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Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business
 
Do you want more freedom to do the things you love in business and in life? Join your host Nate Grahek a portrait photographer and entrepreneur, each week we interview and learn from the most successful and inspiring photographers in our industry. Bringing you proven and innovative business strategies you can use to shift the momentum in your own photography business.
 
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show series
 
Friend, in today’s chat Eden Strader, explains how you can build a brand that has no competition and what that actually means for your business. Eden shares with us some business strategies you can implement to make sure your brand stands out, and we also discuss how mindset it’s a crucial part of moving your brand into a place where you are no lon…
 
Friend, today’s episode is a conversation with my friend Stephanie Sonju from Sonju Photography about how to deal with clients that are difficult during a session or wedding. We candidly chat about our own personal experiences and the things we do in our business to make sure our clients have not only a great experience but also a good attitude on …
 
Friend, happy 2023! One of the things that have been crucial to my business growth and success has been tracking my data! I track everything! From my followers to my website views, to my referrals these numbers guide all my marketing efforts and where I spend time on my business. Today’s episode is short, but straight to the point. If you have any …
 
Friend happy Tuesday! Today I want to share with you three business lessons that we can learn from watching the World Cup. Whether you are a football fan (ahe… soccer is not a real name), or not, I can guarantee you today’s episode is going to bring you inspiration :) -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING O…
 
Friend, running a business requires work, endurance, stamina, relationships, and a bit of luck! And if you want to make sure your business and headspace will make it in the long run, then you need to get systems in place. Systems are not the only software that you can install, but also your network and the relationships your build around your busin…
 
I like to plan ahead, and I also love structure, so obviously I enjoy a good timeline. In my opinion, photo timelines for weddings are an incredible tool to help you maximize the time you have been hired for while managing expectations and having enough time to create the body of work that will impress your clients. There is always room to capture …
 
Friend, as photographers we are constantly looking to get on the grace of wedding planners (and you should), but venues are where is at! Venues have more opportunities for business than a single planner, and you can count that couples looking at your favorite venues that are within your budget and aesthetics. In today’s episode, I had the opportuni…
 
Friend, if you are a wedding photographer and have needed help you know how stressful can be to find a talented and responsible assistant, second, or even a lead photographer to help you out. We all have read horror stories on Facebook groups, and it can be a bit nerve-wracking to hire someone you have never worked with. Let me introduce you ShootW…
 
Friend, welcome to another episode! Today we are having a conversation with the talented Alex Eischeid. Alex Eischeid is a creative portrait photographer, mentor, and instructor. She is passionate about storytelling through self-portraiture and is devoted to helping other photographers develop their own personal and artistic voice. In this episode,…
 
Friend, welcome to another episode! Today’s conversation is with the super talented KT Merry about custom proposals. KT Merry has been a luxury wedding photographer for 15 years. She has photographed the most opulent and beautiful weddings and her clients include several celebrities. In today’s chat, we are covering the topic of custom proposals an…
 
Yo sigo por aquí hablando mucho acerca de websites, porque en realidad es una de las herramientas fundamentales para tu negocio! En este episodio me enfoco en tu página de portafolio y los errores que más a menudo veo! Espero que esta información te ayude a mejorar tu website. Si quieres ayuda 1:1 aquí te dejo la información: https://thetogrepublic…
 
In the famous words of Ice Cube, “you better check yo' self before you wreck yo' self”. Today’s episode it’s short and to the point: simple advice to keep your sanity during the busy season! That’s it, nothing fancy, not a marketing tip, but a life hack just in case you start to get overwhelmed in the weeks ahead. -- ARE YOU READY TO LEVEL UP YOUR …
 
If you’re a wedding photographer, perhaps at some time during your career, fellow vendors have asked you if you can share some images from events with them. Creating a gallery for vendors after weddings have been one of the easiest marketing strategies I have implemented in my business, as it helps me build a relationship with them, while also expo…
 
Friend, to gift or not to gift, that is the question. This is a hot take on a topic that very often appears on Facebook groups and conversations: “do I need to send my new bookings a gift?”, “What should I send them?”, “Is this ok for a gift? I have done it all! I have gifted my clients and I have skipped it too, and it today’s episode I’m sharing …
 
Friend, I keep seeing all over Facebook Groups fellow photographers being stressed about their marketing efforts not delivering results, and when I ask them what specifically are they doing, or not working, their answer tends to be along these lines “I‘ve done it all and I have no clients” I know it’s really easy to attempt to measure our marketing…
 
Friend, meet the talented Nina Larsen, an elopement photographer based in Boulder, Colorado. She’s done over 200 weddings and elopements since her start in 2017, is passionate about SEO and content creation and loves helping other photographers with all things marketing and business strategy. Nina has been a guest on the podcast before, so I recomm…
 
