How do I grow my brand on social media? How do I come up with content to post? Can I become an influencer? Is it possible to make money online? Welcome to Social Media Decoded a podcast dedicated to helping creatives, influencers, business owners and entrepreneurs simplify social media and thrive online. Hosted by Michelle Thames a social media strategist, influencer, and owner of Thames Media Solutions. Michelle brings you all the best tips to help you understand social media better. Sharin ...
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Welcome to ’The Idea People,’ brought to you by Lee Andrews Group, where we explore the fascinating world of innovative ideas and communication. Join us as we dive deep into captivating topics and engage with industry experts to uncover their significance. Through thought-provoking discussions and expert insights, our podcast serves as your go-to source for expanding your knowledge and sparking your curiosity. Tune in, learn, and be inspired as we connect you with bright minds and compelling ...
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Roadmap to $1 Million teaches Next Level CEOs how to streamline their marketing so they can build a profitable 7-figure online business, without burning out. Host Stacy Zeal leverages her 11 years of marketing expertise to reveal the marketing and advertising strategies you need to get maximize your marketing and take your online business to the next level. Stacy is a Fractional Chief Marketing Officer and Facebook Ads Expert that has generated over $150 Million in e-Commerce sales leading p ...
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Evan Johnson interviews successful entrepreneurs and business owners, revealing the podcast strategies they use to grow their subscribers and sales. This podcast will help you save time and money when starting and growing your podcast, as well as overcome your fears of getting behind the mic. Successful podcasters show you how to drive more traffic, bring in more revenue, free up your time, have better relationships with your target audience, create more content and so much more - all with a ...
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Digital Marketing Predictions for 2025: What You Need to Prepare For
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In this episode of Social Media Decoded, host Michelle Thames dives into the top digital marketing trends and predictions for 2025. Michelle shares valuable insights on what businesses need to stay competitive, from the growing role of AI and voice marketing to the importance of short-form video and sustainable brand practices. Listen in to discove…
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101. Joy as a Business Strategy: How to Infuse Authentic Joy into Your Entrepreneurial Journey with Melissa Trumble
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Ready to unlock the power of joy in your business journey? Joy isn’t just a nice-to-have; it's essential for genuine success in business. Embracing joy can be a game-changer that impacts not just our happiness, but our entire entrepreneurial journey. On this episode of Roadmap to $1 Million, I sit down with Melissa Trumble to dive into the powerful…
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The Power of Consistency: How to Build Your Brand with Simple Daily Habits
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In this episode of Social Media Decoded, host Michelle Thames dives into one of the most powerful tools for brand growth: consistency. Learn how showing up regularly—even in small ways—can strengthen your brand, build trust with your audience, and keep you visible in an ever-changing digital world. Michelle shares simple daily habits that make cons…
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100. 100 Steps Closer to $1 Million: Episode 100 Special
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“We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty.” - Maya Angelou Can you believe we’re celebrating our 100th episode of the Roadmap to $1 Million podcast? I’m so thrilled to share this milestone with you all! Always remember that the journey, with all its challenges and transformat…
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Beyond the Dot Com: Exploring the World of Creative and Memorable Domain Extensions
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In this episode of Social Media Decoded, Michelle discusses the evolution of domain extensions beyond the traditional .com, emphasizing the importance of choosing a domain that reflects brand identity and resonates with the target audience. She highlights the benefits of unique extensions, particularly the .bio domain, which serves as a professiona…
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Half a Million Strong: Key Lessons from Growing a Brand to 500K Instagram Followers
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In this episode of Social Media Decoded, Michelle Thames shares her journey of growing a beauty brand's Instagram presence to over 500,000 followers. She discusses the importance of building a community, understanding the audience, creating high-quality content, maintaining consistency and engagement, leveraging Instagram features, and utilizing an…
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Simplifying Your Digital Life: Streamlining Domain Management for Busy Entrepreneurs
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In this episode of the Social Media Decoded podcast, Michelle discusses the challenges entrepreneurs face in managing their digital lives, including websites, domains, and social media. She provides actionable tips for streamlining domain management, emphasizing the importance of centralization, automation, and security. The episode also highlights…
