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Digital Advertising Strategies for 2024 Political Campaigns with Beth Dwyer MNI Targeted Media
Manage episode 372404533 series 2949198
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Beth Dwyer, Vice President of Sales at Dotdash Meredith's MNI Targeted Media, worked for the Washington Post and Politico on the corporate side. Beth came to political adverting in 2017 when she realized the role digital advertising could play in political campaigns. She notes the changes since 2020 in the amount of money spent on digital ads and when that money will be spent to reach voters in 2024. Because of the fragmentation in the ad market, programmatic demonstrates that ad buys should be less about where the voter is and more about reaching the desired audience using data points outside of traditional voter data to understand voter behavior and target opportunities.
We talk about:
- Advantages of digital ads over linear tv ads
- Targeting voters using programmatic, OTT/CTV, and social media
- Availability of ad inventory across the web
- Need to talk to young voters and Hispanic and African-American communities
- Most desirable online audiences in 2024
- Use of AI in political advertising and building relationships with voters
#MNI #PoliticalAds #PoliticalAdvertising #Election2024 #AI #ProgrammaticAdBuys #TargetingVoters
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