Những podcast Fitness Marketing hay nhất (2025)

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The Money Mindset Of Top 1% Gym Owners 38:19

3d ago38:19

38:19

https://www.instagram.com/fitnessmarketingagency https://www.instagram.com/fitbizcoach Too many gym owners are trapped in a cycle of overwork, underpay, and uncertainty. In this episode, we sit down with industry experts to break down the core differences between struggling gym owners and those who build profitable, self-sustaining businesses. From…

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State Of The Fitness Industry - Buyer Behaviour In 2025 And Beyond 22:12

10d ago22:12

22:12

https://www.instagram.com/charliehorton https://www.instagram.com/fitnessmarketingagency In this solo episode, we’re diving deep into the numbers behind gym membership trends and buyer behaviour. With data from over 400 gyms, we’ll unpack what’s really happening in the fitness industry—cutting through the noise and emotional reactions to focus on h…

1
How This Gym Grew Revenue by 30% Without More Members 1:34:05

25d ago1:34:05

1:34:05

Daniel Mee returns to share how he transformed his gym’s revenue without relying on more members. After reaching a plateau, he realised the key to growth wasn’t just more sign-ups—but a smarter pricing strategy. In this episode, Daniel breaks down how he tested a high-ticket front-end offer, the surprising challenges that came with it, and why adju…

1
Scaling Past 50k/Month: Lessons from a Gym Owner 1:28:22

1M ago1:28:22

1:28:22

Most gym owners unknowingly cap their own growth. They rent space to personal trainers and leave massive amounts of money on the table. But what if there was a better way? In this episode, we sit down with Lewis Majid, the owner of Black Country Barbell, who discovered a hybrid model that skyrocketed his gym’s revenue—without relying on traditional…

1
From School Hall Bootcamps To Opening A SGPT Gym With 200 High Paying Members 1:32:19

1M ago1:32:19

1:32:19

In this episode, we sit down with Liam Walsh, a long-standing FMA client and successful gym owner. Liam shares his incredible journey, from starting as a personal trainer and running bootcamps to building a six-figure fitness business. Discover how he overcame financial struggles, embraced risk, and used resilience to scale his gym to new heights. …

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The Formula Of The UK’s Top SGPT Gym 1:50:59

2M ago1:50:59

1:50:59

https://www.instagram.com/jerome.bolze // https://www.instagram.com/madisonsofficial https://www.instagram.com/charliehorton In this episode, we welcome Jerome from Madisons in West Sussex. Jerome shares insights on crafting a premium fitness experience, using marketing and sales strategies to drive growth, and delivering unparalleled value to clie…

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How To Get More Qualified Leads & Customers From Your Meta Ads 54:20

2M ago54:20

54:20

https://www.instagram.com/mrbenjamindavis Click this link to receive your FREE Sales Objection Cheat Sheet delivered straight to your front door: https://fitnessmarketingagency.com/sales?sl=podcastsales To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/…

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30%+ Profit Margin Gym Set Up 30:32

2M ago30:32

30:32

https://www.instagram.com/imdanmoore Click this link to receive your FREE Sales Objection Cheat Sheet delivered straight to your front door: https://fitnessmarketingagency.com/sales?sl=podcastsales What does it take to build a £70k/month gym business with 30% profit margins? In this exclusive talk from FMA’s Leeds Mastermind, Dan Moore, owner of DM…

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The Steps Needed To Sell More Of Your Product/Service 2025 33:39

2M ago33:39

33:39

https://www.instagram.com/charliehorton https://www.instagram.com/lukebrobinson_ In this episode, recorded live at the Aviva Stadium in Dublin 7th March 2024, FMA’s Head of Growth, Charlie Horton, and Sales Expert Luke Robinson bring you their talk, Sales Snipers. This client-only session from our Dublin Mastermind dives deep into the art of precis…

1
How The Top 1% Of Gyms Deliver Coaching 1:23:00

2M ago1:23:00

1:23:00

https://www.instagram.com/craigmasseycoach https://www.instagram.com/charliehorton In this episode, Craig Massey, Head of Education at PFCA, dives into what it truly means to be a coach. Beyond the surface-level practices of sets, reps, and trends. Craig reveals the deeper layers of coaching philosophy, principles and practices that define lasting …

