Những podcast Practice Marketing hay nhất (2024)

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3 Marketing Strategies to Increase Signups for your Lead Magnet - Ep 121 30:27

3d ago30:27

30:27

Having a lead magnet doesn’t guarantee that people will sign up on your email marketing list. Like many practice and business owners… you took a lot of time to make a lead magnet for people to download. You set up your email marketing system so you could build your email list of leads… but those signups are simply not happening, and it’s frustratin…

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One Way To Position Your Services on Consults to Increase Sales - Ep 120 31:20

10d ago31:20

31:20

If you’re stuck in a frustrating cycle trying to book new clients without overwhelming them with your offers or having them walk away not able to make a decision … listen to this episode as Kathy C shares her 1-2 Knockout Punch Strategy that helps position your services during consults to increase sales. (and no, we are not actually punching potent…

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3 Easy Steps to Setup Your Offers & Make Them Irresistible to Clients - Ep 119 25:26

17d ago25:26

25:26

Imagine having offers for your services that make it a breeze for potential clients to say, "Yes, I want in!" If that sounds appealing, you won't want to miss this episode. In this episode, we tackle the common struggle of clients hesitating to sign up after a discovery call or consult. You’ll learn marketing strategies that help position your serv…

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The 1-2 Offer Setup Strategy that helps you Book more Clients - Ep 118 26:26

24d ago26:26

26:26

One reason private practice and service-based businesses struggle to get clients to book their services is that they confuse clients with too many service offers. This leads to discovery calls that result in potential clients not making a decision and ultimately saying no to working with you. You can make it easier for clients to say yes by changin…

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How to Leverage Your Blogs to Attract More Traffic & Leads - Ep 117 32:59

1M ago32:59

32:59

Did you know that you can leverage your blogs to attract more traffic and leads for your practice or business and even get search engines to send you traffic? Yes, those are two jobs that blogs can do as part of your marketing strategy and plan. But too many practice and business owners underestimate the power of blogs. They look at it as simply wr…

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Stop using this ONE thing and Boost Website Traffic Instantly - Ep 116 22:28

1M ago22:28

22:28

In the hustle to make your marketing easier, you might be accidentally sending potential clients to other websites - especially on Instagram - through all the "Link in BIO" tools that people use every day. But here's the problem with those easy-to-use tools: you are hurting your own website's traffic and visibility, too. Think about it: when you us…

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Strategies to Price your Group programs so you make a Profit - Ep 115 24:25

2M ago24:25

24:25

So many practice owners and service providers jump into running group programs and then realize they might not be the quick fix you think they are to help you make more revenue in your business. If you're struggling to make money from your group programs, know two things: You are not on an island, so many people have done the same before you and yo…

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Why Having Less Offers and Packages Will Increase Client Bookings - 114 26:44

2M ago26:44

26:44

If you have more than 3 offers for your services or packages that people can buy from you - that might be the reason you’re not booking as many clients or making as many sales as you think you should be - and the fact is you probably could be booking more by offering less. This lesson might challenge previous learning about sales and marketing … bu…

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Expand Your Network and Your Impact with 100 Women Who Care - Ep 113 27:53

2M ago27:53

27:53

Networking Groups and Events … you either love ’em or hate ‘em… but the fact remains they can help your practice or business grow. They can be a great source of new opportunities and new business. Networking is typically something people know they should do but don’t commit to as a regular marketing activity - especially when the networking groups …

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Transforming Trauma into Triumph with Hilary Russo #wellnessbusiness #healthcoachingtips 43:52

2M ago43:52

43:52

Join us in this exciting episode of the Thriving Holistic Practitioner podcast as we dive deep into the journey of Hilary Russo, founder of HIListically Speaking and the Hug It Out Method. Hilary shares her inspiring path from being a journalist to becoming a holistic health coach, her emotional challenges, and how she integrates her personal exper…

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Growing your Private Practice: The Magic of Specificity in Messaging - Ep 112 19:26

