Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
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Contractor Click Podcast: Concrete Coatings Marketing + Home Improvement Contractor Marketing
Danny Barrera
Contractor Click Podcast is a marketing and business growth podcast for concrete coating and home improvement contractors. Here, you’ll discover how you can start, grow, scale, and market your concrete coating business from top leaders in the industry. Whether you're looking for industry-specific concrete coating marketing strategies, how to generate more leads, book more estimates, sell more floors, or lead a growing organization, we're stoked to share what's working now! Who should listen ...
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Masterclass: How To Maximize Your Lead Flow in 2024
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This Masterclass Replay covers the significance of understanding market trends, optimizing Google ads, leveraging local search and social media for brand growth, and the value of creating a podcast. Book your FREE Growth Strategy Call: https://contractor.click/2024 Contractor Click has a community-focused approach and a commitment to concrete coati…
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Welcome back contractors! In this episode, we look back at our 5 best-performing episodes of 2023 based on engagements and other metrics. While revisiting these episodes we discuss why we think they were so popular and give an overview of the key points of those episodes. So if you’re new here we encourage you to go back and listen to those as most…
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Tips For Starting a Podcast | Marketing for Concrete Coatings and Home Improvement Business
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In today's competitive concrete coatings and home improvement market, a strong online presence is crucial for contractors like you. But how do you stand out from the crowd and connect with potential clients? Enter podcasting – a powerful tool to showcase your expertise, build trust, and attract new homeowners and clients. Podcasting has exploded in…
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Successful Contractors and What Sets them Apart: Marketing Wins with Contractor Click
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Welcome to the Contractor Click Podcast, where we dive deep into the world of home improvement marketing and contractor success. In our latest episode, we explore how Contractor Click is revolutionizing marketing strategies for contractors in niches like concrete coatings, fencing, decks, and home renovations. Learn more at https://contractor.click…
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Ep 47 - Why Google Ads is Risky Business
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Welcome back contractors! In this episode, we dive deep into the topic of Google Ads and why it's not a silver bullet solution for contractors seeking leads. We discuss the potential risks and misconceptions surrounding Google Ads, emphasizing the need for proper testing, optimization and realistic expectations. Episode Highlights: Google Ads requi…
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Q1 Recap & Marketing Margin: Navigating Rising Cost of Marketing in Home Improvement
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Have you noticed your lead generation costs climbing as a concrete coating and home improvement businesses? On the Contractor Click Podcast we unpack the factors contributing to this rise, including election year dynamics, heightened competition, and shifting population trends. Our experience marketing for contractors helps fuel actionable strategi…
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Growth Marketing Mindsets to go from $0 to $10 Million in a Home Improvement Business
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In this episode of the Contractor Click Podcast, we contrast into the various marketing mindsets necessary for businesses to achieve growth from zero to $10 million in revenue. Magic Mind 20% off Coupon Code: CONTRACTORCLICK20 www.magicmind.com/contractorclick We explore different levels of growth, stress the importance of understanding numerical d…
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Episode 46 - Why SEO Proposals Are Apples to Oranges
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Welcome back contractors! In this episode, we cover questions you should ask when searching for SEO companies/agencies and why SEO proposals are apples to oranges! We also discuss why each question is so important and help you understand how to get the most out of your SEO marketing budget. Tips: No two SEO packages are the same, so make sure you u…
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What is the Complete Contractor Program? A Home Improvement Industry Marketing Program
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In this episode, the Contractor Click Podcast dives deep into the Complete Contractor Program, exploring the benefits of a comprehensive digital marketing solution and the importance of holistic strategies for contractors. From lead generation to brand positioning, the team at Contractor Click emphasizes the value of exclusive service areas and per…
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How to Strengthen Your Concrete Coating Business for Economic Uncertainty
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In this episode, we aim to help your business thrive despite economic challenges. As a home improvement business owner, it's crucial to focus on both personal and professional growth. Is your business prepared to handle economic ups and downs? Do you rely solely on one method for generating leads or referrals? Now is the time to strengthen any weak…
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Episode 45 - The State of Search (2024)
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Welcome back contractors! In this episode, we cover key SEO trends to be aware of in 2024 and provide tips for contractors on how to stay ahead of the game. We discuss everything from SEO vs AEO, Google’s algorithm update, the importance of high-value content and much more! If you want to elevate your SEO game in 2024, tune in to get actionable ins…
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Create a Digital Ecosystem Using the 7-11-4 Strategy for Home Improvement Contractors
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In this episode of the Contractor Click Podcast, we talked about how important it is for home improvement contractors to develop a complete digital ecosystem. This includes using different platforms like email, social media, and podcasts. Doing this helps businesses grow and stay ahead of competition. Planning and carrying out this strategy well is…
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The Complete Contractor Strategy To Dominate Your Service Area
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Welcome to the first episode of the Contractor Click podcast as we rebrand from Concrete Marketing Crew to "Contractor Click". In this episode, the team shares about the Complete Contractor Strategy. We discuss the shift from the Accelerator program to the Complete Contractor program, emphasizing the importance of a comprehensive digital marketing …
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We've got BIG News! Last episode of "Your Concrete Success", we are Contractor Click!