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The Art of Gym Marketing in 2025 1:21:49

3M ago1:21:49

1:21:49

In this episode, Ben and Charlie dive into the marketing strategies that will define gym success in 2025 and beyond. They explore the critical balance between short-term tactics and long-term strategies, revealing how gym owners can stand out in a crowded market. Discover why focusing solely on immediate sales might be sabotaging your future growth…

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How To Master Sales In Your Fitness Business 56:22

3M ago56:22

56:22

Episode Description: In this episode, we dive deep into the art and psychology of selling fitness with Luke Robinson, a seasoned sales expert whose unconventional journey has shaped how gyms close deals today. We explore common mindset blocks, the importance of belief systems, and how gym owners can transform "bad leads" into lifelong clients. Whet…

1
SGPT Gyms - 500K Road Map! 1:42:30

3M ago1:42:30

1:42:30

In this insightful episode, Jenz Robinson, co-owner of the PFCA and Gym Owner Network, sits down with Ben Davis to reveal the 10 mistakes that keep gym owners stuck. From clinging to outdated models to avoiding difficult conversations, Jenz breaks down common pitfalls and offers actionable advice for gym owners and online coaches. With lessons from…

1
The Key Systems That Powered €40K+ Months in Gym Business 1:27:34

3M ago1:27:34

1:27:34

In this episode, we dive into the journey of a gym owner who scaled his business from struggling profits to achieving €40K months consistently. Discover the strategies that transformed his operations, focusing on systems, client tracking, and the power of business mentorship. He shares his key lessons in scaling sustainably and maintaining a steady…

1
Crack the Code to Elite Gym Memberships: £400/Month & Beyond 1:35:35

4M ago1:35:35

1:35:35

In this episode, we sit down with James McLaren, owner of Eventus22 in Bury St. Edmunds, to explore his transformative journey in the fitness industry. From opening a 1,300 sq ft facility in 2018 to running a state-of-the-art 4,300 sq ft gym today, James shares how he overcame hiring challenges, pricing mistakes, and product quality issues to turn …

1
How To Grow Your Gym Despite Heavy Competition 54:00

4M ago54:00

54:00

In this episode, we sit down with Kevin from Hurley Fitness, a gym based in Ely, Cambridgeshire, that’s experienced incredible growth by focusing on two crucial pillars: mindset and systems. Kevin talks about the transformation from burnout to building a thriving fitness business, emphasising the importance of personal development, community, and s…

1
Fitness Entrepreneur Success: 30 to 200 Gym Members 1:15:50

4M ago1:15:50

1:15:50

In our latest podcast episode, Richard Roach, owner of Fortified in Buckingham—a highly successful, independent high-street gym that flourished after a significant rebrand—shares invaluable insights on the importance of self-accountability and clarity in your vision. In the competitive world of fitness, taking ownership of your gym business is esse…

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The Real Reason Why Every Gym Worldwide Should Consider HYROX Right Now 1:00:49

4M ago1:00:49

1:00:49

In this episode, we chat with Frank and Eddie from HYROX, a fitness movement that’s become a global sensation. HYROX offers gyms a unique opportunity to affiliate with a powerful brand that boosts community engagement and retention. Frank and Eddie explain how gyms can leverage HYROX to enhance their services, attract new members, and host their ow…

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Why Gym Owners Need This Simple Formula: Patience and Passion 1:25:56

5M ago1:25:56

1:25:56

In this episode, we sit down with John Lark, a pioneering force in the fitness industry, who has been transforming clients' lives in Ireland since 2001. John shares his incredible journey from freelance personal trainer to running a successful SGPT gym. He dives into the philosophies that have shaped his approach, the importance of continuous learn…

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The One Rule This 24-Year-Old Followed to Build a Thriving Gym 1:32:37

5M ago1:32:37

1:32:37

In this episode, 24-year-old Dean McMahon shares how he transformed Embassy Gym from an open gym model into a hybrid success. Dean talks about his shift from offering open gym services to building a strong coaching program with SGPT, managing 300 open gym members and 105 PT clients. He also delves into the challenges and triumphs of running a high-…

1
3 Simple Ways to Increase Retention at Your Gym— Dr. Paul Bedford's Expert Advice 1:26:08