Friend, if you are not blogging, you are missing out! Blogging is definitely not dead, and in fact, it is alive and well! In today’s episode, I chat about why having a yop list of venues to get married in your city is crucial not only for SEO but most importantly to set yourself as an expert and connect with couples even before they realize they ne…
 
Friend meet the talented McKenzie Bigliazzi, an alternative colorado elopement photographer & planner for punk-rock, van-obsessed, non-traditional couples who want to elope with an amazing mountain backdrop without the complicated planning stuff! In 2020 McKenzie moved her business from Illinois to Colorado and in today’s episode, we chat about the…
 
Friend, meet the talented Sabrina Gebhardt, a lifestyle family and newborn photographer of more than 11 years in Fort Worth, Texas. She has found a passion in coaching photographers and other creative entrepreneurs on running a business that is both sustainable and successful. In today’s episode, we are chatting about creating your own definition o…
 
iBuenos amigos y rompemos el silencio de más de un año sin crear episodios en español con este episodio que está lleno de valor y superimportante para que le ponga un poco de cuidado a su página de inicio. Después de hacer más de 100 revisiones de páginas web, veo que muchos fotógrafos están cometiendo los mismos errores que no solamente les está a…
 
Friend, I’m going to continue talking about websites, because I know firsthand what a great tool it is to get your name out there and connect you with amazing clients! In today’s episode, I cover six major mistakes I keep seeing on Portfolio pages! These mistakes are not about photography, but instead, they are mistakes about branding, website func…
 
Friend, if you are not using Google Business Profile you are definitely missing out! This free tool is a great asset! In this episode, I cover some of the major benefits of getting this account set up right away. I also address some of the hesitations you might have. For my friends on Patreon, I have an extra present and I’m sharing with them two e…
 
Friend, after reviewing hundreds of websites, I”m here to share with you five major mistakes the majority o photographers are making on their homepages! But I’m not only pointing out the mistakes, obviously, I’m also giving you tips on how to fix them! If you find this episode helpful, perhaps you are interested in having me do a full review of you…
 
Hi friend! Today is a solo episode and I want to talk to you about mentors and the different ways you can be a mentee (you will hear that I had a bit of a problem with this word 🤣) In this episode, I share with you my own experiences after paying thousands of dollars in mentorships, classes, and subscriptions. Are they worth it? Do you need them to…
 
Friend, meet Eugene Drake the founder and creative director of The Drakes, award-winning filmmakers and photographers, specializing in wedding cinematography. Eugene was born in Venezuela. He is passionate about storytelling, human connections, and keeping memories. Early in life, he felt a calling for the arts which led him to study Graphic Design…
 
After unplugging from my business and the internet, for two weeks I came back recharged and ready to work! In this episode I chat about why unplugging is great for creativity, how to set boundaries with your clients so you can disconnect and some of the systems you should have in place before doing so. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY …
 
Friend meet Casey + Mandy two friends and fellow photographers that saw a need in the industry and created a workshop catering to photographers that want to be better second shooters. In today’s episode, we talk about how to approach photographers that you want to work with, and how to do a great job as a second photographer. Casey + Mandy also sha…
 
Friend, meet John Dolan a photographer that has been successfully capturing couples for over 30 years. If you have been wondering if your business has an expiration date, then this conversation is for you. John candidly shared his experience as a photographer and how he keeps himself excited about the work he produces. This chat is great if you are…
 
Friend, if you want to present beautiful work to your clients, and also have time off to persued the things you love, or to invest that time back into marketing your business, the ImagenAI might be what you are looking for. ImagenAI is a photo editing desktop app for Adobe Lightroom Classic! The future is here and this software does the editing for…
 
Friend, meet John Mansfield the owner and a lead photographer at All Heart Photography, a Houston, TX-based wedding photo + video team with a passion for relationships! In addition, John is the host of Light and Dark Photography Podcast where he shares weekly podcast episodes filled with actionable insight to up-level your business and create a mor…
 
“We’re not supposed to talk about money” I’ve heard that phrase many times in my life and no wonder, I used to feel so awkward when the conversation about money with my clients arose. But the reality is that if you are running a business, you better get comfortable having conversations about money, after all, if you make no money with your photogra…
 
Friend, meet Gavin Wade a photographer and founder of CloudSpot. In this episode, Gavin shares with us how to execute ideas, prioritize what’s important, stay motivated and how to avoid “shiny syndrome object” As the founder and CEO of CloudSpot, Gavin and his team have turned CloudSpot into the fastest, easiest, and most customizable way for photo…
 
Friend, meet the talented (and super fun) Rachel Larsen Weaver. She runs a fantastic business, documenting clients across the country in a long-form style (her sessions are 24 hours long). In this episode, we dived into how she uses Newsletters to create connections and trust with future clients and how you can do it too! Let me be honest, a newsle…
 
