Những podcast Rockstar CMO hay nhất (2024)

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The Cathy Makes it 10 and AI over a Breakfast Cocktail with Robert Episode 55:14

5d ago55:14

55:14

This week Jeff Clark starts a month-long break from the show, and so our “not a rockstar” host Ian Truscott, catches up with regular guest, Chief Problem Solver and Lead Analyst, from the Content Advisory Cathy McKnight, for her 10th appearance on the show. Ian and Cathy chat about the importance of content operations in the face of all the immedia…

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The Death of the CMO and Directing Operations with a Cocktail Episode 51:50

12d ago51:50

51:50

This week in the marketing studio, Jeff Clark, our resident strategy advisor, and our host Ian Truscott chat about some recent articles on and research into the apparent death of the CMO and, if the CMO is not dying, then the much-discussed shorter tenure of marketing leaders compared to their peers. Ian then winds down the week with Robert Rose, C…

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The Influencers, Analysts and a Spicy Third Party Cookie Cocktail Episode 54:47

19d ago54:47

54:47

This week in the Rockstar CMO Marketing studio, Jeff Clark, our resident strategy advisor and our host Ian Truscott chat about analysts and influencers in B2B. They discuss whether the old Forrester and Gartner models are still relevant, how to work with analysts, and the rise of the influence of smaller firms and influential individuals, publicati…

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The 5 F’in’ Fundamentals, a Book and a Budget Episode 51:23

26d ago51:23

51:23

This week Jeff Clark, our resident strategy advisor invites our host Ian Truscott in the Rockstar CMO Marketing studio for a chat about applying our 5 F’in’ Fundamentals to the process of publishing a business book. In a change to our usual format, Jeff turns the tables and interviews Ian, who shares a bit of what he’s learned from a book proposal …

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The 5 Martech Hard Knocks and the Myth of AI Doing More with Less Episode 50:45

1M ago50:45

50:45

This week's episode, hosted by 3xCMO and not a rockstar, Ian Truscott, in the Rockstar CMO Marketing Studio, Jeff Clark, former Forrester Research Director, shares 5 hard knocks he’s learned from his experiences of seeing marketing technology implementations gone bad. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content …

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The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode 50:42

1M ago50:42

50:42

In this week’s visit to the Marketing Studio with Jeff Clark, former Forrester Research Director, he shares his five steps for assessing your marketing operational capabilities, a process he has shared in our Street Knowledge blog. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual…

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The Chasing Waterfalls and Choosing Awareness or Trust over a Cocktail Episode 53:53

2M ago53:53

53:53

In this week’s episode, the topic for the Marketing Studio with Jeff Clark, former Forrester Research Director is the concept of the Demand Unit Waterfall created by his old chums at Forrester. Our host Ian Truscott asks if this is still relevant and Jeff shares six things for B2B marketers to consider from this model. Ian then winds down the week …

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The RevOps Primer and Storytelling over a Cocktail Episode 51:50

2M ago51:50

51:50

In this week’s episode, our host Ian Truscott picks the brains of our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark to learn more about Revenue Operations, how it’s different from Marketing Operations and how it impacts the marketing function and marketing leaders. Ian then winds down t…

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The B2B Marketing Lag and Getting Strategic with AI Episode 49:32

2M ago49:32

49:32

In this week’s episode, Ian Truscott and our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark discuss some data about the “B2B Marketing Lag” published by Dreamdata. The stats that Dreamdata shared that caught our eye: // Only 37% of revenue is impacted within a quarter. // It takes 6 mont…

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The Educational Content and Getting Creative over a Kansas City Cocktail Episode 59:23

2M ago59:23

59:23

In this week’s episode, Ian Truscott grabs a free consulting session with our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark, to discuss educational content marketing. Inspired by an interview on the Pro Serv podcast by Collective 54, Jeff shares the experience of Andrea Fryrear at Agile…

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The Trends from Metia and Flaws on a Farm Episode 48:06

3M ago48:06

48:06

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss Metia Group’s B2B Marketing Trends Report. They pick their favorites from the 8 trends in the report that CMO’s should consider in 2024. They discuss beha…

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The it's a Sink not a Funnel and Owning Media over a Cocktail Episode 56:08

3M ago56:08

56:08

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott, discuss the ungated 2023 B2B Buyer Experience Report from 6Sense, guided by former guest Kerry Cunningham. The report is based on a survey of 900 B2B buyers, rev…

