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Midlife isn’t the end of meaningful life, just the end of the first half rehearsal. Listen, laugh and be inspired as Rachel Lankester, author, mentor and founder of Magnificent Midlife, interviews women in midlife and beyond living authentic, empowered lives, not disappearing into obscurity. From round the world yachtswomen to 60 year old pole dancers, from palliative care doctors to sustainable food evangelists, this podcast explores the myriad things older women get up to and the issues we ...
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CRM Success Secrets, the podcast where we'll chat about all things CRM (Customer Relationship Management) in a casual, down-to-earth way. The host, Mary Sue Dahill, is a hot mess tamer, CRM expert, and automation queen. If you're a business coach or consultant looking to simplify your daily grind, supercharge your client interactions, and ultimately ramp up your business, you've found your new favorite podcast. Why? Because Mary Sue has a deep passion for systems, but not just any systems – ...
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170 Unpicking menopause narratives with Dr Sarah White
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Dr. Sarah White is the CEO of Jean Hailes for Women’s Health, a national not-for-profit organization dedicated to improving women’s health across Australia through every life stage. She is part of the National Women’s Health Advisory Council and the Women’s Health Products Working Group at Australia’s Medicines Regulator. She’s an honorary research…
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169 Getting creative about dementia with Shelle Luscombe
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Shelle Luscombe is an entertainer, a singer, a presenter, a voiceover artist. She turned 50 in 2021 and she set out to have 50 memorable experiences. She also wanted to raise money for a cause very close to her heart, having two copies of the Alzheimer's risk gene and having lost both parents to dementia. Three years on, she's raised over £12,000 p…
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168 DNA surprises, identity, healing and growth with Maria Leonard Olsen
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This is such a fascinating podcast! Maria Leonard Olsen is a lawyer, an author, a TEDx speaker, and a mentor to women in recovery. She wrote 50 After 50: Reframing the Next Chapter of Your Life and is host of the Becoming Your Best Version podcast. She’s had a very full and fascinating life – so far. She has so many enthralling stories to share. We…
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167 Menopause in Africa with Sue Mbaya
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Sue Mbaya is the founder and director of Menopause Solutions Africa and host of the Pause for Menopause podcast. She’s leading menopause awareness in Africa and seeking to normalize the change while empowering women. She has over 20 years of policy advocacy, advisory and development experience at national, regional and global levels with a focus on…
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Welcome to CRM Success Secrets! In our 'Mastering Client Onboarding' series conclusion, we focus on avoiding common onboarding mistakes that can impact client relationships. From complex processes to messaging inconsistencies, we provide strategies to prevent errors and ensure successful onboarding. Join us as we discuss the 'rule of 3' in customer…
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Streamlining Communication: Automating Client Interactions
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Welcome back to CRM Success Secrets, In Episode 4, "Streamlining Communication: Automating Client Interactions," discover how automation can revolutionize your client engagements. From purchase confirmations to personalized emails, automation becomes your superhero ally, freeing you from manual tasks. Let's transform your business communications in…
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166 Writing about Jewish culture with Lynne Golodner
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Lynne Golodner is a novelist writing about strong Jewish women and Jewish culture. She shares her background and journey as a writer, her focus on writing about Orthodox Jewish life, and the challenges and research involved. Lynne recently set up her own independent publishing house for women over 40 with strong voices that need to be heard. Her fi…
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Content Crafting: Developing Your Onboarding Content
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In today's episode, we delve into the third stage of our comprehensive 5-step client onboarding mastery guide. Prepare to create engaging onboarding material that not only welcomes but also effectively guides and captivates your new clients right from the start. We'll explore five crucial components: utilizing the onboarding guide as a roadmap, int…
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Mapping the Path: Crafting Your Onboarding Journey
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Welcome to another episode of CRM Success Secrets, your ultimate podcast for productivity strategies tailored for business coaches and consultants. In Episode 2 - "Mapping the Path: Crafting Your Onboarding Journey," we focus on mastering client onboarding to convert buyers into loyal advocates. Discover the benefits of a streamlined process that s…
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Defining Success: Identifying Key Performance Indicators
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Today, we kick off our Mastering Client Onboarding: A 5-Step Guide" series with the debut episode, "Defining Success: Identifying Key Performance Indicators." Join us as we explore the core elements of successful client onboarding, emphasizing the crucial role that KPIs play in this process. Learn how to structure onboarding procedures, establish s…
