Những podcast Molly Mcgrath hay nhất (2024)

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Episode 271: How Proactive Conversations Can Save Your Law Firm 10:48

19h ago10:48

10:48

In this episode, Molly dives into the challenges law firm leaders face with conflict and accountability. She explores essential strategies for proactive conversations to prevent conflicts and emphasizes the significance of proper role alignment within teams. Molly discusses the importance of structured meetings, KPI tracking, and honest conversatio…

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Brand-Demand Synergy and Rethinking MQLs with Matt Lyman, LeanData 31:04

5h ago31:04

31:04

"It's that fun balancing act of which one do we want to succeed versus which one is succeeding? And then taking a look and saying, do we need to promote more the one that we want to succeed?" says Matt Lyman, VP of Demand Generation at LeanData In this episode of The Content Cocktail Hour, Matt Lyman, VP of Demand Generation at LeanData, draws from…

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Lean Research for Effective Content with Clay Ostrom, Map & Fire 32:22

2d ago32:22

32:22

"I think one of the misconceptions around research is that it's got to be this long, formalized process that takes months and maybe a lot of budget. And I think that just kind of scares people away from the idea, or at least makes it something that you just want to put off indefinitely," says Clay Ostrom, Founder and Brand Strategist at Map & Fire …

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The Art of Customer-Led Growth in B2B Marketing with Jeff Reekers, Champion 23:49

7d ago23:49

23:49

"And through that phase really saw the power of what happy users and customers can bring the organization in terms of growth and effective and efficient growth," says Jeff Reekers, Co-Founder and CEO of Champion. In this episode of The Content Cocktail Hour, Jeff Reekers, Co-founder and CEO of Champion, shares his journey as a marketer turned CEO. …

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How to Repurpose and Leverage Video Content with Lindsay McGuire, Goldcast 29:42

9d ago29:42

29:42

"In the era of AI, video is where you can be more human. We advocate that AI always needs a human handler. The role that video plays in modern marketing is crucial; it allows for natural, engaging human-to-human connections," says Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast. In this episode of The Content Cocktail Hour,…

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Episode 270: How to Run an Effective Marketing Meeting 24:17

8d ago24:17

24:17

In this episode, Molly specifically targets how many law firms fall short in their marketing efforts due to a lack of structure and leadership in their weekly marketing meetings. By emphasizing the importance of a clear, concise agenda and the involvement of all team members—not just the attorney—Molly outlines how to transform these meetings into …

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Inside the 2024 SaaS Benchmark Report with Mollie Kuramoto, High Alpha 24:56

14d ago24:56

24:56

"Content distribution is more important than the actual content," says Mollie Kuramoto, Director of Marketing at High Alpha. In this episode, we’re joined by Mollie Kuramoto, Director of Marketing at High Alpha, to discuss the making of the highly anticipated 2024 B2B SaaS Benchmark Report. Mollie shares her journey, from her early days at a market…

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Episode 269: 5 Steps to Build an Accountable, Profitable Team 11:45

16d ago11:45

11:45

In this episode, Molly delves deep into the intricacies of building a high-performing and profitable law firm team. From effective communication to strategic problem-solving, Molly breaks down the 5 core components of a successful team, providing a roadmap for law firms to elevate their operational success. Key Takeaways: Effective Communication: O…

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How AI and Content Shape Modern Marketing Strategies with Dr. Amy Cook, Fullcast 21:39

16d ago21:39

21:39

"AI will never replace good content, that you will never get the human out of it, and that people are already starting to discern," says Dr. Amy Cook, Co-Founder and CMO at Fullcast. In this episode, we’re joined by Dr. Amy Cook, co-founder and CMO of Fullcast, to discuss her journey from academia to the C-suite, the role of content in the buyer's …

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Rethinking B2B Content and Courses with Erica Schneider, Cut the Fluff 23:42