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The Art of Branding: Behind the Logo with Creative Director Stephanie Keane
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Join us in this episode as Stephanie Keane, Creative Director at Lee Andrews Group, pulls back the curtain on the art of crafting unforgettable brand identities and design systems. From her early days in the industry to her standout work with global brands like Netflix, Viacom, Yahoo, and Smashbox Cosmetics, Stephanie shares how her experiences hav…
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Supercharging Your Q4 Marketing with ChatGPT: From Planning to Execution
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GET THE Q4 Training HERE In this episode of the Social Media Decoded podcast, host Michelle Thames explores the transformative role of AI, particularly ChatGPT, in enhancing marketing strategies for Q4. She discusses practical applications, integration into workflows, and the importance of maintaining a human touch in marketing efforts. The episode…
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99. AI Beyond Content: How to Drive Efficiency and Growth Across Your Business with Jeanille "Rocky" Rockette
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Embracing AI isn’t just optional for businesses anymore; those who resist adapting could risk getting left behind in the rapid evolution of technology! The future is now! In this episode of Roadmap to $1 Million, we have a truly special guest who is set to revolutionize your understanding of AI in the business world. Buckle up, because joining us i…
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Decoding Success: 16 Years of Marketing Wisdom in 5 Key Lessons
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In this episode of Social Media Decoded, host Michelle Thames shares five essential marketing lessons learned over her 16-year career. She emphasizes the importance of authenticity, consistency, adaptability, continuous education, and focusing on fewer platforms for greater impact. Each lesson is backed by personal experiences and insights, providi…
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98. Why Launching Facebook Ads Now Is Critical for Your Q4 Promotions
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Are you ready to crush it in Q4? 📈 It’s time to start building momentum! Waiting until Black Friday to start your advertising is a recipe for missed opportunities. Before the holiday rush, let’s talk lead generation and ad strategies. On this episode of Roadmap to $1 Million, we're diving into a game-changing strategy for all you online service pro…
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The Real Reason You're Not Growing: How to Balance Multiple Passions and Finally Thrive
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GET THE TASK BATCHING TRAINING HERE In this episode of Social Media Decoded, host Michelle Thames discusses effective time management strategies for multi-passionate entrepreneurs. She emphasizes the importance of task batching, creating a flexible schedule, and focusing on what truly drives business growth. Michelle challenges the hustle culture m…
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Level Up Your Insta-Game: September 2024 Must-Know Updates
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In this episode of Social Media Decoded, host Michelle Thames discusses the latest updates from Instagram, focusing on new features that enhance user engagement and community building. Key updates include the ability to comment on Instagram stories, new Reels functionalities, and direct messaging improvements. Michelle emphasizes the importance of …
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97. Understanding the Buyer’s Journey: Your Key to Q4 Success
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Hey there! Q4 is right around the corner, and if you’re looking to crush your marketing goals this holiday season, you’re in the right place. In this episode of Roadmap to $1 Million, I’m sharing all my best strategies to help you nail your marketing efforts before the year wraps up. As a fractional Chief Marketing Officer (CMO) with over a decade …
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Hook, Line, and Sinker: Crafting Webinar Titles That Reel in Your Ideal Audience
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GET THE WEBINAR TOOLKIT HERE VIDEO INSIDE WEBINAR TOOLKIT In this episode of the Social Media Decoded podcast, host Michelle Thames discusses the art of crafting compelling webinar titles that attract and engage audiences. She emphasizes the importance of understanding the psychology behind effective titles, which should promise transformations, ev…
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Unlocking the Power of Free: Essential Tools for Every Website Owner
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In this episode, Michelle discusses the importance of website security, privacy, and user experience. She emphasizes the need for a secure and private website to protect against hackers and data breaches. Michelle also highlights the significance of providing a good user experience to keep visitors engaged and encourage conversions. She introduces …
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96. Hiring for Scale: How to Hire for Long-Term Growth with Brittany Harper