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In the final episode of "Your Concrete Success Podcast," we discuss our exciting rebranding announcement to "Contractor Click". Thank you for coming along the journey so far on the podcast! The rebranding is a reflection of the opportunity to serve not just the concrete industry, but other home improvement industries as well. With Contractor Click,…
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Welcome back contractors! In this episode, we cover key marketing questions many of you have asked on social media such as how much should I spend on ads, where should I focus my efforts, is SEO worth it, should I buy backlinks, and how often to post on social media. In this new segment, we call “I Saw It On Social”, we provide practical tips and a…
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Why Branding Matters for Contractors with Blake Dungey of Volt Coatings
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In this podcast episode of Your Concrete Success, we have a special guest, Blake Dungey from Volt Coatings. The conversation delves into the journey of building one of the top brands in the concrete coatings industry, touching on lessons learned, the importance of customer experience, and the power of an authentic brand. Blake shares insights on me…
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Episode 43 - Lessons Learned in Scaling a Successful Roofing Company with Erika Smith
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In this episode of Trades Secrets, we cover key strategies for roofing company owners and entrepreneurs to scale their businesses. Our guest Erika shares her unique career journey through different roles in the roofing industry, from working at suppliers and manufacturers to running the marketing for another company and eventually starting her own …
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Why Your Website Needs a Makeover Now! Home Improvement and Concrete Coating Businesses
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🎙️ Welcome to another episode of Your Concrete Success podcast! Today, we dive deep into the world of websites, a subject close to Danny's heart, having worked on over 500+ websites personally. Learn more at https://contractor.click 💻 Danny shares insights into the ever-evolving world of websites, emphasizing the importance of proven models that st…
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Contractor Success with Chuck Staszkiewicz: From Deli Worker to Plumbing Business Empire
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Let's welcome Chuck Staszkiewicz: entrepreneur and former plumbing company owner, sharing insights from his journey to over $20M in revenue and a successful exit. Chuck discusses overcoming doubt, embracing personal growth, and the role of mentors. Together we discuss the intricacies of entrepreneurship, personal development, and maintaining work-l…
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Episode 42 - 2024 Marketing Musts for Plumbers
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Welcome back, plumbers! In this episode, we cover the top marketing strategies you NEED to implement in 2024 to get your phone ringing with high-quality leads. We provide actionable tips to optimize your Google Business Profile, create effective service videos, launch online review campaigns, get Google Guaranteed certified, and leverage Google Gua…
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Hire Slow, Fire Fast as a Business Owner with Contractor Click Marketing for Home Improvement
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Welcome to another episode of Your Concrete Success Podcast (now Contractor Click Podcast) with host Danny Barrera, joined by his wife Mady and marketing manager Andrea. In this episode, the focus is on hiring the right people for your business. The discussion covers various aspects, including experiences with hiring, some pitfalls when hiring frie…
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It Costs More to Play Small in your Home Improvement Business
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Join us in this episode of the Your Concrete Success Podcast as hosts Danny Barrera, Mady Barrera, and Andrea, explore the true costs of playing small in the home improvement business. We dive into the challenges of staying within our comfort zones, the burning desire for freedom, and the crucial task of overcoming our self-imposed limitations. Lea…
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Marketing Targets and Goal Setting for Home Improvement Contractors in 2024
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In this episode, we focus on key elements crucial for the growth of contractors specializing in home improvement. We begin by emphasizing the value of a positive attitude towards change, reflecting on experiences from 2023, and turning challenges into learning opportunities. We then discuss the importance of setting clear life goals, planning, and …
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Masterclass Replay: The 2024 Digital Marketing Plan for Business Owners and Concrete Coating Contractors
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In this exclusive and transformative masterclass, join us as we strategically elevate your Concrete Coatings Business to new heights in 2024. Dive deep into invaluable insights on diversifying your marketing approaches, optimizing organic search visibility, mastering reputation management, refining your ad strategy, and implementing game-changing a…
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Episode 41 - Building Blocks of Branding with Britt Sawyer
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In this week’s episode with special guest Britt Sawyer, we explore the core elements of your business's identity: Your Brand's Foundation: Learn how your brand communicates without words, logo variations, color palettes, and typography. Adapting Online: Discover strategies to engage your digital audience effectively. The Power of Storytelling: Unlo…
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Your Concrete Coatings Marketing Plan for 2024 + Utilizing AI features
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Welcome to Your Concrete Success Podcast! Join us as we discuss the 2024 marketing plan for Concrete Coatings Contractors and explore the game-changing world of AI. Exciting news - a free Masterclass on digital marketing strategies is coming up! Mark your calendars and register now for the free training on December 14th at 1:30 p.m. for insights in…
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Episode 40 - Should I Do SEO for my Plumbing Company?