2M ago19:26

19:26

If you’re struggling to get more of your ideal clients to book consults … you're not alone. This is one of the bigger challenges when it comes to marketing a private practice or service-based business. Especially if you seem to always be explaining your services over and over, leaving people more confused than ever. It's time to flip the script. By…

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Chasing Brighter Ways to Increase Website Traffic and Leads - Ep 111 38:56

2M ago38:56

38:56

Every business and practice owner wants more traffic and leads - podcast hosts are no exception. In this free marketing review with Kelly Fox, co-host of the podcast Chasing Brighter, Kathy shares marketing strategies to get more traffic to their website and more signups to their lead magnet, too. Kelly and her sister and cohost, Jessica Colarco, k…

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Using Keywords in Your Marketing Content to Reach More People - Ep 110 31:21

3M ago31:21

31:21

How do you get your marketing to bring in more clients? The secret sauce might just be in the words you use - or don't use - in your marketing. Marketing your private practice or business is not just about having great marketing content; it's about making sure it's the right content, filled with the right words, that finds its way into the right se…

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The 5-Step Elevator Pitch Formula to Instantly Attract More Clients - Ep 109 36:15

3M ago36:15

36:15

Ever feel like you're losing clients before you even start talking? Your elevator pitch might be to blame. Especially if it contains the biggest mistake people make when doing their short 30-second intro. Get ready to learn how you can fix an elevator pitch that's costing you leads and clients. It's time to stop rambling with your elevator pitch an…

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How to Transition from 1:1 to Group Model as a Wellness Practitioner With Angela Brown 36:41

3M ago36:41

36:41

In this engaging episode of the Thriving Holistic Practitioner podcast, host welcomes Angela Brown from St. Louis, Missouri. Angela is a certified functional diagnostic nutrition practitioner, licensed physical therapist, and physical trainer specializing in helping women with thyroid and hormone health. Angela shares her journey from dealing with …

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How to Track Event ROI: Let the Numbers Guide Your Future Success - Ep 108 33:13

3M ago33:13

33:13

Are you tired of attending events and not knowing if it was worth your time? You're not alone. Many private practices and service-based businesses struggle with the same issue … never knowing, “Was the time and even money you put into an event worth it?” You can change this and know exactly what events or conferences to go back to and what to avoid…

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Transitioning from in person to virtual coaching: Ashley Holmes' Inspiring Story 31:24

3M ago31:24

31:24

In this episode of 'Thriving Holistic Practitioner,' we welcome Ashley Holmes, a holistic fertility coach from British Columbia, Canada. Ashley shares her personal journey from being a hot yoga teacher to becoming a fertility coach, spurred by her own struggles with unexplained infertility. She discusses her transition to an online business model d…

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Share Your Story to Connect with and Convert More Clients - Ep 107 44:24

3M ago44:24

44:24

In this episode of the Marketing Your Private Practice podcast, I did a free marketing review with Camryn McNeil, the inspiring young entrepreneur behind Golden Living Senior Lifestyle Support, a business in Halifax, Nova Scotia. Camryn's remarkable journey, beginning at just 21 years old, is a shining example of how passion and purpose can drive a…

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12 Easy Ways to Get More Leads and Clients Speaking at Events - Ep 106 32:02

4M ago32:02

32:02

Preparing for a speaking engagement - even 10 minutes at your networking group - involves more than just creating slides and talking to the group. It requires a strategic approach that helps you get results like more leads and more sales, which is often what you wanted when you said YES to that speaking gig in the first place. And FYI this approach…

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10 Event Marketing Strategies to Boost ROI from your Booth - Ep 105 31:09

4M ago31:09

31:09

At least one time or another, most business or practice owners will take part in an event with a booth there… maybe as a sponsor or an exhibitor. Whatever role you have … your 'event goal' often focuses on getting new leads and making sales. But many folks I talk to and work with overlook the actions they could be doing to get those leads and sales…

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10 Actions to get the BEST ROI attending an Event or Conference - EP 104 25:56

