Rob Balasabas is the Social Media & Community Manager at Thinkific. He manages the daily curation of Thinkific’s message on social media. You’ll also find him engaging with their private online community of over 14,000 (and growing) online course creators inside the “Thinkific Studio” Facebook Group. Rob joined Thinkific 2016 as a Customer Champion…

Mitch Jackson is an award-winning California trial lawyer who enjoys combining law, social media and technology to disrupt, hack, and improve his clients’ companies, causes, and professional relationships. He’s also the author of the #1 best selling book, "The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs." Tod…

Ryan Foland is the Managing Partner of InfluenceTree, the Founder of the 3-1-3® Method, a TEDx 4 time speaker, and Recognized by Inc. Magazine as a Top Marketer and named a Top Personal Branding Expert by Entrepreneur Magazine. Ryan works with thought leaders to create and syndicate content that reveals their whole self to drive differentiation, gr…

Mike Allton is an award-winning writer and author and the Founder of the Blogging Brute, a website dedicated to helping you write, publish and promote a blog post fast and well. Mike is a Content Marketing Practitioner and Brand Evangelist at social media management tool, Agorapulse. Connect with Mike Connect with Mike on at The Blogging Brute, Ago…

Mike Kawula is a Serial Entrepreneur, Husband, Father to 3 Amazing Kids & CO-Founder of Dinner Table MBA. Mike's last 3 businesses each hit $7 Figures in under 3 years with the last being ranked the 144th fastest growing company by Inc. Magazine. He's an author, has been featured on CNN, interviewed by Anthony Robbins and the late Chet Holmes, and …

Debra Trappen is an empowerment coach, consultant, author, podcaster, and keynote speaker. She lives to FIRE PEOPLE UP and is compelled to ignite passion, infuse purpose, and inspire progress! She is focused on serving growth-minded leaders – with a passion for sparking GenX Women building their slice of the kingdom from the couch, carpool, cubicle…

How do you find ideal, high-paying customers that will accelerate business sales? It all comes down to 3 important steps: Defining Locating Connecting In this episode of the Brand Authority Podcast, learn how you can use social media to bring new customers (your best customers!) into your business. Get the Social Selling Blueprint https://rebekahra…

Do you often get sucked into conversations you don’t want to engage in, say yes to things you later regret or feel pressured into doing something just to build your brand, notoriety, influence? If so, you might have social media boundary issues! In an online world where every temptation is right around the next corner, it’s critical you nail your o…

Do you feel anxious when you can’t post to social media? Does it stress you out reading through comments and wondering when you’ll find the time to respond? Social media, for as much as we love it, can become enormously overwhelming to maintain. Especially if you’re keeping up appearances across multiple channels, trying to manage your personal bra…

Are you using Twitter to connect with your target market? Would you like to use Twitter to nurture contacts, turn them into leads, and eventually convert into sales? You can! Listen in to this episode of the Brand Authority Podcast to find out how you can start using Twitter in your business today! Let's work Together! https://rebekahradice.com/coa…

You’ve taken the time to invest in social media. You’ve even gone so far as to create and implement a social media strategy. While the hours spent researching and executing feel overwhelming, you know it’s worth the time and energy. After all, as a business professional, capturing the attention of today’s online consumer is critical. However, since…

Have you ever struggled to share your professional expertise? Ever wish you could more eloquently (and accurately) articulate: What makes you indispensable? How you provide value? Why you’re the best in your field? If so, you’re in good company. It’s a challenge many entrepreneurs face. But, here’s the good news. Once you learn how to embrace your …

Are you using Facebook to market your business, but struggling to create momentum? Frustrated by the Facebook algorithm changes and ready to finally take full advantage of this social giant? Sure, there’s no one-size fits all solution. But there are proven ways to improve your Facebook marketing results. In today's episode, I chat with Scott Ayres,…

You stare at the computer screen hoping inspiration leaps out. How much time has passed since you started writing? Five minutes, an hour, maybe even two? Your head hits the keyboard as you sigh in disbelief. How can this be happening again? If this scenario sounds familiar, you’re in good company. Whether you’re facing writers block or a creative s…

Are you a growing company that wants to expand reach? Or an entrepreneur looking to increase marketing velocity without sacrificing quality? You can! In this episode of the Brand Authority Podcast, you'll learn how to become an industry leader! Tips on: Hiring the right team What you can do today to reduce overwhelm and get more done How a clear, m…