21d ago23:42

23:42

"Do not say anything that doesn't need to be said. Keep it as simple as possible," says Erica Schneider, Founder of Cut the Fluff In this episode, we’re joined by Erica Schneider, founder of Cut the Fluff, to discuss why LinkedIn might not be for everyone, the art of effective editing, and the power of building a personal brand. Erica also shares h…

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Episode 268: Are You THIS Law Firm? 21:45

23d ago21:45

21:45

In this episode, Molly dives deep into the transformative power of building a people-centric workplace. She emphasizes that to create a successful and sustainable law firm, leaders must shift their mindset from being revenue-driven to people-driven. Molly also highlights how a focus on employee development, clear core values, and unwavering mission…

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Boosting Productivity in Hybrid and Remote Work Environments with Perttu Ojansuu, Happeo 14:42

23d ago14:42

14:42

"CEOs often push to market without securing internal engagement, but full internal commitment is essential to transforming a company into a well-oiled machine," says Perttu Ojansuu, CEO and Co-founder at Happeo In this episode, we’re joined by Perttu Ojansuu, CEO and Co-founder of Happeo, to discuss knowledge management and its profound impact on o…

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The Future of Privacy in Tech Featuring Luke Mulks, Brave Software 26:08

28d ago26:08

26:08

"If Google is making all their money from advertising, and advertising compromises users privacy, you start to see product decisions where they put the user's privacy at risk, even though the browser is supposed to be the user agent," says Luke Mulks, VP Business Operations at Brave Software In this episode of The Content Cocktail Hour, our guest i…

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Episode 267: Your Non-Attorney Salesperson 13:18

1M ago13:18

13:18

In this episode, Molly delves into the transformative shift within law firms, emphasizing the importance of replacing attorneys in initial consultations with non-attorney salesperson. By not shying away from terms like "sales," "close," and "conversion," she provides a comprehensive guide on how to structure these crucial meetings to avoid giving a…

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Creative Operations and AI Readiness in B2B Marketing with Tristan Pelligrino, Marketers in Demand 21:39

1M ago21:39

21:39

“AI can summarize a conversation. You can have AI help you on the video editing side to spin out a lot of different pieces. There are a lot of different things that we'll be able to do. But I do believe that one to one conversation will always be a big part of marketing,” says Tristan Pelligrino, Co-founder of Marketers in Demand. In this episode o…

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The Power of Podcasting featuring Rachel Elsts Downey, Share Your Genius 25:07

1M ago25:07

25:07

"If you launch a podcast with a very specific point of view, and you know who you're putting it in front of, people will listen to it," says Rachel Elsts Downey, Founder and CEO of Share Your Genius In this episode of The Content Cocktail Hour, Rachel Elsts Downey, founder and CEO of Share Your Genius, shares her strategic insights into why every b…

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Episode 266: The Ultimate Guide to Law Firm KPIs and Team Collaboration 9:14

1M ago9:14

9:14

In this episode, Molly underscores the importance of tightly-knit operations, strong foundational systems, and data-driven decision-making. She emphasizes the transformative power of CRM software and KPI tracking, highlighting how these tools can foster a more collaborative, solution-oriented workplace. She also discusses the pivotal role frontline…

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Amplifying Your LinkedIn Presence featuring Casey Hill, ActiveCampaign 32:29

1M ago32:29

32:29

"Content that includes personal perspectives, anecdotes, and real experiences tends to rank better on Google. This type of content is also performing well on other platforms, including third-party sites and social media channels like TikTok," says Casey Hill, Senior Growth Marketing Manager of ActiveCampaign. In this episode of The Content Cocktail…

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Secrets to Effective Product Marketing and Sales Alignment with Justin Dorfman, AssetMule 27:25

1M ago27:25

27:25

"Product marketing involves early engagement to understand the customer's needs and priorities, build features that resonate, and ensure effective messaging and positioning for a successful launch and sales," says Justin Dorfman of AssetMule. In this episode of The Content Cocktail Hour, Justin Dorfman, founder and CEO of AssetMule, joins us. With …

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Episode 265: Strategies to Combat Confusion in the Workplace 17:20