4M ago25:56

25:56

If you've ever come back from being at an event or even a conference and had thoughts like… “I wish I had done … “ or “I forgot to say this to XXX” or “Why didn’t I remember to…” Or maybe you wonder if your time at the event was even worth it… then this episode is for you. Those words are what I call the “after-event regrets.” The coulda-shoulda-wo…

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3 Things to do BEFORE going to any Event or Conference - Ep 103 27:54

4M ago27:54

27:54

Your actions BEFORE, AT and AFTER an event or conference will make or break the ROI you experience. One of the first-ever conferences I attended as a business owner - and paying my own way - airfare, hotel, conference dues, meals… everything… has seen a Return on that Investment (ROI) that continues to this day! I’ve tracked over $775,000 in revenu…

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10 Easy Steps to Optimize Your Contact Page To Book More Clients - Ep 102 33:30

5M ago33:30

33:30

Are you ready to see your inbox fill up with more consult requests and clients? To be like some of my clients where you have multiple people contacting you every day? (It happens a lot!) If so, then hit play on this episode and dive into 10 easy steps to optimize the often-overlooked yet so-important “Contact page” on your website. You will discove…

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Transform Your Wellness Business with Authentic Branding: Sophie K.'s Inspiring Journey 41:32

5M ago41:32

41:32

Transform Your Wellness Business with Authentic Branding: Sophie K.'s Inspiring Journey In this episode of 'Thriving Holistic Practitioner,' host Lindsay welcomes vitality coach Sophie K. from New Zealand. Sophie shares her transformative journey from corporate life to running a successful wellness business. She emphasizes the significance of authe…

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Want More Clients? Make Your Marketing Message Hit Home With Them - Ep 101 38:24

5M ago38:24

38:24

In this Marketing Review, Kathy C talks with Elizabeth Pinkerton of Pinkerton Coaching, who wanted to figure out - why people visiting her website were not taking action. She’s getting traffic, but no one is doing anything but browsing and leaving. It’s a common problem private practice and service providers have…. Solving it means ensuring that pe…

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From Patient to Practitioner: How Foot Zoning Transformed Dave Weber's Life 31:16

5M ago31:16

31:16

In this episode of 'Thriving, Holistic Practitioners,' host Lindsay Sutherland interviews Dave Weber, the founder of Dave Weber's Foot Zoning in Ogden, Utah. Dave shares his journey from dealing with severe health challenges to finding relief and inspiration through foot zoning. He discusses the pivotal role of his wife in introducing him to natura…

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This ONE Action Will Bring You More Business Growth - Ep 100 35:31

5M ago35:31

35:31

On this special milestone 100th episode of Marketing Your Private Practice, I'm excited to share with you a lesson that I know has been critical to the success of so many of my clients, and myself. This lesson focuses on ONE action that is not hard to do, and which can bring insights and inspiration and help you grow your business. My goal when I s…

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Embracing Change: Aimee Gallo’s Journey moving her Health Coaching Business from Oregon to Spain 42:09

5M ago42:09

42:09

In this heartening episode of the Thriving Holistic Podcast, I sit down with Aimee Gallo, a double certified functional nutritionist who made a life-changing decision to move her practice from Oregon to Spain. Aimee, along with her husband and son, sought a better life and found it by embracing a new culture and environment. With over 20 years of e…

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Make Your Marketing Easy & Relatable with 4 Simple Words - Ep 99 26:00

5M ago26:00

26:00

Are ready for some quick, easy advice that you can do immediately when it comes to your own marketing and content? Today’s lesson focuses on a marketing strategy that is one of the best ways to make your marketing easier. Easier to do. Easier to write. The advice… involves 4 simple words that will transform how you do your marketing and how you cre…

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From Corporate Career to Exotic Retreats: Johanna Godinez's Blueprint for Thriving Yoga Teachers 44:47

5M ago44:47

44:47

In this episode of the Thriving Holistic Practitioner Podcast, we sit down with the inspiring Johanna Godinez, the visionary founder of B.A.Y Lifestyle Yoga and Beyond Asana Yoga School. Johanna shares the remarkable story of how she was "gifted" her business after building it for the corporate world—a journey filled with unexpected twists and prof…