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A midlife update from Rachel on what’s been happening lately and what’s coming up for her as we move towards summer. She talks about: - Cherishing loved ones and coping with grief - Recent podcast episodes Being a veteran Black menopause and staying curious Staying strong and healing Embodied experience of postmenopause Discovering the joy of volun…
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164 The power of herbs for menopause with Hannah Charman
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Hannah Charman has been a medical herbalist since 1999, having first become interested in alternative medicine when she used it to recover from chronic fatigue syndrome in her early teens. She specialises now in helping women who prefer or need a natural route through menopause, combining herbal medicine with health coaching. We talk about: - What …
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163 Finding what works at midlife with Dr Maria Luque
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Dr. Maria Luque is a menopause fitness expert, a health science professor, and an Air Force veteran. She’s passionate about helping menopausal women become healthier, stronger, and happier. Her PhD dissertation was all about enhancing quality of life in menopause. We talk about: - What quality of life in menopause means to Maria - Maria’s research …
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Navigating Pitfalls for a Smooth 30-Day CRM Transition
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In this episode we aim to help you avoid potential pitfalls and navigate the transition smoothly. Mary Sue draws from her experience in guiding coaches and consultants through this process, emphasizing the importance of thorough planning and preparation. She advises against the temptation to revamp all existing systems and suggests seeking expert a…
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162 Discovering the joy of volunteering with Ann Marie Jackson
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Ann Marie Jackson is the co-founder of microlending organization Mano Amiga and works with Casita Linda, which builds homes for families living in poverty in San Miguel de Allende, Mexico. She’s lived as an expat in Mexico for a decade, is a columnist for Mexico Daily News and recently wrote a novel inspired by her life called the Broken Hummingbir…
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Connecting the Dots of Your Website and CRM
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In today's episode, our host Mary Sue Dahill explores the crucial process of connecting your website and CRM. With a step-by-step guide, she delves into seamlessly integrating your forms, appointments, payment pages, and other applications into your CRM. Timing and conducting a thorough website audit are emphasized as key factors in achieving a smo…
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161 The embodied experience of postmenopause with Stella Duffy
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Stella Duffy is an award-winning writer of 17 novels, over 70 short stories and 15 plays who’s also worked in theatre for 35 years as an actor, director and facilitator. She’s a psychotherapist and a yoga teacher. She recently completed her doctorate in existential psychotherapy and her research was in the embodied experience of post-menopause. She…
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In this episode, Mary Sue shares the top 5 systems that are essential for a successful CRM transition. She debunks the myth that it's a daunting task and provides practical insights on prioritizing what truly matters for your business. From nurturing emails to lead generation and client onboarding, Mary Sue offers clear guidance on how to make a se…
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In today's episode, we will delve deep into the creation of a CRM transition roadmap, enabling you to streamline and declutter your systems into a unified, harmonious whole. Throughout this episode, we will explore the four fundamental steps of your CRM transition roadmap. Join us as we discuss the creation of a tech consolidation list, efficient o…
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In this episode of CRM Success Secrets, host Mary Sue Dahill dives into the importance of transitioning to an all-in-one CRM in just 30 days. She addresses common concerns about making the switch, such as complexity, the perceived length of the process, and the fear of a lengthy learning curve. Mary Sue outlines the benefits of a swift transition, …
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New Client Onboarding - The Unseen Hero
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In this episode, we delve into the often overlooked but crucial topic of new client onboarding. Host Mary Sue Dahill shares insights on how to leverage your CRM to set the stage for success, create personalized welcomes, and celebrate milestones in a way that fosters a deep and lasting client relationship. Discover how a well-orchestrated onboardin…
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Personalization - The Magic of Hyper-Personalization
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In this episode, we explore the magic of hyper-personalization. Discover how personalization and genuine outreach can have a 10x impact on your CRM strategies. We'll share four key strategies for effective hyper-personalization and how your CRM can help implement them. From celebrating personal milestones to tailored communication, building genuine…
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Simple Sales Tracking - Cultivating Excellence in Sales
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In this episode, our host, Mary Sue Dahill, delves into the significance of integrating simple sales tracking within your CRM system to elevate your sales performance. Mary Sue shares her personal experiences and illustrates how utilizing a CRM can streamline your sales process, personalize customer interactions, and enhance accountability and goal…
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Fortune is in the Follow-Up - The Art of Not Being Forgotten
