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In this episode, Mark Stagi (VP of Customer Success, Avoma) and Yaag discuss how to drive the right curiosity behavior with data for CSMs. Mark shares his experience on the do's and don'ts in QBRs and check-in meetings, how to make it valuable and relevant to the customer, and a lot more.➡️ Key Points⁣ covered00:00 - Intro01:31 - Curiosity - a supe…
 
In this episode, Stephen Cann (Director of Enterprise Sales, Avoma) and Yaag discuss how and when to challenge your prospect during a deal? Stephen shares his experience on how to challenge the prospect across stages such as prospecting, discovery, indecisive moments, and more.➡️ Key Points⁣ covered00:00 - Intro01:37 - Challenging the prospects all…
 
In this episode, Nathan Hymas (VP Sales, Avoma) and Yaag discuss how to win competitive deals by truly understanding the rules of the game. Nate shares some brilliant perspectives on how the discovery works differently in a competitive deal, the evaluation process and roles, success metrics and a lot more.➡️ Key Points⁣ covered00:00 - Intro01:06 - …
 
In this episode, Naquiyah Cash (Gainsight Admin and CS Ops Consultant, Zywave) and Mark Stagi (VP of Customer Success, Avoma) discuss who is best positioned to own CS Ops.➡️ Key Points⁣ covered00:52 - It's not just about implementation, but about the process, enablement and strategy02:16 - Should CS Ops sit within CS or RevOps or overall Ops?05:10 …
 
In this episode, Shrenik Mhatre (Senior Manager, Customer Success Architects, VMware) and Mark Stagi (VP of Customer Success, Avoma) discuss the shift in the customer success approach to drive customer outcomes.➡️ Key Points⁣ covered00:00 - Intro00:48 - The change in Customer Success focus in the last couple of years01:05 - The shift from reactive …
 
In this episode, Jane Chowaniec (VP of Customer Success, ISI) and Mark Stagi (VP of Customer Success, Avoma) discuss how businesses may sometimes not make the best use of Quarterly Business Reviews (QBRs) and how to adapt it in the best interest of the customer.➡️ Key Points⁣ covered00:30 - The pain point around how QBRs are run01:40 - How to make …
 
In this episode, Aditya and Yaag discuss how despite the plethora of SaaS tools available today, customers still end up having broken experiences. They discuss what it means to really solve for the customer, with an all-in-one approach.➡️ Key Points⁣ covered01:14 - The philosophy behind 'why we take an all-in-one approach"02:20 - The unconventional…
 
In this episode, Carl Ferreira (VP Sales, Refine Labs) and Yaag discuss how businesses buy software, how sales reps and the entire buying experience needs to adapt according to buyers in different maturity stages, and a lot more.➡️ Key Points⁣ covered00:00 - Intro01:35 - Questions to ask yourself before you are ready to invest on a SaaS tool03:57 -…
 
In this episode, Nathan Hymas (VP Sales, Avoma) and Yaag discuss how to run pipeline reviews effectively by truly understanding what matters. Nate shares some brilliant perspectives on how pipeline reviews aren't just about metrics, how inputs matter more than outcomes, and a lot more.➡️ Key Points⁣ covered00:00 - Intro01:30 - The modern way of run…
 
In this episode, Aditya and Yaag discuss how to improve the sales discovery and demo experience for your prospects by truly understanding their buyer journey and pain points. Aditya throws light into 4 key aspects of a sales discovery and demo conversation including: small talk, questions to ask during discovery, how to personalize and make the dem…
 
In this episode, Aditya (CEO, Avoma) and Mark Stagi (VP Customer Success, Avoma) discuss whether or not should you charge for customer success, the factors that go into deciding 'when to charge for customer success' and more.➡️ Key Points⁣ covered00:00 - Intro00:50 - What goes into deciding whether or not should you charge for customer success06:23…
 
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss the thoughtful meeting scheduling habits modern SaaS companies can build to improve the buyer experience. They discuss the balance between optimizing for efficiency and customer experience. Some of the key points discussed in the episode include 1. How to use meeting scheduling lin…
 
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss Collaborative Selling -- how to win with a system of collaboration. They discuss how the old world view of collaborative selling focused only on collaboration with prospects and how 'team selling' focused only on the collaboration amongst internal teams. The key points discussed in…
 
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss the myths around product-led growth in the SaaS world. The myths discussed include:1. PLG is the most popular go-to-market motion2. PLG products grow on their own without Marketing3. PLG doesn't need a sales team4. Buyers are entirely self-sufficient and want self-serve product exp…
 
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss whether we in SaaS can call ourselves purely product-led or sales-led? All growth motions primarily have 2 parts -- acquisition and conversion. They highlight how different growth motions help you in various stages of the growth lifecycle across acquisition, conversion, and retenti…
 
In this episode of The Modern SaaS Podcast, Aditya and Mark (VP of Customer Success, Avoma) discuss what to do when a big account churns. They discuss why churn matters, the key metrics to measure, and, more importantly, the things to do when a big account churn happens, such as: 1. Trying to meet the customer in person and attempting to remedy the…
 
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss building revenue predictability. The first question that comes to mind for most is—Can we predict revenue? They discuss a process to build predictability:1. Predictable revenue needs a predictable pipeline2. Predictable pipeline calls for predictable prospecting3. Predictable prosp…
 
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss how SaaS pricing is tricky. And how your product pricing should reflect the value that your product offers and make it easier for your buyer to decide. They discuss some of the gimmicks often used in the SaaS world, such as: 1. Forcing buyers for an annual commitment without offeri…
 
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss how many SaaS businesses offer a rusty buying experience that’s reminiscent of the 2000s. And how the broken buyer experience is not limited to sales-led or product-led companies.They discuss six ways to improve the buyer experience:1. Offering a rewarding trial experience2. Making…
 
In this first episode of The Modern SaaS Podcast, Aditya and Yaag discuss whether you should go for the best-in-breed solutions or is an all-in-one platform a better choice?The discussion throw light on:--> The collaboration pains when using a best-of-breed solution--> Why is an all-in-one solution the preferred choice?--> How did ClickUp become su…
 
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