Những podcast Business Psychology hay nhất (2023)

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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273. Mixed Signals: How Incentives Really Work, with Uri Gneezy 54:06

2d ago54:06

54:06

In today's conversation, I am joined by Dr. Uri Gneezy. Uri's research focus is on putting behavioral economics to work in the real world, where theory can meet application. He is looking for basic research as well as more applied approaches to topics like incentives-based interventions to increase good habits and decrease bad ones, Pay-What-You-Wa…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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272. iNcentives: The “N” in Behavioral NUDGES (Refreshed Episode) 48:41

5d ago48:41

48:41

Today’s episode is all about iNcentives, specifically as they pertain to the concept of NUDGES. This episode first aired as part of a 7-part series I did on NUDGES back in 2019. Why seven parts? Well, “NUDGES” is an acronym for the six types of nudges as introduced by Thaler and Sunstein: iNcentives (which is a bit of a fudge to make it work, but w…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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271. The Power of Scarcity with Mindy Weinstein 47:04

9d ago47:04

47:04

Today, I am joined by Dr. Mindy Weinstein. Mindy is the founder and CEO of Market MindShift and was named one of the top women in digital marketing globally by her peers. She is also a global speaker, trainer, and digital marketing strategist who has worked with and trained companies of all sizes, including Facebook, The Weather Channel, Rosetta St…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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270. Scarcity: Why Does Less Available Feel More Valuable? (Refreshed Episode) 30:17

12d ago30:17

30:17

Today’s episode is all about scarcity. This is a term you are familiar with, but I am willing to bet you aren’t using it in all the ways it can be leveraged in your life and business. The term gets thrown around a lot and people know some of how it works, but the nuance is so so so much more than you can imagine. This refreshed episode, which origi…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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269. Getting Along: How to Work with Anyone, featuring Harvard Business Review’s Amy Gallo 56:08

16d ago56:08

56:08

In today's conversation, I am joined by Amy Gallo. Amy is an expert in conflict, communication, and workplace dynamics. She combines the latest management research with practical advice to deliver evidence-based ideas on how to improve relationships and excel at work. She has written two books: The HBR Guide to Dealing with Conflict, and her newest…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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268: You Are Many Peoples’ “Them” – Fundamental Attribution Error 28:44

19d ago28:44

28:44

Today’s episode is all about fundamental attribution error. Why is this the Tuesday Refresh? Well, when contributing editor to the Harvard Business Review, Amy Gallo, is on the show this coming Friday to discuss her book Getting Along: How to Work With Anyone (Even Difficult People) we specifically talk about this concept in detail. Also, upon revi…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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267. I, Human: Behavior and our Complicated Relationship with Technology, featuring Tomas Chamorro-Premuzic 54:48

23d ago54:48

54:48

In today's conversation, I am joined by Dr. Tomas Chamorro-Premuzic, an international authority in psychological profiling, talent management, leadership development, and people analytics. His commercial work focuses on the creation of science-based tools that improve organizations' ability to predict performance, and people's ability to understand…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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266. Dunning-Kruger Effect: Are you on the Peak of Mt. Stupid? 26:19

26d ago26:19

26:19

Today’s episode is all about the Dunning Kruger Effect, which was the second most downloaded episode of the year in 2022, so in case you missed it I wanted to be sure you had a chance to listen to it like so many of your peers did. :) If you DID hear this episode last year when it came out, I highly recommend you still tune in now because I can gua…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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265. Why You SHOULD Talk To Strangers with Dr. Nick Epley 51:53

1M ago51:53

51:53

In today's conversation, I am joined by Dr. Nick Epley, Director of the Center for Decision Research at the University of Chicago Booth School of Business. I was introduced to Nick by the amazing Ayelet Fishbach, who has been on The Brainy Business twice before. Nick studies social cognition—how thinking people think about other thinking people—to …

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Copy That Pops: Writing Tips and Psychology Hacks for Business

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222: ChatGPT - How to Write Great Content with AI (Part 3: Books) 24:29

