Những podcast IABC hay nhất (2024)

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In Under 10: Deciphering Misinformation With Candace Denison 9:22

5d ago9:22

9:22

In the latest episode of PodCatalyst, we sit down with Candace Denison, communications and engagement manager at Rocky View County, to discuss misinformation and the role of the communicator. As we navigate the Wild West era of AI, allowingmisinformation to spread easier than before, how can communicators come armed with facts? What tactics and str…

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The Internal Communication Book Club with Rachel Miller, Monique Zytnik and Gary Hernandez 37:08

29d ago37:08

37:08

Welcome to the International Association of Business Communicators EMENA region podcast, this is Gary Hernandez. I am a long-time IABC member, an ABC, and a Director on the EMENA Region board. It is my pleasure to host today’s podcast with special guests Rachel Miller and Monique Zytnik!Rachel and Monique have both recently published new books whic…

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Retail Media: o futuro da publicidade digital integrada ao varejo, com Celia Goldstein, general manager do Magalu Ads 15:34

13d ago15:34

15:34

Retail media pode ser considerada a ‘terceira onda da publicidade digital’. A relevância desse mercado tem crescido muito para marcas, tanto varejistas quanto para quem anuncia, e para as agências e empresas do nosso ecossistema. Quais os desafios e oportunidades do setor hoje em dia? Este episódio do IABCast conversa com Celia Goldstein, general m…

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Leaning in to Neurodiversity and Flexibility With Becca Chambers 37:49

24d ago37:49

37:49

In the latest episode of PodCatalyst, we sit down with Becca Chambers, chief communications officer at ControlUp. Her journey to the C-suite began with a role in sports PR and from there took a few twists and turns, including grad school and landing on her love of all things branding and communication. Today, she remains a staunch advocate for comm…

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Inovação: explorando novas tendências da publicidade digital, com Marco Bebiano do Google 21:36

1M ago21:36

21:36

As rotinas do consumidor estão cada vez mais voláteis e a moeda mais rara hoje é a economia de atenção das pessoas. Além disso, com a consolidação da internet como meio de massa, o mundo digital passou a pautar todas as tomadas de decisões dos brasileiros. Isso faz com que todas as marcas olhem de maneira diferenciada para suas ações na internet. M…

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In Under 10: What Does Taylor Swift Have to Do With Your Comms Strategy? 9:21

1M ago9:21

9:21

In the latest installment of In Under 10, we talk to EmilyCaister about what communicators can learn from Taylor Swift’s marketing mastery. Whether you consider yourself a Swiftie or not, there’s something for everyone to learn. Tune in as we discuss the pop star’s approach to branding,as well as how dialing into pop culture more broadly can help c…

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Listening Leads to Understanding, a Prize Worth Fighting For: A Conversation With Julian Treasure 28:19

2M ago28:19

28:19

“Everybody wants to be heard, but not many people areinterested in listening,” Julian Treasure, expert in sound and listening, says in the latest episode of PodCatalyst. So when was the last time you listened to the world around you? Is a lack of listening harming your business or, worse, your well-being? Tune in as Julian shares how listening has …

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Communication trends with Adrian Cropley, Lisa Riemers, Michael Nord and Monique Zytnik 48:25

2M ago48:25

48:25

With four communication experts from four countries, this episode looks at hot topics globally and what Lisa Riemers, Michael Nord and Adrian Cropley will present on at the IABC World Conference in Chicago 2024.Lisa is dialing in from London today and is an accessible content, communications, and digital workplace specialist. She is on the IABC EME…

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In Under 10: TikTok, Policy and Losing Community 8:20

2M ago8:20

8:20

Editor’s Note: This episode was recorded one week prior to recent legislative decisions by U.S. President Joe Biden, signing into law that TikTok will be banned unless sold within a year. Catalyst will continue to follow this story as it develops. What happens when an app fades from existence — or gets legislated out of the hands of the public? Wha…

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In Under 10: Understanding Digital Accessibility With Matisse Hamel-Nelis 8:57

3M ago8:57

8:57

In today’s digital age, making sure your online presence meets basic accessibility standards isn’t just the right thing to do — it’s good for business, too. In the latest installment of In Under 10, Matisse Hamel-Nelis walks us through the basics of understanding digital accessibility, recent examples of well-known brands that have gotten into hot …

