Welcome to the The Practice Marketing Show podcast, where amazing things happen. Learn to build and grow a thriving practice with advice and tips from marketing professionals around the country.
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Grow your practice or business using marketing strategies that bring in more consults and get you BOOKED with clients - WITHOUT relying on social media. --- This podcast is for Dietitians, Therapists, Clinicians and Service Providers who want to learn practical tips, tactics and marketing strategies to build and grow a Thriving Private Practice. --- If you're looking to simplify and streamline your marketing and start attracting more clients without spending hours a day making posts and vide ...
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Unlock the potential of your dental practice with Best Results Dental Marketing Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Dr. Joe Simon spent the better part of 20 years working on his nine step blueprint to grow multiple private practices in today’s healthcare economy. This podcast is designed for you to implement one or 30 marketing strategies in the next 30 days - Are you ready to take that next step
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Dental Marketing emphasizes a partnership approach, where the success of their clients is paramount. They continuously analyze marketing efforts using key performance indicators to ensure strategies remain effective and aligned with changing market dynamics.
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Brewer Consulting Audio: Digital Marketing Strategies and Tactical Practice Management for Fiduciary Financial Advisors
Patrick Brewer, CFA, CFP
Digital Marketing Strategies and Tactical Practice Management for Fiduciary Financial Advisors.
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Thriving Holistic Practitioner | Grow Your Wellness Practice, Business Organization and Marketing
Lindsay Sutherland
Experience a value-drive practice without compromising your own well being. Step into the world of Thriving Holistic Practitioner! Our podcast is tailored for holistic practitioners like you, striving for sustainable business growth, ethical marketing, and a fulfilling, balanced practice. Say goodbye to burnout and confusion as we guide you on a journey to success. Meet Lindsay Sutherland, a passionate business consultant with a deep love for holistic modalities. Though her career path diver ...
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Mastering Your Law Practice: law practice management, law firm marketing, rainmaking, attorney lifestyle
Attorney Thom Goolsby: law practice management, law firm marketing, rainmaking, attorney lifestyle
Mastering the Business of Practicing Law: Practical, easy to use advice on law practice management, law firm marketing, rainmaking and attorney lifestyle. Make the most from your legal practice. Attorney Thom Goolsby is a long practicing and successful trial attorney, as well as a former law professor, senator and Marine Corps officer. He shares his vast experience and knowledge of what to do and not to do in order to have a successful and high paying law practice you will love. Listen, lear ...
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The Best Content Marketing Strategy to Get Clients Without Wasting Time - Ep 137
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26:58Does marketing your private practice or business feel like a never-ending task that drains your time and energy? If that’s you, be sure to listen to this episode of Marketing Your Private Practice and learn why more content doesn’t equal more clients and discover the best content marketing strategy to help you attract more clients and stop wasting …
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What Makes an Effective Marketing Message: ONE that Gets More Clients? Ep 136
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27:35No matter how many social media posts, emails, or networking events you attend, if people don’t clearly understand who you help, how you help them, and why it matters, they won’t take action. In this episode, we’re talking about the 2nd Pillar of Marketing a Private Practice or Service Business - Your Message. If you’ve been feeling that your marke…
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Marketing Success: Strong Foundations over Trending Reels - Ep 135
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36:03Too many practitioners and service providers overlook foundational marketing strategies, focusing instead on trendy tactics like social media reels. Broken or missing foundations are the biggest reason people find themselves doing all this marketing that is going nowhere. It’s not bringing in clients, it’s bringing more frustration and burnout. Whe…
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5 Key Strategies for Success BEFORE Launching a Group Program - Ep 134
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31:32If you have been considering offering a course or group program to your services, and are looking at that as the best way to grow your practice, I want you to listen carefully to this episode first. Too many practice owners see group programs and online courses as the ‘magic pill’ to growing the business and making more money with the one-to-many r…