Friend, meet Daniel Usenko the CEO and co-creator of Pixellu, a company that has helped my business immensely. In today’s episode, we talk about album design, how to create them and why selling albums to your clients it’s not only great to achieve your financial goals, but also a great added value to your client’s experience. You can find more abou…
 
Friend, Today’s episode is a bit different as I invited a previous client of mine to share his (and his husband’s) experience as a same-sex couple planning a wedding. I photographed Patrick & Jose’s wedding in March 2019 and I wanted to bring their perspectives as clients to the podcast, so we can all hear how clients feel, what they are looking fo…
 
Friend, meet the talented Octavia Elease, she is a brand + Showit website designer based in Atlanta, Georgia. She fuses brand storytelling with a modern and minimal aesthetic to create custom brands, custom websites, and website templates for creative entrepreneurs. In this episode, we talked a little bit about branding, brand voice, and how they a…
 
Friend, meet the super talented Suzzane brown, known as Simply Suzy. She is a luxury family photographer based out of Chicago for the last 14 years, specializing in lifestyle film photography. She also teaches other pro photographers how to run a sustainable business and master working with families so that they can find the meaning, purpose, and j…
 
Friend, meet the talented India Earl, she’s been photographing people for the past 12 years and in addition to her photography business, she runs an educational site for photographers and creatives. In today’s chat, India shares with us how to avoid conflict with clients, and handle those uncomfortable conversations. India also has a few resources …
 
Friend, if you have been listening to the podcast for a while, you sure know Sam Jacobson. He’s been a guest on the podcast three times and I love having conversations with him because he has a pragmatic and science-backed sales approach to business. In today’s episode, Sam shares with us how to grow your referral network with the help of event pla…
 
Friend, meet Megan Kantor, she and her husband Nate, are the photographers behind Cedar & Pines and they focus on photographing elopements & weddings in the Western US (and the world). In this episode, I had the chance to chat with Megan about creating content that connects you with your current and future clients! This episode is filled with simpl…
 
Friend, this episode with Blair Delaubenfels is packed with content & inspiration if you are looking to start a personal project! Although the last couple of years have been very challenging for some of us, personal projects can be the space you need to recharge, get creative, and most importantly do something just because you love it. YOU CAN FIND…
 
Friend, this is one of the most important data you should be tracking in your business! Where are your inquiries coming from? If you have a clear answer you can double down your efforts, or adjust your marketing tactics to see results. In this short episode, I go over how do I track my leads, and what do I do with this information. Remember, that n…
 
Friend, happy 2022! The beginning of a new year is always exciting, and the time to plan new goals. But doing so can be an intimidating task. In this episode, I chat about goals, projects, and the difference between them. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? I now offer a 1:1 coaching program! This coaching photogram is designed …
 
This is one of the questions that gets asked the most in Facebook groups: should you put your pricing on your website? Well, I addressed this question in today’s episode and I give you a few alternatives on what to do. __ Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https:/…
 
Friend, meet the talented Colie James! In addition to being a super talented and fun photographer, she has a passion for CRM systems because she wants you to elevate your client experience and work smarter, and not harder! In this episode, we chat about CRMs and how they can help you speed your booking system, keep you organize and on track so you …
 
Friend, meet the super talented and always fun Maddy Shine! In this episode, Maddy shares with us how to use our personality to win clients. Maddy is known as the SEO & Online Visibility Queen. Her mission is to drive women to the top of Google and beyond, teaching you how to grow your business so more people see you and buy from you! This episode’…
 
Friend, today’s episode is short and to the point: 4 things that I do after a wedding (or lifestyle session). These 4 things help me keep organized and on track, stay connected with vendors and also showcase gratitude. __ Check out the episode notes for more information: https://thetogrepublic.com/podcast/four-things-that-you-must-do-after-a-weddin…
 
Friend, in today’s episode I had the chance to chat with Hannah Bargas the founder of Writefully Yours, an agency that specializes in helping wedding professionals market to their ideal client. Being that as photographers we wear many hats, many times the topic of marketing overwhelms us, but in today’s episode, we covered how to create content to …
 
Friends, what an honor to share with all of you, that my podcast has reached 100,000 thousand unique downloads! Reaching this goal was literally possible thanks to you! Without your support and (literally) the fact that you listen to this show, this would have been impossible! So to keep things consistent with what I have been doing since the begin…
 
Friend, I’m so happy to have Ben once again as a guest on the podcast (He was on episode 48: A Chat With Ben Hartley About Bridal Shows), and today, we are diving into a topic we both love: Chain Reaction Marketing. But first, let’s define Chain Reaction: a series of events, each caused by the previous one. In this episode, Ben chats with us about …
 
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