1M ago24:29

24:29

Writers, ghostwriters, and business owners alike can use Open AI (aka ChatGPT) to write a book, ebook, kids book, memoir, how-to book, lead magnet, and more! Although you still need to edit and tweak the content to fully fit your tone and brand, using AI tools can give you a huge head start to book writing. For nonfiction books: You can use Open AI…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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264. Herding: Are You a Guppy? (Refreshed Episode) 44:38

1M ago44:38

44:38

Today’s episode is all about herding. We humans are a herding species, just like cows and sheep and guppies, and this has a big impact on our behavior. We are tribal and we look to others to help us stay safe and make good decisions. Or, at least, what our subconscious tells us is a good decision. :) This is why things like testimonials are so impo…

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Copy That Pops: Writing Tips and Psychology Hacks for Business

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221: ChatGPT - How to Write Great Content with AI (Part 2: Social Media Posts) 33:08

1M ago33:08

33:08

Can we use ChatGPT to write social media posts in seconds? Yep, we sure can! AI tools like ChatGPT are trending right now, so this is Part 2 of a series to help you use it as a writer or entrepreneur to create compelling written content that helps you make more money online. Melissa Tucker and I sit down to record our screens as we enter in prompts…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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263. Purpose: Design a Community and Change Your Life with Gina Bianchini 47:08

1M ago47:08

47:08

In today's conversation, I am joined by Gina Bianchini, author of the book Purpose: Design a Community and Change Your Life. She’s also the CEO and Founder of Mighty, where creators, entrepreneurs, and brands build digital communities and courses with cultural software. Myself included -- the BE Thoughtful Revolution moved to Mighty Networks in 202…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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262. Network Effect: What Twitter, AirBNB & the Telephone Have in Common (Refreshed Episode) 39:30

1M ago39:30

39:30

Today’s episode is all about the network effect. This is something I don’t talk about all that often as it isn’t purely behavioral economics related, but I did the original episode because a listener requested it and it was really timely as at that time early on in the pandemic. This episode first aired in June of 2020 at a time where people were r…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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261. Both/And Thinking with Dr. Wendy Smith 47:24

1M ago47:24

47:24

In today's conversation, I am joined by Dr. Wendy Smith, coauthor of Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems. I don't think we realize it all that much, but our lives are full of paradoxes. Questions like: How can we each express our individuality and be a team player? How do we balance work and life? How can …

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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260. Confirmation Bias - I Knew It! (Refreshed Episode) 35:05

2M ago35:05

35:05

Today’s episode is all about confirmation bias. My oh my, what an important topic when it comes to applying behavioral science to life and work. You have likely heard the term “confirmation bias” before, whether you heard this episode when it first aired back in May of 2020 or not, as this is one of those concepts that gets thrown around a bit. It …

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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259. Cognitive Semiotics and Metaphors with Sarah Thompson 57:11

2M ago57:11

57:11

In today's conversation, I am joined by Sarah Thompson, a behavioral designer at Live Neuron Labs, who has a master's in cognitive semiotics. Don't worry, we are going to have lots of conversation today about what cognitive semiotics is and why it matters. The first thing I want to set the stage on is to get you thinking about metaphor. Now, this i…

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Copy That Pops: Writing Tips and Psychology Hacks for Business

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220: ChatGPT - How to Write Great Content with AI (Part 1: Blogs) 28:48

2M ago28:48

28:48

ChatGPT is all the rage these days -- but how do you use it and other AI tools as a writer or entrepreneur to create compelling written content that helps you make more money online? This episode is all about how to use ChatGPT to write blogs that need just a bit of cleanup to be ready for sharing. My biz bestie Melissa Tucker and I sit down to rec…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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258. Making Concepts Tangible: An Introduction to Cognitive Semiotics (Refreshed Episode) 27:19

2M ago27:19

27:19

Today’s episode is all about making concepts tangible (what that means and why it matters in life and business). I am so excited to refresh this episode for you today because it shows how I was excited about something I didn’t have a word for several years ago, but was already searching for. Now I know this was at the root of my interest in cogniti…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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257. Happier Hour with Cassie Holmes 1:03:42