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If you're not measuring the effectiveness of your hires, you're effectively throwing money down the drain. Successful scaling isn't just about numbers—it's about accountability! Ready to unlock the secrets to effective employee retention? Tune in to hear how understanding your team's needs can make all the difference! In this episode of “Roadmap to…
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Reaching Your Full Potential in Marketing & Social Media
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In this episode, Michelle discusses the importance of personal development and continuous learning in marketing and social media. She shares her experience with using Magic Mind to improve focus and cognitive function. Michelle emphasizes the need for a growth mindset and the ability to adapt to the ever-changing landscape of marketing. She provide…
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The Domain Name Dilemma: Choosing the Right Foundation for Your Online Empire
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In this episode, Michelle discusses the importance of choosing the right domain name for your online presence. She emphasizes that a great domain name is a powerful branding tool and key to discoverability. Michelle introduces the rise of the .bio domain extension and highlights its benefits, such as clarity, memorability, and professionalism. She …
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95. Hiring for Growth: Who You Need on A Productive Marketing Team
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When building a marketing team, which role do you think is more critical: executors or strategists? How do these roles contribute to overall success? In this episode of Roadmap to $1 Million, we dive deep into the anatomy of powerhouse marketing teams! We’ll break down the dynamic duo of executors and strategists, revealing why your very first mark…
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The Mind-Body Connection in the Digital Age
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Hey Friend, I have an offer you can use to try out Magic Mind now that gets you up to 48% off your first subscription or 20% off one-time purchases with code DECODED20 at checkout You can claim it at: https://magicmind.com/decoded In this episode, Michelle discusses the mind-body connection in the digital age and the impact of social media on menta…
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50 Shades of Exploitation: My Collab Nightmare
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In this episode, Michelle shares her experience with influencer marketing, highlighting the challenges and exploitation that creators often face. She recounts a troubling collaboration that began with excitement but quickly became frustrating due to unclear expectations and a lack of respect from the brand. Michelle emphasizes the importance of kno…
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94. How to Prepare Your Organic and Paid Social Media for Q4 Success with Michelle Thames
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Get ready to uncover the secrets of getting a head start on your campaigns, the magic of lead generation, and the power of a multichannel approach. Trust us, you don't want to miss out on these insights! On this episode of Roadmap to $1 Million, I have the pleasure of chatting with the brilliant Michelle James, a top-notch marketing strategist. We'…
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Unleashing Your Productivity Potential in the Digital World
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In this episode, Michelle discusses strategies and insights to thrive in the fast-paced digital marketing and social media world. She focuses on productivity and how to fuel creativity and long-term success in business. Michelle introduces Magic Mind, a mental performance shot, and shares her experience using it. She provides tips on staying focuse…
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Webinars: Your Secret Weapon for Sales Success (and How Social Media Can Supercharge Your Attendance)
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GET THE WEBINAR TOOLKIT HERE VIDEO INSIDE WEBINAR TOOLKIT In this episode, Michelle Thames discusses the power of webinars as a marketing tool. She highlights the benefits of webinars, such as lead generation, building authority and credibility, and direct sales and promotions. Michelle emphasizes the crucial role of social media in promoting webin…
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The Myth of Overnight Success in Entrepreneurship: A Social Media Reality Check
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In this episode, Michelle Thames discusses the myth of overnight success in entrepreneurship. She explains that the myth persists because of the highlight reel effect on social media, where people only share their wins and not the struggles. Michelle emphasizes the importance of hard work, resilience, and consistency in building a successful busine…
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Hot Dogs and Hollywood: Richard Pink on the Legendary Pink’s Hot Dogs
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Get ready to sink your teeth into the history and success of Pink's Hot Dogs with our special guest, Richard Pink, President of this iconic Hollywood hotspot! In this episode, Richard takes us behind the scenes of Pink’s, which has been serving up delicious hot dogs since 1939. From the early days with a humble pushcart to becoming a celebrity magn…
