Những podcast Business Psychology hay nhất (2023)

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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291. The Secret Sauce of Effective Decision-Making with Sam Evans 39:00

3d ago39:00

39:00

In order to design effective solutions, businesses need to have a clear understanding of the different types of decisions their customers make. Not all decisions are created equal, and handling them differently ensures better outcomes. Companies should avoid applying a one-size-fits-all approach, instead aiming for a tailored response that addresse…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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290. Finding Balance in a Distracted World: Nir Eyal's Guide to Traction and Productivity 54:53

6d ago54:53

54:53

Dealing with distractions is a common challenge that many professionals face in their everyday lives. Traction (the opposite of distraction) is the force that drives us towards our goals and objectives, keeping us focused on the tasks that really matter. In order to combat distractions, it's vital to create a plan that outlines the necessary steps …

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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289. The Art of Behavioral Storytelling: How David Paull Captivates Audiences 34:27

10d ago34:27

34:27

In today's fast-paced world, attention spans are shorter than ever. By making stories concise, engaging, and to the point, marketers can cater to the needs of overwhelmed audiences while still delivering powerful messages. Short stories leave out unnecessary details while retaining the most critical elements, ultimately making them more memorable a…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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288. Empathy, Storytelling, and Success: A Conversation with Michelle Auerbach (Refreshed Episode) 53:19

13d ago53:19

53:19

Stories have a tremendous impact on the way we perceive the world and make decisions. They are deeply rooted in our human nature and can be incredibly effective for marketing and brand strategy. Utilizing storytelling in marketing creates an emotional connection with the audience, which is integral for influencing decisions and shaping behavior. St…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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287. Unlocking the Microstress Mystery with Dr. Rob Cross 50:01

17d ago50:01

50:01

The manner in which we communicate plays an essential role in contributing to or easing microstress. With the proliferation of remote work and numerous communication channels, it is vital to be mindful and intentional in our communication with colleagues and acquaintances. Establishing positive communication norms can alleviate microstress and crea…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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286. Beyond 'If Only': Maximizing the Benefits of Counterfactual Thinking (Refreshed Episode) 45:57

20d ago45:57

45:57

Counterfactual thinking (when we mentally "undo" events that have already happened and imagine different outcomes) can contribute to personal and professional growth when applied constructively. This type of thinking is closely related to prefactual thinking, which involves imagining future scenarios, alternatives, and opportunities. Both types of …

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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285. Bringing Behavioral Economics to the Spanish-Speaking Community with Carlos Hoyos 46:46

24d ago46:46

46:46

In this episode of the Brainy Business podcast, host Melina Palmer interviews Carlos Hoyos, a behavioral scientist and content creator from Latin America. They discuss the challenges of creating content in a non-English language and the importance of making behavioral science accessible to a wider audience. Hoyos shares his approach to creating con…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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284. What is Habit Weekly? Featuring Creator Samuel Salzer (Refreshed Episode) 48:24

27d ago48:24

48:24

In this episode of The Brainy Business podcast, host Melina Palmer interviews Samuel Salzer, founder of Habit Weekly, a newsletter that curates the latest in behavioral science research and news. Salzer discusses the importance of creating content that people actually want (imagine that!) and the value of putting good things out into the world. He …

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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283. Why Every Business Needs To Care About Personal Finances, with Merle van den Akker 45:29

1M ago45:29

45:29

In today's conversation, I am joined by Dr. Merle van den Akker. Merle is a behavioral scientist who has recently completed a Ph.D. at the Warwick Business School, studying the effect of different payment methods on personal finance management. She decided to leave academia to apply behavioral insights in the real world and has become a behavioral …

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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282. Mental Accounting: Are You Doing It Right? (Refreshed Episode) 46:49

1M ago46:49

46:49

You’re likely familiar with accounting, so perhaps you can gather that mental accounting is essentially about how we account for things in our mind. But, you may not realize that it isn’t just mental math. This is about how we tend to create separate accounts for things in our minds that feel concrete, but often aren’t. When I give examples in this…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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281. Outsmart Your Brain with Dan Willingham 53:10

