Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
…
continue reading
1
I started running conversion ads. Should I turn the ad spin back down while it's burning or should I just ride it out?
1:34
1:34
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
1:34
So I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell product, which is a markdown subscription to our on-demand training. And so I went in earlier this week and put more money behind it, and I wound u…
…
continue reading
1
In my ads, do I always have to ask for the email to make a follow up sequence?
7:46
7:46
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
7:46
So my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that? Yeah...Bởi Frank Kern
…
continue reading
1
How should we expand our target interest when many of the related interests and audience insights are not targetable?
4:25
4:25
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
4:25
How should we expand our target interests when many of the related interests and audience insights are not targetable?Bởi Frank Kern
…
continue reading
1
What's it cost to get a qualified application filled out?
2:24
2:24
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
2:24
What do you think it would cost on average to get an application filled out, if I were to use intent-based branding? I know it's a difficult question, cheers. So the real question is, and I'm translating again...Hey man, I'm selling something expensive and I want people to fill out an application before I agree to talk to them. What's it cost to ge…
…
continue reading
1
When I set up lead ads recently, the share option was not there. Did I do something wrong or did that change, and are the shares important?
2:07
2:07
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
2:07
I've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they shared amongst friends. They shared and we were able to get more leads that way, just from the shares. I noticed this time when I set up the lead ads, the share option was not there...…
…
continue reading
1
Do you have a solution or any best practices to make ads work for clients in small cities with small audiences?
9:43
9:43
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
9:43
I do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience. So the lead ad usually doesn't work. I tried a bunch of stuff and I never actually could get it to work, so I'm wondering if you have any solution for that...…
…
continue reading
1
What type of lead magnet do you suggest for a high-end video production company?
2:09
2:09
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
2:09
I'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production company...Bởi Frank Kern
…
continue reading
1
How do you ease up your workload to focus more on the sales side than the deliverables side?
3:50
3:50
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
3:50
I'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant deliverables...which are bananas. Well, which is your strong point? I mean, I've run ads for years, so that's, I mean, I've always, essentially created a new job for myself. I'm going to be the business own…
…
continue reading
1
Any recommendations for the hiring process when basically looking for a clone of yourself?
3:27
3:27
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
3:27
Do you have any recommendations whenever you were going through that hiring process, what you were looking for? I've never hired that person, 'cause I am that person. So I don't know what necessarily... I'm looking for a clone of myself...Bởi Frank Kern
…
continue reading
1
Why Marketing Quit Working (And What To Do Instead)
14:31
14:31
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
14:31
We're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this problem. In other words, how to make marketing stuff work better. This is a big deal, I think, because of a lot of reasons...Bởi Frank Kern
…
continue reading
1
We've applied your advice in the past to our brick and mortar, and now we'd like to get your advice on the best way to sell this thing in this day and age.
10:54
10:54
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
10:54
What I'm trying to get done now is all of the pieces for this puzzle, and through the years we gathered lots and lots of things. So I'd just like to get your what twos and why fours on the best way to sell this thing now, in this day and age? So, it's been a long time since I've worked with any ass-kickers (that is what I call self defense people).…
…
continue reading
1
How do I go about differentiating myself from the competition?
2:09
2:09
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
2:09
I want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you go about that, would you want to educate them about that in maybe that first free video?Bởi Frank Kern
…
continue reading
1
Can you recommend the best online sites for creatives to use to create videos and assets?
4:01
4:01
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
4:01
What is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to make videos? All right, let's see here.Bởi Frank Kern
…
continue reading
1
Any tips to get people really engaged from the get-go? Should there be a warm-up period?
1:45
1:45
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
1:45
Is there any tips that you can get people really engaged from the get-go? Like I was thinking about starting to bring people in a week or two weeks prior to my challenge to kind of just warm them up. Cause this last time Facebook ads got hung up and basically that day, I did it the day before people got in. Facebook ads got approved. I had 400 peop…
…
continue reading
1
You’ve lost everything and you’re starting from scratch. Your goal is to make $100K as quickly as possible. You’ve got $10K to your name. How would you do it?
2:51
2:51
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
2:51
Here's the question I get all the time... You've lost everything and you're starting from scratch. Your goal is to make $100K as quickly as possible. You've got $10K to your name. How would you do it? Alright. I would, and I advise everyone to do this...Bởi Frank Kern
…
continue reading
1
Is there an email sequence or best practice to get more people to say yes to a live offer by a deadline?
3:50
3:50
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
3:50
I have that program where it's basically a three month program 5k to a cold audience. I take them through a five day workshop and the people that don't buy within that 24 hour period, I do the expiring bonuses and all that stuff. Is there a mapped out email sequence that you recommend or is there any other way to get more people to say yes, either …
…
continue reading
1
When creating Facebook video and image ads, should I create regular posts or build them in the ads manager?
2:08
2:08
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
2:08
Should you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? You can just create, upload an image and write the ad copy, right from the ads manager? And is there like a good rule of thumb to know, you know,…
…
continue reading