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Clarify Your Marketing Message to Increase Sales: Review with Colleen Sloan Ep-98 40:11

5M ago40:11

40:11

Are you struggling to connect with your ideal client through your website content and convert those visitors into sales? That’s what Colleen Sloan, a Registered Dietitian and Pediatric Physician Assistant wanted to know when she booked a free marketing review with me. Colleen has a business and podcast called Exam Room Nutrition where she offers re…

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Scaling Your Wellness Practice: Boost Profits Without More Marketing 21:05

6M ago21:05

21:05

In this episode of the Thriving Holistic Practitioner podcast, host Lindsay Sutherland, a business consultant, discusses strategies for alternative wellness practitioners to build, grow, and scale their practices sustainably and ethically, without increasing marketing spend. Lindsay shares insights on using existing customer bases to enhance profit…

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10 Proven Strategies to Boost Traffic On Cornerstone Blogs Part 2 - Ep 97 34:30

6M ago34:30

34:30

Are you struggling to get the word out about your services? To get more clients? People you can help with your skills and expertise? Many business owners face the same challenge - how to attract more clients? One tactic is ensuring you have a presence online where people are looking for help. And it’s not always on social media. Think about it. Whe…

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Benedict Beaumont Shares His Journey to Building A Global Business 52:53

6M ago52:53

52:53

In this episode of the Thriving Holistic Practitioner Podcast, host Lindsay interviews Benedict Beaumont, the founder of Breathing Space, who shares his journey from exploring various holistic practices to discovering his passion and purpose through breathwork. Benedict discusses the transformative power of breathwork, his transition into the busin…

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10 Proven Strategies to Boost Traffic On Cornerstone Blogs part 1 - Ep 96 32:42

6M ago32:42

32:42

Are you ready to finally get some traction and traffic to your website? Especially traffic on those important blog posts you spend time writing. And specifically to those cornerstone blogs that you created to boost your visibility with search engines to get more traffic. Blogs that help showcase your expertise and how your services can be life-chan…

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5 Easy Steps to Optimize a Blog Post to Increase Traffic & Leads - Ep 95 37:08

6M ago37:08

37:08

Blogs help search engines find you and your business via your website. They also help people searching online for help… find you too. Cornerstone blog posts - ones designed to provide in-depth and valuable information that tend to get more traffic than even regular ones - well these are ones you must make time to enhance and optimize them so they c…

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5 Ways to Optimize a Sales Page to Increase Signups: Review with Joyce Faraj-Ardura - Ep 94 44:24

6M ago44:24

44:24

Hosting an event or a Virtual Summit is a lot of work, the goal is always to get as many registrations as possible. But that won’t happen without marketing the event effectively so that you achieve your sales goal for registrations. Dr. Joyce Faraj-Ardrua was wondering this very thing… what could she do with the sales page for her EmpoweRD Summit t…

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The ONE Blog Every Practice Needs to Boost SEO, Traffic & Leads - Ep 93 27:05

7M ago27:05

27:05

Marketing can be a royal pain in the you-know-what. And Blogs? I know a lot of you simply do not blog and do not want to. You’re in the “Don’t even think about a blog with me!” group. But what if I told you that if you could take the time to put just ONE type of blog post on your website, even if you put it on a webpage rather than a blog post, it …

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How to Confidently Talk About The Financial Aspects Of Your Wellness Program 13:40

7M ago13:40

13:40

In this episode of the Thriving Holistic Practitioner Podcast, host and business consultant Lindsay Sutherland offers a special episode derived from a free training for alternative wellness practitioners focused on scaling their businesses. Lindsay introduces an enticing offer for the first 25 members joining the thriving holistic community, promis…

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Marketing your Services to Two Ideal Clients: Review with Mackenzie Costron - Ep 92 37:21

7M ago37:21

37:21

What do you do when your services have two types of ideal clients? Many practices and business owners struggle with effectively marketing the same offer to people who have different problems. Mackenzie Costron came to me for a free Marketing review with this very roadblock in her coaching business. She wanted to know, “How do I focus my marketing t…