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Optimize Your Blog Articles in 10 Easy Steps: A LIVE Review - Ep 133
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44:22When you take the time to write an article - whether it’s for your blog or a newsletter, like any private practice owner, you want to get the most out of the time you spent creating that marketing content. In this episode, we do a LIVE Review of a Blog that Juliana Sherriff, Jewels, wrote for her Wellness Journals business. In this free Marketing R…
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3 Steps to a Marketing Message that Attracts More Dream Clients - Ep 132
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34:20If you’ve struggled to get your message across or feel like your marketing efforts aren’t bringing new clients to your practice or business, this episode is for you! We explore 3 simple ways - yet essential strategies to help you connect with more of your dream clients with a marketing message that does its job! Effective marketing is the kind that…
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The ONE where I Told a Client: Stop all Marketing Right Now - Ep 131
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26:17In this episode, I share the reason why, one day, I told a client that she should “Stop All of her Marketing... right Now!” It seems dramatic, but she was at a point where she was just throwing time and literal money out the door with her marketing because it was not working at all. In fact some of it was hurting her reputation too. We fixed the pr…
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7 Reasons Your Marketing Plan Won’t Help Reach Your Business Goals - Ep 130
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21:47As the new year approaches, many of us take time to reflect and set goals. However, they often end up as dreams, not reality and don’t help grow the business or practice. In this episode, we discuss 7 common mistakes that can derail your marketing plan and prevent you from reaching your business goals. If you want to grow your practice or business,…
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5 Simple SEO Fixups to Help More Clients Find Your Business Online - Ep 129
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41:24Growing a private practice can be overwhelming, especially when it comes to getting clients to find you online. That’s exactly what Registered Dietitian Nutritionist Tamberly Powell wanted to know when she booked a free Marketing review with me… “How do I get clients to find me online?” In this episode, we uncovered 3 main issues with her website t…
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Transform Your Dental Practice with Expert Marketing Solutions
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0:32Visit https://bestresultsdentalmarketing.com/ & Unlock the potential of your dental practice with Best Results Dental Marketing. Our seasoned team specializes in attracting high-value patients through tailored digital marketing strategies, SEO optimization, and engaging social media management. Hosted by Ausha. See ausha.co/privacy-policy for more …
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5 Step Framework to Book More Clients from Your About Page - Ep 128
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35:50If you are looking to book more clients in your practice or business … I’m going to suggest you do one thing. Review your About Page content. It is one of the top pages on your website that helps people decide if they are going to book a call with you. But is it doing that for you? And how does this even work, you might wonder? You are probably thi…
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5 Mistakes Service Providers Must Avoid with Their About Page - Ep 127
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22:54When was the last time you reviewed the content on your About Page? If you are a private practice owner or service provider - and you just “whipped up” your About Page content … you might be overlooking a powerful opportunity to build trust with potential clients. The trust that converts those website visitors into more clients. When visitors come …
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Top 3 Reasons Website Visitors Aren't Booking Consults with You - Ep 126
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31:22When you feel people aren’t booking consults from your website, you could be right. Most practice and business owners know that booking consults leads to booking more clients. Your website is a critical player in this process - it offers visitors ways to book those free calls with you. Yet, many business owners feel something is just not working th…
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Elevate Your Practice: Discover the Power of Dental Marketing
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0:26Best Results Dental Marketing emphasizes a partnership approach, where the success of their clients is paramount. They continuously analyze marketing efforts using key performance indicators to ensure strategies remain effective and aligned with changing market dynamics.