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In this episode titled "Fortune is in the Follow-Up - The Art of Not Being Forgotten," host Mary Sue Dahill explores the often underestimated power of follow-up within your CRM system. With only 2% of sales occurring in the initial conversation, Mary Sue highlights the untapped growth potential through effective follow-up. She candidly shares her o…
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160 Staying strong and healing well with Dr Kristie Ennis
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Dr Kristie Ennis is a physical therapist, nutritionist, and strength and conditioning specialist. She wants to empower people to do more than they think they can and realize they are stronger than they think they are. She has a fantastic YouTube channel, which is where podcast host Rachel found her when she injured her knee. We talk about: - The im…
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Fierce Focus on Lead Generation - The Foundation of Success
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Welcome to "CRM Success Secrets", where we unlock powerful strategies for maximizing your CRM investment. In this episode, host Mary Sue Dahill reveals the key to success: a fierce focus on lead generation. Mary Sue emphasizes intentional lead generation, measuring sales activities, content alignment, and utilizing CRM tools. Discover how effective…
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159 Black menopause and staying curious with Pamela Windle
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Pamela Windle joins the podcast to talk about menopause, at work, for Black women, diversity of experience, the importance of representation and staying curious about big statements about women’s health, especially when those relate to race. Pamela is a women’s health coach and menstruation and menopause consultant for the workplace. She trained wi…
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Why an all-in-one CRM is critical for coaches and consultants?
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Welcome back to another episode of the CRM Success Secrets Podcast! I'm Mary Sue Dahill, your host, and in today's episode, we will shed light on why an all-in-one CRM is an indispensable tool for coaches and consultants. We have already covered the essential "what, who, where, and when" of CRM in our previous episodes, and now it's time to explore…
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When is the best time to invest in a CRM?
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Welcome back to another episode of the CRM Success Secrets Podcast! In today's episode, we will delve into the topic of determining the ideal timing for investing in a CRM. As part of our ongoing series on the 5 W's of CRM, we have already covered the definition of a CRM, its target audience, and sources for finding one. Now, it's time to explore t…
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In today's episode, we will be discussing a crucial aspect of CRM - the "where". Many coaches and consultants often struggle with finding the right CRM for their business needs. With numerous options available, it can be overwhelming to make the right choice. But fear not, as I will be sharing the top criteria to consider when searching for the per…
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158 Being a veteran with Cat Corchado
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Cat Corchado is a US Air Force veteran turned founder of the Small Space Pilates Community. She’s made it her mission to help women veterans transition from the military, and is the host of the Sisters in Service podcast. We talk about: - Why Cat is still very active in the military community - Women veterans’ transition challenges and successes - …
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Welcome back to another episode of the CRM Success Secrets Podcast! In our previous episode, we covered the definition of CRM, and now we'll focus on the important question of who should utilize a CRM. As a business owner, incorporating a CRM into your operations is vital for effectively managing relationships and streamlining your business process…
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Mag Mid podcast host Rachel is flying solo this week, talking about what’s been happening in her world. There's a trip to the UK Houses of Parliament and a book recommendation in the New York Times in the mix! Check out what’s been catching her attention lately. She talks about: - The success of the MenoClarity live event and how you can still acce…
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In today's episode, we dive into the intriguing world of CRM and unravel its true meaning and capabilities. If you've ever wondered what a CRM is and how it applies to your business as a coach or consultant, then this episode is for you. Mary Sue discusses the five W's of CRM: what, who, when, where, and why. In this first installment, we focus on …
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156 Staying fit as we age with Elaine Reynolds
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Elaine Reynolds is a master personal trainer and yoga teacher. She teaches women over 50 to not give up or give in with the crazy things happening to our bodies. She had an epiphany at 50 and bought a one way ticket to Bali, where she lives now. We talk about: - What’s it like being an expat in Bali and what she loves most about it - Elaine’s passi…
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Welcome to a brand new episode of CRM Success Secrets with your host, Mary Sue Dahill. In this episode, I shared insights into sales and marketing strategies for business coaches and consultants, highlighting common mistakes to avoid. We tackle the top mistake: marketing misalignment with your ideal client. I use a real-life example to illustrate t…
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155 Healing through memoir with Sherry Sidoti
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Sherry Sidoti is an author and a yogi. She recently published her first book, a memoir about her own healing journey, A Smoke and a Song. This is such a powerful and moving story highlighting how we can heal ourselves by exploring and accepting our experiences, and coming to terms with the past. We talk about: - What inspired Sherry to write her bo…
