Columbia Ideas at Work is a bridge between business research and practice, offering key insights from Columbia Business School’s faculty in a format that is easily accessible to busy executives.
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Nachum Sicherman on the "Ostrich Effect"
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On Bloomberg Radio, Professor Nachum Sicherman discusses his research on the “ostrich effect:” the tendency of investors to avoid looking at their portfolios when markets are down.Bởi Columbia Business School
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Katherine Phillips — Get Along or Get to Work?
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Professor Katherine Phillips discusses her recent findings that diverse teams focus less on getting along and more on getting to work, and the implications for organizations. Read the full story here.Bởi Columbia Business School
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Eric Johnson: Choosing Health — and Wealth
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Professor Eric Johnson discusses how better choice architecture could help Americans make wiser choices on the new Affordable Care Act insurance exchanges.Bởi Columbia Business School
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Geoffrey Heal: Uncertainty, Risk, and Climate Change
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Professor Geoffrey Heal discusses how new approaches to risk assessment in the face of climate change can help decision makers negotiate the uncertain future.Read more: http://www4.gsb.columbia.edu/ideasatwork/feature/7233822Bởi Columbia Business School
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Oded Netzer: Text Mining Social Media for Consumer Insights
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Professor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impact — and the surprising insights the field may offer the healthcare industry.Bởi Columbia Business School
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Marcelo Olivares: Data Transforms Operations Research
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Professor Marcelo Olivares discusses how a flood of data is changing the way that researchers help businesses fine-tune their operations and increase efficiency.Bởi Columbia Business School
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Ilyana Kuziemko: Studying Inequality in America
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Professor Ilyana Kuziemko discusses how questions raised by the 2010 mid-term elections spurred her latest study about people’s aversion to last place.Read the Columbia Ideas at Work article: http://bit.ly/kuziemkoBởi Columbia Business School
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Urooj Khan: Accounting and Systemic Risk in Financial Institutions
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Professor Urooj Khan discusses the important role of accounting in assessing systemic risk.Bởi Columbia Business School
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Suresh Sundaresan: Capital, Creditors, and Systemic Risk
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Professor Suresh Sundaresan discusses the role of credit and creditors in the financial crisis, and the significance of his research in exploring the roots of systemic risk. Read the Columbia Ideas at Work article: http://bit.ly/sundaresanBởi Columbia Business School
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Leonard Lee: When Shopper Marketing Backfires
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Professor Leonard Lee discusses how shopper marketing tools can sometimes motivate consumers to spend less — rather than more.Read the research brief: http://bit.ly/lee-ideasBởi Columbia Business School
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Brett Gordon: Political Advertising and the Electoral College
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Professor Brett Gordon discusses how the elimination of the electoral college could shift spending on political advertising during presidential campaigns — and how that could impact election results. Read the story: http://bit.ly/brett-gordonBởi Columbia Business School
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Daniel Ames: Decision Making and Negotiation
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Professor Daniel Ames discusses Columbia Business School’s Decision Making and Negotiation Cross-Disciplinary Area, and why the best decision makers and dealmakers aren’t mere problem solvers.Read the story: http://bit.ly/ames-ideasBởi Columbia Business School
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Eric Johnson: Behavioral Economics and Time Preference
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Professor Eric Johnson explains time preferences and present bias, and how these behavioral phenomena affect the choices we make. Read the story: http://bit.ly/first-in-troubleBởi Columbia Business School
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