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‘Leadership Is an Act of Extended Storytelling’: A Conversation With Oscar Munoz, Former United Airlines CEO and Chairman 17:48

3M ago17:48

17:48

What happens when your frontline employees are tired of apologizing on behalf of the company? When public perception isn’t in your favor? This was the reality Oscar Munoz faced when he took the role of CEO and chairman of United Airlines in 2015. So he went back to basics, embarking on an extensive listening tour with thousands of employees — and i…

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PR Education: What Does the Next Generation Need to Succeed? 24:07

4M ago24:07

24:07

Founded in 1973, the Commission on Public Relations Education(CPRE) provides recommendations on public relations education foruniversities and professional associations around the world. CPRE’s latest signature report, “NavigatingChange: Recommendations for Advancing Undergraduate PR Education,” offersan in-depth look into what’s needed and expecte…

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In Under 10: Guiding Principles for the Ethical Use of AI 5:59

4M ago5:59

5:59

In Under 10:Guiding Principles for the Ethical Use of AI As a complement to the association’s Code of Ethics, IABCrecently released Guiding Principles for the Ethical Use of AI by CommunicationProfessionals. In this first edition of “In Under 10,” Kristin Frankiewicz,IABC content manager, sits down with Simon Murphy, a member of the IABC EthicsComm…

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Speechwriting secrets with Simon Lancaster 34:05

4M ago34:05

34:05

In today's episode host Monique Zytnik speaks with Simon Lancaster, who shares his secrets on speechwriting and what it is like to do a TEDx talk. Simon is based in London and became a speechwriter working for Tony Blair’s Cabinet in the 1990s. Since then he has written speeches for CEOs of some of the biggest global companies including Unliever, H…

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Building Your Brand With Microsoft Senior Storyteller Miri Rodriguez 27:09

5M ago27:09

27:09

When it comes to brand-building, the communicator iswell-equipped to not only manage that of their organization or clients, buttheir own brand as well. So what does that look like in practice? Miri Rodriguez, senior storyteller at Microsoft, offers herinsight and sage advice to “date the brand and marry yourself.” IABC Content Manager Kristin Frank…

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2024 State of Comms: Influence, Algorithms, Intention in a Post-Truth World and More 39:54

5M ago39:54

39:54

In the latest episode of PodCatalyst, Peter Finn, IABCexecutive director, sits down with Maliha Aqeel, IABC chair, Kamyar Naficy, IABC vice chair, and Danielle Bond, IABC past chair (2021-2022) to discuss the year ahead. This conversation has something for everyone: how commspros can wield influence in the C-suite and within their own teams, the im…

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Diversity, Equity and Inclusion with Advita Patel and Priya Bates 45:59

5M ago45:59

45:59

Welcome to the International Association of Business Communicators EMENA region podcast hosted by Monique Zytnik.Based in the Manchester area of the UK, Advita Patel is the Director of CommsRebel who helps organisations build a culture that thrives.Advita recently published her book, which she co-authored with Priya Bates. Called: Building a Cultur…

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A conversation with Katie Macaulay 51:43

7M ago51:43

51:43

Join us for a discussion with IABC International Executive Board member Katie Macaulay. Katie is a leading voice in communications. She is managing director of AB, the world’s first specialist employee communication agency, founded in 1964,and host of The Internal Comms Podcast. Katie sits on the Board of the International Association of Business C…

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Advocacy, Nimble Tech and Climate: Mike Klein, #WeLeadComms, on Opportunities Communicators Can Seize 17:51

7M ago17:51

17:51

In the latest episode of PodCatalyst, Peter Finn, IABCexecutive director, sits down with Mike Klein, founder of #WeLeadComms. Mike is a seasoned comms pro and champion of the profession.In 2021, he created #WeLeadComms to recognize everyday achievement in the field. To date, he’s shone a light on more than 600 communication leaders. Tune in as Mike…

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Acessibilidade em ambientes e ações digitais 38:54

7M ago38:54

38:54

Segundo dados do IBGE e do Ministério dos Direitos Humanos e da Cidadania, o Brasil tem mais de 18 milhões de pessoas com algum tipo de deficiência. Isso mostra o quanto as marcas precisam pensar em estratégias inclusivas e trabalhar, de forma efetiva, em acessibilidade digital. Como ficam as ações de marketing na internet para esse público? Como t…