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In this episode of Trade Secrets: Contractor Marketing, we unravel the essential strategies and must-knows for plumbing businesses aiming to boost their marketing prowess. First up, we dissect the perennial question: "Should I do SEO for my plumbing company?" Delve into the pros and cons, exploring scenarios where investing in SEO could be a game-c…
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The Final Stretch of 2023, and What to Expect in 2024 in the Concrete Coatings Industry
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In this podcast episode, Danny Barrera, joined by Mady Barrera and Andrea Mitchael, discusses the current market trends in the decorative concrete and coatings industry. Dissect the reality of market trends Uncover effective strategies that are proving successful in the present scenario for epoxy, polyurea, and decorative concrete contractors. Gain…
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Episode 39 - There's No Easy Button for SEO - Not Even with AI
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In this week's episode of Trade Secrets, we're talking about the pitfalls of "Fast & Easy SEO". Is it all that it cracks up to be? Or will the quick and dirty approach actually hurt you in the long run? Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors a…
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Expert Insights: Navigating Winter and a Sluggish Economy in the Concrete Coating Industry w/ Pete Johnson
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In this episode, join us as we delve into the challenges and strategies for navigating winters and a slow economy in the concrete coating industry with expert guest Pete Johnson, Lead Trainer of Valence Protective Coatings, a leading coach and consultant in the concrete coatings and decorative concrete industry. We'll explore the practical steps an…
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Episode 38 - Behind the Blueprint - Tips From Randy Brothers a Leading Voice in the Roofing Industry
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In this week's episode of Trade Secrets, we dive into the world of contractor marketing with the seasoned expert, Randy Brothers. With decades of experience in the industry, Randy has fine-tuned marketing techniques that have propelled his business to success. Join us as we uncover the key strategies and insider tips that have made Randy a standout…
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Sell More Floors with Engaging Social Media Content w/ Coni Alvarez
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Are you looking to take your flooring business to the next level and boost your sales through the power of social media? Look no further, because on this episode of "Your Concrete Success," we're joined by the social media marketing maven, Coni Alvarez. In this dynamic and informative conversation, Coni Alvarez shares her expert insights on how to …
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Real Talk: Struggling Facebook Ads for Concrete Coating Contractors
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Welcome to "Struggling Facebook Ads for Concrete Coating Contractors," the podcast that's your trusted companion on the journey to marketing success in the specialized world of concrete coating. 🎙️ Are you a contractor grappling with the complexities of Facebook Ads? You're not alone. In this podcast, we shine a light on the unique challenges faced…
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Episode 37 - Interview with Matt Bertram
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Matt Bertram is a multifaceted professional with extensive expertise in digital marketing and brand development. He co-owns and holds the majority stake in Houston-based EWR Digital, a leading digital marketing agency he's been with for over two decades. Under his guidance, the agency has received an impressive 122 five-star Google reviews and is i…
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Tanner Mullens' DripJobs Journey - Building A World-Class CRM for Home Improvement Contractors
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Welcome to another exciting episode of Your Concrete Success Podcast! In this episode, we have a fascinating conversation with Tanner Mullens, the visionary entrepreneur behind DripJobs, a groundbreaking CRM solution tailored specifically for the concrete coating industry. Tanner's journey is nothing short of inspiring. He recognized the challenges…
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What It Takes To Launch a Successful Epoxy Flooring Business
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Welcome to a brand-new episode of the Contractor Click Podcast (formerly Your Concrete Success)! In this enlightening episode, we focus on the crucial steps for launching a successful epoxy flooring business. We dissect the key differences between coating businesses that excel and those that falter, and we explore the essential partnerships you nee…
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Why Concrete Coating Businesses Should Consider Diversifying Their Marketing
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In this episode, we delve into the critical reasons why concrete coating businesses should diversify their marketing strategies. From navigating the ever-changing economic landscape to leveraging the untapped potential of holiday promotions, broadening your marketing horizon is more crucial than ever. Staying competitive means adopting various mark…
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Episode 36 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 3
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Welcome back to the final installment of our 2024 Marketing Plan series! In this episode, we're diving into the crucial execution phase. It's time to turn those plans into action and see your marketing strategy come to life. Here's a breakdown of what you can expect: 1. Create a Marketing Calendar: Learn how to structure your marketing activities o…