5M ago1:26:08

1:26:08

In this episode, we are joined by industry expert and ‘Retention Guru’ Dr. Paul Bedford. This is a must-watch episode for gym owners wanting to scale and improve their businesses. As a seasoned expert in client retention in the fitness industry, Paul breaks down actionable strategies for increasing client lifetime value, using data analysis to info…

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Why Gym Owners Can't Do It Alone: How To Get Real Growth & Success In Your Gym 1:11:54

5M ago1:11:54

1:11:54

In this episode, we are joined by Dave Hoyland, owner of ‘The Fitness Formula’ in Poole. With 16 years in the industry and being the first PT studio in his area, Dave shares his journey of building his gym and community. After falling on hard times, Dave found that a bold rebranding decision, expert mentorship and a growing workforce could enable h…

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The Madisons Method: How to Empower Your PTs and Build a Thriving Community 1:18:41

5M ago1:18:41

1:18:41

In this episode, we dive deep into the art of building a successful gym business through effective leadership, staffing, and community-building with Jake (Head of Sales and Community) and Tyler (General Manager) from Madisons in Sussex. With over a decade of combined experience in the fitness industry, they share how Madisons has grown from 150 to …

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Gym Owner High Retention Rates and Effective Sales Strategies 1:10:34

6M ago1:10:34

1:10:34

In this episode, we’re joined by Jake Wilkins, FMA client and owner of The Game Changer Training in Milton Keynes, UK. Hear how Jake has gone from a struggling gym owner to running a thriving small group personal training facility. Jake shares how he transformed his business with a relentless focus on client experience, consistent team communicatio…

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Tripling MRR: The £22K Fitness Marketing Gym Success 1:15:25

6M ago1:15:25

1:15:25

In this episode, we are joined by Dave Perrin, FMA client and founder of Seven Movement based in Stockport, UK. A defunct industrial mill was transformed into a state-of-the-art gym for Dave to build his business. But Dave was struggling, poor footfall wasn’t bringing in new customers and his business model was killing his profits. Improving his ma…

1
Profitable SGPT Model 1:32:40

6M ago1:32:40

1:32:40

In this week's episode, we’re joined by FMA clients Jordan Hipperson and Abi Cossey, the dynamic duo behind Perfit Fitness in Norwich, UK. Jordan’s dream of owning a gym was sparked after winning a lucky £16K bet, but it is their relentless hard work that’s truly built the business. From finding the right location to dealing with rejections early o…

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How To Dominate Your Social Media In 2024 And Beyond, Create More Work/Life Balance And Transform Your Mindset And Life 1:24:15

6M ago1:24:15

1:24:15

In today's episode, we’re joined by online coach, entrepreneur and author Jay Alderton. This episode dives into Jay’s journey in the fitness industry and how he became one of the first online coaches and one of the first to utilise Facebook content posts and Facebook pages. Charlie and Jay discuss content creation and marketing, as well as how to u…

1
Become A Leader, Boost Your Revenue And Drive Success In Your Gym Business 1:25:05

7M ago1:25:05

1:25:05

In this episode, we’re joined by founder and owner of BSC (Belong To A Stronger Crowd) Rhys Jenkins who has been an FMA client since March 2022. Rhys talks with Charlie, exploring how he opened his small group personal training gym in Bicester with a focus on client transformations and community spirit. BSC and its brand has grown and developed alo…

1
The Two Most Important Things About Business & The Fundamentals Of Marketing 1:11:32

7M ago1:11:32

1:11:32

In this episode, we’re joined by Paul Gough who is the owner of the Paul Gough Physio Rooms. Paul explains how he created his marketing agency and what he did to make it a success despite external factors. We delve into the foundations of marketing and pricing. Paul explains the mindset to avoid in order needed to avoid mistakes and gives advice to…

1
Why You Should Change Your Fitness Business Gym Model 1:18:52

7M ago1:18:52

1:18:52

In today's episode, we’re joined by Tony Oakley, owner of Catalyst Training based in Cirencester, UK. Tony has been in business for 10 years and has experienced the highs and lows of the fitness industry. We delve into how Tony transformed his business and mindset, removing the intense pressures of being a fitness business owner. Tony explains the …

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Strengthening Your Social Media Platform As A Women’s Online Coach 1:17:07