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7 Elements to Create an Effective Lead Generation System - Ep 125
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30:38Too often, in the quest to save time, people skip the planning, which in the long run means skipping out on the results. This is no different when it comes to lead generation. No results means …not achieving your goals. And for most in this place, the solution could be as simple as checking that your lead generation system has the 7 key elements to…
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What To Put Into Your Lead Magnet To Make It Appealing To People - Ep 124
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25:30If you’re like a lot of private practice and service-based business owners, you work hard to get new leads for your business, but it is a challenge - especially when you keep trying to use a lead magnet that would help people, yet no one is signing up for it. A big part of this roadblock is knowing what to include in your lead magnet to attract you…
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The ONE Thing That Will Make or Break Your Lead Magnet Success - Ep 123
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23:52“I just need clients.” This is both a common goal and a common problem of many practice and business owners. One way to get clients is to include lead generation in your marketing plans. Getting stuck at various stages of lead magnet development is another common problem, one that comes with a lot of frustration, too. Whether you're unsure about wh…
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What Most Practice and Business Owners get WRONG about Lead Magnets - Ep 122
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27:29No matter what kind of practice or service-based business you have, there is a marketing tool folks often underestimate when it comes to booking more clients. Lead magnets … too many biz owners look at these as simply a freebie you give away. You could not be more WRONG. They're strategic marketing tools designed to captivate and attract more leads…
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3 Marketing Strategies to Increase Signups for your Lead Magnet - Ep 121
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30:27Having a lead magnet doesn’t guarantee that people will sign up on your email marketing list. Like many practice and business owners… you took a lot of time to make a lead magnet for people to download. You set up your email marketing system so you could build your email list of leads… but those signups are simply not happening, and it’s frustratin…
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One Way To Position Your Services on Consults to Increase Sales - Ep 120
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31:20If you’re stuck in a frustrating cycle trying to book new clients without overwhelming them with your offers or having them walk away not able to make a decision … listen to this episode as Kathy C shares her 1-2 Knockout Punch Strategy that helps position your services during consults to increase sales. (and no, we are not actually punching potent…
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3 Easy Steps to Setup Your Offers & Make Them Irresistible to Clients - Ep 119
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25:26Imagine having offers for your services that make it a breeze for potential clients to say, "Yes, I want in!" If that sounds appealing, you won't want to miss this episode. In this episode, we tackle the common struggle of clients hesitating to sign up after a discovery call or consult. You’ll learn marketing strategies that help position your serv…
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The 1-2 Offer Setup Strategy that helps you Book more Clients - Ep 118
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26:26One reason private practice and service-based businesses struggle to get clients to book their services is that they confuse clients with too many service offers. This leads to discovery calls that result in potential clients not making a decision and ultimately saying no to working with you. You can make it easier for clients to say yes by changin…
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How to Leverage Your Blogs to Attract More Traffic & Leads - Ep 117
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32:59Did you know that you can leverage your blogs to attract more traffic and leads for your practice or business and even get search engines to send you traffic? Yes, those are two jobs that blogs can do as part of your marketing strategy and plan. But too many practice and business owners underestimate the power of blogs. They look at it as simply wr…
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Stop using this ONE thing and Boost Website Traffic Instantly - Ep 116
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22:28In the hustle to make your marketing easier, you might be accidentally sending potential clients to other websites - especially on Instagram - through all the "Link in BIO" tools that people use every day. But here's the problem with those easy-to-use tools: you are hurting your own website's traffic and visibility, too. Think about it: when you us…
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Strategies to Price your Group programs so you make a Profit - Ep 115
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24:25So many practice owners and service providers jump into running group programs and then realize they might not be the quick fix you think they are to help you make more revenue in your business. If you're struggling to make money from your group programs, know two things: You are not on an island, so many people have done the same before you and yo…
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Why Having Less Offers and Packages Will Increase Client Bookings - 114
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26:44If you have more than 3 offers for your services or packages that people can buy from you - that might be the reason you’re not booking as many clients or making as many sales as you think you should be - and the fact is you probably could be booking more by offering less. This lesson might challenge previous learning about sales and marketing … bu…