2M ago1:03:42

1:03:42

In today's conversation, I am joined by Dr. Cassie Holmes. Her fantastic book Happier Hour was named a "must-read" of 2022 by Forbes AND by the Next Big Idea Club. The Washington Post also profiled it as one of their best health books read and recommended by experts in 2022. Cassie is a Professor at UCLA’s Anderson School of Management. Her researc…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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256. Incorporating Habits Into Your Business Strategy (Refreshed Episode) 46:44

2M ago46:44

46:44

Habits are foundational to everything we do. When we think about habits we tend to think about the “bad” ones, things we want to change but there is so much more to it. Our brains run on habits, and without them, we couldn’t function. Many episodes of this podcast that have been dedicated to habits and related topics throughout the years, and this …

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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255. Your Favorite Episodes of 2022 38:03

2M ago38:03

38:03

2022 was a great year for me and The Brainy Business. And, being this is a “best of” episode…here are some of my “best” moments from the year. I traveled to Amsterdam to speak at the fantastic IIEX Europe conference (thank you Greenbook!) and launched my second book, What Your Employees Need and Can’t Tell You, with an in-person event and book sign…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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254. Partitioning: Why Size Matters (Refreshed Episode) 35:33

2M ago35:33

35:33

I love partitioning! It is such an under-discussed concept, which is why I decided to refresh this episode from 2019 for you here today. Partitioning is closely related to friction or sludge, but it isn’t exactly the same. While an experience that has partitions may be creating friction/sludge, it isn’t just about that. And, it isn’t always about r…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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253. Define & Apply Framework, with Troy Campbell 53:57

2M ago53:57

53:57

You’ve heard him before discussing the “Science of Cool” in 2021, and I’m thrilled to say that Dr. Troy Campbell is back. And, because it’s fun to keep things interesting, Troy and I are flipping the script in today’s episode. What does that mean? Troy is here to showcase his Define & Apply Framework, something he does with clients in his role as C…

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Blinkist Podcast - Interviews | Personal Development | Productivity | Business | Psychology

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Thrive in 2023 with Tiffany Dufu, Ken Page, and Liz Fosslien 53:12

2M ago53:12

53:12

Want to skip this year’s tsunami of New Year’s hacks, tips, and tricks that don’t even work? We’ve got you covered.In this episode, we’ve distilled powerful ideas and approaches from our 3 most popular episodes. And since we spend all our time divided between focusing on ourselves, our relationships, and our work, we’ll focus on simplifying those t…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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252. Priming (Refreshed Episode) 33:55

3M ago33:55

33:55

Today’s episode is all about priming. This is something I talk about all the time, so if you have heard me speak or have read my books, or have been listening to the podcast for a while, chances are this isn’t the first time you are hearing about this concept. Next to framing it is probably the thing I talk about the most. While framing’s lesson is…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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251.The Fun Habit with Mike Rucker 47:04

3M ago47:04

47:04

In today's conversation, I am joined by Dr. Mike Rucker, author of the brand new book, The Fun Habit, which just came out a couple of days ago on January 3, 2023. Mike is an organizational psychologist and charter member of the International Positive Psychology Association whose work has been published in the International Journal of Workplace Heal…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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250. Temptation Bundling: Your Secret To Success (Refreshed Episode) 17:27

3M ago17:27

17:27

Today’s episode is all about temptation bundling, and before we talk about what that is, can we take a minute to celebrate the milestone that is this episode?! This is the 250TH EPISODE of The Brainy Business podcast!!! What an amazing way to kick off 2023. I would love to say that I planned it that way, but it was more serendipitous than anything …

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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249. Using Motivation and Happiness Science to Make 2023 Your Best Year Ever 1:03:07

3M ago1:03:07

1:03:07

Happy (almost) New Year! This is the last episode of 2022, coming out on December 30 – and what a year it has been! My second book, What Your Employees Need and Can't Tell You came out in October, and I got to do a book signing at the Sam's Club Auditorium which was amazing! I also got to speak at some amazing conferences, including travel to Amste…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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248. How to Set, Achieve & Exceed Brainy Goals (Refreshed Episode) 32:49