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Desafios e oportunidades do Digital Out of Home 40:15

7M ago40:15

40:15

Neste episódio do IABCast você ouve sobre tendências e boas práticas do Digital Out Of Home (DOOH). Mídia programática, realidade aumentada e utilização de inteligência artificial estão entre os temas. O segmento de Digital Out Of Home (DOOH) deve movimentar quase US$ 55 bilhões em 2030. Os dados estão no último paper do IAB Brasil sobre o tema, pr…

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44 – Martha Muzychka on Being an IABC Fellow, Part of a ‘Human Library of Different Life Experiences’ 36:28

7M ago36:28

36:28

Martha Muzychka was named an IABC Fellow in 2019, acknowledging her decades of service to the profession and excellence in the field. Peter Finn, IABC executive director and host, sat down to talk with Martha about what led her to an entrepreneurial career, observations from her experience as a Gold Quill evaluator, what it means to join the ranks …

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Rethinking how we make decisions with Ben Wickham 33:28

8M ago33:28

33:28

You know when you meet someone and you just have a great vibe? After a short conversation, you’ve already worked out if you would or wouldn’t like working with them. You feel that they get you, or they won’t. Well, this is our topic in today’s episode.Ben Wickham is a fellow communications person, storyteller and specialist in organiszational behav…

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43 – Josie Cox on Addressing the Gender Equality Gap 25:03

8M ago25:03

25:03

Josie Cox is a global journalist with a long held interest in business, power, workplace culture and gender. As author of the upcoming book, “Women Money Power” (March 2024), Josie sat down with IABC Executive Director Peter Finn to talk about the work she’s done to uncover the stories of women who have been instrumental in driving significant lega…

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CTV: Um mundo em constante evolução 28:39

8M ago28:39

28:39

Neste episódio do IABCast, você ouve sobre TVs Conectadas e como as marcas estão trabalhando suas ações de marketing nas plataformas. O último report do IAB Brasil sobre vídeo digital, feito a partir do IAB AdTech & Branding desse ano, apontou 3 grandes tendências que se aplicam para os mercados globais: experiência e expectativa do consumidor; mod…

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Debating internal communication research with Dr Kevin Ruck and Mike Klein 50:51

9M ago50:51

50:51

Every profession needs to be founded on research. If it is research, understanding and debate on art, mathematics or science, discussion is essential for airing of opinions and challenging ideas.In this episode Mike Klein and Dr Kevin Ruck debate the latest internal communication research. Dr Kevin Ruck is the co-founder of PR Academy which is the …

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42 – Southwest Airlines’ Linda Rutherford on Creating a Culture of Caring 30:55

10M ago30:55

30:55

Linda Rutherford, chief administration and communicationsofficer at Southwest Airlines, joins IABC Executive Director Peter FinnPodCatalyst to talk about her 30+ years with the company and the changes she’s seen in the field along the way. After a pivot from journalism, Rutherford grew her PR careerand climbed the ranks to where she is today. Tune …

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Como as marcas podem surfar na onda da Creators Economy? 42:45

10M ago42:45

42:45

Segundo o estudo '#Publi: O impacto da Creators Economy entre os internautas brasileiros', desenvolvido pelo IAB Brasil, 92% das pessoas já aplicaram dicas de criadores de conteúdos digitais em suas vidas. Como as marcas podem potencializar parcerias com criadores de conteúdo para engajar comunidades? Como ganhar espaço na nova economia da atenção?…

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Academia and business communication with Gloria Walker 35:01

10M ago35:01

35:01

Today's guest is Gloria Walker, who is not only a professor of practice at Hult International Business School and Associate Lecturer at London College of Communication, but she is also a Strategic Communications Consultant and owner of her own business. Gloria has that glorious position of one foot in academia and teaching and the other in the prac…

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41 – Jared Curtis on the Power of Human-AI Collaboration in Content Generation 27:47

11M ago27:47

27:47

While AI excels at word predictions and learns from existing content, itlacks empathy, emotion and sometimes accuracy. This is where communicatorsshine, leveraging the technology as one tool in their toolbox rather than aone-stop solution. Tune into this episode of PodCatalyst to hear from Jared Curtis, seniordirector of corporate communications at…

