First Person brings you B-sides from the most interesting people at the intersection of marketing, tech, and design. Hosted by Sonja Jacob.
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In this show, host Niels van Melick interviews marketing leaders at leading B2B organizations to uncover their winning strategies. No fluff—just straight up actionable insights you can take away from each episode.
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Are you a researcher or data scientist / analyst / ninja? Do you want to learn Bayesian inference, stay up to date or simply want to understand what Bayesian inference is? Then this podcast is for you! You'll hear from researchers and practitioners of all fields about how they use Bayesian statistics, and how in turn YOU can apply these methods in your modeling workflow. When I started learning Bayesian methods, I really wished there were a podcast out there that could introduce me to the me ...
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How to Build a Winning Content Strategy for B2B Companies with Long Sales Cycles (with Abi Malins from Leadwave)
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This week on the podcast, Niels van Melick sits down with Abi Malins, Content Strategist at Leadwave, to discuss how to build an effective content strategy that truly resonates with your audience. Drawing from her experience working with B2B tech & consulting firms, Abi shares her insights on what makes a content strategy successful. Here's what yo…
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How to Create Highly Effective Thought Leadership Content (with Brooke Gocklin from CoreWeave)
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This week on the podcast, Niels van Melick is joined by Brooke Gocklin, Head of Content Marketing at CoreWeave, to discuss how to build effective thought leadership campaigns. Brooke shares her expertise on how to develop content strategies that resonate with your audience, stand out in the market, and drive results. Here's what you'll learn in thi…
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#117 Unveiling the Power of Bayesian Experimental Design, with Desi Ivanova
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Proudly sponsored by PyMC Labs, the Bayesian Consultancy. Book a call, or get in touch! My Intuitive Bayes Online Courses 1:1 Mentorship with me Our theme music is « Good Bayesian », by Baba Brinkman (feat MC Lars and Mega Ran). Check out his awesome work! Visit our Patreon page to unlock exclusive Bayesian swag ;) Takeaways: Designing experiments …
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#116 Mastering Soccer Analytics, with Ravi Ramineni
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Proudly sponsored by PyMC Labs, the Bayesian Consultancy. Book a call, or get in touch! My Intuitive Bayes Online Courses 1:1 Mentorship with me Our theme music is « Good Bayesian », by Baba Brinkman (feat MC Lars and Mega Ran). Check out his awesome work! Visit our Patreon page to unlock exclusive Bayesian swag ;) Takeaways: Building an athlete ma…
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How to Make Real Impact as a New Content Leader (with Sonja Jacob from Athenahealth)
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In this episode of B2B Marketing Done Right, Niels van Melick sits down with Sonja Jacob, Director of Content Marketing at Athenahealth, to explore how content marketing leaders can make a real impact in a new company. Drawing from her experience at leading companies like Meta and Cisco, Sonja shares valuable insights on building a content function…
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#115 Using Time Series to Estimate Uncertainty, with Nate Haines
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Proudly sponsored by PyMC Labs, the Bayesian Consultancy. Book a call, or get in touch! My Intuitive Bayes Online Courses 1:1 Mentorship with me Our theme music is « Good Bayesian », by Baba Brinkman (feat MC Lars and Mega Ran). Check out his awesome work! Visit our Patreon page to unlock exclusive Bayesian swag ;) Takeaways: State space models and…
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Goodbye Lead Gen, Hello Brand Power: The Future of B2B Marketing (with Lena Weber-Reed from Getronics)
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This week on the podcast, Niels van Melick is joined by Lena Weber-Reed, UK Marketing and Communications Manager at Getronics, to discuss the current state of B2B marketing and how teams should adapt to drive results. Lena shares her thoughts on the challenges facing B2B marketers today—from shifting away from traditional lead gen tactics to the ne…
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#114 From the Field to the Lab – A Journey in Baseball Science, with Jacob Buffa
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Proudly sponsored by PyMC Labs, the Bayesian Consultancy. Book a call, or get in touch! My Intuitive Bayes Online Courses 1:1 Mentorship with me Our theme music is « Good Bayesian », by Baba Brinkman (feat MC Lars and Mega Ran). Check out his awesome work! Visit our Patreon page to unlock exclusive Bayesian swag ;) Takeaways: Education and visual c…