3M ago32:49

32:49

Today’s episode is all about brainy goals — how to set them and think about them to put you on a path to success, instead of inadvertently setting yourself up to fail. Now, you would never intentionally set up goals that won’t work out, but our brains are programmed in a way that makes it so we consistently stack the cards against ourselves. We try…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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247. A More Just Future, with Dr. Dolly Chugh 45:32

3M ago45:32

45:32

In today's conversation, I am joined by Dr. Dolly Chugh. Dolly is a social psychologist and management professor at the New York University Stern School of Business where she teaches MBA courses in leadership and management. Dolly is well-known for her teaching and facilitation skills. She was one of six professors chosen from thousands at New York…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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246. Past, Present, and Future Biases (Refreshed Episode) 35:23

3M ago35:23

35:23

Today’s episode is another refresh from the series I did on “All the Biases” back in 2019. Two weeks ago on episode 242 we had the one on numbers-based bias called “Math is Hard” and this week is all about time. It focuses on the past and the future and how we don’t look at them in the same way, and how that can impact our behavior (it isn’t always…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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245. Behind the Scenes of Behavioral Scientist and Evan Nesterak 50:55

3M ago50:55

50:55

In today's conversation, I am joined by Evan Nesterak, the co-founder and editor-in-chief of Behavioral Scientist, a nonprofit digital and print magazine that examines the world through the science of human behavior. Previously, he led the Mindset Assessment Project, an initiative designed to bring rigorous psychological research into the world of …

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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244. Decision Fatigue (Refreshed Episode) 31:39

3M ago31:39

31:39

Decisions are everywhere — we are making them all day long. Even if you know you are making a lot of decisions, you probably don’t grasp the full weight of them. Think about yesterday, how many decisions can you remember making? How many decisions do you make on an average day? Research shows that people make 35,000 decisions every single day! Can …

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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243. Is “The Devil You Know” Really Better? Ambiguity / Uncertainty Aversion 34:47

4M ago34:47

34:47

Today is all about the aversion that humans have to uncertainty and ambiguity, our fear of the unknown, and how it can cause us to choose something we are familiar with even though it may not be in our best interest. While this can often align with risk aversion, they are not the same thing, and while they do often correlate, they don’t have to. Mo…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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242. Biases -- Math Is Hard (Refreshed Episode) 37:31

4M ago37:31

37:31

Today’s episode is one that originally aired on June 14, 2019, as part of an 8-part series I called “All the Biases” which took hundreds of biases and sorted them into different categories. Because our brains are complex interconnected webs, this could have been done in many ways and the biases mentioned could belong in multiple areas. I selected g…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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241. Behavioral Science in the Wild with Dilip Soman 46:21

4M ago46:21

46:21

In today's conversation, I am joined by Dr. Dilip Soman, coauthor of Behavioral Science in the Wild. Dilip is a Canada Research Chair in Behavioural Science and Economics and serves as a Director of the Behavioural Economics in Action Research Centre at Rotman [BEAR]. His research is in the area of behavioral science and its applications to consume…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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240. Pain of Paying: Everything Your Business Needs To Know (Refreshed Episode) 48:23

4M ago48:23

48:23

Today’s episode is all about the pain of paying. This episode originally aired as number 59 in August of 2019. It was formed from a paper I had found and researched before I started doing interviews on the show. I had never met or really considered connecting with the author of the main paper I reference in the episode, Ofer Zellermayer (this paper…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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239. Charities and Nonprofits: Does Behavioral Science Work the Same? with Luke Freeman 46:45

4M ago46:45

46:45

In today's conversation, I am joined by Luke Freeman, who is the executive director of Giving What We Can, an organization dedicated to creating a culture where people are inspired to give to the world’s most effective charities. Giving What We Can was one of the first organizations in the world focused on effective altruism: the project of using e…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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238. Reciprocity: The Amazing Power of Giving (Refreshed Episode) 42:28