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The Brown M&M's Marketing Rider and the Marketing Talent Crunch Episode 50:02

3M ago50:02

50:02

In this week’s episode, in the Marketing Studio, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss the Official Rockstar CMO Rider, inspired by Van Halen and brown M&M’s, it's a list those things that a marketing leader should look for in their new gig…

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The 5 Dysfunctions, Lettuce and Blame Episode 45:42

3M ago45:42

45:42

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott dip into a classic management book and discuss how the 5 Dysfunctions of a Team by Patrick Lencioni can be applied to marketing teams and the 5 marketing fundamen…

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The 5 F'in' Fundamentals and Robert's Word for 2024 Episode 49:50

3M ago49:50

49:50

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott kick off the year with a discussion about their 5 F'in' Marketing Fundamentals. Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rock…

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The Trip Through 2023 and Dealing with Uncertainty Over a Cocktail Episode 58:51

4M ago58:51

58:51

This week, our host, Ian Truscott, celebrates the year with a compilation of clips from some of the 35 guests he’s gone backstage this year with some choice takes on the topics they’ve covered. Including podcasting, influencer marketing, technology, focus, storytelling, motivation, working with startups and some suggestions for our portal to market…

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The Predictable Predictions Episode 49:55

4M ago49:55

49:55

As predictable as the supermarket holiday music starting too soon; its prediction season, and rather than come up with our own, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at Forrester, and our host Ian Truscott have spun the dial on the interwebs and share their favorite predictions …

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The 5 Questions for B2B Social Media and a Cocktail in The Shelter of Each Other Episode 49:58

4M ago49:58

49:58

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host 3xCMO Ian Truscott discuss 5 questions that you should ask of your social media strategy based on some research from NPR. Ian then joins Robert Rose, Chief Trouble Maker at The …

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The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode 46:41

4M ago46:41

46:41

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott give B2B thought leadership the One-Hit Wonder, Stevie Wonder and Wonderwall treatment. Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, …

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The 3 Wonders of Case Studies and a Cocktail of Owned Media Episode 49:54

5M ago49:54

49:54

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott share tips on creating great case studies in a new format where they share their One-Hit Wonder, Stevie Wonder and Wonderwall. In the Rockstar CMO virtual bar, Rober…

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The Getting Ready to Get Ready for AI with Cathy and a Cocktail with Robert Episode 56:24

5M ago56:24

56:24

In this week’s episode, we get a double dose of The Content Advisory as Ian goes backstage with their Chief Problem Solver and Lead Analyst, Cathy McKnight, who returns to share some research their firm has done into A.I. “Getting Ready to Get Ready for AI”. And the A.I. conversation continues in the Rockstar CMO virtual bar as Robert Rose, Chief T…

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The Creating Content in a World with AI and Script Writing with a Cocktail Episode 42:27

5M ago42:27

42:27

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester turns the tables on our host Ian Truscott and asks for his tips on content marketing in a world of AI. In the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory…

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The Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode 45:37

5M ago45:37

45:37

This week’s episode explores 5 f’in’ alternative B2B marketing metrics to MQL’s with our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester. And the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week…

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The Backstage with David Alexander of Everbridge and Robert Rose on Rules over a Cocktail Episode 52:00

6M ago52:00

52:00

This week, Ian goes backstage with David Alexander, the Chief Marketing Officer at Everbridge, leading the global strategy and vision for the brand and the go-to-market motions for the company's market-leading critical event management and national public warning software solutions. As you’ll hear, David has over two decades of experience in leadin…

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The Big Payback of Marketing ROI and the Demise of Twitter Episode 47:23

6M ago47:23

47:23

In this week’s episode, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the topic of marketing ROI, and Jeff shares his 5 f'in' marketing ROI rules to live by. Then, in the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Ad…

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The 5 Tips for Budget Season and Getting Controversial over a Cocktail Episode 55:54

6M ago55:54

55:54

In this week’s episode, Ian Truscott asks Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, for some advice on budgeting, and Jeff shares his 5 F’in Fundamentals of Good Budget Planning. Ian then winds down the week in the Rockstar CMO virtual bar and gets transported away with Robert…

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The 5 F'in Content Management Challenges and Borrowing Content with a Cocktail Episode 46:43

6M ago46:43

46:43

In this week’s episode, Ian Truscott joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, to discuss the five challenges for content management, how they haven't changed in a couple of decades, but with more channels and more demand have become more relevant for organizations. Ian …

