Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Nội dung được cung cấp bởi Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Sometimes a place we consider quiet is just a place we haven’t taken the time to listen. Threshold is nonprofit, listener-supported, and independently produced. You can support Threshold by donating today . To stay connected, sign up for our newsletter . We want to hear from you! Send us your questions about the new season, the content or how it’s made, for an upcoming behind-the-scenes episode. You can submit your questions to outreach@thresholdpodcast.org…
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Nội dung được cung cấp bởi Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
…
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767 tập
Đánh dấu tất cả (chưa) nghe ...
Manage series 2158699
Nội dung được cung cấp bởi Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
…
continue reading
767 tập
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1 I'm getting a good quantity of leads, but they are not scheduling consults or responding at the rate that I would like. So my question is, what's the number one thing I should do next? 12:50
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I'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is what's the number one thing I should do next? OK. What's the thing you sell?
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1 How do I expand and find different targets within a sub-niche? 3:32
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So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, being the case for specifically dreadlocks. So I'm trying to think about how do I expand and find different targets when there's really not targetable...…
Let's talk about money goals. They say you're supposed to have 'em and they say you're supposed to set financial targets. I got to tell you, I'm not sure I agree. I mean, to some degree, obviously it's a pretty good idea, but here's something I'll share with you from personal experience, might help you have yourself more fun and a better life...…
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1 After best roll with Facebook ads, and then having to move all of the business into another account, the cost per lead went up 10x the normal cost and conversions sank. Same pixel, same audience.… 13:05
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He had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead went up 10x the normal cost on conversions sank. Same pixel, same audience. What could be some of the reasons that he should look over to see why that happened? OK. We're getting into harder core stuff, but I like this kind of stuff. This is cool. Alright. Any access to the original account? Is it possible to get that?…
There's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...
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1 What do you recommend for the in-between time? They publish their ads, what should they be doing for the next three days while they're waiting? 2:51
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A lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads? Any recommendations?
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1 The Most Powerful “Persuasion Technique” On Earth 7:44
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Let's talk about one of the most powerful, mass-influence methods ever. I wanted to say weapons, but that just sounds weird. I don't want to weaponize this kind of thing. You know, technique, strategy, tactic, how 'bout that? Anyway, before I tell you about this, I want to warn you, this cannot be faked...…
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1 How To Write Real Good And Stuff: 20 Years in Under 20 Minutes Part 8 13:49
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Here is some of Frank's best advice on "how to write good."
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1 Repeated Catastrophic Failures (The #1 Secret To Success): 20 Years in Under 20 Minutes Part 7 13:58
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How do Frank's Catastrophic Failures help you with your marketing skills?
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1 The Single Most Important Thing In Copy ...Plus My REVENGE! : 20 Years in Under 20 Minutes Part 6 19:44
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What does Copy have to do with Frank's revenge?
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1 When Weiner Pics Go Wrong: 20 Years in Under 20 Minutes Part 5 11:44
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What do weiner pics and email marketing have in common? Why are you listening to Frank Kern about these things?
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1 The Fastest and Easiest Way to Increase Revenue: 20 Years in Under 20 Minutes Part 4 16:31
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Part 4 of Frank's 20 Years in Under 20 minutes series, with this one discussing revenue.
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1 Literally the Most Powerful Way to Influence People, Ever: 20 Years in Under 20 Minutes Part 3 15:36
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How do you successfully influence people??
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1 My Thing with Taylor Swift: 20 Years In Under 20 Minutes Part 2 18:03
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Did Frank have a thing with Taylor Swift???
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1 About Your Sex Tape: 20 Years In Under 20 Minutes Part 1 12:59
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What you can learn (and implement) from celebrity sex tapes.
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1 Apple and Facebook aren't getting along right now, what does that mean for the rest of us? 4:08
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The question is, with iOS 14 blocking so many things, is it going to make stuff break? Now he's specifically referencing, is intent-based branding going to be changed? That's a method of getting attention and then retargeting people, and if so, what do you think is going to go on? So the short version of the question, hey Apple did some weird stuff and Apple and Facebook aren't getting along right now, what does that mean for the rest? I'm translating the question into redneck because that's how I think, is in redneck...…
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1 These two skills will get you farther than anything else 16:08
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So what was I wanting to talk to y'all about? Last night I was briefly on Clubhouse again. I've got to tell you, you got to watch out for that thing. It is very addictive. I got on there, was screwing around...The first room didn't really make a lot of sense to me... Then I jumped into another one, I think it was a room called millionaires helping millionaires, or something. I don't know, but someone asked me a question and the question was a good one. It was like on the spot. I didn't realize this was about Clubhouse, but if you've been made a moderator of a room before, and then you join that room later, you're still a moderator and your mic is on. Thank God I didn't say anything dumb, like normal, you know, because as soon as I got on it's like, Hey Frank, what do you think about this?…
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1 Should I make my challenge funnel more general to cater to all interests, or should I tweak the challenge and make it only about one specific niche? 2:57
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I'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probably interested in cosmetics or outdoors or beauty...or should I tweak the challenge and make it only about one specific niche?
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1 On a new campaign, how much time do you give each ad until you switch it off again? 1:46
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How long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing campaign, so I'll just create a new campaign with a new ad. So a lot of times...
Want to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if this whole Black Friday thing was what it was cut out to be. So decided at the last minute that we would run a Black Friday special...
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1 I started running conversion ads. Should I turn the ad spin back down while it's burning or should I just ride it out? 1:34
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So I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell product, which is a markdown subscription to our on-demand training. And so I went in earlier this week and put more money behind it, and I wound up changing the conversion event and I didn't notice...…
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1 In my ads, do I always have to ask for the email to make a follow up sequence? 7:46
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So my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that? Yeah...
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1 How should we expand our target interest when many of the related interests and audience insights are not targetable? 4:25
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How should we expand our target interests when many of the related interests and audience insights are not targetable?
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1 What's it cost to get a qualified application filled out? 2:24
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What do you think it would cost on average to get an application filled out, if I were to use intent-based branding? I know it's a difficult question, cheers. So the real question is, and I'm translating again...Hey man, I'm selling something expensive and I want people to fill out an application before I agree to talk to them. What's it cost to get a qualified application filled out?…
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1 When I set up lead ads recently, the share option was not there. Did I do something wrong or did that change, and are the shares important? 2:07
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I've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they shared amongst friends. They shared and we were able to get more leads that way, just from the shares. I noticed this time when I set up the lead ads, the share option was not there...…
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1 Do you have a solution or any best practices to make ads work for clients in small cities with small audiences? 9:43
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I do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience. So the lead ad usually doesn't work. I tried a bunch of stuff and I never actually could get it to work, so I'm wondering if you have any solution for that...…
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1 What type of lead magnet do you suggest for a high-end video production company? 2:09
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I'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production company...
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1 How do you ease up your workload to focus more on the sales side than the deliverables side? 3:50
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I'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant deliverables...which are bananas. Well, which is your strong point? I mean, I've run ads for years, so that's, I mean, I've always, essentially created a new job for myself. I'm going to be the business owner, except I just keep then creating new jobs for myself...…
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1 Any recommendations for the hiring process when basically looking for a clone of yourself? 3:27
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Do you have any recommendations whenever you were going through that hiring process, what you were looking for? I've never hired that person, 'cause I am that person. So I don't know what necessarily... I'm looking for a clone of myself...
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1 Why Marketing Quit Working (And What To Do Instead) 14:31
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We're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this problem. In other words, how to make marketing stuff work better. This is a big deal, I think, because of a lot of reasons...
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