One Way To Position Your Services on Consults to Increase Sales - Ep 120

Marketing your Private Practice with Kathy C

If you’re stuck in a frustrating cycle trying to book new clients without overwhelming them with your offers or having them walk away not able to make a decision … listen to this episode as Kathy C shares her 1-2 Knockout Punch Strategy that helps position your services during consults to increase sales.
(and no, we are not actually punching potential clients! :-)

When the services you offer are packaged to support one another and stand out as the best way for clients to move forward, this helps clients see the value in what you offer.

But often, on discovery and consult calls, clients come to a crossroads and need help making a decision.

You can create a smoother process for clients to choose your services by offering them something unexpected that will knock them out and lead to more bookings and a steady flow of new clients. Kathy calls it the 1-2 Knockout Punch Strategy, and it works well with the 1-2 Offer Setup we’ve been covering in this series.

It’s a way to position your offers that leads to booking more clients because you have given them something unexpected that boosts their confidence and trust in you and helps them make their decision to sign up and work with you.

Learn how to position your services on discovery or consult calls using this marketing and sales strategy and see more people sign up than before.

This is especially useful if you are someone who has - or had if you’ve been following this series of lessons - so many options and services and packages that people were too confused to decide on anything other than, “I need to get off this call.”

For all the resources and links mentioned in this episode, visit the shownotes page at: http://marketingyourprivatepractice.com/120

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