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In this episode, we're exploring the five most common CRM mistakes made by business coaches and consultants. We dive into the second of these five mistakes. But first, let's recap the previous ones. Mistake #5 is neglecting to grow your mailing list, while Mistake #4 is overcomplicating technology and systems. Mistake #3 is launching without a prom…
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154 Preventing midlife burnout with Dr Sola Togun-Butler
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Dr Sola Togun-Butler is a psychotherapist and transformative life coach. She’s the founder of Butterfly Counseling Services and speaks regularly on the importance of mental health and wellness, while offering solutions to minimize stress, prevent burnout and achieve balance. We talk about: - The importance of addressing societal expectations that l…
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In this episode, We're diving into one of the biggest mistakes coaches and consultants make when it comes to their CRM system. In the previous episodes, we covered the fifth mistake, neglecting to grow your mailing list, and the fourth mistake, overcomplicating your systems. But today, we're uncovering a mistake that can truly hinder your success: …
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153 Getting to grips with the crisis of care with Emily Kenway
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Emily Kenway is the author of the groundbreaking book, “Who Cares: the Hidden Crisis of Caregiving and How We Solve It”, written after the painful experience of caring for her cancer stricken mother. Who Cares is an intimate and deeply researched account of the experiences of unpaid carers, and a call for us all to put care at the center of our liv…
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Welcome to the first episode of CRM Success Secrets! Today, we're delving into a crucial CRM mistake - not nurturing your mailing list. You might wonder if size matters, but the real secret lies in continuous growth and maintenance. Over time, a stagnant list can breed disengagement. I'll share the story of a coach who faced declining sales due to …
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Overcomplicating Your Business Systems
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In this episode of CRM Success Secrets, I'm Mary Sue Dahill, your host. We're diving into a unique perspective to explore effective business systems. We'll dissect the reasons behind this complexity and provide practical advice on how to simplify. Join us as we uncover the downsides of excessive technology, the organic growth of systems, and too mu…
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152 Getting back on stage with Josephine Pembroke
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Josephine Pembroke is a performer and founder of Radio Gorgeous. She trained at Drama Studio and has been in many bands, cabaret and theatre productions. She decided to get back on stage in her 60s and is currently starring in her own show, The Working Girls of Soho, which premiered at the Edinburgh Festival. Josephine is a hoot! Prepare to giggle …
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151 Becoming a digital publisher with Amanda O'Brien
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Amanda O’ Brien became a full-time digital publisher in midlife, with four successful websites focusing on travel, pets and information. She’s a former marketing director at big corporations and an Australian who’s made London her home. She’s a boutique adventurer, and she’s visited over 70 countries on her travels. We talk about: - What it was lik…
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CRM Success Secrets, the podcast where we'll chat about all things CRM (Customer Relationship Management) in a casual, down-to-earth way. The host, Mary Sue Dahill, is a hot mess tamer, CRM expert, and automation queen. If you're a business coach or consultant looking to simplify your daily grind, supercharge your client interactions, and ultimatel…
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150 Finding the true truth with Ann Marie McQueen
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Celebrating episode 150 of the podcast with a very special guest. Ann Marie McQueen is a journalist on the world stage, focused on menopause and on a mission to cut through misleading narratives and dodgy data. She founded HotFlash Inc in 2020 to cover the latest clinical studies, treatments, products, guidance and more via a weekly research letter…
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149 Creating a career you love with Carolyn Parry
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Carolyn Parry is the founder of Career Alchemy, helping early-stage and established professionals escape from a job they hate and create a career they love, on purpose. She’s an award-winning career coach, a TEDx speaker and host of the Change Your Story podcast. She is the President of the Career Development Institute and based in Wales. We talk a…
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Something very different for this podcast – five guests on one show! Five of my fellow founders of MenoClarity, the knowledge hub for menopause set up in 2023. I’m talking to Pat Duckworth, Prof Joyce Harper, Clarissa Kristjansson, Kate Codrington and Ann Marie McQueen about why we’ve come together and what we hope to achieve with MenoClarity. This…
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147 Looking after women's health with Dr Cathleen Brown
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Dr. Cathleen Brown is a board certified obstetrician and gynecologist who has spent much of her career caring for female soldiers and their dependents. She was honorably discharged from the US Army after 12 years of meritorious service. She now provides gynecology services specifically for women at midlife during the menopause transition. We talk a…
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