1M ago53:10

53:10

In today's conversation, I am joined by Dr. Dan Willingham, a memory expert with a Ph.D. in Cognitive Psychology from Harvard. Dan’s new book Outsmart Your Brain (which we discuss today) will change your life. While the book is catered to K-16 learners (for example, it includes chapters on “how to take notes,” “how to listen to a lecture,” “how to …

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Copy That Pops: Writing Tips and Psychology Hacks for Business

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223: Unlocking the Secrets of Children's Book Creation: Expert Tips on Writing, Illustrating, Publishing, and Marketing Kids' Books with April Cox of Self Pub Made Simple 59:11

1M ago59:11

59:11

Have a children’s book in you? Ever read a kid’s book and thought, “I could do better than this!”? Then this episode is one you should listen to 3x! In this podcast, Laura interviews April Cox to reveal tips and advice for self-publishing a children’s book. Step by step children’s book creation! Laura and April cover a range of topics, including th…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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280. Memory Biases: Don’t Forget To Listen! (Refreshed Episode) 34:11

1M ago34:11

34:11

Memory is a funny thing. We like to think we have these perfect pictures of what really happened in our minds waiting to be retrieved in pristine condition, but that’s not at all how it works. It turns out we have all sorts of biases that, well, bias our memories. And that is important to know in our interactions with other people in life and busin…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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279. Creating an Irrational Loyalty Program at McDonald's with Lauren Kemp & Stephen Springfield 59:08

2M ago59:08

59:08

In today's conversation, I am joined by McDonald’s Lauren Kemp and Stephen Springfield from the Aspen Center for Consumer Science. Last fall I saw them give a talk at IIEX Behavior on how they used behavioral science to create an "irrational" loyalty program at Mcdonald's. It was instantly clear they had to be on the show to talk about this project…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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278. How Starbucks Leverages Behavioral Economics (and you can too) (Refreshed Episode) 40:01

2M ago40:01

40:01

As a Seattle girl, I love me some Starbucks so it is fun to refresh this episode which was one of the first (and most popular) behavioral economics analysis episodes I’ve ever done. It is currently the 11th most downloaded episode of the show of all time, and with 277 episodes to date, that is a pretty big deal! If you aren’t familiar with this for…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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277.The Human Experience with John Sills 54:16

2M ago54:16

54:16

In today's conversation, I am joined by John Sills. John is Managing Partner at the customer-led growth company, The Foundation. He’s been in front-line teams delivering the experience, innovation teams designing the propositions, and global HQ teams creating the strategy. He's been a bank manager during the financial crisis (which he says was not …

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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276. Surprise! It’s Delightful (And Drives Loyalty) (Refreshed Episode) 45:22

2M ago45:22

45:22

Today’s episode is all about surprise and delight. Hopefully, the title concept of this episode already has you in a happy and delightful mood (that’s priming for you!) and you are ready for some fun. I love thinking about experiences and incorporating fun, delightful moments. It can be with customers or employees and in totally unexpected places (…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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275.The Illusion of Choice with Richard Shotton 46:46

2M ago46:46

46:46

In today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from behavioral science to advertising. His new book, The Illusion of Choice: 16 ½ Psychological Biases that Influence Why We Buy, is a phenomenal add to what he has already contributed to the field of behavio…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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274. Reducing Business Friction: Understanding The Benefits With Examples From Amazon & Steve Jobs, with Roger Dooley (Refreshed Episode) 54:39

2M ago54:39

54:39

Today I welcome Roger Dooley to The Brainy Business podcast for a refresh of our conversation about his book Friction. Featuring this discussion was inspired by Richard Shotton's new book The Illusion of Choice, which has one chapter about “making it easy” and then another on “making it difficult” (and you’ll hear all about it on Friday). This perf…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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273. Mixed Signals: How Incentives Really Work, with Uri Gneezy 54:06

2M ago54:06

54:06

In today's conversation, I am joined by Dr. Uri Gneezy. Uri's research focus is on putting behavioral economics to work in the real world, where theory can meet application. He is looking for basic research as well as more applied approaches to topics like incentives-based interventions to increase good habits and decrease bad ones, Pay-What-You-Wa…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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272. iNcentives: The “N” in Behavioral NUDGES (Refreshed Episode) 48:41