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Challenging Traditional Western Medicine & Exploring Paradigm Shifting Mindsets with Kate McDowell 21:34

7M ago21:34

21:34

In this episode of Thriving Holistic Practitioners, host Lindsay Sutherland sits down with Kate McDowell, a practitioner who embarked on a holistic health journey following her diagnosis with MS at the age of 22. After finding limited success with conventional treatments, Kate turned to natural health and nutrition, leading to significant improveme…

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How to Create a System to Effectively Use Testimonials in Your Marketing - Ep 91 31:46

7M ago31:46

31:46

Getting testimonials from clients is great. It makes you feel good that you made a difference and an impact on your clients. But many practitioners and service providers overlook actually using those testimonials - the most powerful type of marketing content there is - in their marketing. This happens because their business plans lack a system for …

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Jose Ibarra: From Exhausted to Empowered - A Holistic Transformation 42:37

7M ago42:37

42:37

In this interesting episode of 'Thriving Holistic Practitioners', host Lindsay Sutherland sits down with Jose Ibarra, a healthy lifestyle coach from Medford, Oregon. Jose shares his raw and inspiring journey from being overwhelmed and run down, juggling the responsibilities of a single dad, a full-time job, and a DJ business, to embarking on a life…

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Navigating the Journey from Functional Nutritionist to Practice Owner with Tami Parker 46:26

7M ago46:26

46:26

Navigating the Journey from Functional Nutritionist to Practice Owner with Tami Parker This episode features Tami Parker, a functional nutritionist based in Oregon, who talks about her unconventional path to becoming a nutritionist, her focus on women's health during transitions from perimenopause to postmenopause, and the challenges of starting a …

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What can you expect from the Thriving Holistic Practitioner Podcast AND Meet Your Host Lindsay Sutherland. 13:02

7M ago13:02

13:02

Welcome to Thriving Holistic Practitioner! This podcast is dedicated to holistic practitioners seeking sustainable growth and peace of mind. If you're ready to scale your practice while eradicating burnout and confusion, join us on a journey to holistic success. Led by Lindsay Sutherland, our expert insights and community support will empower you t…

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10 Easy Ways to Use Testimonials to Convert More Leads into Clients - Ep 90 24:30

7M ago24:30

24:30

If you’re tired of marketing strategies that don't seem to bring in a steady stream of new clients … then let’s try something new. Something that is sitting right in front of you, but that is not always obvious in the many ways to use it in your marketing. Client Testimonials. These are a treasure trove of marketing gold many practice and business …

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How to Get More People Booking Discovery Calls: Part 2- Ep 89 25:30

7M ago25:30

25:30

Many private practice and service-based businesses struggle with the common problem of not enough people booking consults, leading to an unpredictable flow of new clients. It's a frustrating situation, but if you can ensure that you have a system for booking those consults that is fast and easy and gets people in your calendar to talk with you, tha…

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How to Get More People Booking Discovery Calls: Part 1- Ep 88 32:17

8M ago32:17

32:17

Many private practices and service-based businesses struggle with a common issue: not enough folks booking those all-important consults and discovery calls. These calls are often the first step to bringing in new clients, but if the booking process is a hassle and clunky for those prospects, you could be missing out on paying clients! Too often, I …

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5 Ways to Get Your Website Up and Running Fast & Easy - Ep 87 43:14

8M ago43:14

43:14

Websites are an essential tool for private practice owners and service-based businesses, but many cannot get past the fear and tech challenges in getting their website up and running. In this episode, Kathy C talks with long-time friend and mentor Tawnya Sutherland about the many mistakes people make when starting a website and how the best path is…

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Overcoming the Top 3 Roadblocks to Marketing a Practice or Business - Ep 86 34:14

8M ago34:14

34:14

There are 3 very common problems Private Practice and Business owners face when marketing their businesses. Spending too much time on marketing. Not knowing where to focus when it comes to the content topic and publishing it online The content creation itself. What do you even use as marketing content??? These roadblocks can stall the growth of you…

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