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Get an inside peek into our CREW culture, mission and impact
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This week, we're cracking the surface to reveal the foundation that's given strength to Contractor Click (formerly Concrete Marketing Crew) – the invaluable leadership lessons and our distinguished CREW culture. In This Episode, We Discuss: Blueprints of Leadership: The trials, triumphs, and transformative moments that have sculpted our leadership …
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Episode 35 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 2
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Welcome back to Part 2 of our essential guide for crafting a potent 2024 marketing plan. We'll dive deep into completing a thorough SWOT analysis, followed by an insightful competitive analysis. Learn to define clear marketing goals, including the pivotal target of generating a specific number of leads. Discover expert strategies for budget plannin…
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Episode 34 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 1
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🚀 It's that time again - time to start planning your marketing strategy! 🚀 Join us in this insightful video as we dive deep into the essential steps for crafting a successful marketing plan. We'll cover: 1️⃣ Analyzing Your Current Strategy: Discover what's been working and what hasn't. Learn how to assess your performance and make data-driven decis…
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Improve Your Sales Process To Sell More Garage Floor Coatings
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Tune in to this comprehensive episode where we strip away the layers and uncover the core strategies to supercharge your sales in the booming garage floor coatings industry. As this niche gains momentum, being equipped with the right tools and knowledge can make all the difference between a struggling business and a flourishing one. In today's epis…
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Episode 33 - Behind the Blueprints: Getting to Know Amanda
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Amanda Joyce, your esteemed host, shares her personal odyssey into the world of contractor marketing. Discover how her passion for marketing blossomed from her early career, leading her to become a beacon of guidance for contractors seeking to elevate their marketing game. Intrigued about how Amanda and our channel crossed paths? Hear the captivati…
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How Concrete Coating Businesses Can Win In A Competitive Market
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Attention concrete coating entrepreneurs and enthusiasts! Our latest podcast episode dives deep into the world of concrete coatings and how your business can stand tall amidst fierce competition. In this insightful episode, we unravel: 🔹 Territorial Triumphs: Tips and tricks for marking and maintaining your territory, even when the competition is s…
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Episode 32 - Behind the Blueprints: Getting to Know Devon
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In this episode, we're excited to introduce you to the driving force behind the invaluable contractor marketing advice we provide. Prepare to gain a fresh perspective on the world of contractor marketing, enriched by Devon's expertise and unique journey. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Con…
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What It's Like Working With Concrete Marketing Crew (RAW & REAL EP)
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Behind the Mix with Concrete Marketing Crew featuring Danny and Mady Barrera Ever wondered about the people and processes that make Concrete Marketing Crew the industry's go-to powerhouse? This episode promises to cement (pun intended!) your understanding. Host Danny Barrera is joined by his dynamic partner, Mady Barrera, for an in-depth exploratio…
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Episode 31 - The Raw Truth: Agencies Aren't Perfect
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In this eye-opening video, we're diving into "The Raw Truth" about agencies – admitting that perfection is elusive, even with the best intentions. Join us as we unravel the range of errors and inefficiencies and provide valuable insights into identifying the good, the bad, and the ugly in agency-client dynamics. Find out how we can help you grow yo…
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Episode 30 - Google's Tool Shed: Free Tools & Why You Need Them
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In today's episode, we take you on a journey through Google's Tool Shed, revealing a treasure trove of free tools that can revolutionize your marketing strategy. Discover why you need to care about these tools, as they are not only cost-effective but also incredibly effective in tracking and enhancing your marketing efforts. Before we dive into the…
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Episode 29 - 7 Common Pricing Mistakes That Are Crippling Your Business with
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Are you a contractor, builder, or remodeler struggling with your business's financials? Join us for an insightful interview with Randy Stanbury, an accomplished entrepreneur and business coach, as he shares the key to success in the construction industry. 4 Level Coaching: https://4levelcoach.com/ Building Freedom Podcast: https://buildingfreedompo…
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Episode 28 - From Funeral to Future: Understanding the New Google Analytics (GA4)
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Discover the power of Google Analytics 4 (GA4) in today's video! Say goodbye to Universal Analytics as we explore the reasons behind the transition and the limitations it addressed. GA4 offers enhanced customization, privacy-first approach, and advanced measurements for better understanding user behavior. Learn about attribution modeling, cross-dev…
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