1M ago17:20

17:20

In this episode, Molly discusses the pervasive problem of workplace confusion and its root causes, such as unclear goals, insufficient training, and overwhelming workloads. She underscores the importance of fostering open communication and creating a safe space for team members to seek clarification. She offers a structured approach to addressing t…

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Event-Led Growth Strategies with Kate Hammitt, Splash 24:21

1M ago24:21

24:21

“A common mistake is getting excited about an event and then questioning its success. This leaves marketers relying on vague anecdotes rather than solid data,” says Kate Hammitt, CMO of Splash In this episode of The Content Cocktail Hour, we’re joined by the CMO of Splash, Kate Hammitt, to share her career journey from being a paralegal at the US G…

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Driving Success through Data-Backed Content with Dan Morgese, Gong 27:58

2M ago27:58

27:58

"There's no single way to create content. If you're building a category, use the same terminology as your customers and prospects. Create provocative thought leadership, explaining why this perspective matters. Ensure you're addressing unasked questions." says Dan Morgese, Director of Content Strategy and Research at Gong. Welcome back to another e…

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Episode 264: Breaking the 90-Day Burnout Cycle in Law Firms 13:25

2M ago13:25

13:25

In this episode, Molly delves into the common pitfalls that lead to the "90-day freakout" and offers actionable solutions for preventing this spiral of overwhelm and burnout. She discusses the critical components of effective law firm administration, such as the importance of maintaining regular strategic meetings, fostering employee engagement, an…

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Empowering Women in Sales with Alexine Mudawar, Women in Sales 24:13

2M ago24:13

24:13

"I owe it to my community and the sales industry to gather data on women's compensation and promotion in sales. There's a lack of comprehensive surveys and sufficient input on these issues," says Alexine Mudawar of Women in Sales. In this episode of The Content Cocktail Hour, we’re joined by CEO of Women in Sales, Alexine Mudawar. Women in Sales is…

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Crafting Data-Driven Content in the Age of AI with Ryan Law, Ahrefs 22:51

2M ago22:51

22:51

"As long as you're confident in your interpretation and willing to share your methodology, there's great value in sharing even the basics. Don't be intimidated; there's always more we can improve in our creations," says Ryan Law, Director of Content Marketing at Ahrefs. In this episode of The Content Cocktail Hour, we’re thrilled to welcome Ryan La…

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Episode 263: Revolutionizing Client Onboarding: Why Your Scripts Suck and How to Fix Them 17:09

2M ago17:09

17:09

In this episode, Molly delves into the common pitfalls law firms face with sterile and impersonal client communications and offers dynamic solutions to create a more engaging and effective client onboarding process. She emphasizes the importance of moving away from clinical terminology like "intake" to more client-friendly roles, focusing on empath…

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The Unity Between AI, Marketing, and Customer Success with Elizabeth Irvine, MarketMuse 26:31

2M ago26:31

26:31

"Content marketing and strategy are essential foundations for any business. They are not just additional tasks but critical efforts that demonstrate to your audience why your business deserves a seat at the table," says Elizabeth Irvine In this episode of The Content Cocktail Hour, we're joined by Elizabeth Irvine, the VP of Marketing and Customer …

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Episode 262: Shiny Object Syndrome: The Hidden Productivity Killer 14:49

2M ago14:49

14:49

Join us in this week's episode where Molly dives deep into the fundamental challenges faced by law firms today, focusing on how shiny object distractions can cripple productivity and stall growth. Molly offers actionable strategies to build a strong foundation that promotes long-term success and scalability. Key Takeaways: Identifying Distractions:…

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The Power of People-First Go-to-Market Strategies with Mark Kilens and Nick Bennett, TACK 29:24

2M ago29:24

29:24

"But that's a beautiful thing around a people-first approach. You build things with other people in a very public way, and that helps you do your marketing and sales in a more efficient way," says Mark Kilens from TACK. In this episode of The Content Cocktail Hour, we are joined by special guests Nick Bennett and Mark Kilens from TACK. Nick and Mar…

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Episode 261: Creating Team Cohesion: Clear Communication Strategies 12:52