2M ago48:41

48:41

Today’s episode is all about iNcentives, specifically as they pertain to the concept of NUDGES. This episode first aired as part of a 7-part series I did on NUDGES back in 2019. Why seven parts? Well, “NUDGES” is an acronym for the six types of nudges as introduced by Thaler and Sunstein: iNcentives (which is a bit of a fudge to make it work, but w…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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271. The Power of Scarcity with Mindy Weinstein 47:04

2M ago47:04

47:04

Today, I am joined by Dr. Mindy Weinstein. Mindy is the founder and CEO of Market MindShift and was named one of the top women in digital marketing globally by her peers. She is also a global speaker, trainer, and digital marketing strategist who has worked with and trained companies of all sizes, including Facebook, The Weather Channel, Rosetta St…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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270. Scarcity: Why Does Less Available Feel More Valuable? (Refreshed Episode) 30:17

3M ago30:17

30:17

Today’s episode is all about scarcity. This is a term you are familiar with, but I am willing to bet you aren’t using it in all the ways it can be leveraged in your life and business. The term gets thrown around a lot and people know some of how it works, but the nuance is so so so much more than you can imagine. This refreshed episode, which origi…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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269. Getting Along: How to Work with Anyone, featuring Harvard Business Review’s Amy Gallo 56:08

3M ago56:08

56:08

In today's conversation, I am joined by Amy Gallo. Amy is an expert in conflict, communication, and workplace dynamics. She combines the latest management research with practical advice to deliver evidence-based ideas on how to improve relationships and excel at work. She has written two books: The HBR Guide to Dealing with Conflict, and her newest…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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268: You Are Many Peoples’ “Them” – Fundamental Attribution Error 28:44

3M ago28:44

28:44

Today’s episode is all about fundamental attribution error. Why is this the Tuesday Refresh? Well, when contributing editor to the Harvard Business Review, Amy Gallo, is on the show this coming Friday to discuss her book Getting Along: How to Work With Anyone (Even Difficult People) we specifically talk about this concept in detail. Also, upon revi…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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267. I, Human: Behavior and our Complicated Relationship with Technology, featuring Tomas Chamorro-Premuzic 54:48

3M ago54:48

54:48

In today's conversation, I am joined by Dr. Tomas Chamorro-Premuzic, an international authority in psychological profiling, talent management, leadership development, and people analytics. His commercial work focuses on the creation of science-based tools that improve organizations' ability to predict performance, and people's ability to understand…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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266. Dunning-Kruger Effect: Are you on the Peak of Mt. Stupid? 26:19

3M ago26:19

26:19

Today’s episode is all about the Dunning Kruger Effect, which was the second most downloaded episode of the year in 2022, so in case you missed it I wanted to be sure you had a chance to listen to it like so many of your peers did. :) If you DID hear this episode last year when it came out, I highly recommend you still tune in now because I can gua…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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265. Why You SHOULD Talk To Strangers with Dr. Nick Epley 51:53

3M ago51:53

51:53

In today's conversation, I am joined by Dr. Nick Epley, Director of the Center for Decision Research at the University of Chicago Booth School of Business. I was introduced to Nick by the amazing Ayelet Fishbach, who has been on The Brainy Business twice before. Nick studies social cognition—how thinking people think about other thinking people—to …

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Copy That Pops: Writing Tips and Psychology Hacks for Business

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222: ChatGPT - How to Write Great Content with AI (Part 3: Books) 24:29

3M ago24:29

24:29

Writers, ghostwriters, and business owners alike can use Open AI (aka ChatGPT) to write a book, ebook, kids book, memoir, how-to book, lead magnet, and more! Although you still need to edit and tweak the content to fully fit your tone and brand, using AI tools can give you a huge head start to book writing. For nonfiction books: You can use Open AI…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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264. Herding: Are You a Guppy? (Refreshed Episode) 44:38

3M ago44:38

44:38

Today’s episode is all about herding. We humans are a herding species, just like cows and sheep and guppies, and this has a big impact on our behavior. We are tribal and we look to others to help us stay safe and make good decisions. Or, at least, what our subconscious tells us is a good decision. :) This is why things like testimonials are so impo…