7M ago1:17:07

1:17:07

In this episode, we’re joined by Amelia Layng who is an online coach and entrepreneur. We delve into how Amelia began in the industry and became an online coach. Amelia explains her process of growing her online platform and creating social media content to attract her target audience. Ben and Amelia discuss the two sides of the fitness industry be…

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Building A State Of The Art Gym Facility With BLK BOX 1:13:46

8M ago1:13:46

1:13:46

In this episode, we’re joined by Chris Hull the Business Development Manager/Gym Designer for BLK BOX. Chris takes us behind the scenes of BLK BOX and how they work to install and design gyms and facilities to the needs of their clients, whilst making it a premium facility. Chris dives into what his job entails as well as what they do to support gy…

1
Systems Of A High Ticket SGPT Dutch Gym 1:05:40

8M ago1:05:40

1:05:40

In this episode, we’re joined by Dutch FMA client Roy Pennings, owner of Zone 5 gym based in Kaatsheuvel and Vught, The Netherlands. Roy and Ben discuss the gaps between the UK and Dutch markets and how Dutch gym owners can get ahead of competitors in the fitness industry. We delve into how Roy changed his business model and elevated his fitness bu…

1
Building an Authentic Fitness Business Around Your Brand 1:06:42

8M ago1:06:42

1:06:42

In this episode, we're joined by FMA clients Ross Thompson and Sarah Thompson, owners of RT Fitness. As multisite gym owners, they have had great success within their fitness business due to their marketing, service, social media content and coaching standards. We delve into how they run their fitness business looking at their business model, coach…

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The SGPT Gym Blueprint - What It Takes To Grow A Gym 1:27:17

8M ago1:27:17

1:27:17

In this episode, we’re joined by Wes Santos owner of Instate Fitness. Wes has two gyms in Cobham and Wandsworth/Clapham area, specialising in SGPT. Wes and Ben discuss the ups and downs involved in creating, maintaining, and upscaling a gym and service alongside its coaches and clients. We discuss rebranding as a business owner, securing new locati…

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Gym Websites: Get On The First Page Of Google 47:00

9M ago47:00

47:00

In today's episode, we’re joined by Matt Murphy co-owner of Accelerate Website Agency. Matt explains the importance of setting up a website for your fitness business and how it can be a great tool for gaining new members and growing your fitness business. We discuss SEO, design, Google ads and conversions. He details how to structure your website a…

1
Perform X Live Panel: Learn The Systems and Operations of 3 Successful Multi-Site Gyms 45:18

9M ago45:18

45:18

In this episode, we’re broadcasting our live panel from our talk at Perform X 2024. During this talk, Ben (Founder of FMA) and Charlie (Head of Growth at FMA) were joined by FMA clients Fionn MacCullagh of Tailormade Fitness, Connor Chatfield of Potential Personal Training and Dan Moore of DM Elite, who are all successful gym owners making great st…

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Becoming More Profitable In Your Gym, Pain Points, Client Relationships & Managing Your Finances 1:21:41

9M ago1:21:41

1:21:41

In this episode, we are back for part 2 with Nicky Sehgal of FBDA. We are also joined by FBDA and FMA client Craig Simpson, owner of Simply Fit. Nicky and Craig talk all things mentorship and profitability within your fitness business. We reflect on Craig's journey to grow his fitness business, including where it is today and the mistakes and adjus…

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Jenz Robinson: Switching Your Business Model, Leadership + Operations To Grow Your Gym 2:12:45

9M ago2:12:45

2:12:45

On today’s podcast, we're joined by Jenz Robinson of Gym Owner Network, PFCA and Head of Marchon Gyms. During this episode, we delve into the key mistakes that Jenz sees gym owners and fitness business owners make including sales, marketing, operations and coaching standards. Jenz and Charlie discuss some case studies of clients who have switched u…

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The Secrets Behind Every Successful Gym Owner 1:21:19

9M ago1:21:19

1:21:19

In today’s episode, we’re back for part 2 with Dan Aguilera from Fitness Business Profits (FBP). We delve into a conversation all about business mindset and self-development. Dan explains how gym owners should be managing their finances and the mental impact generating revenue will have on themselves and their clients. What you should be investing,…

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Building a Fitness Brand + Community and Dominating Your Postcode 1:39:54