It's easy to get distracted by the urgency of what's happening in our business and lose sight of what's most important. It's also easy to fall into the trap of believing what everyone else's version of success is, instead of focusing on your own. In today's show, I share how detrimental it is to forget what matters most in our lives and businesses …

Being productive and being effective are often confused. I get asked a lot of questions about how I get so much accomplished and how I find the time to fit everything in… and all of it comes down to focus and strategy. You can’t jump out of bed and have a productive day if you haven’t done the planning in advance. Listen in to this episode of the B…

In this episode of the Brand Authority Podcast, I’m chatting with Garrett Moon, CEO and Co-Founder of CoSchedule. Garrett's taken CoSchedule from zilch to 1.5 million monthly page views, 240,000 email subscribers, 9000+ customers in less than 4 years. He just published a book called "The 10x Marketing Formula." As he explains in the book, the premi…

Have you ever sat down ready to record a video for your business and you draw a total blank? Today I’m going to walk you through a process on how you can easily create terrific marketing videos for blogs posts, social media, and more! You’ll be able to inspire a promotional tidal wave to raise awareness, drive traffic, and boost credibility around …

Have you ever wondered how you show up online? Have you ever wondered what your audience sees when they look you up on social media? In this episode of the Brand Authority Podcast, i’m going to show you have you can perform an online audit to make sure your potential clients are seeing your brand as they should. * Brand Authority Podcast Episode 24…

When you look at social media and all that it requires to manage – whether it’s for your personal brand or for your business – you need to be prepared for the unexpected. Big life changes can happen when you least expect them, which means you need the systems and processes in place to streamline what you’re doing. That way when something throws you…

A marketing roadmap is the foundation of your marketing strategy. It’s what will allow you to build awareness, drive traffic, attract attention, and create relationships. In fact, it’s the best relationship builder and brand connector out there. With the right plan in place, your business can establish authority and credibility. Are you ready to fi…

This episode of the Brand Authority Podcast is the third installment in my content marketing series. Today we’re going to focus on automation - the systems, processes, and tools you should be using to grow your business. * 024: How to Easily Develop Your Content Marketing Strategy * 023: How to Build a Social Media Editorial Calendar: * This episod…

If you didn’t catch last week’s episode, this is the second installment in a 3-part series on content marketing and mapping your content calendar. This week it’s all about developing your content strategy so you can become a content marketing powerhouse. * Sneak peek of The Radical Entrepreneur: rebekahr.com/masterpotential * Social Media Calendar …

Want to organize your social media marketing campaigns more effectively? You need a social media editorial calendar. This will allow you easily manage all the great content you’ve created or want to create in and around your business. In this episode of the Brand Authority Podcast, I’m sharing part 1 of my process that will help you to stop scrambl…

Have you ever wondered what goes into a social media budget or what the costs are associated with social media success? This is a topic that is so perplexing to many entrepreneurs and small business owners, which is why in this episode of the Brand Authority Podcast, Rebekah Radice talks about budgeting time and money. She shares how do you do it, …

In this episode of the Brand Authority Podcast, Rebekah Radice talks about something that so often we don’t give ourselves the right time and space to work through: setting social media goals. It’s no secret that it increases the likelihood of your success. When you have a target and roadmap you’re following and working through every day – you’re c…

As an entrepreneur, you know your business and your goals. What many struggle with is putting a rock solid marketing foundation in place that supports and promotes the health of your business. There’s a lot of social media experts or pros or gurus or whatever you want to call them telling you what you should or shouldn’t do. Problem is, I find that…

Imagine this situation. You're looking to buy a product and have two options: a brand you found online, and possibly even seen ads for, and one that was recommended to you by someone you trust and look up to. Which do you pick? I'm pretty sure that you'll pick the brand recommended by someone you know. I know that because 92 percent of people trust…

I know so many marketers who invest all their time and energy in social media, only to find that their lead generation results are meager at best. That shouldn’t be the case. Did you know that social media has a 100% higher lead-to-close rate than outbound marketing? Tap into that! Whether you’re building buzz around a new launch, or marketing your…

Anyone can post to social media, but turning that into lead-driving content that sells is another story. The key to turning followers into customers is to fix a few roadblocks you've put into place. In this episode of the Brand Authority Podcast, Rebekah Radice is going to share how you can get to the bottom of it and then reverse engineer your lea…