2M ago12:52

12:52

In this episode, Molly delves into the concept of being the "glue" in a law firm, emphasizing the essential role of administrative leadership in creating a cohesive and efficient team. She addresses common struggles law firm owners face, such as micromanagement and trust issues, while offering actionable steps to cultivate a supportive and high-per…

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Content is Go-To-Market with Ali Schwanke, Founder of Simple Strat 22:11

2M ago22:11

22:11

"It isn't about using video, podcasts, or any other medium. It's about understanding what your audience is doing. Are they engaging with specific channels? If they're not, that could be an opportunity for you to stand out," says Ali Schwanke, Founder of Simple Strat. In this episode of The Content Cocktail Hour, we’re joined by the Founder of Simpl…

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Episode 260: Struggling to Find Top Talent? Hire Globally and Build a Competitive Team 18:27

3M ago18:27

18:27

In this episode, Molly dives deep into the strategic advantages of hiring overseas legal professionals, helping you find top talent and build a high-performing team. She explains the benefits of embracing international talent, stressing the importance of white-glove client service, efficiency, and innovative thinking in today's competitive legal la…

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Embrace Weirdness in Branding with David Kavanagh 29:07

3M ago29:07

29:07

"One of the most interesting and fun aspects we're focusing on is the word 'fun' itself. The idea that B2B brands can and should be more playful and exhibit their personality in their branding to catch consumers’ attention in a more meaningful way,” says David Kavanagh, Chief Marketing Officer at Jebbit. In this episode of The Content Cocktail Hour…

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Episode 259: The 6 Pillars of Becoming a Happy Rainmaker 46:19

3M ago46:19

46:19

In this episode, Molly is joined by Jennifer Gillman, Founder and President of Gillman Strategic Group. They dive deep into the often overlooked topic of mental health and happiness among legal professionals, unveiling Jennifer's "6 Pillars of Becoming a Happy Rainmaker." This conversation is a beacon for lawyers feeling the weight of their demandi…

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Strategies for Genuine Content Marketing with Luke Frazier 28:37

3M ago28:37

28:37

"We often talk about marketing as if we're addressing robots, using playbooks to tenfold our growth, stuck in the early 2000s mindset of click funnels. Too many people are still in that space,” says Luke Frazier, Chief Growth Officer at GOOD Agency. In this episode, we are joined by GOOD Agency’s Luke Frazier to discuss the authenticity of marketin…

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Episode 258: Real-Time Tracking and Strategic Mindset for Law Firms 16:40

3M ago16:40

16:40

In this episode, Molly dives deep into the importance of tracking client and market data in real-time for law firms. She shares how daily stand-up meetings and digital tools like Loom can provide meaningful insights into the sales and intake process, especially for firms with virtual teams or outsourced agencies. Key Takeaways: Embrace Real-Time Da…

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Strategies for Attribution and Storytelling in Content Marketing with David Ebner 27:55

3M ago27:55

27:55

"So I believe the true purpose of content is twofold: it serves as both an act of philanthropy and a marketing strategy for brands,” says David Ebner, President of Content Workshop. In this episode, we’re joined by the one and only David Ebner, President of Content Workshop, to dive into the art and science of content marketing, covering everything…

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Episode 257: Revamping Time Off Requests: A Call for Better Communication in Law Firms 28:00

3M ago28:00

28:00

In this episode, Molly tackles the common yet critical issue of managing time-off requests within law firms. She addresses the frustrations of micromanaging and the challenges faced by both law firm owners and employees when handling time off, especially in an environment filled with personal commitments and unavoidable emergencies. She also emphas…

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Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush 25:05

3M ago25:05

25:05

“People are realizing now, with the higher level of scrutiny that they're facing, that they really have to be able to show the impact of what they're working on. And it's not just for the sake of reporting and saying it, but also because they all want to have an impact,” says Pranav Piyush, Co-Founder and CEO of Paramark. In this episode, Jonathan …

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How Mindset, Not Skill, Determines Your Sales Outcomes with Bill Caskey 28:12