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Summary In this episode, Michelle Thames discusses the latest Instagram updates for August 2024. She covers a range of new features and functionalities, including expanded carousels, DM from story mentions, story comments, revamped highlights, views metrics, AI-powered chatbots, AI characters, music sharing via Spotify, and AI chatbot capabilities.…
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93. The Growth Dilemma: Marketing vs. Operations with Shamandrian Shankle
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The biggest mistake entrepreneurs make is trying to do everything themselves. True success lies in learning to delegate and allowing your team to thrive with their unique strengths. Trust the process! When was the last time you assessed whether your marketing efforts are aligned with your operational capabilities? Could the key to your growth be in…
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Ditch the Link in Bio: Boost Instagram Conversions with ManyChat
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Summary In this episode, Michelle discusses the limitations of using the 'link in bio' strategy on Instagram and introduces MannyChat as a game-changing solution. She explains that asking people to leave the app and click on a link disrupts their flow and decreases engagement. MannyChat, on the other hand, allows for direct engagement within Instag…
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From Followers to Family: Unlocking the Power of Instagram Community
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JOIN THE SOCIALLY SAVVY CIRCLE In this episode, Michelle Thames discusses the importance of building a community on Instagram and provides actionable tips for cultivating a thriving community. She emphasizes the power of community in driving engagement, loyalty, and advocacy for brands. Michelle also introduces her exclusive community, the Socially…
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The Future of Entrepreneurship: AI and Automation & The MILLIE CEO Summit
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Summary In this episode, Michelle interviews Bobby Robinson, an attorney and entrepreneur, about leveraging strategic growth and networking opportunities. They discuss the importance of networking on social media and attending events, as well as Bobby's upcoming event, the Millie CEO Summit. They also explore the future of entrepreneurship and the …
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The Algorithm Exposed: Myth vs. Reality
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Summary In this episode, Michelle Thames discusses the social media algorithm and how it affects our social media experience. She debunks common myths about the algorithm and provides strategies to increase visibility on social media platforms. The key takeaways include the importance of consistency, engagement, experimenting with different formats…
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92. From Startup to Scale: How to Grow An eCommerce Brand with Dr. Mario McCoy
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If brands don’t prioritize genuine relationships and community values, they’re bound to fade into obscurity. The luxury market thrives on connection; don’t underestimate it. How do you think authenticity and connection with consumers impact brand loyalty in today's market? Let’s explore the evolving shopping landscape together! In this episode of R…
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The Attention Economy: How to Stand Out in a Sea of Digital Noise
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In this episode, Michelle explores the attention economy concept and how to navigate the noisy digital landscape. She emphasizes the importance of relevance, value, emotion, uniqueness, and visual appeal in capturing attention. Michelle provides actionable strategies such as prioritizing quality over quantity, being consistent, building a community…
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91. How to Combine The Power Of Paid and Organic Marketing
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What's your take on the relevance of organic reach in today's digital landscape? Is it enough to sustain growth, or do you think businesses must invest more in paid strategies? Relying solely on organic marketing is a gamble you can’t afford! If you're serious about growth, paid ads are no longer optional—they're essential! In this episode of Roadm…
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Small Business, Big Impact: Your Digital Marketing Playbook for Black Friday Success
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In this episode, Michelle Thames discusses the importance of digital marketing for small businesses during the Black Friday season. She emphasizes the need to reach the target audience, build relationships, and track results. Michelle provides actionable strategies such as creating compelling offers, leveraging email marketing, generating social me…
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Your Instagram Updates Cheat Sheet: July 2024
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In this episode, Michelle Thames discusses the July 2024 updates on Instagram. She covers new features such as the ability to add 20 audio tracks to Instagram Reels, the upgraded notes feature, the testing of ads in Reels, the expanded access to broadcast channels, and the development of AI chatbots by Meta. Michelle provides actionable steps for l…
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90. Creating a Dream Team: Key Tips on Hiring and Delegating with Natasha Golinsky