1
Os novos rumos do varejo on-line 37:23

11M ago37:23

37:23

O crescimento do comércio eletrônico, combinado com a volta das compras nas lojas físicas, deu início à “era das compras híbridas”: o H-Commerce. Além disso, a presença digital tornou as redes de varejo uma mídia proprietária e estratégica, aproximando ainda mais os anunciantes do consumidor. Para falar um pouco sobre como plataformas, varejistas e…

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Digital communication with Steph Pilon, Phil Riggins and Monique Zytnik 45:00

12M ago45:00

45:00

Bold new frontiers for communication or digital hype?Our panel discussion brings to the fore what many of us have been thinking. With so much noise and so little time, what do we really need to know right now in our digital realm?Is social media done? Is AI friend or foe? What is the real tech baseline minus the fanfare for comms?Through an engagin…

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40 – USC Annenberg’s Fred Cook on Managing the Reputation Rubik’s Cube 28:31

12M ago28:31

28:31

Managing reputation in today’s polarized world is not unlikesolving a Rubik’s Cube — each move is connected and one step impacts the next. This is lens through which USC Annenberg viewed the findings of their 2023Global Communication Report. In this episode of PodCatalyst, Fred Cook, chairman emeritusat Golin and director of the USC Center for Publ…

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Artificial intelligence vs PR & marketing with Jasna Suhadolc and Ana Margarida Ximenes 34:31

1y ago34:31

34:31

With artificial intelligence leaping ahead in content production and all areas of communications, join us as we talk with marketing and public relations agency leaders Jasna Suhadolc and Ana Margarida Ximenes about what is changing right now and the opportunities that lie ahead. Jansna Suhadolc is from Slovenia and is a seasoned digital marketing e…

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39 – Zaria Parvez Taking Risks on Social With Zaria Parvez, Duolingo 15:46

1y ago15:46

15:46

Zaria Parvez, global social media manager at Duolingo, joinsPodCatalyst host and IABC Executive Director Peter Finn to share heroutstanding journey on TikTok. With her creative and interactive approach,Zaria has made Duolingo a prominent figure in the TikTok community,particularly among Gen Z and with over 6.7 million followers and counting. This e…

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Metaverso para além do hype 33:18

1y ago33:18

33:18

O tema metaverso entrou na pauta das empresas de todos os setores. Marcas fizeram grandes investimentos para entrar na era dos "conteúdos imersivos" - via games, áudio e realidade virtual ou aumentada. O hype passou? Como a tecnologia vai impactar os hábitos comportamentais e de consumo? Quais são os últimos cases de sucesso? O IABCast recebeu Simo…

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38 – Eli Carmona on the Impact of Inclusive Communications 28:36

1y ago28:36

28:36

In the latest episode of PodCatalyst, Eli Carmona,communication specialist at The 519 andWorld Conference 2023 speaker, talks about the critically important rolecommunicators play in supporting trans and gender diverse communities throughtheir work. They share how design can help break stereotypes, theirexperience navigating difficult conversations…

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Digital employee experience with Kurt Kragh Sørensen and Pete Johns 33:57

1y ago33:57

33:57

Want to know the latest on digital employee communication and digital workspaces? Tune in to our latest episode with Kurt Kragh Sørensen from IntraTeam in Denmark and Pete Johns from Swoop in the UK, with special guest DJ Bob, as they discuss the latest in developments and why measurement matters.DEX Benchmark (intranet, collaboration and ESN)https…

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37 – Ed Cook on Finding Joy in Change at Work 42:27

1y ago42:27

42:27

Can change bring joy? Ed Cook, co-founder of The ChangeDecision, believes so — and has years of experience and the data to back it up. Tune in to the latest episode of PodCatalyst, where Eddiscusses how change can drive energy, boost morale and make people feel moreconnected to their work. Prior to co-founding The Change Decision, Ed worked at amaj…

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36 – Alex Sevigny on Why Communicators Should Be at the Forefront of the AI Revolution 38:42