4M ago28:12

28:12

"Salespeople know a lot, and yet that knowledge gets impacted. It just sits dormant inside us. But if you're in sales today, you have stories, you have assets that are underused. Start using your damn assets." In this episode, we’re joined by Bill Caskey, President of Caskey Achievement Strategies, to stir the pot by challenging conventional sales …

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Episode 256: Breaking Down the Fear: Why People Become the Wall of No 23:00

4M ago23:00

23:00

In this episode, Molly delves into the common issue of resistance to change within law firms, a challenge familiar to many attorneys and their teams. Molly addresses the underlying fears that often lead to people becoming the "wall of no" and provides actionable steps to create a positive shift in mindset and behavior. Key Takeaways: Resistance to …

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A Playbook for the New Era of ABM with Kelly Hopping 24:37

4M ago24:37

24:37

"Content without consumption is just a massive waste. And I feel like often we build these big, robust content strategies and a big list of all these pieces of content we need to create, and we don’t optimize it to get consumed." In this episode, we’re joined by Demandbase’s CMO, Kelly Hopping to discuss the new era of ABM and the key ingredients t…

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The Power of Embracing Out-of-Home Advertising with Greg Wise 26:08

4M ago26:08

26:08

"Over the past decade, marketing has become more of a finance position and less of a creative position. A lot of marketers, today, forget how to be creative,” says Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.AI. In this episode, we’re raising our glasses with OneScreen.AI’s Greg Wise on The Content Cocktail Hour for a discussion o…

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Episode 255: 4 Steps to Claim More Calm & Peace Without Putting Yourself Last 57:50

4M ago57:50

57:50

In this episode, our guest Shari Biery, National Board Health & Wellness Coach, Alive With Purpose Health & Life Coaching, LLC, introduces insightful strategies to claim more calm and peace without putting oneself last. She starts by identifying exhaustion triggers and recognizing the physical and emotional symptoms of chronic stress. Shari also em…

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Episode 254: The Business of Law is Rapidly Changing 34:05

5M ago34:05

34:05

In this episode, Molly is joined by Josh Sanford, Attorney & Managing Member, Sanford Law Firm. They delve into the evolving terrain of the legal business, towards the transformation in legal marketing and client relationships, emphasizing the significance of technology, social media, and specialist networking for the modern attorney. Josh shares h…

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Practical Steps to Improve Content Operations featuring Angus Edwardson 26:03

5M ago26:03

26:03

"Content isn't just king. It's the whole kingdom when you're talking about digital transformation.” These are the words from content expert Angus Edwardson, Co-founder at GatherContent by Bynder. In this episode of The Content Cocktail Hour, Host Jonathan Gandolf and Angus discuss the evolution of content operations, particularly focusing on the im…

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Episode 253: Firing People is Part of Growing and Running a Business 12:14

5M ago12:14

12:14

In this episode, Molly provides valuable insights into the inevitable aspects of managing a team, such as the need sometimes to make difficult staffing changes, and how to evolve a business into a structured and systematic entity. She explains the need for alignment with the company's vision and goals, urging business owners to remain steadfast in …

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Welcome to The Content Cocktail Hour 1:31

5M ago1:31

1:31

What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.…

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Episode 252: An Employee Challenge to Law Firm Leadership 10:49

5M ago10:49

10:49

In this episode, Molly tackles the pervasive and potentially harmful belief that employees will never care as much about your business as you do. She challenges those in law firm leadership, to reconsider this notion and cultivate a culture of trust and empowerment in their teams. Key Takeaways: Empowering Belief: Employees can and do care about yo…

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Episode 251: Unlocking Entrepreneurial Freedom: Redefining Growth for Law Firms 8:05

5M ago8:05

8:05

In this episode, Molly takes a deep dive into the concept of growth in a law firm setting beyond the traditional financial perspective. She starts the conversation on growth, redefining what growth means on a personal, departmental, and practice area level. She stresses the importance of aligning growth with not just financial gains but also with i…

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