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Ever wondered how to find the right people for your team? A strong team culture isn’t just nice to have; it’s a must for retaining top talent! If your workplace doesn’t foster a sense of support and belonging, don’t be surprised if loyalty goes out the window. In this episode of Roadmap to 1 Million, I have the pleasure of sitting down with the dyn…
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Growing Your Instagram Following Organically: Strategies That Actually Work
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JOIN THE SOCIALLY SAVVY CIRCLE In this episode, Michelle shares proven strategies for organic Instagram growth. She emphasizes the importance of organic followers who are genuinely interested in your content and brand. Michelle highlights the power of authenticity and building a community on Instagram. She discusses the types of content to create, …
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Why Every Brand Needs a Facebook Group
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JOIN THE SOCIALLY SAVVY CIRCLE In this episode, Michelle Thames discusses the power of community building through Facebook groups. She emphasizes that Facebook groups are not outdated and can be a secret weapon for brands. The main reasons to invest in a Facebook group are direct engagement, creating a sense of community, and gaining valuable insig…
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The Secret Sauce to Social Media Success (That No One's Telling You)
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In this episode, Michelle Thames discusses the secret sauce to social media success and reveals the three biggest mistakes entrepreneurs make on social media. The first mistake is content chaos, where entrepreneurs post sporadically without a plan. The second mistake is the 'me, me, me' message and mess, where entrepreneurs constantly self-promote …
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89. 3 Ways You're Leaving Money on the Table in Business
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If you're only focusing on one marketing channel, how much growth do you think you're missing out on? Relying solely on organic social media for leads is a disadvantage in today’s market. Diverse lead generation strategies are not just essential; they are non-negotiable for long-term success! On this episode of Roadmap to $1Million, I’m diving into…
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The Lazy CEO's Guide to Podcasting: Hit Top 1% Without Breaking a Sweat
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In this episode, Michelle Thames discusses the benefits of starting a podcast and shares her secrets to podcasting success. She emphasizes the importance of positioning yourself as an expert, building trust and credibility, and growing your audience organically. Michelle also highlights the value of podcasting for content creation and networking. S…
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Forget Followers: How to Build a Brand People Stan (and Why Your Community is EVERYTHING)
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Are you tired of chasing followers and wondering why your brand isn't popping? In this episode, your girl Michelle Thames is spilling the tea on why follower count is overrated and how to build a community that will ride for your brand till the wheels fall off! We're talking about the myth of follower count, the power of community, and practical ti…
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88. How to Elevate Your Brand with Maggie Bergin
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Authenticity is foundational in branding and it's a game-changer for businesses seeking long-term success! What do you think creates a distinctive brand identity that resonates with customers? On this episode of Roadmap to $1 Million, I get to hang out with the incredible Maggie, the mastermind behind Be Understood Branding, to dive deep into the w…
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The Evergreen Advantage: Why Timeless Content Wins
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In this episode, Michelle Thames discusses the power of evergreen content and its benefits for content creators, influencers, and entrepreneurs. Evergreen content is content that remains relevant and useful to new and returning visitors, regardless of the current news cycle or season. Michelle explains that evergreen content can drive sustained tra…
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87. The Big Picture: Why Holistic Marketing Matters
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Looking to attract the right audience with compelling messaging? Creating a comprehensive marketing strategy is key to driving business growth in today's dynamic landscape. It's time to evolve beyond isolated tactics and embrace a holistic approach to marketing. In this episode of Roadmap to $1 Million, I'm diving into why it's super important to b…
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Boosting Your Visibility With Instagram Reels
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In this episode, Michelle Thames shares tactics to increase visibility on Instagram through Instagram Reels. She emphasizes the power of Instagram Reels in reaching a broader audience and engaging with users. Michelle discusses the importance of using trending audio and having an engaging start to your reel. She also highlights the value of offerin…
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