4M ago42:28

42:28

Today’s episode is all about reciprocity, one of my very favorite concepts and approaches to life and business. For me, it is natural to give first and I enjoy being generous. I don’t recall the specific names of the love languages, but nurturing relationships is something that matters a lot to me (or whatever they call it) and would definitely be …

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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237. Solving Modern Problems with a Stone Age Brain 52:57

4M ago52:57

52:57

In today's conversation, I am joined by Dr. Douglas Kenrick and David Lundberg-Kenrick to talk about their new book, Solving Modern Problems with a Stone-Age Brain. As you will hear about in the episode, they are a father and son team with very different backgrounds, so it is incredibly interesting to see how they came together to write this really…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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236. Gratitude or Happiness: Which Comes First? (Refreshed Episode) 22:21

4M ago22:21

22:21

Today’s episode is all about the brainy benefits of gratitude. At the end of the year, I always like to do episodes about reciprocity, gratefulness, happiness, and planning…and this year is no different. One thing that is new this year, is that we have two episodes a week including our Tuesday refreshes so this episode from November 2019 on the bra…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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235. Great Brands Care About People, with Dr. Tessa Misiaszek 48:20

5M ago48:20

48:20

In today's conversation, I am joined by Dr. Tessa Misiaszek, coauthor of Branding That Means Business. Tessa is an instructor with Harvard Professional Development Programs, as well as a Professor at Hult International Business School. She brings extensive experience developing human capital strategies to improve business communications. Previously…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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234. What is Value? (Refreshed Episode) 41:44

5M ago41:44

41:44

Today’s episode is all about value — what it is, what it isn’t, and why it matters for businesses. Value is something you hear about a lot, but it isn’t necessarily something that we intuitively get or what drives our motivation to buy things. In today’s episode, (which originally aired as number 8 of the podcast way back in August 2018), I get int…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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233. Wait…There’s a System 3? featuring Leigh Caldwell 51:21

5M ago51:21

51:21

In today's conversation, I am joined by Leigh Caldwell, the founding partner of Irrational Agency. He is a behavioral economist and pricing expert with more than 10 years of experience in applying behavioral science commercially. He is the creator of the System 3 Methodology (which we will talk about a lot in today's episode) as well as being the a…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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232. Leveraging the Power of Prefactual Thinking (Refreshed Episode) 28:29

5M ago28:29

28:29

Today’s episode is all about prefactual thinking. Prefactual thinking is closely related to counterfactual thinking, which was episode 68 of the podcast, and this episode originally aired as number 71. In its simplest form, counterfactual thinking is our “what ifs” and “if onlys” where we look back and wonder what might have been if only something …

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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231. Branding That Means Business with Matt Johnson 53:51

5M ago53:51

53:51

Today I am very excited to have Dr. Matt Johnson back on the show to talk about Branding That Means Business, a new book he has co-authored with Dr. Tessa Misiaszek (who will be on the show in a few weeks talking about her background and the aspects she brings to this fascinating project). Matt was on the show in 2021 talking about his other book, …

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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230. How To Create a Brainy Brand (Refreshed Episode) 31:32

5M ago31:32

31:32

Today’s episode is all about branding — and specifically, my insights for how to incorporate brain science and behavioral economics insights so you can have a brainy brand that resonates better with your potential customers, clients, members, etc., and is one of those coveted “favorite brands” in the mind of your consumer. When your brand is thinki…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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229. How Vulnerability Loops Make Team Communication More Effective 33:38

5M ago33:38

33:38

Many companies and managers have prided themselves on being strong, always showing confidence in the face of any crisis, and ensuring that people never show weakness or vulnerability. But is this the best approach? Does unwavering strength make a team stronger? Does exposing your weakness increase the likelihood that people will use that against yo…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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228. Game Theory: Behavioral Economics Foundations (Refreshed Episode) 37:14

5M ago37:14

37:14

Today’s episode is all about the fascinating world of game theory. This episode originally aired on August 23, 2019, and was episode 62 of the podcast. There are a couple of reasons I’ve selected this to be our refreshed episode this week. For one, with last Friday’s episode featuring Annie Duke talking about her new book Quit…you can’t think about…

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