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The Building a Marketing Team and The Skills of the Magnificent Seven Episode 47:58

6M ago47:58

47:58

In this week's episode, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, is back after a couple of weeks away and shares with Ian his 5 keys to success when building your marketing team. Continue the theme of teams and skills, Ian dips into the Rockstar CMO virtual bar archive, pulls…

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The Rockstar Marketing Book Podcast: Content Marketing Strategy by Robert Rose Episode 48:34

7M ago48:34

48:34

Something different this week, as Ian Truscott channels his inner Douglas Burdett (host of the Marketing Book Podcast) and interviews his friend and content marketing guru, Robert Rose, Chief Trouble Maker at The Content Advisory, who is a coach, consultant and speaker and who has now published his fourth book: Content Marketing Strategy: Harness t…

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The Business Story Type and a Cocktail for a Job That Cares About You Episode 57:36

7M ago57:36

57:36

This week Jeff has a week off, and Ian is joined by Matthew Woodget, the business storytelling guy, for his third appearance on the show. Matthew is a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. And, as you’ll hear, he’s an author, and he heads up Go Narrative, where he helps marketers and entrepreneurs red…

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The Profit vs Popularity, Martech by Capabilities and Content Marketing is Just Marketing Episode 49:30

7M ago49:30

49:30

This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profit versus profitability, inspired by a post on LinkedIn by Jay Acunzo Continuing last week's topic Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, shares his approach to marketing technology, starti…

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The Profane with Purpose, 5 Must Have Martechs and Build on your Strengths with a Cocktail Episode 56:50

7M ago56:50

56:50

This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profanity in marketing. Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, turns the tables on Ian as this week Ian share's his top 5 F'in' marketing tools B2B marketers need and Jeff gives his opinion. As…

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The PLG versus Marketing, The Problem with Field Marketing and Defining Content Career Paths Episode 53:39

8M ago53:39

53:39

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about B2B vendors being product-led or sales marketing-led. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss a recent post by his old chums at Forrester that as…

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The Dilya, Demand Generation and Look to the Right of the Publish Button Episode 54:21

8M ago54:21

54:21

We return after a week away, and Ian Truscott kicks off this episode with a thought about the imposter syndrome that haunts content creators worrying about whether all of their ideas have already been written. And, as our regular Rockstar CMO advisor, Jeff Clark is away this week, Ian's guest is Dilya Abushayeva, marketer, storyteller and founder o…

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The is the Funnel Dead, Jeff is Rebranding and Robert is Wondering If Our Marketing is Broken Episode 53:38

8M ago53:38

53:38

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about whether the marketing funnel is dead. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss rebranding. No prizes for guessing what inspired this conversation,…

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The B2B Pain to Aspiration, is LRM a Thing and A Hi-Ball Cocktail of Differentiation Episode 51:25

9M ago51:25

51:25

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about buyers' pains and aspirations. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, who returns from holiday to the marketing studio to discuss a new TLA from Forrester LRM (Lifecycle Revenue M…

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The Counting Cards, Keith Smith on Creativity and Diversity and Todd is in the Bar Episode 1:05:19

9M ago1:05:19

1:05:19

As our resident Rockstar CMO strategy advisor Jeff Clark is away again this week, host Ian Truscott shares a thought about card counters and what we can learn as marketers from them. Ian goes backstage with Keith Smith, Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their ne…

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The Ian Goes Solo with FOFU, the Entrepreneur's Enigma Interview and Marketing Does not Ruin Cocktails Episode 45:46

9M ago45:46

45:46

In a different format this week, Ian Truscott is following some advice to share a bit more of his perspective, especially while Jeff Clark (our resident Rockstar CMO strategy advisor) is away he flies solo sharing his view of the friction in sales that he calls FOFU; the Fear of F'in' Up and what marketers can do to overcome it. Continuing the them…

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The Hits and Misses of B2B Influence, Todd Irwin is Back on Brand and an Audience Building Cocktail Episode 1:10:47

9M ago1:10:47

1:10:47

This week our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and they share their best and worst experiences of B2B influences, both in their careers as analysts and as marketers at B2B technology vendors. Todd Irwin, Chief Strategy Officer and Founder …

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The Five F'in' Personas, The Return of The Business Storytelling Guy, Matthew Woodget and Facts and Truths over a Cocktail Episode 1:17:40

10M ago1:17:40

1:17:40

This week in the Marketing Studio, Jeff Clark, our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and he shares what Jeff described as the "Five F’in Fundamental Faces of Our Personas". Ian then goes back backstage with Matthew Woodget, the business story telling guy, who last ap…