10M ago1:39:54

1:39:54

In today’s episode, we’re joined by Jerome Bolze, owner of Madisons and Mincka. As an owner of two businesses, Jerome has been able to build a foundation and create a community for his members. We delve into many aspects of owning a gym that may be overlooked by other gym owners, such as communication during sessions, the presentation of a gym and …

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The Best Sales Process To Follow Up With Your Leads 1:07:32

10M ago1:07:32

1:07:32

In this episode, we’re joined by Mark and Ray Ginley, owners of Tribe in Belfast, Ireland and FMA clients since 2022. We learn how they entered the fitness industry and their history as boxers and what led to them building their own boxing gym. Mark and Ray explain the set-up of their gym, their brand's mission statement and the atmosphere they wan…

1
Gym Systems and Process For Growth 1:05:16

10M ago1:05:16

1:05:16

In this episode, we’re joined by Stephen Kinsella, owner of Functional Strength Movement (FSM) in Bray, Ireland. Stephen has been in business for over 10 years and delves into how he runs his gym and the training that he offers. We discuss why Stephen decided to no longer be a CrossFit affiliate and the controversial training programs he’s implemen…

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Sales Masterclass For Gym Owners: Facing Objections, Pain & Pleasure Points and The One Call Close 48:41

10M ago48:41

48:41

In this episode, we are bringing you a recording of Charlie (Head of Growth at FMA) and Luke (Sales Coach, FMA +SCA) giving a sales masterclass at PerformX 2024. Find out how to conduct your sales process to maximise your sales, overcome objections and dig deeper with pain and pleasure points. Learn the most efficient way to sell using The One Call…

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How To Upscale Your Sales Process As An Online Coach 1:07:14

11M ago1:07:14

1:07:14

This week we were joined by Dan Poulter, owner of Fitness Business Coaching. Dan started in the fitness industry as a PT in 2008 and went fully online in 2018. We learn how Dan set up his mentorship programme to help other coaches and PTs become online coaches, and reflect on the online coaching space and the impact of online coaching since 2020 in…

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How to start your own CrossFit Gym and go from 0 to 100 Members 47:40

11M ago47:40

47:40

In today's episode, we’re joined by Tom Martin, co-owner of BYS CrossFit. We learn about Tom’s journey entering the fitness industry and how his business became a CrossFit Affiliate. Tom talks about the importance of community within his fitness business and how community is formed through CrossFit. We delve into Tom’s sales process and how he mana…

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Maximising Your Coaching Service + Nutrition, Sleep-Wake Cycles And Routine 1:56:32

11M ago1:56:32

1:56:32

In today's episode, we’re joined by Phil Learney, founder of Advanced Coaching Academy and co-founder of HMN24, a supplement range to optimise sleep-wake cycles. Phil discusses his experiences with caffeine and other stimulants and what inspired him to find a solution to better his health and wellness. We delve into the science behind sleep-wake cy…

1
Boxing Champion To Successful Gym Owner 54:46

11M ago54:46

54:46

In today's episode, we are joined by Trent Smith. Trent owns TSC Centre based in Worcester and is a client of FMA and a HYROX affiliate. In this episode, we learn about Trent’s past within the fitness industry and how growing up in boxing shaped him to become disciplined and dedicated in his career as an entrepreneur. Trent delves into the ins and …

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Mastercoach Paul Mort: Mental Health, Energy, Mindset, Lifestyle Changes And Old School Marketing 1:32:55

12M ago1:32:55

1:32:55

In this episode, we’re joined by coach, author and international keynote speaker, Paul Mort. Paul shares his challenges surrounding mental health and explains his mindset in dealing with his anxiety and bipolar diagnosis. He reflects on his growth, and the changes he has made to his lifestyle to get to where he is today. He also shares how he creat…

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How To Improve Systems In Your Gym To Scale A Fitness Business To 5 Locations 1:17:29

12M ago1:17:29

1:17:29

In this episode, we’re joined by Fionn MacCullagh and Gavin Butler, co-owners of Tailormade Fitness and FMA clients since 2022. Since opening their first facility in 2018, they have greatly scaled their fitness business, now having 5 successful gyms across Ireland doing SGPT. We delve into the ins and outs of operations within their fitness busines…

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