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Copy That Pops: Writing Tips and Psychology Hacks for Business

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221: ChatGPT - How to Write Great Content with AI (Part 2: Social Media Posts) 33:08

3M ago33:08

33:08

Can we use ChatGPT to write social media posts in seconds? Yep, we sure can! AI tools like ChatGPT are trending right now, so this is Part 2 of a series to help you use it as a writer or entrepreneur to create compelling written content that helps you make more money online. Melissa Tucker and I sit down to record our screens as we enter in prompts…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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263. Purpose: Design a Community and Change Your Life with Gina Bianchini 47:08

3M ago47:08

47:08

In today's conversation, I am joined by Gina Bianchini, author of the book Purpose: Design a Community and Change Your Life. She’s also the CEO and Founder of Mighty, where creators, entrepreneurs, and brands build digital communities and courses with cultural software. Myself included -- the BE Thoughtful Revolution moved to Mighty Networks in 202…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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262. Network Effect: What Twitter, AirBNB & the Telephone Have in Common (Refreshed Episode) 39:30

3M ago39:30

39:30

Today’s episode is all about the network effect. This is something I don’t talk about all that often as it isn’t purely behavioral economics related, but I did the original episode because a listener requested it and it was really timely as at that time early on in the pandemic. This episode first aired in June of 2020 at a time where people were r…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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261. Both/And Thinking with Dr. Wendy Smith 47:24

4M ago47:24

47:24

In today's conversation, I am joined by Dr. Wendy Smith, coauthor of Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems. I don't think we realize it all that much, but our lives are full of paradoxes. Questions like: How can we each express our individuality and be a team player? How do we balance work and life? How can …

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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260. Confirmation Bias - I Knew It! (Refreshed Episode) 35:05

4M ago35:05

35:05

Today’s episode is all about confirmation bias. My oh my, what an important topic when it comes to applying behavioral science to life and work. You have likely heard the term “confirmation bias” before, whether you heard this episode when it first aired back in May of 2020 or not, as this is one of those concepts that gets thrown around a bit. It …

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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259. Cognitive Semiotics and Metaphors with Sarah Thompson 57:11

4M ago57:11

57:11

In today's conversation, I am joined by Sarah Thompson, a behavioral designer at Live Neuron Labs, who has a master's in cognitive semiotics. Don't worry, we are going to have lots of conversation today about what cognitive semiotics is and why it matters. The first thing I want to set the stage on is to get you thinking about metaphor. Now, this i…

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Copy That Pops: Writing Tips and Psychology Hacks for Business

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220: ChatGPT - How to Write Great Content with AI (Part 1: Blogs) 28:48

4M ago28:48

28:48

ChatGPT is all the rage these days -- but how do you use it and other AI tools as a writer or entrepreneur to create compelling written content that helps you make more money online? This episode is all about how to use ChatGPT to write blogs that need just a bit of cleanup to be ready for sharing. My biz bestie Melissa Tucker and I sit down to rec…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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258. Making Concepts Tangible: An Introduction to Cognitive Semiotics (Refreshed Episode) 27:19

4M ago27:19

27:19

Today’s episode is all about making concepts tangible (what that means and why it matters in life and business). I am so excited to refresh this episode for you today because it shows how I was excited about something I didn’t have a word for several years ago, but was already searching for. Now I know this was at the root of my interest in cogniti…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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257. Happier Hour with Cassie Holmes 1:03:42

4M ago1:03:42

1:03:42

In today's conversation, I am joined by Dr. Cassie Holmes. Her fantastic book Happier Hour was named a "must-read" of 2022 by Forbes AND by the Next Big Idea Club. The Washington Post also profiled it as one of their best health books read and recommended by experts in 2022. Cassie is a Professor at UCLA’s Anderson School of Management. Her researc…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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256. Incorporating Habits Into Your Business Strategy (Refreshed Episode) 46:44

4M ago46:44

46:44

Habits are foundational to everything we do. When we think about habits we tend to think about the “bad” ones, things we want to change but there is so much more to it. Our brains run on habits, and without them, we couldn’t function. Many episodes of this podcast that have been dedicated to habits and related topics throughout the years, and this …