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#113 A Deep Dive into Bayesian Stats, with Alex Andorra, ft. the Super Data Science Podcast
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Proudly sponsored by PyMC Labs, the Bayesian Consultancy. Book a call, or get in touch! My Intuitive Bayes Online Courses 1:1 Mentorship with me Our theme music is « Good Bayesian », by Baba Brinkman (feat MC Lars and Mega Ran). Check out his awesome work! Visit our Patreon page to unlock exclusive Bayesian swag ;) Takeaways: Bayesian statistics is…
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#112 Advanced Bayesian Regression, with Tomi Capretto
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Proudly sponsored by PyMC Labs, the Bayesian Consultancy. Book a call, or get in touch! My Intuitive Bayes Online Courses 1:1 Mentorship with me Our theme music is « Good Bayesian », by Baba Brinkman (feat MC Lars and Mega Ran). Check out his awesome work! Visit our Patreon page to unlock exclusive Bayesian swag ;) Takeaways: Teaching Bayesian Conc…
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#111 Nerdinsights from the Football Field, with Patrick Ward
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Proudly sponsored by PyMC Labs, the Bayesian Consultancy. Book a call, or get in touch! My Intuitive Bayes Online Courses 1:1 Mentorship with me Our theme music is « Good Bayesian », by Baba Brinkman (feat MC Lars and Mega Ran). Check out his awesome work! Visit our Patreon page to unlock exclusive Bayesian swag ;) Takeaways: Communicating Bayesian…
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Using AI in B2B Marketing: The Dos & Don’ts (with Jade Hill from Abnormal Security)
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This week on the podcast, Niels van Melick explores the practical use cases of AI in B2B content marketing with Jade Hill, Director of Content and Communications at Abnormal Security. Jade shares how AI tools like ChatGPT have transformed her workflow, from research to content repurposing. Here's what you'll learn in this episode: • The role of AI …
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#110 Unpacking Bayesian Methods in AI with Sam Duffield
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Proudly sponsored by PyMC Labs, the Bayesian Consultancy. Book a call, or get in touch! My Intuitive Bayes Online Courses 1:1 Mentorship with me Our theme music is « Good Bayesian », by Baba Brinkman (feat MC Lars and Mega Ran). Check out his awesome work! Visit our Patreon page to unlock exclusive Bayesian swag ;) Takeaways: Use mini-batch methods…
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Content Marketing in Highly Technical Companies (with Michelle Peterson from NetSPI)
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This week, Niels van Melick talks with Michelle Peterson, Content Marketing Manager at NetSPI, about how to turn complex and technical topics into engaging content. Michelle shares her experiences and strategies for working with subject matter experts to create content that resonates with technical audiences. Here's what you'll learn in this episod…
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#109 Prior Sensitivity Analysis, Overfitting & Model Selection, with Sonja Winter
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Proudly sponsored by PyMC Labs, the Bayesian Consultancy. Book a call, or get in touch! My Intuitive Bayes Online Courses 1:1 Mentorship with me Our theme music is « Good Bayesian », by Baba Brinkman (feat MC Lars and Mega Ran). Check out his awesome work ! Visit our Patreon page to unlock exclusive Bayesian swag ;) Takeaways Bayesian methods align…
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#108 Modeling Sports & Extracting Player Values, with Paul Sabin
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Proudly sponsored by PyMC Labs, the Bayesian Consultancy. Book a call, or get in touch! My Intuitive Bayes Online Courses 1:1 Mentorship with me Our theme music is « Good Bayesian », by Baba Brinkman (feat MC Lars and Mega Ran). Check out his awesome work! Visit our Patreon page to unlock exclusive Bayesian swag ;) Takeaways Convincing non-stats st…
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How to Start Strong and Build Impact in a New Marketing Role (with Ife Akintoye from VantagePoint)
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This week on the podcast, Niels van Melick is joined by Ife Akintoye, Head of Marketing at VantagePoint, to discuss strategies for making a significant impact when starting a new marketing role or at a new company. Ife shares her journey of building a successful marketing program from the ground up and offers valuable insights and practical tips fo…
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#107 Amortized Bayesian Inference with Deep Neural Networks, with Marvin Schmitt
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Proudly sponsored by PyMC Labs, the Bayesian Consultancy. Book a call, or get in touch! My Intuitive Bayes Online Courses 1:1 Mentorship with me In this episode, Marvin Schmitt introduces the concept of amortized Bayesian inference, where the upfront training phase of a neural network is followed by fast posterior inference. Marvin will guide us th…
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