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Expand Your Network and Your Impact with 100 Women Who Care - Ep 113
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27:53Networking Groups and Events … you either love ’em or hate ‘em… but the fact remains they can help your practice or business grow. They can be a great source of new opportunities and new business. Networking is typically something people know they should do but don’t commit to as a regular marketing activity - especially when the networking groups …
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Transforming Trauma into Triumph with Hilary Russo #wellnessbusiness #healthcoachingtips
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43:52Join us in this exciting episode of the Thriving Holistic Practitioner podcast as we dive deep into the journey of Hilary Russo, founder of HIListically Speaking and the Hug It Out Method. Hilary shares her inspiring path from being a journalist to becoming a holistic health coach, her emotional challenges, and how she integrates her personal exper…
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Growing your Private Practice: The Magic of Specificity in Messaging - Ep 112
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19:26If you’re struggling to get more of your ideal clients to book consults … you're not alone. This is one of the bigger challenges when it comes to marketing a private practice or service-based business. Especially if you seem to always be explaining your services over and over, leaving people more confused than ever. It's time to flip the script. By…
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Chasing Brighter Ways to Increase Website Traffic and Leads - Ep 111
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38:56Every business and practice owner wants more traffic and leads - podcast hosts are no exception. In this free marketing review with Kelly Fox, co-host of the podcast Chasing Brighter, Kathy shares marketing strategies to get more traffic to their website and more signups to their lead magnet, too. Kelly and her sister and cohost, Jessica Colarco, k…
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Using Keywords in Your Marketing Content to Reach More People - Ep 110
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31:21How do you get your marketing to bring in more clients? The secret sauce might just be in the words you use - or don't use - in your marketing. Marketing your private practice or business is not just about having great marketing content; it's about making sure it's the right content, filled with the right words, that finds its way into the right se…
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The 5-Step Elevator Pitch Formula to Instantly Attract More Clients - Ep 109
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36:15Ever feel like you're losing clients before you even start talking? Your elevator pitch might be to blame. Especially if it contains the biggest mistake people make when doing their short 30-second intro. Get ready to learn how you can fix an elevator pitch that's costing you leads and clients. It's time to stop rambling with your elevator pitch an…
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How to Transition from 1:1 to Group Model as a Wellness Practitioner With Angela Brown
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36:41In this engaging episode of the Thriving Holistic Practitioner podcast, host welcomes Angela Brown from St. Louis, Missouri. Angela is a certified functional diagnostic nutrition practitioner, licensed physical therapist, and physical trainer specializing in helping women with thyroid and hormone health. Angela shares her journey from dealing with …
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How to Track Event ROI: Let the Numbers Guide Your Future Success - Ep 108
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33:13Are you tired of attending events and not knowing if it was worth your time? You're not alone. Many private practices and service-based businesses struggle with the same issue … never knowing, “Was the time and even money you put into an event worth it?” You can change this and know exactly what events or conferences to go back to and what to avoid…
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Transitioning from in person to virtual coaching: Ashley Holmes' Inspiring Story
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31:24In this episode of 'Thriving Holistic Practitioner,' we welcome Ashley Holmes, a holistic fertility coach from British Columbia, Canada. Ashley shares her personal journey from being a hot yoga teacher to becoming a fertility coach, spurred by her own struggles with unexplained infertility. She discusses her transition to an online business model d…
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Share Your Story to Connect with and Convert More Clients - Ep 107
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44:24In this episode of the Marketing Your Private Practice podcast, I did a free marketing review with Camryn McNeil, the inspiring young entrepreneur behind Golden Living Senior Lifestyle Support, a business in Halifax, Nova Scotia. Camryn's remarkable journey, beginning at just 21 years old, is a shining example of how passion and purpose can drive a…
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12 Easy Ways to Get More Leads and Clients Speaking at Events - Ep 106
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32:02Preparing for a speaking engagement - even 10 minutes at your networking group - involves more than just creating slides and talking to the group. It requires a strategic approach that helps you get results like more leads and more sales, which is often what you wanted when you said YES to that speaking gig in the first place. And FYI this approach…
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10 Event Marketing Strategies to Boost ROI from your Booth - Ep 105
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31:09At least one time or another, most business or practice owners will take part in an event with a booth there… maybe as a sponsor or an exhibitor. Whatever role you have … your 'event goal' often focuses on getting new leads and making sales. But many folks I talk to and work with overlook the actions they could be doing to get those leads and sales…