The digital world is evolving at an incredible pace. So, if you're a digital marketer, you need to keep up and be on a constant learning spree. If you're not, your knowledge will become outdated in a few years (or even months!) time. That's why I wanted to talk about the most important digital marketing skills in demand right now. Chances are that …

Let's face it. As an entrepreneur or small business owner, networking isn't always at the top of the to-do list. Between meetings, calls, and other daily essentials, it can feel like a drain. And yet, networking is a critical aspect to business success and career advancement. But it's not enough to simply collect business cards. You must be intenti…

Rebekah Radice recently had the chance to sit down with a few of her colleagues - people doing amazing things with content marketing. And she had just one question for them: How do you improve your content, so you’re actually creating content people want to read and share? In other words, how can you build your confidence as a writer, connect with …

Have you ever felt like you’re doing all the right things on social media - you’re posting valuable content, paying attention to your analytics, defining clear calls to action - and yet - still feel as if you’re failing to see any noticeable growth? While there’s many reasons to see stalled or even non-existent growth, I'm sharing the 3 key compone…

If you use social media to market your business, creating great content is a must. Valuable content can elevate awareness, encourage interaction, and drive engagement. But the challenge for most companies is getting started. Many struggle with writing content their audience actually wants to share and doing it consistently. If that’s you, don’t wor…

It’s easy to see that the online world is rapidly changing. Innovation that was a dream only a short time ago is now reality. As a startup or small business, ensuring that the wave of change doesn't pull you under is more important than ever. That’s why adopting a future-proof social media strategy--one that becomes your first line of defense--help…

In this episode of the Brand Authority Podcast, Rebekah Radice dissects the topics of influence, authority, and credibility - and what it takes to build it all within your business. Just like a plant requires constant care, so does your social and brand presence. It takes time to nurture relationships and grow your online influence. It may be a lon…

Unfortunately, no business is completely safe from a social media disaster. A tiny mistake or slip-up can rock or even destroy a company’s reputation - and that’s scary! The only thing you can do is be prepared. Don’t wait for the catastrophe to happen. Instead, have a plan in place and know exactly what to do when a social media disaster strikes. …

On this episode of the Brand Authority Podcast, I’m going to tackle why most businesses get branding all wrong. Everything from: No Clearly Defined Brand A Hit or Miss Strategy No Social Media Voice When branding goes wrong, it kills your chance to make valuable online connections. This is a big topic, but we’re going to whittle it down to a few ke…

Social media measurement is a challenge faced by most businesses today. Just think about it. When was the last time you tracked the effectiveness of a tweet? How about the positive response of a Facebook post? Even if you did, do you know if it had any effect on your actual business? You’re likely in the same boat many businesses and brands find th…

We live in an online world where the landscape is constantly evolving. What worked yesterday, no longer works today. Creating a strategy ensures that no matter what’s happening in the market and the digital space, your brand is immune to the negative effects. In this episode, Rebekah Radice shares the 5 steps you need to follow to create a successf…

Your brand is characterized by much more than just your visual brand, the content you share, and the authority you create. It’s defined by every action and interaction you have with your customers. In this episode, Rebekah Radice shares the most effective brand strategies that will help you attract new customers. Full Show Notes: https://rebekahrad…

Using storytelling on Facebook can be a powerful way to connect with your clients. Through the magic of a past experience you’re able to craft unique stories that provide your client with a new perspective on their current situation. No wonder 92% of consumers say they want brands to create content that tell a story! In this episode, Rebekah Radice…

Everywhere you look, from Facebook, to Twitter, Instagram, and Linkedin, video has inundated our social feeds. In this episode, Rebekah identifies the 3 types of video you should create to build and strengthen your brand. Full Show Notes: https://rebekahradice.com/types-of-video-you-should-create-to-build-your-brand/ * Join the Brand Authority comm…

Building a personal brand isn’t reserved for athletes, celebrities, and Instagrammers. It’s a powerful tool you can use to distinguish your business from the competition. In this episode, you'll discover why now is the time to create a personal brand that builds momentum, opens doors, and accelerates your online efforts. Full Show Notes: https://re…

Have you ever wondered how successful social media marketers manage their day? How they accomplish all that they do, or how they’ve built a thriving business? In this episode, Rebekah talks about the 6 habits that all successful social media marketers share. Full Show Notes: https://rebekahradice.com/successful-social-media-marketers-share-6-habits…