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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255. Your Favorite Episodes of 2022 38:03

4M ago38:03

38:03

2022 was a great year for me and The Brainy Business. And, being this is a “best of” episode…here are some of my “best” moments from the year. I traveled to Amsterdam to speak at the fantastic IIEX Europe conference (thank you Greenbook!) and launched my second book, What Your Employees Need and Can’t Tell You, with an in-person event and book sign…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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254. Partitioning: Why Size Matters (Refreshed Episode) 35:33

4M ago35:33

35:33

I love partitioning! It is such an under-discussed concept, which is why I decided to refresh this episode from 2019 for you here today. Partitioning is closely related to friction or sludge, but it isn’t exactly the same. While an experience that has partitions may be creating friction/sludge, it isn’t just about that. And, it isn’t always about r…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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253. Define & Apply Framework, with Troy Campbell 53:57

5M ago53:57

53:57

You’ve heard him before discussing the “Science of Cool” in 2021, and I’m thrilled to say that Dr. Troy Campbell is back. And, because it’s fun to keep things interesting, Troy and I are flipping the script in today’s episode. What does that mean? Troy is here to showcase his Define & Apply Framework, something he does with clients in his role as C…

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Blinkist Podcast - Interviews | Personal Development | Productivity | Business | Psychology

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Thrive in 2023 with Tiffany Dufu, Ken Page, and Liz Fosslien 53:12

5M ago53:12

53:12

Want to skip this year’s tsunami of New Year’s hacks, tips, and tricks that don’t even work? We’ve got you covered.In this episode, we’ve distilled powerful ideas and approaches from our 3 most popular episodes. And since we spend all our time divided between focusing on ourselves, our relationships, and our work, we’ll focus on simplifying those t…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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252. Priming (Refreshed Episode) 33:55

5M ago33:55

33:55

Today’s episode is all about priming. This is something I talk about all the time, so if you have heard me speak or have read my books, or have been listening to the podcast for a while, chances are this isn’t the first time you are hearing about this concept. Next to framing it is probably the thing I talk about the most. While framing’s lesson is…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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251.The Fun Habit with Mike Rucker 47:04

5M ago47:04

47:04

In today's conversation, I am joined by Dr. Mike Rucker, author of the brand new book, The Fun Habit, which just came out a couple of days ago on January 3, 2023. Mike is an organizational psychologist and charter member of the International Positive Psychology Association whose work has been published in the International Journal of Workplace Heal…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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250. Temptation Bundling: Your Secret To Success (Refreshed Episode) 17:27

5M ago17:27

17:27

Today’s episode is all about temptation bundling, and before we talk about what that is, can we take a minute to celebrate the milestone that is this episode?! This is the 250TH EPISODE of The Brainy Business podcast!!! What an amazing way to kick off 2023. I would love to say that I planned it that way, but it was more serendipitous than anything …

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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249. Using Motivation and Happiness Science to Make 2023 Your Best Year Ever 1:03:07

5M ago1:03:07

1:03:07

Happy (almost) New Year! This is the last episode of 2022, coming out on December 30 – and what a year it has been! My second book, What Your Employees Need and Can't Tell You came out in October, and I got to do a book signing at the Sam's Club Auditorium which was amazing! I also got to speak at some amazing conferences, including travel to Amste…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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248. How to Set, Achieve & Exceed Brainy Goals (Refreshed Episode) 32:49

5M ago32:49

32:49

Today’s episode is all about brainy goals — how to set them and think about them to put you on a path to success, instead of inadvertently setting yourself up to fail. Now, you would never intentionally set up goals that won’t work out, but our brains are programmed in a way that makes it so we consistently stack the cards against ourselves. We try…

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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247. A More Just Future, with Dr. Dolly Chugh 45:32

5M ago45:32

45:32

In today's conversation, I am joined by Dr. Dolly Chugh. Dolly is a social psychologist and management professor at the New York University Stern School of Business where she teaches MBA courses in leadership and management. Dolly is well-known for her teaching and facilitation skills. She was one of six professors chosen from thousands at New York…

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