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10 Actions to get the BEST ROI attending an Event or Conference - EP 104
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25:56If you've ever come back from being at an event or even a conference and had thoughts like… “I wish I had done … “ or “I forgot to say this to XXX” or “Why didn’t I remember to…” Or maybe you wonder if your time at the event was even worth it… then this episode is for you. Those words are what I call the “after-event regrets.” The coulda-shoulda-wo…
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3 Things to do BEFORE going to any Event or Conference - Ep 103
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27:54Your actions BEFORE, AT and AFTER an event or conference will make or break the ROI you experience. One of the first-ever conferences I attended as a business owner - and paying my own way - airfare, hotel, conference dues, meals… everything… has seen a Return on that Investment (ROI) that continues to this day! I’ve tracked over $775,000 in revenu…
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10 Easy Steps to Optimize Your Contact Page To Book More Clients - Ep 102
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33:30Are you ready to see your inbox fill up with more consult requests and clients? To be like some of my clients where you have multiple people contacting you every day? (It happens a lot!) If so, then hit play on this episode and dive into 10 easy steps to optimize the often-overlooked yet so-important “Contact page” on your website. You will discove…
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Transform Your Wellness Business with Authentic Branding: Sophie K.'s Inspiring Journey
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41:32Transform Your Wellness Business with Authentic Branding: Sophie K.'s Inspiring Journey In this episode of 'Thriving Holistic Practitioner,' host Lindsay welcomes vitality coach Sophie K. from New Zealand. Sophie shares her transformative journey from corporate life to running a successful wellness business. She emphasizes the significance of authe…
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Want More Clients? Make Your Marketing Message Hit Home With Them - Ep 101
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38:24In this Marketing Review, Kathy C talks with Elizabeth Pinkerton of Pinkerton Coaching, who wanted to figure out - why people visiting her website were not taking action. She’s getting traffic, but no one is doing anything but browsing and leaving. It’s a common problem private practice and service providers have…. Solving it means ensuring that pe…
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From Patient to Practitioner: How Foot Zoning Transformed Dave Weber's Life
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31:16In this episode of 'Thriving, Holistic Practitioners,' host Lindsay Sutherland interviews Dave Weber, the founder of Dave Weber's Foot Zoning in Ogden, Utah. Dave shares his journey from dealing with severe health challenges to finding relief and inspiration through foot zoning. He discusses the pivotal role of his wife in introducing him to natura…
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This ONE Action Will Bring You More Business Growth - Ep 100
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35:31On this special milestone 100th episode of Marketing Your Private Practice, I'm excited to share with you a lesson that I know has been critical to the success of so many of my clients, and myself. This lesson focuses on ONE action that is not hard to do, and which can bring insights and inspiration and help you grow your business. My goal when I s…
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Embracing Change: Aimee Gallo’s Journey moving her Health Coaching Business from Oregon to Spain
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42:09In this heartening episode of the Thriving Holistic Podcast, I sit down with Aimee Gallo, a double certified functional nutritionist who made a life-changing decision to move her practice from Oregon to Spain. Aimee, along with her husband and son, sought a better life and found it by embracing a new culture and environment. With over 20 years of e…
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Make Your Marketing Easy & Relatable with 4 Simple Words - Ep 99
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26:00Are ready for some quick, easy advice that you can do immediately when it comes to your own marketing and content? Today’s lesson focuses on a marketing strategy that is one of the best ways to make your marketing easier. Easier to do. Easier to write. The advice… involves 4 simple words that will transform how you do your marketing and how you cre…
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From Corporate Career to Exotic Retreats: Johanna Godinez's Blueprint for Thriving Yoga Teachers
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44:47In this episode of the Thriving Holistic Practitioner Podcast, we sit down with the inspiring Johanna Godinez, the visionary founder of B.A.Y Lifestyle Yoga and Beyond Asana Yoga School. Johanna shares the remarkable story of how she was "gifted" her business after building it for the corporate world—a journey filled with unexpected twists and prof…
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Clarify Your Marketing Message to Increase Sales: Review with Colleen Sloan Ep-98
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40:11Are you struggling to connect with your ideal client through your website content and convert those visitors into sales? That’s what Colleen Sloan, a Registered Dietitian and Pediatric Physician Assistant wanted to know when she booked a free marketing review with me. Colleen has a business and podcast called Exam Room Nutrition where she offers re…
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Scaling Your Wellness Practice: Boost Profits Without More Marketing
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21:05In this episode of the Thriving Holistic Practitioner podcast, host Lindsay Sutherland, a business consultant, discusses strategies for alternative wellness practitioners to build, grow, and scale their practices sustainably and ethically, without increasing marketing spend. Lindsay shares insights on using existing customer bases to enhance profit…
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