1+ y ago38:42

38:42

Generative artificial intelligence (AI) remains one of thehottest topics of 2023 and is changing the way businesses think about contentcreation. Who better, Alex Sevigny argues, than the communicator to lead thischarge? Long before it was trending, Sevigny, an associate professorat McMaster University, has been interested in the power of AI and how…

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35 – Chris Lee on Gallagher’s 2023 State of the Sector 40:53

1+ y ago40:53

40:53

Returning for a second year, Chris Lee shares insights from the 2023 Gallagher State of the Sector report. Tune in as he and IABC Executive Director Peter Finn discuss trends around belonging and culture, a results-only work environment, how communicators can retain their role as strategic partner and more. Want to hear more from Chris? Join him at…

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Safety communication with Adam Currie 22:47

1+ y ago22:47

22:47

Today’s guest is Adam Currie who is based in our Middle East region. He is a communicator with an impressive array of roles behind him. From copywriting for investment magazines in Canada to African leadership publications and then moving onto comms, Adam is now focused on safety communications for the world’s largest energy company.Like what you h…

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Leadership: Stories and strategies to empower women in the workplace 1:44:01

1+ y ago1:44:01

1:44:01

Co-hosted by Monique Zytnik (IABC EMENA) and Ross Monaghan (IABC APAC), this intimate panel discussion, featuring Tineka Everaardt, Maria Farmer, Natalie Collard and Sally Goldner, will inspire you with stories and strategies of women who have stepped up to show what is possible. We also hear insights from Karen Matthews, Catalina Gardescu, Robert …

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Finding your voice with Kate Peters 20:58

1+ y ago20:58

20:58

Meet Kate Peters, a leadership coach who helps people find their voice. Communication is much more than how you deliver a talk. Even though giving an effective presentation is vital to executives, presenting is just one result when they get communication right. Kate will share her experiences working with hundreds of executive leaders in varied ind…

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34 – Slma Shelbayah on the State of Social Media, Why ‘Intentionality Precedes Everything’ 38:38

1+ y ago38:38

38:38

As Twitter shifts under new leadership and platforms like TikTok continue to emerge, what is the state of social media for communicators? We spoke with Slma Shelbayah, chief marketing and communications officer at Yardstick Management, to gain her perspective on this evolving landscape. Plus, learn how her seven-year tenure as a journalist at CNN h…

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Qual o futuro do áudio digital? 40:32

1+ y ago40:32

40:32

O IABCast debate o crescimento da relevância do áudio para a publicidade digital, que vai bem além dos podcasts que explodiram de audiência nos últimos anos. É o "storyliving" no lugar do "storytelling": são diferentes formas de alcançar as pessoas, desde o antigo radinho até as novas assistentes pessoais, de forma inovadora. Simone Kliass, locutor…

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Como fazer contratações de talentos diversos propositivamente? 32:59

1+ y ago32:59

32:59

O IAB Brasil lançou recentemente o "Guia para uma Contratação Diversa", que tem como principal objetivo oferecer boas práticas para que profissionais e líderes possam conduzir um processo de recrutamento de times diversos, visando a inclusão propositiva de diferentes grupos minorizados no ambiente corporativo, com base em ações afirmativas. O IABCa…

1
Saudi Arabia with Gary Hernandez and Sarah Palmer 47:11

1+ y ago47:11

47:11

Welcome to the International Association of Business Communicators EMENA region podcast. Join us as we talk all things comms in Saudi Arabia with Gary Hernandez and Sarah Palmer. We cover everything from what it is like to work in Saudi Arabia in a communications role; to what you should look for in a new hire, and what new graduates should focus o…

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33 – Unpacking ESG With Kamyar Naficy 33:31

1+ y ago33:31

33:31

If you search ESG on Google, you’ll get about 436 million search results. The term (environmental social governance), while not new, has been gaining traction in recent years. We spoke with Kamyar Naficy, who’s been following this business framework for the better part of two decades. In this episode, he helps us unpack what ESG really means, oppor…

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32 – Stephanie Speck on Deep Curiosity and Facing the World’s Most Complex Issues 24:07

1+ y ago24:07

24:07

Stephanie Speck has had a fascinating career, working in more than 23 countries across the world. While she was a soprano diva early in her career, Speck soon shifted gears and became a first responder during the Indian Ocean tsunami in 2004. Her passion for development work in change communication and crisis response took flight. She has since bui…

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