen from the director of tourism for the state.
…
continue reading
1
Episode 7- Hiring Tactics with Tia Ramlow of GreatWork! Employment Services
22:16
22:16
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
22:16
Tia Ramlow is an expert on hiring and staffing for manufacturing and staffing companies. She bring three tips on what to consider when you are making hiring decisions, particularly as it affects your company's culture.
…
continue reading
1
Episode 6: Refreshing Your Brand with Ken Babby of the Akron RubberDucks and Jacksonville JumboShrimp
30:10
30:10
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
30:10
Minor league baseball owner Ken Babby gives three tips on how to refresh your brand and build a great organization.
…
continue reading
1
Episode 5: Media Purchasing with Chuck Fetterly of TEC Direct
24:32
24:32
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
24:32
Chicago's Chuck Fetterly offers three tips on how to get the most out of your media budget and accomplish your marketing goals. Plus, three music-related jokes!Bởi Kleidon & Associates
…
continue reading
1
Episode 4: PR Pitching Tips with Nancy Marshall of Marshall Communications
21:24
21:24
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
21:24
Maine's PR maven Nancy Marshall of Marshall Communications has three tips on new ways of pitching to the media. In exchange, Kurt Kleidon gives her three jokes on cheese and wine!Bởi Kleidon & Associates
…
continue reading
1
Episode 3: Branding Trends with Christine Tieri of Idea Agency
19:14
19:14
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
19:14
Branding expert Christine Tieri of Sturbridge, Massachusetts, brings three tips for branding trends in 2018.Bởi Kleidon & Associates
…
continue reading