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The Creating Personas in 5 F'in' Steps, Cathy on Composability and Sailing with a Cocktail into the Economy Episode 1:13:20

10M ago1:13:20

1:13:20

This week in the Marketing Studio, Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and asks him about his 5 f'in' steps to creating personas. We get a double dose of The Content Advisory as their Chief Problem Solver and Lead Analyst, Cathy McKnight, returns for a c…

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The See Your ICP, Backstage with Tim Ringel from Meet the People and There are 3 eyes in this Cocktail Episode 1:11:40

10M ago1:11:40

1:11:40

This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director in the Marketing Studio, where Jeff shares how to create your ICP (Ideal Customer Profile). Ian then goes backstage with Tim Ringel, a serial entrepreneur with the passion and drive to push past the status quo. This des…

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The Measuring Brand, Evergreen Trading's COO Mark Ordover and ChatGPT in Content Marketing Episode 1:10:36

10M ago1:10:36

1:10:36

This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares a model for measuring your brand, with some practical ideas. Ian then goes backstage with Mark Ordover, Chief Operating Officer at Evergreen Trading, a media investment firm th…

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The Jeff's F'in' Campaign Fundamentals, a drop of Vermouth with Jill Jago and Robert is Organising Content with a Cocktail Episode 1:12:03

10M ago1:12:03

1:12:03

This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares his 5 f'in' fundamentals for campaign planning. Ian then goes backstage with Jill Jago, a futurist, entrepreneur and strategic communications consultant who has worked for glob…

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The Customer Marketing, Reebok's Connor Altier and Marketing Mnemonics in the Bar Episode 1:11:34

11M ago1:11:34

1:11:34

This week our host Ian Truscott joins Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director in the marketing studio where Jeff shares a model for customer marketing. Ian goes backstage with Connor Altier, the Global Brand Strategy Lead at Reebok, who shares the story of his fabulous career so far, some insight into working…

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The 5 F'in' Content Marketing Fundamentals, Part 2 of the State of CMO and What's Not in the Bar Episode 1:09:24

11M ago1:09:24

1:09:24

This week Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director turns the tables on host Ian Truscott to discuss the 5 F'in' fundamentals of content marketing, as he asks the questions. Sarah Kimmel, VP of Research at Simpler Media Group, returns to continue to dive into a new report from CMSWire, The State of the CMO – In…

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The Dip Into The Pool, State of the CMO with Sara Kimmel and Brand Value in the Bar Episode 1:08:55

11M ago1:08:55

1:08:55

This week our host Ian Truscott and Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director are by the Rockstar CMO Swimming Pool, to discuss five candidates for our portal to marketing hell, nominated by our podcast guests. Find out which one Jeff fishes out to dry off in the sun and which ones he decides are doomed. The no…

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The Mind the Gap Analysis, B2B tech Geekery with Riaz Kanani and Becoming Inadvertently Indifferent Episode 1:12:22

11M ago1:12:22

1:12:22

This week Ian Truscott stops by the Marketing Studio to join Rockstar CMO Strategy Advisor and former Forrester Research Director Jeff Clark as he shares seven steps for conducting a marketing capability gap analysis. Ian then goes backstage with Riaz Kanani, the Founder and CEO of Radiate B2B who, as you’ll hear, has a habit and track record of bu…

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The Jeff's 5 Fundamentals of Marketing Ops, Matt Bailey on Hiring and Robert Chats Without Robot Assistance in the Bar Episode 1:12:30

12M ago1:12:30

1:12:30

This week in the Marketing Studio Rockstar CMO Strategy Advisor and former Forrester Research Director Jeff Clark shares his 5 F'in' Marketing Operations fundamentals, sharing with host Ian Truscott the five foundational functions of a marketing operations team. Matt Bailey, the founder of Sitelogic returns. After over a decade in digital marketing…

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The Jeff gets Personal with B2B, Valuegraphics with David Allison and Sticking with Change over a Cocktail with Robert Episode 1:15:46

12M ago1:15:46

1:15:46

This week in the Marketing Studio, host Ian Truscott and Rockstar CMO Strategy Advisor Jeff Clark are inspired by an article on the Forrester blog by Jessie Johnson, Principal Analyst at Forrester - Let’s Chat About B2B Personalization - so they did. Ian then goes backstage with David Allison, a human values expert, global researcher and best-selli…

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